Free Mile

What Free Mile does

Free Mile (FreeMile株式会社), founded in 2020 and headquartered in Shibuya, Tokyo, designs, manufactures and distributes Japanese-standard electric micro-mobility vehicles — primarily the evuco license-free electric bicycle, the atico three-wheel EV, and the Free Mile Plus standing electric bike. Core technology centers on a patented integrated wiring structure (Patent 7115791) that removes cable penetrations in the frame to deliver third-party certified IP65 (evuco) and IP55 (atico) ingress protection, paired with LG INR21700M50LT battery cells offering a stated 1,000-cycle lifespan, a modular part-exchange design that lets owners swap electrical components without labor charges, and a patent-pending Free Move System for tricycle stability.

The business model is hardware-led with a hybrid B2C/B2B channel mix. Consumer sales flow through a Shopify-based direct e-commerce store (shop.freemile.jp) and a nationwide authorized dealer network of 30+ bicycle and motorcycle shops spanning Hokkaido to Kyushu, supplemented by a Test Mile delivery test-ride program for un-served areas. B2B revenue targets electric mobility sharing and rental operators with atico, which ships with a fleet management system (battery status, GPS tracking, error detection, remote locking) and an API for application interconnection. Aftermarket monetization includes accessories (baskets, mirrors, saddles, the CarryMate cart), replacement parts, JACCS installment financing fees, and a fee-based on-site repair service launched May 1, 2025 in partnership with Aputi that draws on a 5,000+ mechanics pool. ASPs range from ¥99,000–¥155,500 for evuco to ¥264,000 for atico, with stated monthly production capacity of up to 1,000 units and large-order acceptance explicitly capped at the same 1,000-unit monthly threshold.

Name

Free Mile

Legal name

FreeMile株式会社

Website

https://freemile.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Free Mile is a Japanese EV micro-mobility manufacturer founded in 2020, headquartered in Shibuya, Tokyo, that designs and sells license-free electric bicycles, three-wheel EVs and standing electric bikes through direct e-commerce, a 30+ dealer network, and B2B fleet contracts with sharing and rental operators in Japan.

Ownership category

akta.pro rank

Product category

Electric Micro-Mobility Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), E-Bike Rentals (THADAGAE), Micro-Mobility & Two-/Three-Wheeler Fleet Leasing/Subscription (E-bikes, E-scooters, E-motorcycles) (TLABAHAI), Micromobility Electrical/Electronic Components Manufacturing (Wiring/Displays/Telematics/IoT) (IMACAOAI)

Keywords

• Electric mobility vehicles
• Micro-mobility manufacturing
• Electric kick scooters
• Electric bicycles Japan
• Three-wheel EV vehicles

Headquarters

HQ city

Shioya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Sales: Primary revenue from selling electric mobility products directly to consumers through e-commerce and authorized dealers. Products include evuco (specific小型原付 electric bicycle), atico (tricycle electric mobility), and Free Mile plus (standing electric bike).
2. Accessories and Parts: Sales of accessories including baskets, mirrors, saddles, vehicle covers, tires, and other replacement parts through the online store (shop.freemile.jp).
3. On-site Repair Services: Fee-based on-site repair services where partnered mechanics visit customer locations for maintenance and repairs. Pricing starts from 4,000 yen for basic inspection/adjustment, plus 7,000-10,000 yen for visit/service fees.
4. Shipping and Delivery: Revenue from shipping fees ranging from 385 yen (small parcel) to 16,000 yen (vehicle to Okinawa/remote islands), and financing services through JACCS for installment payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Free Mile designs, manufactures, and sells Japanese-standard electric micro-mobility vehicles, including the license-free evuco electric bicycle, the three-wheeled atico for personal and sharing/rental fleet use, and the Free Mile Plus standing electric bike. The company also sells accessories and replacement parts, operates an on-site home repair service through a 5,000+ mechanic partner network, and provides a fleet management system with API integration for B2B sharing operators.

Product overview

Free Mile is a Japanese EV mobility brand that develops and manufactures electric mobility products from scratch to meet Japanese safety standards. The product portfolio consists of three main vehicles: evuco (license-free full electric bicycle), atico (ultra-stable three-wheel model for personal and sharing use), and Free Mile Plus (standing electric bike). Products share a focus on waterproof durability, safety features, and Japan-quality engineering. The lineup is supported by optional accessories (Calime Mate cart for evuco), services including Test Mile delivery test rides and on-site repair via a nationwide 5,000-mechanic network, and business fleet management with API connectivity for atico sharing operators.

Differentiator

Problem solved

Functional benefit

Brands

• evuco: A license-free electric bicycle classified as a specific small motorized bicycle, designed for daily commuting with no pedaling required
• atico
• Free Mile plus

Products and services

• evuco (イブコ) License-free full electric bicycle classified as a specific small motorized bicycle (特定小型原付). Features a 350W gear motor, 20 km/h top speed, 25 km range per battery, IP65 third-party certified waterproof rating, chainless design, and foldable form factor. Designed for individual commuters and daily mobility users seeking license-free, sweat-free short-distance transport.
• atico (あちこ) Ultra-stable three-wheel EV mobility product for both personal use and commercial sharing/rental fleet operations. Features a 500W motor, 48V 720Wh LG battery with 21700 cells, 60 km range, IP55 waterproof rating, self-balancing design, optional saddle and cargo basket, and an integrated remote management system for fleet operators including battery status monitoring, GPS tracking, error detection, and remote locking.
• Free Mile Plus Standing electric bike (requires 原付 motorcycle license) featuring a 500W motor, up to 45 km/h top speed (limited to 20 km/h for public roads), off-road tires for stability, and approximately 40 km range. Available in multiple battery capacity variants (13Ah, 20Ah). Originally part of the founding product lineup and is being gradually replaced by the atico three-wheel model.
• Calime Mate (キャリーメイト)

Quantifiable outcome

• 22% gradient climbing capability verified on actual slopes in Daikanyama area
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Aputi (アプティ)coreStrategic or Co-development PartnerPartnership with Aputi, a mechanical specialist human resource service company, to provide nationwide on-site repair services. Aputi provides a network of 5,000+ mechanics across Japan who can visit customer locations to perform repairs and maintenance on Free Mile products. Services started May 1, 2025.
• JACCSsupportingOthersJACCS provides shopping credit and installment payment services (分割払い) for customers purchasing Free Mile products, enabling customers to pay in monthly installments.
• Test Mile Partner ShopssupportingChannel Partner/ Reseller/ DistributorLocal bicycle and motorcycle shops that participate in the Test Mile delivery service, allowing Free Mile to reach customers in areas without authorized dealers.
• JEMPA (Japanese Electric Mobility Promotion Association)supportingStrategic or Co-development PartnerFree Mile is a member of JEMPA (的一般社团法人日本电动 Mobility推进协会), which promotes electric mobility and provides guidance on insurance requirements and safety standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bird Global: Global micro-mobility sharing operator. Comparable to Free Mile's B2B sharing customer base (the 60,000 USA units in sharing services) — Bird and similar operators represent the demand side of the market Free Mile's atico fleet management product serves.
• Honda (UNI-CUB / CiKoMa): Honda's personal mobility devices (UNI-CUB, CiKoMa) are three-wheeled electric mobility products targeting similar urban/stable-mobility use cases as Free Mile's atico. Broad incumbent in mobility space with deep R&D, though focused on indoor/personal mobility rather than outdoor commute.

Direct peers

• Segway-Ninebot: Global leader in electric kickboards and shared micro-mobility vehicles. Directly competes with Free Mile in the standing electric bike and e-scooter category, with massive scale, aggressive pricing, and active B2B sharing business — overlapping with Free Mile's atico and Free Mile Plus offerings.
• Bridgestone Cycle: Long-established Japanese bicycle manufacturer with electric assist lineup and national dealer footprint. Comparable in product category (Japanese-market e-bikes) and distribution model (dealer network) to Free Mile, with much larger scale.
• Razor USA: American electric scooter/kickboard brand with consumer focus on entry to mid-tier e-mobility products. Direct product overlap with Free Mile Plus category (standing electric kickboards/scooters), competing in adjacent consumer segments though with lower premium positioning.
• Panasonic Cycle Technology: Panasonic's electric assist bicycles are a major Japanese competitor with deep dealer relationships and Japan-engineered quality. Direct overlap with Free Mile's evuco in the license-free/commuter e-bike category, though Panasonic focuses on pedal-assist vs Free Mile's full-electric.
• Xiaomi (Mijia Electric Scooter): Xiaomi's Mijia electric scooters dominate the global entry-level e-kickboard segment at sub-$500 price points. Same product category as Free Mile Plus, though Xiaomi competes on price/ecosystem rather than Japan-specific engineering and certifications.
• Yamaha Motor (PAS e-bike series): Yamaha's PAS series is the dominant Japanese e-bike brand, with extensive domestic dealer network and Japanese regulatory compliance. Both Yamaha and Free Mile target the Japanese commuter e-bike market with safety-engineered products, though Yamaha is far larger in scale and brand recognition.

Emerging players

• NIU Technologies: Chinese electric two-wheeler manufacturer expanding globally with smart e-scooters and e-motorcycles. Overlaps with Free Mile in the connected EV micro-mobility category, with comparable IoT/fleet management capabilities but focused on larger-format e-motorcycles rather than e-bikes or tricycles.

Regional players

• Terra Motors: Japanese-founded electric two/three-wheeler manufacturer with focus on Asian emerging markets. Comparable business model (Japanese-engineered e-mobility for both personal and B2B fleet use), though focused on motorcycles and three-wheelers in Southeast Asia rather than Japan's e-bike market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/free_mile_
• Instagraminstagram.com/free_mile_/?igshid=n87fffp2ujfk
• LinkedInlinkedin.com/company/freemile

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free Mile