ClubShare

What ClubShare does

ClubShare GmbH is a German software company headquartered in Bocholt, North Rhine-Westphalia, that provides an all-in-one digital platform for sports clubs. Its product suite combines a club-branded website, a native mobile app published in the Apple App Store and Google Play Store, a sport-specific liveticker with AI-generated match reports, team and roster management, news and push-notification distribution, and a sponsor management portal — all operated from a single no-code backend called the Coachingzone. Content authored once is automatically distributed to both the club website and the app. The platform supports more than ten sports (football, handball, basketball, tennis, volleyball, ice hockey, American football, futsal, athletics, and mass sports), each with sport-specific liveticker events, and integrates official schedule and league-table widgets from fussball.de (DFB), FuPa, and the Bavarian Football Association (BFV). All data is hosted and processed in Germany under GDPR-compliant architecture, with consent managed via Cookiebot and analytics run on-premises via Matomo. The company is led by four co-founder Managing Directors (Benjamin Lenz, Maximilian Meinecke, Ivan Ruzic, Stefan Schniedertöns) and operates with a 1–10 person team.

The company targets German sports clubs ranging from village-level amateur associations (Dorfverein, Kreisliga) up to Regionalliga clubs and regional federations, serving both volunteer committee members and federation administrators. Revenue is generated through tiered SaaS subscriptions: a Basic package starting around EUR 20/month, a Pro package around EUR 30–50/month, and a custom-priced Enterprise tier for large clubs and federations that adds SLAs, SSO, extended workflows, and custom integrations. Customer acquisition is primarily product-led via a 28-day, no-credit-card free demo with self-serve onboarding, supplemented by direct sales for the Enterprise tier. Marketing is conducted through content (a blog covering club digitalization, GDPR, AI use cases, and local SEO), organic social (Facebook, Instagram, LinkedIn, YouTube, X), a podcast, an email newsletter via Brevo, and a help center with video tutorials. ClubShare discloses over 100 customer clubs and references 10+ supported sports, with marquee reference customers including Rot-Weiß Oberhausen, Holstein Kiel, 1. FC Bocholt, SV Babelsberg, and Wuppertaler SV.

Name

ClubShare

Legal name

ClubShare GmbH

Website

https://clubshare.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ClubShare GmbH provides an all-in-one SaaS platform for German sports clubs, combining club-branded websites, native mobile apps, sport-specific liveticker with AI-generated match reports, team management, news distribution, and a sponsor portal through a single no-code backend.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (713940)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

akta.pro secondary industries

Sports Live Streaming Platforms (MPACACAF), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Sports club management
• Club website builder
• Liveticker software
• Amateur sports platform
• Team management app

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Packages (SaaS): ClubShare generates revenue through tiered SaaS subscription packages priced according to club size and feature requirements. Packages range from Basic (standard template, limited users) to Pro and Enterprise. All packages include the core platform (website, app, backend). Annual and monthly billing options are available. A free 28-day demo is offered with no automatic subscription conversion. Pricing is stated to start at approximately 20-50 EUR per month depending on package.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

ClubShare provides an all-in-one cloud-based SaaS platform for sports clubs that combines a club-branded website, native iOS/Android mobile app, real-time liveticker with AI-generated match reports, team and roster management, news publishing with push notifications, and a sponsor portal into a single centralized backend called Coachingzone. Content entered once in the backend is automatically distributed simultaneously to both the club website and the club's app without duplication. The platform supports over 10 sports disciplines including football, handball, basketball, tennis, volleyball, ice hockey, American football, futsal, athletics, and mass sport, each with sport-specific liveticker events, and is hosted in Germany with GDPR compliance as a core architectural feature.

Product overview

ClubShare is a unified all-in-one platform for sports clubs that provides Website and App capabilities through a single central backend called the Coachingzone. The core portfolio consists of the ClubShare platform itself, the proprietary website builder (Eigene Website), a native club mobile app (Eigene Vereins-App), and specialized modules for live scoring with AI-generated match reports (Liveticker mit KI-Spielberichten), team and competition management (Spielbetrieb), news and media distribution (Meldungen), sponsor management (Sponsoren & Vermarktung), content management (Inhalte), and marketing tools (Marketing für Sportvereine). Content entered once in the Coachingzone automatically distributes to both website and app. An Enterprise tier adds SSO, extended workflows, and custom integrations for larger organizations. The platform supports over 10 sports including football, handball, basketball, tennis, volleyball, ice hockey, American football, futsal, athletics, and mass sports, each with sport-specific live ticker events and roster features.

Differentiator

Problem solved

Functional benefit

Products and services

• Eigene Website (Coachingzone Website) Professional, mobile-optimized club website delivered in the club's own colors and logo. Features flexible content blocks, a central no-code CMS, sport-specific team and schedule management, and automatic publishing from the Coachingzone backend.
• Eigene Vereins-App
• Liveticker mit KI-Spielberichten
• Spielbetrieb (Team Management)
• Meldungen (News and Media)
• Sponsoren & Vermarktung
• ClubShare Enterprise
• Coachingzone (Central Backend)

Quantifiable outcome

• 40,000 page views in a single day for a Regionalliga club liveticker match (RWO vs Borussia Dortmund)
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• fussball.de / DFBcoreTechnology or Integrationfussball.de is the official DFB (German Football Association) platform. ClubShare offers native widget integration for fussball.de match schedules and league tables. Widgets are embedded directly in the Coachingzone backend and automatically update schedules and tables on the club website without manual entry.
• FuPa (FuPa.net)coreTechnology or IntegrationFuPa is a German football platform providing match schedules and league tables. ClubShare supports FuPa widget embedding for automatic schedule and table display on club websites, similar to the fussball.de integration.
• BFV (Bavarian Football Association)coreTechnology or IntegrationThe BFV (Bayerischer Fußball-Verband) is the Bavarian state football federation. ClubShare supports BFV widget integration for match schedules and tables, providing coverage for Bavarian clubs alongside the DFB and FuPa platforms.
• Specialized Law Firm (Rechtskanzlei)coreImplementation/ SI/ Consulting PartnerClubShare partners with a law firm specialized in data protection law to provide legally compliant imprint (Impressum) and privacy policy (Datenschutzerklärung) templates for clubs. The law firm assumes liability for these legal texts when clubs have correctly and completely filled in the required data fields in the backend. This is a key trust-building feature for GDPR-conscious German sports clubs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clubdesk: Clubdesk is a Swiss club management platform offering member administration, billing, and communication for associations and clubs across Europe - overlapping ClubShare's German-centric club management focus with similar SaaS delivery.
• TeamSnap: TeamSnap is a leading team management SaaS in North America offering scheduling, communication, and registration for sports clubs - directly comparable to ClubShare's rosters/scheduling/messaging value proposition for amateur clubs.
• Pitchero: Pitchero is a UK-based sports club management platform providing websites, apps, fixtures, results, and member management - a direct peer to ClubShare in the amateur sports club digital ecosystem.
• Stack Team App: Stack Team App is a team communication and management platform used by sports clubs globally, offering messaging, scheduling, and content sharing - overlapping ClubShare's app-based communication and team operations features.
• SportMember: SportMember is a sports club management SaaS platform serving amateur clubs across Europe with member administration, scheduling, and communication tools - directly comparable to ClubShare's vertical SaaS model targeting sports clubs.
• Vereinsplaner.de: Vereinsplaner is a German club management platform built specifically for German Vereine, offering member administration, scheduling, and communication - directly competing with ClubShare in the same DACH sports club market.

Emerging players

• Heja: Heja is a Scandinavian team communication app for amateur sports clubs with scheduling, messaging, and roster features - a focused emerging player with partial overlap on ClubShare's mobile app and team operations capabilities.

Broad incumbents

• SportsEngine (NBC Sports Next): SportsEngine, owned by NBC Sports Next, is a broad sports club SaaS platform in North America offering websites, registration, scheduling, and broadcasting - a larger incumbent with overlapping but more regionalized capabilities than ClubShare's focused European offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClubShareDE
• LinkedInlinkedin.com/company/clubsharede
• Instagraminstagram.com/clubshare.io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubShare