CrossInstall (now MoPub Acquire)
- Company typePublic
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
CrossInstall (now MoPub Acquire) firmographics
Firmographics- Name
- CrossInstall (now MoPub Acquire)
- Legal name
- AppLovin
- Website
- https://mopub.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CrossInstall (now MoPub Acquire) industry classification
Industry- Product category
- Mobile Advertising Platform
- akta.pro primary industry
- Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)
- akta.pro secondary industry
- Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing) (MPAFABAE)
Keywords
Where CrossInstall (now MoPub Acquire) is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
CrossInstall (now MoPub Acquire) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising spend from consumer brands: Consumer brands pay to advertise and drive purchases, signups, and subscriptions on websites or apps. This is the primary revenue stream where AppLovin (including MoPub Acquire) acts as an advertising platform connecting brands with mobile audiences.
- Advertising spend from gaming apps: Gaming apps pay to acquire high-LTV players at scale across diverse game genres, generating advertising revenue for the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Campaign-based advertising pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CrossInstall (now MoPub Acquire) product offering
Product offeringCore offering
MoPub Acquire (formerly CrossInstall) provides a fullscreen mobile advertising platform that delivers ads during natural pauses in mobile game experiences or as reward-based placements. The platform helps consumer brands drive purchases, signups, and subscriptions, while helping gaming apps acquire high-LTV players at scale across diverse game genres, reaching over a billion mobile game players daily.
Product overview
AppLovin offers a unified advertising platform focused on mobile game audiences. The platform serves two main customer segments: consumer brands seeking to drive purchases, signups, and subscriptions, and gaming apps looking to acquire high-LTV players. The advertising format is fullscreen ads that run during natural pauses in gameplay or are chosen in exchange for rewards. The platform includes supporting tools for campaign management and analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- AppLovin Advertising Platform (MoPub Acquire) Mobile advertising platform enabling businesses to reach over a billion mobile game players through fullscreen ads displayed during natural pauses or as reward-based exchanges; serves consumer brands seeking purchases, signups, and subscriptions and gaming apps seeking high-LTV players.
Companies that use CrossInstall (now MoPub Acquire)
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
CrossInstall (now MoPub Acquire) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CrossInstall (now MoPub Acquire) partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ShopifycoreShopify partnership enables AppLovin (including CrossInstall/MoPub Acquire) to reach Shopify merchants directly through the Shopify App Store. The Axon app is available on Shopify for merchants to access AppLovin advertising solutions, creating a distribution channel for SMB advertisers.
- Google Chrome Web StoreminorAppLovin Pixel Helper browser extension is distributed through the Chrome Web Store, helping advertisers implement and debug AppLovin tracking pixels.
- AdjustcoreAdjust is listed as a product within AppLovin's ecosystem, providing mobile measurement and attribution capabilities that integrate with AppLovin's advertising platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CrossInstall (now MoPub Acquire) competitors and assessment
Company assessmentDirect peers
- Unity Ads: Unity's mobile ad network and mediation layer is the closest direct competitor to CrossInstall/MoPub Acquire, offering user acquisition and in-game monetization for mobile game developers across rewarded video, playable, and fullscreen ad formats. Now scaled further through Unity's merger with ironSource.
- Chartboost: Chartboost is a mobile game ad network and mediation platform providing in-app ads, rewarded video, and UA tools. Direct competitor in the mobile gaming UA and monetization space alongside CrossInstall/MoPub Acquire.
- ironSource: Mobile user acquisition and ad mediation platform (now part of Unity) that competes directly with MoPub Acquire on rewarded video, offerwalls, and UA for mobile gaming apps. Highly comparable business model and customer base in mobile game developers.
- Liftoff: Liftoff is a mobile user acquisition and ad monetization platform purpose-built for gaming apps, combining DSP, creative, and rewarded formats. Directly comparable to CrossInstall/MoPub Acquire on gaming-focused UA, fullscreen rewarded ads, and high-LTV player acquisition.
- Tapjoy: Tapjoy operates an offerwall-based and rewarded mobile ad platform for app user acquisition and monetization. The closest direct peer on rewarded/reward-based monetization mechanics, sharing the same mobile gaming publisher audience.
- Digital Turbine (AdColony): Digital Turbine, including the AdColony mobile ad network it acquired, operates mobile video and rewarded ad products for app developers. Direct competitor to CrossInstall/MoPub Acquire in monetizing mobile games and supplying gaming-adjacent demand.
- Moloco: Moloco operates a machine-learning-powered programmatic DSP for mobile user acquisition, with strong share in gaming apps. Comparable to CrossInstall/MoPub Acquire on ML-driven bidding for high-LTV mobile game players.
- Vungle: Vungle (now part of Liftoff) operates a mobile video and rewarded ad network focused on in-app advertising for game publishers. Directly comparable ad format (fullscreen/rewarded) and customer base to CrossInstall/MoPub Acquire.
- Mintegral (Mobvista): Mintegral is Mobvista's mobile ad network and programmatic platform with deep focus on mobile gaming UA and rewarded video. Competes head-to-head with MoPub Acquire for gaming app advertisers globally.
Broad incumbents
- Google AdMob: Google AdMob is the largest broad-incumbent mobile ad network and mediation platform, used by most app developers (including game publishers) for monetization and UA. Overlaps significantly with CrossInstall/MoPub Acquire but offers a much wider portfolio including search/display and operates without specializing in mobile games.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
CrossInstall (now MoPub Acquire) social profiles
Digital presenceCrossInstall (now MoPub Acquire) financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossInstall (now MoPub Acquire) leadership team
Management profileNumber of profiles
CrossInstall (now MoPub Acquire) subsidiaries and ownership
Company hierarchySubsidiaries3 records
CrossInstall (now MoPub Acquire) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossInstall (now MoPub Acquire) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossInstall (now MoPub Acquire)
What does CrossInstall (now MoPub Acquire) do?
MoPub Acquire (formerly CrossInstall) provides a fullscreen mobile advertising platform that delivers ads during natural pauses in mobile game experiences or as reward-based placements. The platform helps consumer brands drive purchases, signups, and subscriptions, while helping gaming apps acquire high-LTV players at scale across diverse game genres, reaching over a billion mobile game players daily.
Is CrossInstall (now MoPub Acquire) a public or private company?
CrossInstall (now MoPub Acquire) is a public company. It is classified as corporate owned and is currently operating.
When was CrossInstall (now MoPub Acquire) founded?
CrossInstall (now MoPub Acquire) was founded in 2012. It employs 11 to 50 people.
Where is CrossInstall (now MoPub Acquire) based?
CrossInstall (now MoPub Acquire) is headquartered in San Francisco, United States, in the North America region.
How does CrossInstall (now MoPub Acquire) make money?
Two revenue lines are on record. Advertising spend from consumer brands are the primary driver. The others are advertising spend from gaming apps.
Who are CrossInstall (now MoPub Acquire)'s main competitors?
Direct peers on record are Unity Ads, Chartboost, ironSource, Liftoff, Tapjoy, Digital Turbine (AdColony), Moloco, Vungle and Mintegral (Mobvista). Google AdMob is listed as a broad incumbent.
Does CrossInstall (now MoPub Acquire) have an API?
No public API is recorded for CrossInstall (now MoPub Acquire).
What industry is CrossInstall (now MoPub Acquire) in?
CrossInstall (now MoPub Acquire)'s product category is Mobile Advertising Platform. Its primary akta.pro industry code is MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts), with a secondary code of MPAFABAE, Mobile Game Publishing Networks (UA, Cross-Promo, Portfolio Publishing).