What Draft does

Draft, also operating as Think Up®, is a privately-held creative production studio founded in 2007 and headquartered in Knoxville, Tennessee. The company specializes in cinematic video production, documentary filmmaking, and branded commercial content for enterprise clients across a diverse set of verticals including marine/boating, housing, manufacturing, financial services, entertainment, motorsports, healthcare, and apparel. Its service offering spans end-to-end production from concept development through final cut, including capabilities such as blue screen production, custom animation, and live-action integration. Notable client work includes long-running campaigns for Clayton Homes, Malibu Boats, Vanderbilt Mortgage and Finance, Regal Cinemas, and East Tennessee Children's Hospital, alongside standalone projects for Honda, Protomet, and Barber Motorsports.

The business model is project-based professional services, with revenue derived from client project fees that vary by scope, duration, and production complexity. Draft supplements its commercial client work with original documentary productions such as 'Voyage' (2014), 'Ribbon & Crossfire' (2019), 'Pressed' (2020), 'American Made' (2023), 'A Man Called Hurt' (2024), and 'King Kenny Roberts' (2025), which function as portfolio assets and reputational marketing rather than direct revenue streams. The go-to-market motion is sales-led and relationship-driven, with no public pricing, no marketplace presence, and no disclosed sales infrastructure beyond direct enterprise engagement and a portfolio website. Customer acquisition relies on reputation, referrals, and visible client logos including Honda, GAC, Regal, Malibu, Clayton, Indmar, and Yellowfin.

The company is small (1-10 employees), independently held with no disclosed investors, parent entities, or institutional funding. It holds no patents or trademarks beyond its brand identity, has no API or software product, and has no disclosed AI/ML capabilities. Geographic scope appears regional, anchored in East Tennessee, with national brand clients reached through project-based engagements.

Name

Draft

Legal name

Draft

Website

https://thinkdraft.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Draft is a Knoxville, Tennessee-based creative production studio founded in 2007 that produces cinematic brand films, documentaries, and commercial video content for enterprise clients across marine, housing, manufacturing, healthcare, finance, and entertainment industries.

Ownership category

akta.pro rank

Product category

Commercial Video Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Live-Action Unit Production (2nd Unit, Pickups, Reshoots) (MPADABAI)

Keywords

• Video production services
• Commercial filmmaking
• Brand film production
• Corporate video production
• Documentary production

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Production Services: Draft generates revenue through project-based creative services including brand films, documentary production, commercial campaigns, and corporate video content. Clients engage Draft for end-to-end production from concept development through final cut. Revenue is derived from client project fees, likely varying by scope, duration, and production complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Draft is a creative video production agency that produces cinematic brand films, documentary projects, and commercial marketing content for enterprise clients. The agency delivers end-to-end production services — from concept development through final cut — including blue screen production, custom animation, live-action integration, and multi-format campaign content. Clients are billed through project-based fees scoped to complexity and deliverables, with projects ranging from brand stance videos and product showcases to recruitment pieces, retail campaigns, and broadcast commercials.

Product overview

Draft is a video production and creative agency offering two primary service lines: documentary and cinematic film production (the Films Portfolio) and branded commercial content for corporate clients (Client Work). The Films Portfolio comprises independently created documentary and short film projects that demonstrate the agency's storytelling capabilities, while Client Work encompasses paid brand video projects for external companies across diverse industries including marine, housing, automotive, healthcare, finance, cinema, and manufacturing sectors. Both service lines share the same creative approach—story-driven visual narratives combining cinematic visuals, editing, and motion graphics—from concept to final cut.

Differentiator

Problem solved

Functional benefit

Products and services

• Draft Films Portfolio (Documentary and Cinematic Film Production) A portfolio of independently created documentary, biographical, and short film projects that demonstrate Draft's storytelling craft, cinematic production capabilities, and creative direction. These include river documentaries, music legend profiles, sports history shorts, and craft/maker profiles used to attract enterprise clients and showcase the agency's range. Filmmakers, brand managers, and nonprofit partners engage Draft for passion projects, regional storytelling, and documentary features.
• Draft Client Work (Branded Commercial Video Production) End-to-end branded video content and commercial production services for enterprise clients, spanning concept development through final cut. Deliverables include brand stance videos, product launch videos, recruitment/HR content, retail campaign spots, broadcast commercials, multi-format campaign content, and corporate communications. Clients include Malibu Boats, Clayton Homes, Barber Motorsports, East Tennessee Children's Hospital, Vanderbilt Mortgage and Finance, Regal Cinemas, Protomet, Lochinvar, Invincible Boats, Fort Defiance Industries, and Marc Nelson.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Anonymous Content: Anonymous Content is a major content production company producing feature films, documentaries, and branded work, with similar documentary and brand-film capabilities as Draft but at significantly greater scale.
• Radical Media: Radical Media is a long-established content production company producing branded films, documentaries, and commercials for major brands, comparable in storytelling approach and client caliber to Draft.
• Mekanism: Mekanism is an independent full-service creative and advertising agency that produces brand films, commercials, and content campaigns for enterprise clients, overlapping with Draft's branded video production capabilities at a larger scale.
• B-Reel: B-Reel is a creative production and technology company producing branded films, campaigns, and digital content for global brands, comparable to Draft in cinematic commercial production services.
• Prettybird: Prettybird is a creative production and directing company producing commercials, branded content, and short films for major brands, comparable in cinematic storytelling and brand work to Draft.

Direct peers

• Demo Duck: Demo Duck is an explainer video and brand film production agency serving B2B and enterprise clients, comparable in scale, project-based model, and creative storytelling focus to Draft.
• Lemonlight: Lemonlight is a boutique video production agency that produces brand films, commercials, and corporate video content for enterprise and mid-market clients, operating on a project-services model very similar to Draft's.
• MultiVision Digital: MultiVision Digital is a corporate video production agency serving enterprise and mid-market clients with branded content and marketing videos, structurally comparable to Draft's enterprise client work.
• The DVI Group: The DVI Group is a corporate and commercial video production company serving enterprise marketing teams with branded video content, product launches, and campaign films, closely matching Draft's enterprise-focused project work.

Regional players

• Corporate Films: Corporate Films is a Memphis, Tennessee-based video production company serving enterprise clients across the Southeast with branded content, sharing Draft's regional U.S. base and enterprise services focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/think_draft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Draft