Club Evexia

What Club Evexia does

Club Evexia is a privately held, single-location luxury fitness and wellness club operating as Club Evexia LLC in Mill Valley, California (100 Shoreline Highway, Suite 100, Bldg A). The company serves adults aged 21 and older in Marin County with a bundled membership that integrates group fitness, personal training, Pilates Reformer, recovery amenities, diagnostics, chiropractic care, social programming, and co-working space. The 21+ restriction is a deliberate positioning choice rather than a regulatory constraint.

The core product is a Standard Membership at $349/month with a $698 initiation fee (covering first and last month) and no contractual commitment. The platform is augmented by a $249/month spouse add-on and a $179/month unlimited Pilates Reformer add-on. Underlying technology consists of the MindBody Online booking and ecommerce platform, MyZone real-time heart rate monitoring, the InBody 580 body composition scanner, and VO2 Max cardiovascular testing equipment. Personal trainers are required to have a minimum of 6 years of professional experience, Pilates Reformer classes are capped at 12 participants, and the club runs over 100 group fitness classes per week across strength, yoga, cycling, Pilates, HIIT, barre, and mobility disciplines.

The go-to-market is community-led and direct-to-consumer: word-of-mouth, exclusive guest passes (no commitment required), an active in-person events calendar, and The Evexia Exchange podcast (hosted by co-founders Scott K. Raymond and Warren Gendel) function as primary acquisition and retention channels. The company has no disclosed external funding, no parent company, and operates exclusively in the United States. It has been voted Best Gym in Marin three consecutive years (2024, 2025, 2026).

Name

Club Evexia

Legal name

Club Evexia LLC

Website

https://clubevexia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Evexia is a private, 21+ luxury fitness and wellness club in Mill Valley, California offering integrated group fitness, Pilates Reformer, personal training, diagnostics, recovery, chiropractic, co-working, and community programming through a $349/month no-contract membership to Marin County adults.

Ownership category

akta.pro rank

Product category

Premium Fitness and Wellness Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Fitness club memberships
• Wellness and recovery services
• Group fitness classes
• Personal training programs
• Pilates reformer classes

Headquarters

HQ city

Mill Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Standard Membership: Monthly subscription membership providing unlimited fitness access, all group fitness classes, wellness and recovery amenities including saunas and discounted chiropractic sessions, complimentary diagnostic assessments, onboarding support, and community/lifestyle features including member events, social gatherings, co-working lounges, and coffee/tea bar.
2. Spouse Add-On: Additional membership for spouse/partner at reduced rate of $249/month, providing same fitness and wellness access as standard membership.
3. Unlimited Pilates Reformer Add-On: Premium add-on subscription for unlimited Pilates Reformer classes, including 6 class formats (Reformer Essentials, Refine and Flow, Dynamic Reformer, Jump Board, Tower and Reformer Combo, Mixed Equipment, Chair Pilates). Limited to 12 max per class.
4. Personal Training Packages: Initial 3-pack fundamental personal training program with Day 1: Core Strength Assessment, Day 2: Strength Assessment, Day 3: Functional Movement and Cardio Assessment. Additional personal training sessions available through front desk inquiry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Club Evexia operates a single premium 21+ fitness, wellness, and social club in Mill Valley, California, selling a no-contract Standard Membership ($349/month) that grants unlimited access to over 100 weekly group fitness classes, state-of-the-art strength and cardio equipment, an on-site Wellness Center (infrared saunas, red light therapy, recovery lounge, in-house chiropractic), and community programming including a co-working lounge and member events. Optional recurring subscriptions (Unlimited Pilates Reformer at $179/month, spouse add-on at $249/month) and Personal Training packages (3-pack fundamentals plus additional 1:1 sessions) are layered on top of the standard membership.

Product overview

Club Evexia is a single, unified luxury fitness and wellness club in Mill Valley, CA, offering an integrated ecosystem of fitness, wellness, and community services. The core offering centers on fitness programs including over 100 weekly group fitness classes, personal training with certified coaches, and a comprehensive Pilates Reformer program with multiple class formats. The Evexia Diagnostics product provides science-backed assessments using InBody 580 body composition scanning, VO2 Max testing, and MyZone heart rate monitoring to create personalized training blueprints. The Wellness Center offers emotional wellness programming, recovery amenities (infrared saunas, red light therapy, meditation room), and in-house chiropractic care. The community component features social events, a co-working space, and The Evexia Exchange podcast. Membership is structured as a Standard Membership as the core product, with an optional Unlimited Pilates Reformer add-on. The club uses MindBody Online as its booking and transaction platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Evexia Exchange: Podcast featuring honest conversations on fitness, wellness, and the art of living in community. Hosted by founders Scott Raymond and Warren Gendel.

Products and services

• Club Evexia Standard Membership Core monthly subscription ($349/month with $698 initiation covering first and last month) granting unlimited access to fitness, all group fitness classes, the Wellness Center (infrared saunas, red light therapy, recovery lounge, meditation room, in-house chiropractic with member discounts), complimentary diagnostic assessments (InBody 580, VO2 Max, MyZone onboarding), member events, social gatherings, co-working lounges, and a 21+ adult-focused environment. Sold with no long-term contracts and supported by an exclusive guest pass trial.
• Personal Training One-on-one personal training service delivered by certified coaches with 6+ years of experience, offering customized programming, progress tracking, and accountability. New members receive a complimentary fitness consultation, and an initial Fundamental Personal Training 3-pack assesses core strength, strength, and functional movement/cardio; additional 1:1 sessions are available for purchase through the front desk.
• Unlimited Pilates Reformer Add-On Subscription Recurring add-on subscription ($179/month) sold on top of the standard membership, providing unlimited access to the club's Pilates Reformer program across six class formats: Reformer Essentials (required for first-timers), Refine & Flow (foundation), Dynamic Reformer (intermediate), Jump Board (cardio specialty), Tower & Reformer Combo (full body), Mixed Equipment Pilates (variety), and Chair Pilates (equipment specialty). Classes are capped at 12 participants to maintain a personalized experience.

Quantifiable outcome

• Over 100 group fitness classes per week included with standard membership
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Dr. Alex Brown, D.C.coreStrategic or Co-development PartnerEvexia has partnered with Dr. Alex Brown, one of Marin's most trusted sports chiropractors voted Best Chiropractor in Marin by Marin Magazine, to bring expert sports-focused chiropractic care directly into the club. Evexia members receive preferred scheduling, special rates, and access to a practitioner who understands the demands of an active body and performance-driven lifestyle. Dr. Brown provides care for members recovering from heavy training, managing chronic tightness, or maintaining injury prevention.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• CorePower Yoga: Premium membership-based yoga and fitness studio chain offering group classes, yoga-focused programming, and trainer-led sessions — comparable to Club Evexia's yoga and group-class offerings at premium tier.
• Club Pilates: Fast-growing Pilates-focused boutique franchise offering Reformer-based group classes on a membership model — closely comparable to Club Evexia's small-group (max 12) Pilates Reformer program.
• SoulCycle: Premium boutique indoor cycling brand (now under Equinox) built around instructor-led group classes and strong community identity — comparable on premium pricing, group-class focus, and community-led brand.
• Remedy Place: Premium 'wellness social club' bundling recovery, saunas, contrast therapy, fitness classes, and community events on a membership model — highly analogous to Club Evexia's integrated fitness + wellness + community positioning.
• Barry's: Premium boutique fitness brand combining HIIT and strength training in a high-touch, community-driven club format — comparable to Club Evexia's premium positioning and group-class-led model.

Others

• Madison Club / Madison Square Park Club (private premium clubs): Boutique premium private fitness and social clubs (e.g., Madison Clubs) combining training, wellness, and member community at high price points — included as an adjacent reference point for the premium member-club category Club Evexia competes in.

Regional players

• Fitness SF: Bay Area premium fitness club chain serving San Francisco and surrounding communities with group classes, training, and wellness amenities — a regional peer competing for similar Northern California affluent members.

Direct peers

• Equinox Fitness: Operates premium fitness clubs integrating group classes, personal training, Pilates, recovery/wellness amenities, and community programming at high monthly price points — the most direct conceptual peer to Club Evexia's premium integrated model.
• The Bay Club Company: California-based collection of premium, member-centric fitness and social clubs offering group classes, training, wellness, and family programming — directly comparable to Club Evexia's 21+ premium member-club concept on the West Coast.

Broad incumbents

• Life Time Fitness: Large, publicly visible premium fitness operator bundling group classes, personal training, Pilates, recovery/wellness, and member events at premium prices — overlapping with Club Evexia's integrated offering but at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQbESOo7N1i5gV7OhQyzibg
• Facebookfacebook.com/clubevexiamarin
• Instagraminstagram.com/club.evexia.marin

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Evexia