Kramer

Name

Kramer

Legal name

Kramer-Werke GmbH

Website

https://kramer-online.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Construction and Agricultural Machinery

NAICS

All Other General Purpose Machinery Manufacturing (33399)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Wheel Loaders (IMAHAAAD)

akta.pro secondary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Compact wheel loaders
• Telescopic handlers
• Agricultural machinery
• Construction equipment
• All-wheel steer loaders

Headquarters

HQ city

Pfullendorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heavy Machinery Sales: Sale of wheel loaders, telescopic wheel loaders, telehandlers, and attachments to construction, agriculture, and industrial customers through dealer network.
2. Spare Parts: Original spare parts sold through Kramer dealers meeting high standards of component manufacturers for dimensional accuracy, performance, and fit.
3. Services and Maintenance: Maintenance packages, repair packages, warranty extensions (Security 24/36/60), and certified technician services through sales partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kramer manufactures compact construction and agricultural machinery, including all-wheel steer wheel loaders, telescopic wheel loaders, and telehandlers built on its undivided chassis platform. The portfolio spans the 5-series and 8-series wheel loaders, compact telehandlers, and a Zero Emission electric line (5055e, 5065e, 1445e), sold together with attachments, spare parts, and service packages through a global authorized dealer network.

Product overview

Kramer is a manufacturer of construction and agricultural machinery under the Wacker Neuson Group. The product portfolio centers on three core product lines: Wheel Loaders (including compact 5-series and premium 8-series), Telescopic Wheel Loaders (with integrated telescopic arms), and Telehandlers (ranging from compact 2.2-tonne to heavy-duty 5.5-tonne models). These products share the unique Kramer System platform featuring all-wheel steering and undivided chassis for superior stability and maneuverability. The range includes electric models (5065e, 5055e wheel loaders; 1445e telehandler) and conventional diesel machines. Supporting technologies include EquipCare (fleet management), ecospeed/ecospeedPRO (continuously variable transmissions), and Smart assistance systems (Smart Loading, Smart Driving, Smart Handling, Smart Attach). Attachments including buckets, pallet forks, and specialized tools complete the offering. Kramer operates globally from Pfullendorf, Germany, celebrating its 100th anniversary in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheel Loaders
• Telescopic Wheel Loaders Wheel loaders with an integrated telescopic arm that extends reach, dumping height, and stacking height while preserving the stability benefits of the undivided frame. The 8-series agricultural telescopic wheel loaders (KL36.8, KL38.8, KL41.8, KL43.8, KL33.8T, KL37.8T) offer tipping loads from 3,650 to 4,250 kg. Used for material handling, loading, and stacking in agriculture and construction.
• Telehandlers Telescopic handlers offering payload capacities from 2.2 to 5.5 tonnes and stacking heights up to 10 metres. Models include the KT316 (with DLG-Gold-Medal-winning dynamic weighing system), 3106, KT276, 2706, KT3610 (10-metre stacking height), KT429, KT457, KT559, and the electric 1445e. Used for material handling, stacking, and loading across agriculture, construction, and industry.
• Attachments A range of attachments including buckets, pallet forks, bale clamps, sweepers, and silage buckets, designed for compatibility with the standard Kramer quick hitch and the Smart Attach hydraulic quick-change system. Extends the versatility of Kramer wheel loaders and telehandlers across applications.
• EquipCare fleet management system Factory- and dealer-supported fleet management and telematics system that provides location tracking, maintenance scheduling, and wear-part replacement alerts for Kramer machines, helping customers avoid breakdowns and extend service life.
• Spare parts and service packages Original Kramer spare parts meeting component-manufacturer standards, plus maintenance and repair packages and warranty extensions (Security 24, 36, and 60 months), delivered through certified dealer service technicians.

Quantifiable outcome

• Up to 90% greenhouse gas emission reduction using HVO fuel compared to fossil diesel
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Kühne+NagelcoreStrategic or Co-development Partner · 1 June 2024Logistics partnership for operation of the new Wacker Neuson Group spare parts distribution center in Mülheim-Kärlich. Kühne+Nagel manages warehouse operations including automated small-parts warehouse with over 30 robots and approximately 200,000 storage spaces.
• Kemp GroepcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Sales partnership in the Netherlands where Kemp Groep distributes Kramer wheel loaders and telehandlers. After intensive training at Kramer headquarters, Kemp sales consultants market Kramer machines as part of their construction equipment portfolio. First machines delivered to Netherlands; joint exhibition at TKD trade fair in Almere.
• John DeereflagshipChannel Partner/ Reseller/ Distributor · 1 January 2017Strategic sales partnership for wheel loaders and telescopic handlers for agriculture. Launched in 2017, this partnership leverages John Deere's extensive agricultural equipment distribution network to expand Kramer's reach in the agricultural market segment.
• Wacker Neuson GroupflagshipStrategic or Co-development PartnerKramer-Werke GmbH is a wholly-owned subsidiary of Wacker Neuson Group. The merger between Kramer and Wacker Construction Equipment AG occurred in 2007. Kramer operates as a distinct brand within the group alongside Wacker Neuson and Weidemann brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Claas: Claas is primarily a European agricultural machinery leader (combines, forage harvesters, tractors) with material-handling/loader attachments via partners. Comparable to Kramer on the agricultural-customer side for material handling around harvesting and livestock, but not a direct wheel-loader competitor outside Europe.

Direct peers

• Manitou Group: Manitou manufactures telehandlers, rough-terrain forklifts, articulated loaders and backhoes for construction, agriculture and industry. Highly comparable to Kramer in compact telehandlers and wheel loaders, particularly across agricultural and material-handling applications.
• Bobcat (Doosan Bobcat): Bobcat is a leading compact equipment maker producing skid-steer and compact track loaders, mini-excavators and compact wheel loaders/telehandlers. Comparable to Kramer in compact-class machines targeting construction, rental and landscaping.
• JCB: JCB is a leading global manufacturer of telehandlers (Loadall series) and compact/mid-range wheel loaders for construction, rental and agriculture. Direct overlap with Kramer across telehandlers and compact wheel loaders makes it a primary benchmark for product, technology and pricing.
• Weidemann: Weidemann, a sister brand of Kramer within Wacker Neuson Group, manufactures compact wheel loaders, telehandlers and Hoftrac machines for agriculture, municipalities and the equestrian sector - directly overlapping with Kramer's core product line, customers and use cases.

Broad incumbents

• Liebherr: Liebherr produces a broad portfolio of construction equipment including compact and mid-size wheel loaders and telehandlers. Overlaps with Kramer in compact wheel loaders and material-handling segments despite Liebherr's wider product breadth.
• Kubota: Kubota manufactures compact tractors and construction equipment including compact wheel loaders, with strong agricultural and small-construction distribution. Highly relevant for Kramer on the agricultural, compact-loader and small-equipment overlap.
• Caterpillar: Caterpillar is the world's largest construction-equipment manufacturer with a broad compact equipment line including small and mid-size wheel loaders. While not Kramer's direct niche, Caterpillar sets pricing, technology and emissions benchmarks that shape Kramer's competitive context.
• Volvo Construction Equipment: Volvo CE manufactures compact and large wheel loaders, excavators and material-handling equipment. Overlaps with Kramer in the compact wheel loader and electric construction equipment categories, particularly in European markets.
• Komatsu: Komatsu is a global construction-equipment OEM with a wheel-loader portfolio spanning compact to large classes. Comparable to Kramer at the compact and mid-size wheel loader end of its product line.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kramer