Psychology Clinic
The Psychology Clinic, Inc. is a privately held, multi-location outpatient mental health practice in South-Central Wisconsin serving individuals, couples, and families with psychotherapy, psychiatric medication management, psychological testing, and specialty trauma and couples therapies.
- Company typePrivate
- Founded1990
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Psychology Clinic does
The Psychology Clinic, Inc. is a privately held outpatient mental health group practice founded in 1990 by David Roethe, Ph.D. and James Black, Ph.D. and headquartered in Madison, Wisconsin. The clinic operates four physical locations — Madison (headquarters), Fitchburg (Madison-CCS), Prairie du Sac, and Baraboo — and employs doctoral-level psychologists, master's-level licensed therapists (LCSWs, marriage and family therapists, professional counselors), and board-certified prescribers (psychiatrists, nurse practitioners, physician assistants).
Its service portfolio spans personalized psychotherapy for individuals, couples, and families (children, adolescents, and adults); psychiatric evaluations and medication management; comprehensive psychological assessments and testing; specialty trauma treatment including EMDR; couples therapy via the Gottman Method; and dialectical, cognitive-behavioral, mindfulness, somatic, and solution-focused modalities. Complementary offerings include Employee Assistance Programs and corporate training/consultation, plus participation in Dane County's Comprehensive Community Services (CCS) program.
The business model is direct-to-consumer fee-for-service supplemented by insurance reimbursement across most major health plans and county-funded CCS contracts. New clients are acquired through a website inquiry form, phone scheduling, and insurance-network referrals; existing patients access records via a third-party secure client portal. Pricing is set per appointment by length and type, with alternative payment arrangements available for uncovered services. The practice is founder/physician-owned, with no disclosed institutional investment, funding rounds, or parent company.
Psychology Clinic firmographics
Firmographics- Name
- Psychology Clinic
- Legal name
- The Psychology Clinic, Inc.
- Website
- https://thepsychologyclinicinc.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Psychology Clinic, Inc. is a privately held, multi-location outpatient mental health practice in South-Central Wisconsin serving individuals, couples, and families with psychotherapy, psychiatric medication management, psychological testing, and specialty trauma and couples therapies.
- Ownership category
- akta.pro rank
Psychology Clinic industry classification
Industry- Product category
- Outpatient Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
Keywords
Where Psychology Clinic is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Psychology Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fee-for-Service Therapy: A fee for service is charged based on length and type of appointment with a therapist or psychiatrist. Alternative payment methods are available for clients to meet financial obligations not covered by insurance.
- Insurance Reimbursement: The Psychology Clinic, Inc. accepts most major health insurance plans. Revenue is generated through insurance reimbursements for covered services.
- Comprehensive Community Services (CCS): Dane County CCS program providing multiple services to clients enrolled in the program, funded through county/state mental health programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fee-for-service pricing based on appointment type and length |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Psychology Clinic product offering
Product offeringCore offering
The Psychology Clinic, Inc. is a multi-location outpatient mental health group practice that delivers personalized psychotherapy for individuals, couples, and families across all age groups, psychiatric evaluations and medication management by board-certified prescribers, psychological assessments and testing, specialty EMDR trauma therapy, and Employee Assistance Programs for businesses. The clinic operates across four greater-Madison, Wisconsin locations, accepts most major health insurance plans, and staffs doctoral-level psychologists, master's-level licensed therapists, and psychiatric prescribers.
Product overview
The Psychology Clinic, Inc. is a multi-location outpatient mental health practice offering a comprehensive suite of mental health services. The core offering consists of personalized psychotherapy for individuals, couples, and families (including children, adolescents, and adults), psychiatric evaluations with medication management, and psychological assessments. Additional services include EMDR therapy for trauma, Comprehensive Community Services (CCS) through Dane County, Employee Assistance Programs for businesses, and professional training and consultation. The clinic employs psychologists with doctoral degrees, licensed clinical social workers, marriage and family therapists, professional counselors, and board-certified psychiatric prescribers. The practice accepts most major health insurance plans and operates four locations in the Madison, Wisconsin area.
Differentiator
Problem solved
Functional benefit
Products and services
- Personalized Psychotherapy Services Individual, couples, and family psychotherapy for clients of all ages — children, adolescents, and adults — with personalized treatment plans tailored to each client's presenting concerns, delivered by doctoral-level psychologists and master's-level licensed therapists across multiple modalities.
- Psychiatric Evaluations and Medication Management Psychiatric evaluations and ongoing medication management for clients with mental health conditions, delivered by board-certified prescribers including psychiatrists, nurse practitioners, and physician assistants.
- Psychological Assessments and Testing Comprehensive psychological assessments and testing services used for diagnostic clarification and treatment planning across the practice's clinical population.
- Employee Assistance Programs Workplace mental health support and Employee Assistance Program services provided to businesses, agencies, and community organizations through the practice's clinical staff.
- EMDR Therapy Eye Movement Desensitization and Reprocessing (EMDR) therapy for clients processing trauma, abuse, and related adverse experiences.
- Comprehensive Community Services (CCS) Dane County Comprehensive Community Services (CCS) program providing community-based, multi-disciplinary mental health services to enrolled clients using a personalized, team-based approach.
- Training and Consultation Services Training and consultation services delivered to professionals, businesses, agencies, and community organizations on mental health topics.
Quantifiable outcome
- Founded in 1990, providing over 30 years of mental health services in the greater Madison area
Companies that use Psychology Clinic
Customer profileSegments3 records
Ideal customer profiles2 records
Psychology Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Psychology Clinic partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Psychology Clinic competitors and assessment
Company assessmentEmerging players
- Talkiatry: A national telepsychiatry group that delivers psychiatric evaluations and medication management through in-network clinicians. Comparable to The Psychology Clinic's psychiatric services and medication management offering, but competing via a digital-first, insurance-accepting delivery model that pressures in-person group practices.
- Talkspace: Publicly traded virtual therapy and psychiatry platform serving individuals and enterprise clients via insurance and subscription. Comparable to The Psychology Clinic's therapy and psychiatry offering with a payer-aligned model, but operates entirely virtually and competes for the same commercially insured client base.
- Spring Health: Employer-sponsored mental health benefit platform providing therapy, psychiatry, and digital tools with an in-network provider directory. Comparable to The Psychology Clinic's EAP business and therapy-plus-psychiatry offering, but accessed through payer-side routing that may divert employer-sponsored clients away from community clinics.
Regional players
- Rogers Behavioral Health: Wisconsin-headquartered behavioral health system with specialty programs in OCD, anxiety, depression, and addiction, including residential and outpatient services. Comparable as a Wisconsin-based, multi-modality mental health provider serving overlapping regional patient populations, though Rogers operates at a larger and more specialty-intensive scale.
- Journey Mental Health Center: Community mental health provider in Madison, Wisconsin offering outpatient therapy, psychiatry, crisis services, and CCS-program-adjacent services. Comparable to The Psychology Clinic as a Madison-area outpatient mental health provider overlapping on county-funded programs, therapy modalities, and target client base.
Broad incumbents
- LifeStance Health: One of the largest U.S. outpatient mental health platforms, operating multi-state group practices with in-person and telehealth therapy and psychiatry. Comparable to The Psychology Clinic in its outpatient group-practice model, integrated therapy-plus-medication offering, and insurance-reimbursement revenue mix, though at vastly greater scale and geography.
- BetterHelp: The largest online therapy platform, connecting users with licensed therapists via subscription-based virtual sessions. Comparable in addressing depression, anxiety, relationship, and behavioral concerns through licensed clinicians, but competes on convenience and price rather than in-person continuity and specialty modalities.
- Headspace Health (Ginger): Digital mental health platform combining on-demand coaching, teletherapy, and psychiatry, primarily sold through employers and payers. Comparable to The Psychology Clinic's therapy-plus-medication continuum and EAP/employer channel, but competes at national scale with a virtual delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Psychology Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Psychology Clinic leadership team
Management profileNumber of profiles
Profiles3 records
Psychology Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Psychology Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Psychology Clinic
What does Psychology Clinic do?
The Psychology Clinic, Inc. is a multi-location outpatient mental health group practice that delivers personalized psychotherapy for individuals, couples, and families across all age groups, psychiatric evaluations and medication management by board-certified prescribers, psychological assessments and testing, specialty EMDR trauma therapy, and Employee Assistance Programs for businesses. The clinic operates across four greater-Madison, Wisconsin locations, accepts most major health insurance plans, and staffs doctoral-level psychologists, master's-level licensed therapists, and psychiatric prescribers.
Is Psychology Clinic a public or private company?
Psychology Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Psychology Clinic founded?
Psychology Clinic was founded in 1990. It employs 51 to 100 people.
Where is Psychology Clinic based?
Psychology Clinic is headquartered in Madison, United States, in the North America region.
How does Psychology Clinic make money?
Three revenue lines are on record. Fee-for-Service Therapy is the primary driver. The others are insurance Reimbursement and comprehensive Community Services (CCS).
Who are Psychology Clinic's main competitors?
Emerging players on record are Talkiatry, Talkspace and Spring Health. Regional players are Rogers Behavioral Health and Journey Mental Health Center. Broad incumbents are LifeStance Health, BetterHelp and Headspace Health (Ginger).
Does Psychology Clinic have an API?
No public API is recorded for Psychology Clinic.
What industry is Psychology Clinic in?
Psychology Clinic's product category is Outpatient Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621330 and its SIC code is 8011.