What YrlessPlus does

YrlessPlus (legal entity Yrless Limited) is a privately held New Zealand ISP founded in 2011 by rural connectivity pioneers Joe and Norm, headquartered at 43 Mersey Street, Gore, Southland. The company delivers broadband, mobile, voice, surveillance, and business continuity services to approximately 1,500 households and small businesses across Southland, Otago, the Catlins, and Central Otago, with growing reach into urban centres including Auckland.

Its core technology is a multi-access broadband platform combining a proprietary rural fixed-wireless network (over 60 towers and 100 points of presence built and maintained with local engineering partners), copper DSL/VDSL, Fixed Wireless Access over 4G/5G mobile networks, and resold fibre over the Chorus UFB network with speeds up to 8 Gbps. The platform is complemented by VoIP telephony, mobile plans with Australian roaming, licensed commercial CCTV installations using Milesight and Ubiquiti hardware with AI analytics (human detection, people counting, license plate recognition), and a Business Continuity Planning service offering automated offsite backup with N-1Plus redundancy through local NZ providers.

The business model is subscription-led across residential and SMB customers, with pricing tiers for each access technology plus one-time installation fees, equipment sales or rentals, pay-as-you-go service callouts, and a formal cash-or-credit referral programme. Distribution is direct-to-consumer and direct-to-SMB via phone (0508 YRLESS), email, online signup, and community-led field installation, with three wholly owned subsidiaries (Lakes Internet, Central Lakes Internet Company, and Tussock Networks) invoiced through Yrless Limited. The company is founder-owned, bootstrapped, and operates without external venture or private equity investment.

Name

YrlessPlus

Legal name

Yrless Limited

Website

https://yrless.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

YrlessPlus is a privately held New Zealand ISP serving approximately 1,500 rural and regional households and SMBs across Southland, Otago, the Catlins, and Central Otago with proprietary wireless, fibre, FWA, DSL, mobile, VoIP, CCTV, and business continuity services.

Ownership category

akta.pro rank

Product category

Rural Broadband Internet Services

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Rural & Universal Service Fixed Broadband Providers (HDAIABAJ)

akta.pro secondary industry

Rural Broadband & Cooperative Fiber Operators (HDAIACAG)

Keywords

• Rural broadband services
• Fixed wireless internet
• Fibre broadband services
• VoIP phone services
• Business continuity planning

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Broadband Internet Services: Monthly recurring subscription fees for internet services including Fibre (residential and business), Wireless (Mainland), FWA, and DSL/VDSL. Plans are typically month-to-month or on fixed contracts (12-24 months). Revenue from multiple speed tiers and data allowances.
2. VoIP Phone Services: Monthly fees for Voice over Internet Protocol phone services with various tiers (Basic, Family, Business) offering different minutes allocations for local and national calls. Additional revenue from extra phone lines at $12.65/month.
3. CCTV Security Systems: Professional commercial CCTV installation services using Milesight and Ubiquiti cameras with AI-powered features, license plate recognition, and remote monitoring capabilities. Revenue from equipment sales and professional installation.
4. Mobile Services: Mobile phone plans with data options ranging from 5GB to 100GB, including carryover and endless data models. Revenue from monthly subscriptions plus additional charges for calls to cellphones and international numbers.
5. Business Continuity Planning (BCP): Data backup and disaster recovery services with automated offsite backup, N-1Plus redundancy systems, and digital storage solutions. Revenue from storage space subscriptions and online backup services.
6. Equipment Sales and Rentals: Sale or rental of routers, modems, and other equipment. Routers purchased from Yrless are priced at $253+GST for VDSL, with Fibre plans offering free router on 24-month contracts. Modem rental maintains Yrless ownership of equipment.
7. Installation and Service Fees: One-time fees for professional installation services across wireless, FWA, and fibre connections. Installation includes equipment mounting, cabling, labor, and travel costs. Callout fees of $1.80/km plus $110/hour labor for service visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

YrlessPlus is a locally owned New Zealand Internet Service Provider delivering broadband connectivity (Fibre, rural fixed wireless, FWA via 4G/5G, and DSL/VDSL) along with mobile plans, VoIP phone services, licensed commercial CCTV installations, and business continuity/data backup services. The company specializes in reaching remote rural properties across Southland, Otago, the Catlins, and Central Otago using its own tower network and 4WD-equipped service vehicles, while also serving urban customers nationwide.

Product overview

YrlessPlus is a locally owned New Zealand ISP delivering a portfolio of internet connectivity products and managed technology services. The core offering is a family of broadband access products — Mnland (rural fixed wireless), DSL/VDSL (copper), Fibre h (residential fibre), Fibre b (business fibre), FWA (fixed wireless access), and Mobile plans — which together cover residential, rural, and commercial customers from city apartments to remote farms. These connectivity products are complemented by two managed service add-ons: VoIP phone service and licensed commercial CCTV surveillance (Milesight and Ubiquiti cameras with AI capabilities). A Business Continuity Planning (BCP) module adds data backup and disaster recovery services, and a customer referral programme incentivises existing users to recruit new connections. The product is not a unified software platform but a bundled suite of telco and security services coordinated under one provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Wireless Mainland (Rural Fixed Wireless) Rural fixed-wireless internet service delivered via Yrless's own tower network across Southland, Otago, and surrounding regions, with plans offering speeds up to 100 Mbps. Targeted at rural households, farms, and lifestyle blocks where other providers cannot or will not service.
• DSL / VDSL Copper-based broadband delivered over telephone lines; VDSL offers typical speeds of 30 Mbps and ADSL up to 12 Mbps. Naked DSL option available with no landline required.
• Residential Fibre (Fibre h) Residential fibre broadband over Chorus UFB networks, offering speeds from 100 Mbps up to 8,000 Mbps (8Gbps), with tiered plans including Everyday (100/20), Family (500/100), and Ultimate (MAX/500) with unlimited data.
• Business Fibre (Fibre b) Commercial-grade fibre broadband providing symmetrical upload/download speeds, priority fault restoration, and optional static IP and NextDNS cyber filtering, designed for business operations.
• FWA (Fixed Wireless Access) Fixed wireless broadband using 4G and 5G mobile network towers to deliver internet to homes and businesses without requiring fibre infrastructure, with speeds up to 70 Mbps and options for 200GB, 400GB, or unlimited data on 12-month contracts.
• Mobile Plans Mobile cellular plans offering 5GB carryover data, 5GB endless data, and 100GB endless data options, with daily business roaming in Australia included at no extra cost and no fixed-term contracts.
• VoIP Phone Service Internet-based telephone service converting voice to digital data for transmission over broadband, offering Basic, Family, and Business plans with features including call forwarding, voicemail-to-email, and caller ID; additional phone lines available at $12.65/month.
• Commercial CCTV Security Systems Licensed commercial CCTV installation using Milesight and Ubiquiti network cameras with AI-powered features including human detection, people counting, license plate recognition (LPR), and 4K video, with remote monitoring and cloud storage options. PSPLA License 22-095812.
• Business Continuity Planning (BCP) Business continuity and data backup services including automated offsite backup through local New Zealand providers, N-1Plus redundancy systems, and disaster recovery planning to protect business data under New Zealand law.

Quantifiable outcome

• Serves 1,500 households across Otago and Southland
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• James EngineeringcoreStrategic or Co-development PartnerHeavy engineers at Maitland who build framing and foundations for Yrless tower infrastructure. Critical infrastructure partner for network expansion.
• Cave FM 106.4fmcoreStrategic or Co-development PartnerFirst Fibre customer of Yrless. Local radio station in the Catlins area. Community partner and early adopter of Yrless services.
• Farmers and Businesses (Tower/Transmitter Hosts)coreStrategic or Co-development PartnerProperty owners who host towers and transmitters on their land, enabling network coverage across rural regions. Essential infrastructure partners without whom rural connectivity would not be possible.
• Sgt DanminorStrategic or Co-development PartnerMulti-stock food producer and site of one of Yrless's original tower sites in Southland. Community partner and early infrastructure supporter.
• Gore TV & RadiominorChannel Partner/ Reseller/ DistributorLocal business that assists with installations and can sort TV and sound systems during service visits. Complementary service partner.
• Chorus New Zealand LimitedcoreTechnology or IntegrationPrimary network provider for fibre broadband services. Provides UFB (Ultra Fast Broadband) infrastructure including ONT equipment and network access. Yrless activates connections on behalf of customers using Chorus network.
• Local Fibre CompaniescoreTechnology or IntegrationRegional fibre network operators providing broadband infrastructure in various coverage areas. End-user terms apply based on customer's location.
• Local NZ Backup ProviderscoreTechnology or IntegrationTrusted LOCAL New Zealand providers for automated offsite backup services in Business Continuity Planning. Data stays in New Zealand protected under NZ law.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Primo Wireless: Regional NZ ISP with a rural wireless focus in Taranaki, comparable to YrlessPlus as a regional telco using fixed wireless to reach underserved customers and selling bundled broadband/voice services.
• Compass Communications: NZ business-focused ISP offering fibre, VoIP, and managed services to SMB and enterprise — directly comparable to YrlessPlus's Business Fibre, VoIP, and BCP product lines.
• Inspire Net: Wellington-region fibre and broadband ISP that grew via regional partnerships and community-focused build-out, comparable to YrlessPlus as a regional New Zealand telco combining fibre, wireless, and managed services for residential and SMB customers.
• Farmside: Spark NZ-owned rural broadband brand explicitly targeting rural NZ farms and households, directly comparable to YrlessPlus's rural residential segment and competing in the same geographies.
• Netway Networks: Smaller NZ ISP offering business-grade fibre and connectivity services with regional focus, comparable to YrlessPlus's commercial fibre and managed services portfolio.
• Wireless Nation: New Zealand-based rural and regional wireless ISP serving customers outside the major metro footprint, directly comparable as a specialist wireless alternative to the dominant telcos and overlapping with YrlessPlus's rural broadband focus.

Broad incumbents

• 2degrees: NZ mobile and fixed-line operator expanding into fibre and broadband via partnerships with wholesalers, comparable to YrlessPlus as a nationwide carrier competing for the same residential and SMB connectivity spend.
• Spark New Zealand: Largest NZ telecommunications operator providing fixed-line, mobile, and broadband services nationwide, including through its rural Farmside brand — a broad incumbent against which YrlessPlus competes on local service and rural specialisation.
• One New Zealand (Vodafone NZ): Major NZ mobile and fixed-line operator with nationwide 4G/5G coverage, comparable as a broad incumbent whose rural wireless/FWA expansion directly overlaps with YrlessPlus's rural broadband offering.
• Vocus NZ (Orcon / Slingshot): Vocus Group operates NZ consumer and SMB ISPs including Orcon and Slingshot over Chorus fibre and wireless networks — comparable to YrlessPlus as a wholesale-based ISP stack offering fibre, broadband, and voice products nationally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yrlessnz
• LinkedInlinkedin.com/company/yrless-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YrlessPlus