Digital Economy Council of Australia (DECA)

What Digital Economy Council of Australia (DECA) does

The Digital Economy Council of Australia (DECA) is a private, member-led not-for-profit industry association that serves as Australia's peak body for the digital economy. Founded in 2014 as the Australian Digital Currency Commerce Association (ADCCA), the organisation merged with Blockchain Australia in 2019 and was rebranded as DECA in 2024 to reflect an expanded mandate covering blockchain, digital assets, artificial intelligence, and intersecting technologies. DECA is registered and operated from Melbourne, Victoria, and is governed by a Board of Directors drawn from member organisations including Mastercard, OKX Australia, XDC Network, Holley Nethercote, RMIT University, and Doxed Capital, with CEO Amy-Rose Goodey leading a small (1-10) full-time team.

DECA's core offering is advocacy and industry coordination rather than a unified software product. The association runs eight working groups spanning Digital Currency Exchange, Digital Asset, Banking/Payments/Stablecoins, Security, Tax, Innovation/Infrastructure, Artificial Intelligence, and Women of DECA, and convenes dialogue with federal and state governments through Treasury, ASIC, AUSTRAC, the Reserve Bank of Australia, and the bipartisan Parliamentary Friends of Blockchain initiative co-chaired by Senator Andrew Bragg and Dr Andrew Charlton MP. Educational outputs include the DECA Knowledge Centre, Resources Hub, Little Book Series, the Scam Awareness Program, and The House Is Digital podcast hosted by the CEO, while events such as the Digital Economy Conference, Global Digital Asset Regulatory Summit, Proactive Policy Forum, and The Blockies awards form the principal community engagement channels.

The revenue model is a tiered subscription recurring model consisting of business membership fees (across Digital Assets, Financial Services/Payments/Banking, Technology/Infrastructure, Community/Education, and Professional Services categories), individual professional memberships, and partnership sponsorships providing deeper brand integration and event influence. Payments are collected in fiat and, from April 2026, also in Australian dollar stablecoins (AUDF) via Cointree. Membership pricing is not publicly disclosed; the membership base ranges from pre-revenue startups to enterprise exchanges such as Coinbase, Binance, Kraken, Crypto.com, Swyftx, and Coinspot, alongside Mastercard, Block, EY, Ripple, and the RMIT Blockchain Innovation Hub. International partners include Blockchain NZ, Bharat Web3 Association, Vietnam Blockchain Association, Asosiasi Blockchain Indonesia, Japan Cryptoasset Business Association, and Global Digital Finance.

Name

Digital Economy Council of Australia (DECA)

Legal name

Digital Economy Council of Australia

Website

https://deca.org.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Digital Economy Council of Australia (DECA) is a member-led, not-for-profit peak industry body representing Australian businesses and professionals across blockchain, digital assets, AI, and intersecting technologies, delivering policy advocacy, working groups, events, and education.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Business Membership Fees: Annual membership fees from business organisations across Digital Assets, Financial Services/Payments/Banking, Technology & Infrastructure, Community/Education & Engagement, and Professional Services categories. Membership categories include tiered options for exchanges, custodians, fintech firms, technology providers, and professional services companies.
2. Partnership Sponsorships: Exclusive partnership opportunities that integrate brand into core activities with greater influence across key initiatives. Partnerships include sponsorship of major events for one year plus membership.
3. Individual Professional Membership: Individual professional membership fees for industry professionals seeking to leverage the network, promotions, news and events. Includes subscription to news & bulletins, membership voting rights, discounted event tickets, and opportunities to nominate for Board and participate in working groups.
4. Stablecoin Payments: DECA accepts Australian dollar stablecoins for membership and sponsorship payments, processed via Cointree, reflecting practical adoption of blockchain-based payment infrastructure for settlement and financial coordination.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

DECA is a not-for-profit peak industry body that delivers advocacy, policy development, and member services for Australia's digital economy sector. It sells tiered business memberships, individual professional memberships, and exclusive partnership sponsorships, while providing policy submissions, working groups, parliamentary engagement, educational resources, podcasts, and industry events. Revenue is driven by recurring annual membership fees and partnership sponsorships.

Product overview

The Digital Economy Council of Australia (DECA) is a peak industry body representing businesses and professionals across blockchain, digital assets, AI, and intersecting technologies. Rather than offering a unified software product, DECA provides a portfolio of advocacy services including policy development through working groups, parliamentary engagement via the Parliamentary Friends of Blockchain initiative, and regulatory submissions to government. Educational offerings include the DECA Knowledge Centre, Resources Hub, and the Little Book Series of practical guides. Content distribution through The House Is Digital podcast reaches industry stakeholders. DECA also organizes major events including the Digital Economy Conference, Proactive Policy Forum, and The Blockies awards, while its Scam Awareness Program and Debanking Survey Initiative address industry challenges. The organization functions as an industry association facilitating connection, education, and policy advocacy rather than as a product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy Services Policy development, thought leadership, and government engagement services to shape digital asset regulation and blockchain adoption in Australia. Provided for member organisations and the broader digital economy ecosystem.
• Working Groups Expert-led groups addressing critical industry challenges across Digital Currency Exchange, Digital Asset, AI, Banking/Payments/Stablecoins, Security, Tax, Trade Digitalisation, and Women of DECA topics. Available to DECA members.
• Parliamentary Friends of Blockchain Bipartisan parliamentary group co-chaired by Senator Andrew Bragg and Dr Andrew Charlton MP, facilitating dialogue between the Australian Parliament and the digital economy sector.
• DECA Knowledge Centre Comprehensive educational hub covering Web3 fundamentals, blockchain technology, cryptocurrencies, smart contracts, dApps, DAOs, security, privacy, identity, and infrastructure topics for all expertise levels. Free public resource.
• DECA Resources Hub Curated educational content from DECA members including self-guided courses, expert-led training, and resources on blockchain fundamentals, digital asset security, DeFi education, and future of digital assets.
• DECA Little Book Series

Quantifiable outcome

• 31.6% of Australian adults hold or have held crypto, representing 6M+ Australians
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered partner, international partner, regional partner, research partner and infrastructure partner.

• Pepperstone CryptopartnerGTM or Marketing PartnerFeatured as a strategic partner on DECA homepage with logo display. Partnership integrates brand into core DECA activities with sponsorship of major events. Pepperstone Crypto is a cryptocurrency trading platform.
• CoinspotpartnerGTM or Marketing PartnerFeatured partner on DECA homepage with logo display. Coinspot is an Australian cryptocurrency exchange that processed DECA's first Australian dollar stablecoin membership payment.
• SwyftxpartnerGTM or Marketing PartnerFeatured partner on DECA homepage with logo display. Swyftx is an Australian crypto exchange, Working Group lead, and sponsor of the Annual Australian Crypto Survey.
• CoinbasepartnerGTM or Marketing PartnerFeatured partner on DECA homepage with logo display. Coinbase is a global cryptocurrency exchange with Australian operations; Coinbase representative David Menz serves as DCE Working Group Lead.
• Blockchain NZinternational partnerStrategic or Co-development PartnerInternational partnership recognising cross-border collaboration between Australian and New Zealand blockchain ecosystems. Blockchain NZ logo featured in International Partnerships section.
• Bharat Web3 Associationinternational partnerStrategic or Co-development PartnerInternational partnership with Indian Web3 industry association, fostering collaboration between Australian and Indian digital asset ecosystems.
• Global Digital Financeinternational partnerStrategic or Co-development PartnerInternational partnership with GDF.io, a global digital finance industry body, supporting knowledge sharing and policy alignment across jurisdictions.
• Aus DeFi Associationinternational partnerStrategic or Co-development PartnerPartnership with Australian Decentralised Finance industry association, defi.org.au, supporting coordination on DeFi-specific policy and education.
• FinTech Australiainternational partnerStrategic or Co-development PartnerPartnership with FinTech Australia, peak industry body for Australian fintech companies, supporting cross-sector collaboration between fintech and digital assets.
• Canberra Blockchainregional partnerStrategic or Co-development PartnerPartnership with Canberra Blockchain, supporting local engagement and policy development in the ACT region.
• Vietnam Blockchain Associationinternational partnerStrategic or Co-development PartnerInternational partnership with Vietnam Blockchain Association (blockchain.vn), fostering collaboration between Australian and Vietnamese blockchain ecosystems.
• Asosiasi Blockchain Indonesiainternational partnerStrategic or Co-development PartnerPartnership with Indonesian blockchain association (asosiasiblockchain.co.id), supporting regional collaboration in Southeast Asia.
• Japan Cryptoasset Business Associationinternational partnerStrategic or Co-development PartnerPartnership with Japanese Cryptoasset Business Association (cryptocurrency-association.org), supporting collaboration with Japan's digital asset regulatory environment.
• Digital Finance Cooperative Research Centre (DFCRC)research partnerStrategic or Co-development PartnerCollaborative partnership on research including the Real World Asset Tokenisation Litepaper and the $24B digital finance opportunity report. DFCRC conducted independent research authored with DECA support.
• Rippleresearch partnerStrategic or Co-development PartnerCo-presenter of Key Policy Reforms to Support Tokenisation of Real World Assets in Australia report with DECA and DFCRC. Presented at October 2024 Parliamentary Friends of Blockchain briefing.
• OKX Australiaresearch partnerStrategic or Co-development PartnerResearch collaboration on SMSF growth and digital assets. OKX Australia released Voting with Their Super report conducted by CoreData, examining digital asset role in Australian retirement savings.
• Cointreeinfrastructure partnerTechnology or IntegrationPayment processing partner enabling Australian dollar stablecoin (AUDF) acceptance for DECA membership and sponsorship payments.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• FinTech Australia:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DECAustralia
• YouTubeyoutube.com/@digitaleconomycouncil
• Facebookfacebook.com/DigitalEconomyCouncil
• LinkedInlinkedin.com/company/digitaleconomycouncil

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Economy Council of Australia (DECA)