Cointree
Cointree is a privately held Australian cryptocurrency exchange founded in 2013, serving retail investors, SMSF holders, financial advisors, and institutions with 200+ coin trading, an OTC desk, integrated SMSF/tax compliance tools, and AUDF stablecoin listings.
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Cointree does
Cointree Pty. Ltd. is an Australian private cryptocurrency exchange headquartered in Melbourne, founded in 2013 by CEO Shane Stevenson. The company operates a regulated digital currency exchange platform (cointree.com) with a companion mobile app, enabling users to buy, sell, and trade more than 200 cryptocurrencies on a 24/7 basis with trading fees starting at 0.5%. The platform is organized into four modular customer segments: Personal (retail/beginner to advanced traders), SMSF (Self-Managed Super Fund holders with integrated tax and compliance reporting via BGL Simple Fund 360), Advisors (services for financial planners and accountants serving crypto-curious clients), and Institutional (OTC trading desk with access to global off-market liquidity pools). Supporting features include a multi-coin wallet, automated trade execution on price triggers, 24/7 price alerts, a top-100 portfolio tracking tool derived from high-earning traders, and patented trading ideas. The company also operates the Rush Gold sub-brand enabling gold and silver trading alongside crypto, and is the first exchange to list the licensed Australian dollar stablecoin Forte AUD (AUDF) under an ASIC exemption. All services are restricted to Australia (with explicit US and other-jurisdiction exclusions).
The technology stack is a web-based exchange with mobile app support, real-time pricing APIs for developers, and integrations with third-party tax software (Koinly, Summ) and SMSF administration software (BGL Simple Fund 360). Revenue is generated almost entirely through transaction-based fees: tiered coin-to-coin trading fees from 0.5%, AUDF stablecoin trading spreads, dynamic blockchain network/withdrawal fees, and minor administrative fees (e.g., 1% monthly fee on unallocated deposits). Cointree holds an AUSTRAC Digital Currency Exchange registration and describes its AML/CTF compliance program as the most comprehensive among Australian exchanges. The company is privately held, received an undisclosed but described-as-significant strategic investment from Silicon Valley-based Indicia Labs Inc. in August 2020, and has not raised subsequent disclosed funding rounds. Headcount sits in the 11-50 range, and no M&A, leadership changes, or restructuring activity have been disclosed in the available data.
Cointree firmographics
Firmographics- Name
- Cointree
- Legal name
- Cointree Pty. Ltd.
- Website
- https://cointree.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cointree is a privately held Australian cryptocurrency exchange founded in 2013, serving retail investors, SMSF holders, financial advisors, and institutions with 200+ coin trading, an OTC desk, integrated SMSF/tax compliance tools, and AUDF stablecoin listings.
- Ownership category
- akta.pro rank
Cointree industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (5232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Multi-Currency Accounts, Wallets & FX Management (Consumer/SME) (FSAGAKAF)
Keywords
Where Cointree is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Cointree business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Cryptocurrency Trading Fees: Coin-to-coin and fiat-to-crypto trading with fees starting from 0.5%, calculated on a tiered basis depending on user account tier and trading volume.
- Stablecoin Trading (AUDF): Trading fees applicable to AUDF stablecoin transactions, with pricing potentially not at 1:1 ratio and subject to disclosed fees.
- Network/Withdrawal Fees: Standard blockchain network fees charged for digital asset withdrawals, dynamically determined by network congestion.
- Administrative Fees: Fees charged for account closure, dishonoured payments, chargebacks, and monthly fee on unallocated deposits (1% of balance).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Trading Fee Tier |
| Transaction based/ take rate | Pay-as-you-go | No-Fee Deposit/Withdrawal Services |
| Transaction based/ take rate | Pay-as-you-go | AUDF Stablecoin Trading |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Cointree product offering
Product offeringCore offering
Cointree operates an Australian cryptocurrency exchange platform that enables individuals, SMSF holders, financial advisors, and institutions to buy, sell, and trade over 200 digital currencies 24/7 with trading fees starting from 0.5%. The platform bundles automated trade execution, price alerts, a free multi-coin wallet, top-100 portfolio analytics with patented trading ideas, SMSF compliance tooling, an institutional OTC desk, precious-metals trading via Rush Gold, and an AI-powered customer support chatbot.
Product overview
Cointree operates as a unified cryptocurrency exchange platform with modular services targeting different customer segments. The core Cointree Exchange enables buying, selling, and trading of over 200 cryptocurrencies with 24/7 availability and fees from 0.5%. The platform is organized into specialized modules including Personal (retail traders), SMSF (self-managed super fund investors with BGL Simple Fund 360 integration), Advisors (for financial professionals), and Institutional (OTC trading desk). Supporting features include Coin Portfolios for performance tracking, Auto-Trades and Price Alerts for automated trading, a Multi-Coin Wallet for storage, a Learning Hub for education, and Trade Gold (Rush Gold) for precious metals. The platform also supports the AUDF stablecoin, a licensed Australian dollar stablecoin issued by Forte Tech Solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Rush Gold: Trade Gold service allowing users to buy, sell, and trade gold through the Cointree platform.
Products and services
- Cointree Exchange Web and mobile cryptocurrency exchange platform enabling Australian users to buy, sell, and trade 200+ digital assets 24/7 with tiered trading fees starting at 0.5%, automated trades, price alerts, multi-coin wallet, and portfolio analytics.
- SMSF (Self Managed Super Fund) Crypto Service Cryptocurrency investment service tailored for Self Managed Super Fund trustees, with detailed reporting, taxation tools, and integration with BGL Simple Fund 360 SMSF administration software to support SMSF compliance and audit requirements.
- Advisors Service Tailored service for accountants, financial planners, and wealth managers providing resources and platform tools to help their clients understand and access cryptocurrency diversification.
- Institutional OTC Trading Desk Over-the-counter trading desk for institutional clients and high-net-worth individuals offering global rates, deep off-market liquidity, and execution for large-volume cryptocurrency trades that exceed national exchange capabilities.
- Trade Gold (Rush Gold) Sub-brand allowing Cointree platform users to buy and sell Silver and Gold alongside their cryptocurrency holdings.
- Cointree Public Pricing API Public API enabling developers and third-party applications to access live cryptocurrency price data for any coin listed on the Cointree platform.
Quantifiable outcome
- Trading fees from 0.5%
- +2 more outcomes
Companies that use Cointree
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Cointree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature6 records
Cointree partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- DECA (Distributed Economy Business Awards)minorCointree enables membership and sponsorship payments using Australian stablecoin AUDF in partnership with DECA, demonstrating practical use cases for the Forte AUD stablecoin.
- Forte Tech SolutionscoreCointree partnered with Forte Tech Solutions to become the first exchange to list the licensed Australian stablecoin Forte AUD (AUDF). This strategic listing positions Cointree as a leader in Australian digital finance, offering users access to the first licensed AUD-backed stablecoin.
- KoinlycoreCointree partnered with Koinly, a cryptocurrency tax software provider, to provide industry-first functionality making crypto taxes easier for Australian users. The partnership integrates Cointree trading data with Koinly's tax calculation platform.
- BGL Corporate SolutionscoreCointree integrated with BGL Simple Fund 360, Australia's leading SMSF administration software, enabling seamless integration of cryptocurrency transactions and compliance reporting for self-managed super funds.
- New Brighton CapitalminorCointree partnered with New Brighton Capital to enter the SMSF space, offering accredited SMSF accounting services focused on helping Australians own cryptocurrency in their superannuation.
- My SMSFminorPartnership with My SMSF, a specialist provider for property and niche assets, to deliver clarity for people wanting to invest their super in cryptocurrencies.
- Blockchain AustraliaminorCointree is a member of Blockchain Australia, the industry body representing blockchain and cryptocurrency businesses in Australia.
- Digital Economy Council of AustraliaminorCointree is a partner of the Digital Economy Council of Australia, collaborating on digital economy initiatives.
- Blockchain CentreminorCointree is a partner of the not-for-profit Blockchain Centre, supporting blockchain education and community initiatives.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cointree competitors and assessment
Company assessmentBroad incumbents
- Binance: World's largest cryptocurrency exchange by volume, serving Australian customers with typically lower fees and broader product offerings. Represents significant pricing and scale competition for Cointree.
- Coinbase: US-listed global cryptocurrency exchange serving Australian customers with deep liquidity, broader product suite, and significantly larger resources. Major competitive threat for Cointree's retail and institutional segments.
- Crypto.com: Global cryptocurrency exchange with Australian presence offering retail trading, debit card, and ecosystem of crypto services. Competes for Australian retail customers with significant marketing investment.
- Kraken: Major global cryptocurrency exchange offering retail trading, OTC desk, and staking services to Australian customers. Comparable institutional OTC and retail products with deeper global liquidity.
Direct peers
- Swyftx: Australian cryptocurrency exchange offering retail trading of 440+ coins with strong beginner UX, low fees, and AUSTRAC registration. Direct competitor targeting the same Australian retail and SMSF segments.
- Independent Reserve: Australian cryptocurrency exchange founded in 2013, AUSTRAC-registered, offering OTC desk for institutional clients and retail trading. Comparable regulatory positioning and product mix, with stronger institutional focus.
- CoinJar: Australian-founded cryptocurrency exchange and wallet service operating in Australia and the UK. Comparable fiat-to-crypto on/off-ramp model and Australian regulatory positioning with broader geographic reach.
- BTC Markets: Australia's longest-running cryptocurrency exchange (founded 2013) serving retail and institutional clients with AUSTRAC registration. Direct competitor with overlapping customer segments and similar regulatory profile.
- CoinSpot: Australia's largest retail cryptocurrency exchange offering buying, selling, and trading of 400+ coins with similar product modules targeting retail and SMSF investors. Cointree's closest direct competitor in the Australian market.
- Digital Surge: Australian cryptocurrency exchange (AUSTRAC-registered) that collapsed in 2022 due to FTX-related exposure, illustrating the fragility of mid-tier Australian exchanges. Cointree serves the same target market with similar product offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Cointree social profiles
Digital presenceCointree compliance and trust
Trust signalCompliance2 records
Cointree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cointree leadership team
Management profileNumber of profiles
Profiles4 records
Cointree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cointree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cointree
What does Cointree do?
Cointree operates an Australian cryptocurrency exchange platform that enables individuals, SMSF holders, financial advisors, and institutions to buy, sell, and trade over 200 digital currencies 24/7 with trading fees starting from 0.5%. The platform bundles automated trade execution, price alerts, a free multi-coin wallet, top-100 portfolio analytics with patented trading ideas, SMSF compliance tooling, an institutional OTC desk, precious-metals trading via Rush Gold, and an AI-powered customer support chatbot.
Is Cointree a public or private company?
Cointree is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cointree founded?
Cointree was founded in 2013. It employs 11 to 50 people.
Where is Cointree based?
Cointree is headquartered in Melbourne, Australia, in the Oceania region.
How does Cointree make money?
Four revenue lines are on record. Cryptocurrency Trading Fees are the primary driver. The others are stablecoin Trading (AUDF), network/Withdrawal Fees and administrative Fees.
Who are Cointree's main competitors?
Broad incumbents on record are Binance, Coinbase, Crypto.com and Kraken. Direct peers are Swyftx, Independent Reserve, CoinJar, BTC Markets, CoinSpot and Digital Surge.
Does Cointree have an API?
Yes. Cointree offers an API that allows developers to get live prices for any cryptocurrency listed on the platform, including bitcoin, Ripple, Litecoin, Solana, and Cardano. The API supports all coin symbols. Developers can access live crypto prices for their websites or applications. Developer documentation is at www.cointree.com/api.
What industry is Cointree in?
Cointree's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 52321 and its SIC code is 6200.