Elect Club

What Elect Club does

Elect Club is a UK-based premium personal matchmaking agency targeting discerning, professional singles seeking long-term relationships. Founded in 2006 and headquartered in Alcester (Warwickshire) with operational presence in London and Manchester, the company is a subsidiary of Dating Options Limited, a private conglomerate that operates multiple specialist dating brands under one corporate group. Service is delivered by a named team of professional matchmakers, membership advisers, and a dating coach; no proprietary technology platform is referenced, and the core process relies on in-house vetting and manual introductions rather than algorithmic matching.

Commercial activity is structured around tiered matchmaking memberships (Essence, Lifestyle, Opulence) sold on individually negotiated, multi-year contracts of 6 months to 2 years, supplemented by a separate lifetime Events Membership (£499 one-off registration plus stoppable monthly subscription) and ancillary dating-coaching and photography services. All revenue is recurring or contract-based and generated through a sales-led motion: prospects enquire by phone or web form, membership advisers conduct profiling interviews (£500 face-to-face, £250 video/telephone), and members are on-boarded into an exclusive vetted database with ID, address, criminal record and financial solvency checks. Distribution is entirely UK-domestic across more than 15 cities, supported by an inbound marketing apparatus spanning a dated-advice blog, podcast, newsletter, and active social channels.

Elect Club's competitive positioning rests on confidentiality, vetting depth, and the experience of its matchmakers rather than technology. The company's principal accolades include the 2025 Boutique Dating Agency of the Year Award and prior iDate Awards nominations; it is also a registered member of the Dating Agency Association and a partner of the City of London Police's Action Fraud Campaign. Parent-group affiliation and exiguous public financials are the most material structural facts for investors.

Name

Elect Club

Legal name

Elect Club Limited

Website

https://electclub.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Elect Club is a UK premium personal matchmaking agency serving discerning professional singles via tiered memberships, in-house vetted databases, and exclusive singles events across more than 15 UK cities, operating as a subsidiary of Dating Options Limited.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Matchmaking Memberships: Elect Club offers tiered membership packages (Essence, Lifestyle, Opulence) that provide personal matchmaking services over membership terms ranging from 6 months to 2 years. Members receive profiling interviews, ID verification, professionally written dating profiles, and introductions to carefully matched partners via dedicated Executive Matchmakers.
2. Events Membership: Elect Club offers a lifetime events membership for a one-off registration fee of £499, with a monthly fee that members can stop and start at will. This provides access to all Elect Club events across London and RSVP events across the UK.
3. Dating Coaching Services: Elect Club provides dating coaching sessions alongside matchmaking, accessible through higher-tier membership levels (Essence, Lifestyle, Opulence). Coaching is provided by experienced dating coaches including CEO Trelawney Kerrigan.
4. Photography Services: Elect Club offers complimentary portrait photography sessions at their head office for members struggling to obtain suitable headshots for their dating profiles. Additional photography sessions may be charged at the company's discretion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Elect Club is a UK-based premium personal matchmaking agency that recruits, interviews, and vets professional singles before introducing them through dedicated Executive Matchmakers. The offering is structured around tiered matchmaking memberships (Essence, Lifestyle, Opulence), supplemented by one-to-one dating coaching, professionally written dating profiles with complimentary portrait photography, and exclusive singles events across major UK cities.

Product overview

Elect Club is a premium matchmaking agency for city professionals offering a unified service that combines personal matchmaking with dating coaching and exclusive events. The core product is the Premium Matchmaking Service, which includes personally interviewed and vetted members, professionally written dating profiles, and matches made by experienced Executive Matchmakers. This is supplemented by dating coaching services and Elect Club Events for social gatherings. Professional dating profile creation with complimentary photography is offered as part of the onboarding process.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Matchmaking Membership Tiered personal matchmaking membership offering (Essence, Lifestyle, Opulence) for professional singles in the UK. Members are personally interviewed and vetted (ID, address, criminal record, and financial checks), professionally profiled with portrait photography, and introduced to carefully matched partners by a dedicated Executive Matchmaker over membership terms of 6 months to 2 years. Opulence tier provides direct access to the CEO.
• Events Membership Subscription-based lifetime membership granting access to all Elect Club singles events across London and sister-company RSVP events across the UK. Includes a one-off £499 registration fee plus a monthly fee that members can pause and resume at will.
• Elect Club Singles Events Curated physical social events for professional singles, including cocktail soirées, networking evenings, and themed gatherings hosted at premium venues such as Eight Club Moorgate Rooftop Bar, The Golf Rooms, and Restaurant Bar and Grill Manchester. Events are organized by Elect Club and in partnership with sister company RSVP.
• Dating Coaching One-to-one dating coaching sessions covering communication, confidence, self-presentation, and relationship-building guidance. Delivered by experienced dating coaches and accessible through membership tiers as well as a standalone service.

Quantifiable outcome

• A 90% success rate was reported for members in 2016 (proportion of members who found a compatible partner during their membership)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• RSVP (Sister Company)coreStrategic or Co-development PartnerRSVP is a sister company within the Dating Options Limited group. Elect Club events members receive invitations to RSVP events across the UK outside London. This partnership extends Elect Club's geographic reach and provides events across the UK through the RSVP brand.
• Dating Agency Association (DAA)coreOthersElect Club is a registered member of the Dating Agency Association, a not-for-profit organisation that promotes and upholds standards of professionalism in the personal matchmaking sector. The company works with the DAA on their Dating Safely Campaign.
• City of London Police - Action Fraud CampaignminorOthersElect Club partners with the City of London Police's Action Fraud Campaign to promote safer dating and raise awareness about online dating fraud and scams targeting singles.
• The Golf RoomsminorGTM or Marketing PartnerThe Golf Rooms is listed as a trusted partner of Elect Club. Elect Club is trusted by The Golf Rooms as a dating agency partner for their members, suggesting a venue and/or referral relationship.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hinge: Hinge is a mass-market dating app explicitly positioned for serious relationships among young professionals. While operating at a much larger scale via an algorithm-based model, it competes head-to-head for the same 'professional singles seeking long-term relationships' segment Elect Club targets.
• The Inner Circle: The Inner Circle is a selective, members-only dating app with curated entry for ambitious singles. Though app-based rather than human-matchmaker-led, it competes for the same 'discerning professional' positioning as Elect Club and offers events features that overlap with Elect Club's events membership.

Direct peers

• Maclynn: Maclynn (formerly known as Mutual Attractions) is a London-headquartered, internationally-scaling matchmaking firm combining personal introductions with psychology-led compatibility assessment, directly comparable to Elect Club's high-touch professional offering.
• Tawkify: Tawkify is a US-based curated matchmaking service blending human matchmakers with proprietary matchmaking software. Its tiered membership model and concierge positioning overlap directly with Elect Club, with Tawkify representing a more tech-enabled version of the same premium service.
• Selective Search: Selective Search is a US premium matchmaking firm targeting accomplished professionals via high-touch introductions and executive recruiter-style sourcing. Its exclusivity-driven, search-led matchmaking model parallels Elect Club's vetted headhunter approach.
• Drawing Down the Moon: Drawing Down the Moon is a long-standing UK matchmaker offering bespoke introduction and dating-coaching services for professional singles. Its mix of personal matchmaking, events, and life-coaching overlaps closely with Elect Club's service architecture.
• Berkeley International: Berkeley International is one of the UK's longest-established and most prominent premium matchmaking agencies for discerning professionals and executives. Like Elect Club, it sells high-touch, personally-vetted introductions on multi-month membership terms with no public/app profiles.
• Seventy Thirty: Seventy Thirty is a London-based elite personal matchmaking service for high-calibre professional singles in the UK and internationally. Its bespoke, consultant-led introductions and tiered memberships directly compete with Elect Club's premium proposition.
• Vida Consultancy: Vida Consultancy is a UK personal matchmaking and dating-coaching firm targeting professional and affluent singles. Its confidential, individually-priced matchmaking model and London focus make it a direct peer to Elect Club in the premium tier.

Regional players

• RSVP (Australia): RSVP is the sister-company Australian matchmaking and dating agency within the Dating Options Limited group. It shares corporate parentage and the events-led membership model with Elect Club, making it the most directly comparable peer from a service and operating-model perspective, though it operates primarily in Australia rather than the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/electclub
• Facebookfacebook.com/theelectclub
• Instagraminstagram.com/electclub
• LinkedInlinkedin.com/company/electclub-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elect Club