The Golf Rooms

What The Golf Rooms does

The Golf Rooms is a UK-based indoor golf club operating a flagship venue in Brentford (West London) with seven Golfzon simulators and a second venue inside Cineworld in Cheltenham launched in 2025. The company monetises through a mix of tiered subscriptions (Par 4, Par 3, Par 5, Weekend Warrior, and Founder), hourly bay bookings via the Sweetspot app, PGA-qualified coaching (including European Tour winner Oli Fisher and Director of Golf James Irons), structured junior programmes under the Golfzon Leadbetter Junior Academy, corporate events and a tiered Corporate Academy, adult golf camps at Wyke Green Golf Club, club fitting, food and beverage, and a recurring events calendar (women's tournaments, Sunday Scramble, Brentford Swing league, seasonal events). Memberships include partner green fees at the 18-hole Wyke Green Golf Club, which the company claims makes it the only indoor golf club in the UK with bundled outdoor course access.

Underlying technology consists of award-winning Golfzon simulators paired with TrackMan radar for swing and ball-flight analytics, a Two Vision Camera system for swing analysis, and integration with the Golfzon Global App and Golfzon Leadbetter App for session data and video tracking. Customer segments span individual golfers, families, corporate clients (SKY, Sega, Brentford FC, GSK are referenced), juniors, and women golfers, with a hybrid distribution model combining self-serve booking through Sweetspot and TrackMangolf, direct corporate sales, and a high-street Cineworld channel at Cheltenham. The legal entity is THE GOLF ROOMS GROUP LIMITED, a privately held UK company with no disclosed external funding or parent ownership.

Name

The Golf Rooms

Legal name

THE GOLF ROOMS GROUP LIMITED

Website

https://thegolfrooms.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Golf Rooms is a UK indoor golf club operating Golfzon and TrackMan-equipped venues in Brentford and Cineworld Cheltenham, offering memberships, PGA coaching, junior academy programmes, and corporate events for individual golfers, families, corporates, and juniors.

Ownership category

akta.pro rank

Product category

Indoor Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Indoor golf simulators
• Golf coaching services
• Golf club memberships
• Corporate golf events
• Junior golf academy

Headquarters

HQ city

Brentford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Tiered membership packages (Par 3, Par 4, Par 5, Weekend Warrior, Founder) providing monthly or annual access to simulators, lessons, events, and partner golf course access. Founder membership offers unlimited access with 24 pre-booked lessons annually.
2. Pay-As-You-Go Simulator Booking: Hourly simulator bay bookings via Sweetspot app or website, allowing non-members to access facilities. Free day membership required before first booking.
3. Golf Lessons and Coaching: PGA coaching at £90/hour for non-members, package deals (5x1hr for £350 non-members, 10x1hr for £600 non-members), Leadbetter Academy packages at £700, and junior coaching from £35/hour
4. Corporate Events: Customisable corporate packages ranging from one-off breakfast meetings to week-long branded experiences. One-off events from £75 per head, 4-week programs from £125 per head, 8-week programs from £200 per head, 12-week programs from £425 per head.
5. Adult Golf Camps: Full-day adult camps at £150 per person combining indoor simulator coaching with 18 holes at Wyke Green Golf Club including lunch and refreshments
6. Food and Beverage: Fully stocked bar with member discounts (10-20% off for members), refreshments, and catering services for events and corporate days
7. Club Fitting Services: Bespoke club fitting services using latest technology, included free in Founder membership

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Golf Rooms operates the only indoor golf club in the UK whose members have access to a nearby 18-hole outdoor facility (Wyke Green Golf Club). It sells hourly simulator bookings, tiered memberships, PGA-led golf lessons, junior academies, adult golf camps, and corporate event packages across two locations (Brentford and Cheltenham), leveraging Golfzon simulators with TrackMan radar analytics.

Product overview

The Golf Rooms is an indoor golf club offering a multi-faceted golfing experience built around Golfzon simulator technology. The core offering centers on seven award-winning Golfzon simulators at their London (Brentford) location, providing access to virtual rounds on world-famous courses. A second venue opened in Cheltenham at Cineworld. The product portfolio includes golf memberships (five tiers from Par 4 to Founder), golf lessons with PGA-qualified professionals (including notable pros like Oli Fisher and James Irons), junior development programs (Junior Mentorship and Golfzon Leadbetter Junior Academy), adult golf camps, corporate packages (Corporate Days and Corporate Academy), and seasonal/community events. Members receive access to an 18-hole outdoor facility at Wyke Green Golf Club, and the Brentford Swing league provides competitive indoor/outdoor golf. The business operates through the Sweetspot booking platform for reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Junior Mentorship Program: UK's first indoor golf academy dedicated to creating pathways to US Golf with coaching from Leadbetter-certified PGA professionals.
• Golfzon Leadbetter Junior Academy
• Corporate Academy

Products and services

• Indoor Golf Simulators Seven Golfzon award-winning golf simulators providing realistic virtual golf on world-famous courses including St Andrews and Pebble Beach, with precise ball tracking and swing analysis. Available for hourly bookings and as part of membership packages at the Brentford location.
• Golf Lessons PGA-qualified coaching programs for all skill levels including individual lessons (from £90/hour non-members), group clinics, and the Leadbetter Academy Package (£700), with instructors including James Irons, Oli Fisher, Oli Tucker, Scott Margetts, and Mark Bell.
• Golf Memberships Tiered membership options including Par 4 Member NL (8 hours/month), Weekend Warrior (peak hours only), Par 3 (4/month), Par 5 (6/month with 2 lessons/month), and Founder (unlimited with 24 lessons/year). Includes perks such as bar discounts, partner green fees at Wyke Green Golf Club, and free club fitting on the Founder tier.
• Corporate Golf Days Customizable corporate event packages ranging from low-key breakfast meetings (12-24 people) to full-site buyouts with VIP branding experiences, PGA coaching for beginners, and team-building activities at the Brentford site.
• Corporate Academy Structured corporate golf development programs: one-off events (£75/person), 4-week programs (£125/person), 8-week GetIntoGolf schemes (£200/person), and 12-week campaigns with Wyke Green Golf Club sessions (£425/person).
• Junior Golf Mentorship Program UK's first indoor golf academy dedicated to creating pathways to US golf, featuring Leadbetter-certified PGA professionals, state-of-the-art Golfzon simulator technology, structured US golf pathways, and parent-coach development programs.
• Golfzon Leadbetter Junior Academy Weekly 1-hour sessions teaching techniques and skills through Leadbetter academy levels, with access to the Golfzon Leadbetter App for video and data tracking, plus squad sessions alternating between technique and course play.
• Adult Golf Camps Full-day adult camps combining simulator coaching (9:30-12:00) with 18 holes at Wyke Green Golf Club, including lunch, priced at £150 per person per day.
• The Brentford Swing Golf League London's premier golf league combining indoor simulators and outdoor courses in a competition series with unique formats, themed events, and major monthly showdowns.
• Club Fitting Service Bespoke club fitting services using the latest technology and advanced data analytics to ensure every club suits the golfer's swing. Complementary for Founder members.
• Get a Handicap Package Package including six 9-hole playing lessons, six online coaching sessions via Skillest video platform, four 1-hour skills lessons, and official handicap award.

Quantifiable outcome

• 50 golfers continued their golfing journey after attending initial SKY Campus taster experience
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor, core and major.

• Brentford FCminorGTM or Marketing PartnerLocal professional football club partnership. Brentford FC is listed as a local business customer and partner on the Our Partners page.
• Wyke Green Golf ClubcoreStrategic or Co-development Partner18-hole golf course providing outdoor playing access to The Golf Rooms members. Included in membership benefits (Par 5, Founder tiers include partner green fees). Used for adult golf camps and corporate golf days. Wyke Green is part of the Junior Golf Team and Generational Golf programs.
• The HogarthminorGTM or Marketing PartnerLuxury hotel listed as partner, likely for cross-promotional opportunities and hospitality services.
• Gaucho RestaurantsminorGTM or Marketing PartnerPremium steakhouse restaurant partnership for dining recommendations and potential catering partnerships for corporate events.
• GolfzoncoreTechnology or IntegrationCore technology provider for golf simulators. The Golf Rooms operates 7 award-winning Golfzon simulators. Partnership includes Golfzon Leadbetter Junior Academy affiliation. Golfzon technology powers tournaments, swing analysis, and Golfzon Global App integration.
• Leadbetter Golf AcademycoreTechnology or IntegrationWorld-renowned golf coaching methodology partnered through Golfzon Leadbetter Junior Academy. Provides structured coaching programs, Leadbetter Academy Package (£700), and certification for PGA professionals. First UK indoor academy dedicated to pathways to US golf.
• TrackMangolfcoreTechnology or IntegrationBooking system partner for Cheltenham location. TrackMangolf booking platform used for memberships and bay reservations at Cineworld venue.
• SweetspotcoreTechnology or IntegrationPrimary booking technology partner for London (Brentford) location. Sweetspot app and platform handles simulator bookings, membership purchases, and tee sheet management. Available on iOS and Android.
• CineworldmajorStrategic or Co-development PartnerStrategic venue partnership bringing large screen format golf to the UK for the first time. Cheltenham location at The Brewery Quarter operates within Cineworld cinema venue, providing high street visibility, licensed bar, foot traffic synergy, and unique cinema-screen golf experience.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Golf: UK's largest specialist golf retailer with stores, fitting services, and occasional simulator/coaching tie-ins. Not a direct operator of indoor golf venues, but competes for the same golfer wallet (equipment, lessons, fitting) and benefits from the same retail traffic that The Golf Rooms targets.
• Topgolf: Global indoor/outdoor golf entertainment brand with a UK presence, offering bays, F&B, leagues, and events at much larger scale. Competes for the same entertainment-driven golf customer, particularly groups and families, but at a higher price point and broader mass-market positioning.

Others

• Your Golf Travel: UK golf travel marketplace and experience operator. Adjacent rather than competitive; useful comparison for digital-first, deal-driven marketing to UK golfers that The Golf Rooms could leverage for cross-sell or partnership.
• Clubhouse Golf: Online UK golf retailer selling equipment, apparel, and accessories. Not a venue operator but competes for the golfer's equipment spend and is a logical retail partner for The Golf Rooms' club-fitting and Leadbetter Academy members.
• Golfbreaks by PGA (Golfbreaks): UK golf travel and experience operator arranging tee times, breaks, and events. Not a simulator venue, but a complementary channel for golfers seeking packaged experiences, and a potential cross-promotion partner for The Golf Rooms' membership base.

Emerging players

• Junkyard Golf Club: UK competitive-socialising golf-themed venue chain with themed 9-hole crazy-golf courses, F&B, and group event focus. Adjacent competitor for corporate entertainment and group social occasions that might otherwise book a golf-simulator experience.
• Puttshack: Tech-enabled competitive socializing venue using ball-tracking on mini-golf courses. Targets the same experiential-entertainment, group/corporate demographic as The Golf Rooms but with mini-golf rather than full-swing simulators; partial overlap in customer, occasion, and F&B-driven model.
• Swingers (Swingers Crazy Golf): Competitive-socialising golf-themed venue operating in London with food, drinks, and event programming. Competes for the same group/corporate entertainment spend and after-work occasion, though its offering is crazy-golf rather than full-swing simulation.

Direct peers

• Urban Golf: London-based indoor golf venue offering simulator bays, PGA coaching, corporate events, and memberships. Overlaps directly with The Golf Rooms on customer base (London golfers), product (simulator bays plus lessons), and B2B (corporate days) GTM motion.
• X-Golf UK: UK franchise of the international X-Golf indoor golf simulator chain. Operates multiple bays with TrackMan-equivalent analytics, leagues, lessons, and corporate events in a similar member-and-pay-as-you-go model, making it the closest like-for-like competitor to The Golf Rooms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheGolfRooms
• LinkedInlinkedin.com/company/golf-rooms
• Instagraminstagram.com/golfrooms?igshid=MzRlODBiNWFlZA==

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Golf Rooms