LG Insurance Agency

What LG Insurance Agency does

LG Insurance Agency, operating under the Alevine Group brand, is an independent insurance brokerage founded in 2009 and headquartered at 804 Broadway in West Long Branch, New Jersey. The agency distributes personal and commercial insurance products through licensed agents serving individuals, families, high-net-worth clients, and small-to-mid-size businesses across New Jersey and New York. Its product portfolio spans homeowners, auto, flood, life and disability, umbrella, personal cyber, pet, events/wedding, and specialty lines on the personal side, alongside commercial property, habitational, hospitality, contractors, professional services, and management liability coverage. A dedicated VIP Services / Luxury Homes sub-brand addresses properties valued at $750,000 or more with scheduled personal property and concierge-level servicing.

The business operates on a standard independent agency revenue model, earning commissions from multiple insurance carriers on new and renewal premiums rather than building proprietary technology or insurance product. Operations rely on agency management software and carrier connectivity for quote generation and policy servicing; the firm discloses no AI, API, or platform features. Pricing is quote-based, risk-adjusted, and billed monthly, with no publicly disclosed rate cards. Distribution is primarily sales-led via direct agents reached by phone, online quote forms, and community engagement across New Jersey townships (Brick, Jackson, Livingston, Long Beach Island, Long Branch, Middletown, Old Bridge, Princeton, Rumson-Fair Haven, Tinton Falls) and into New York.

The agency is part of ALKEME Insurance, a national brokerage platform founded in 2020 that has completed more than 80 acquisitions, ranks among the 25 largest U.S. agencies by Insurance Journal, and serves customers from over 90 locations across 30 states. This affiliation provides LG Insurance Agency with multi-carrier scale, back-office resources, and national negotiating leverage while preserving its local Monmouth County–focused go-to-market. Revenue is generated through recurring carrier commissions on new and renewal premiums, with no disclosed headcount growth signals, funding rounds, or financial metrics.

Name

LG Insurance Agency

Legal name

LG Insurance Agency Group

Website

https://www.alevinegroup.com/

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

LG Insurance Agency is an independent insurance brokerage in West Long Branch, New Jersey, distributing personal and commercial insurance products to individuals, families, high-net-worth clients, and small-to-mid-size businesses across New Jersey and New York through licensed agents.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Personal insurance brokerage
• Commercial insurance agency
• Flood insurance coverage
• Luxury home insurance
• Workers compensation insurance

Headquarters

HQ city

West Long Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: LG Insurance Agency earns revenue through commissions paid by insurance carriers for policies placed. Agents receive commission percentages on new policies and renewal premiums. This is a standard insurance agency revenue model where the agency acts as an intermediary between insurance carriers and customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LG Insurance Agency is an independent insurance brokerage that sells personal and commercial insurance policies from multiple carriers to New Jersey and New York residents and businesses. Licensed agents provide customized quotes, policy servicing, and claims advocacy across personal lines (homeowners, auto, flood, life/disability, specialty) and commercial lines (property, liability, workers' compensation, hospitality, professional services, management liability, bonds), including a dedicated VIP/private risk department for high-net-worth clients.

Product overview

LG Insurance Agency operates as an independent insurance brokerage offering a broad portfolio of personal and commercial insurance products, not a unified software platform. Its personal insurance suite covers property (homeowners, flood, vacant land, luxury homes), vehicles (auto, motorcycle, RV, boat), health and life (group medical, life, disability, travel medical), and specialty lines (cyber, events/wedding, umbrella, pet). The commercial division provides property coverage (commercial property, habitational, condo associations, apartment buildings, office buildings, shopping centers), hospitality insurance (restaurants, catering halls, sports bars, BYOB), and management liability products. The agency differentiates through a private risk/VIP services department for high-net-worth clients and localized New Jersey expertise. No AI, API, or technology platform features are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ALKEME InsurancecoreStrategic or Co-development Partner · 1 April 2026LG Insurance Agency is part of ALKEME Insurance, a national insurance brokerage platform. ALKEME was founded in 2020 and has completed more than 80 acquisitions, ranking among the 25 largest U.S. agencies by Insurance Journal. ALKEME serves customers from over 90 locations across 30 states, providing LG Insurance Agency with national scale and resources while maintaining local operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a substantial NJ retail agency footprint — comparable as a large incumbent offering overlapping personal and commercial coverage through agents.
• Hub International: Large North American insurance brokerage with significant NJ/Metro NY operations and similar personal/commercial independent-agency DNA — comparable in size, structure, and acquisition appetite.
• Acrisure: Global insurance brokerage built on rapid acquisitions of independent agencies — comparable rollup/advisor partnership model and product breadth to LG's ALKEME-backed agency.
• World Insurance Associates: Public, acquisitive national insurance brokerage with strong NJ/Metro NY presence across personal and commercial lines — directly comparable acquisition-driven growth model to LG's ALKEME affiliation.
• Brown & Brown: Large national insurance brokerage with deep NJ operations and a mix of personal and commercial accounts — comparable as a mid-to-large size independent agency peer operating in LG's footprint.

Direct peers

• Hilb Group: Acquisitive mid-size insurance brokerage operating regional agency platforms — comparable as a partnership/rollup model similar to LG's ALKEME-affiliated agency model.
• Conner Strong & Buckelew: Large NJ-headquartered independent insurance brokerage offering personal, commercial, and risk management services across the Mid-Atlantic — the most analogous mid-size independent agency peer to LG in the NJ/Metro NY market.
• The Graham Company: NJ/regional independent insurance and risk management agency serving personal and commercial clients — closely comparable mid-size independent agency model focused on the same regional market.

Emerging players

• Lemonade: Direct-to-consumer digital insurance carrier in homeowners and other personal lines — an emerging disruptive peer that competes for the simpler personal policies LG distributes, particularly among younger customers.

Regional players

• Starkweather & Shepley Insurance: Northeast-focused regional insurance brokerage with strong personal/commercial offerings — comparable as a mid-size, regionally anchored independent agency with similar local-expert positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@luxurygroupins
• Facebookfacebook.com/LGinsuranceinc
• LinkedInlinkedin.com/company/836861
• Instagraminstagram.com/luxurygroupins
• Xx.com/lginsagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LG Insurance Agency