Citizen Network
Rede Cidadã is a Brazilian nonprofit founded in 2002 that uses a 70+ unit physical network plus the Rede Conecta platform and Profiler Tool to deliver apprenticeship, internship, and inclusion programs placing vulnerable populations—including youth, people with disabilities, homeless individuals, and seniors—into jobs at 3,598 partner companies across Brazil.
- Company typePrivate
- Founded2002
- HeadquartersBelo Horizonte, Brazil
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Citizen Network does
Rede Cidadã is a nonprofit social assistance entity founded in 2002 in Belo Horizonte, Brazil, that operates a national employment-placement and professional-qualification platform for vulnerable populations including youth, people with disabilities, homeless individuals, LGBTQIAPN+ persons, seniors, and adolescents in socio-educational measures. The organization operates more than 70 physical units across at least nine Brazilian states and has facilitated 158,398 cumulative placements since inception, comprising 115,204 apprentices, 41,629 youth and adults, 4,714 persons with disabilities, 3,796 LGBTQIAPN+ individuals, and 2,997 homeless individuals.
The technical core consists of two proprietary components: Rede Conecta, an internal interoperability platform for matching talent with corporate opportunities, and the Profiler Tool, a behavioral competency-mapping instrument used to identify apprentice profiles and align them with suitable job positions. Service delivery combines physical Talent Centers (Central de Talentos) with digital registration portals, while B2B services to corporate clients are channeled through dedicated account management for the 3,598 partner companies. The portfolio spans the core Apprenticeship Program (Programa de Socioaprendizagem) and Internship Program plus specialized initiatives including Rede Inclusiva, Start/Start+, Ford Enter, Trabalho Novo, Rede Sustentabilidade, and Trilha de Desenvolvimento do Usuário.
Rede Cidadã's revenue model rests on three streams: government grants and terms of collaboration with municipal and state authorities, private corporate partnerships (Accenture, Ford Foundation, Riot Games, BNDES, Fundação Banco do Brasil, among others), and individual donations channeled through Brazil's IRPF income-tax designation program. Services to beneficiaries are free of charge; corporate clients pay indirectly via apprenticeship-quota compliance and social-responsibility commitments. The organization holds CEBAS certification conferring tax-exempt status and is LGPD-compliant.
Citizen Network firmographics
Firmographics- Name
- Citizen Network
- Legal name
- Rede Cidadã
- Website
- https://redecidada.org.br
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- Rede Cidadã is a Brazilian nonprofit founded in 2002 that uses a 70+ unit physical network plus the Rede Conecta platform and Profiler Tool to deliver apprenticeship, internship, and inclusion programs placing vulnerable populations—including youth, people with disabilities, homeless individuals, and seniors—into jobs at 3,598 partner companies across Brazil.
- Ownership category
- akta.pro rank
Citizen Network industry classification
Industry- Product category
- Social Assistance and Workforce Inclusion Services
- NAICS
- Vocational Rehabilitation Services (62431), Educational Support Services (611710), Professional Organizations (81392)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)
- akta.pro secondary industry
- Digital Development & ICT4D / GovTech Technical Assistance (BPADAEAL)
Keywords
Where Citizen Network is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices8 records
Markets served
Citizen Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Government Grants and Contracts: Rede Cidadã receives funding through government partnerships, including terms of collaboration with municipal and state governments for social programs
- Private Corporate Partnerships: Funding from private companies including Accenture, Ford Foundation, Riot Games, and other corporate partners for specific social programs
- Donations: Individual donations through income tax designation (IRPF) program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free social programs for individuals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Citizen Network product offering
Product offeringCore offering
Citizen Network (Rede Cidadã) is a Brazilian nonprofit social-assistance entity that delivers professional qualification courses, apprenticeship and internship programs, and employment placement services aimed at socially vulnerable populations. It operates a tri-party model linking candidates, corporations seeking apprenticeship/intern compliance with Brazilian labor law, and public-sector partners that fund and co-design qualification tracks. Its proprietary digital platform Rede Conecta and a personalized Profiler Tool enable candidate profiling, remote career-guidance sessions, and matching of trainees to corporate vacancies.
Product overview
Rede Cidadã is a nonprofit social assistance organization that operates a multi-project portfolio focused on job insertion, professional qualification, and social inclusion for vulnerable populations in Brazil. The organization offers a comprehensive suite of programs including the core Apprenticeship Program (Programa de Socioaprendizagem), Internship Program, and various specialized initiatives such as Rede Inclusiva for people with disabilities, technology-focused programs (Start, Start+, Ford Enter), and socio-emotional development programs (Conexão Famílias, Conecta, Trilha de Desenvolvimento do Usuário). Programs target diverse populations including youth, seniors, people with disabilities, individuals in street situations, and those in socio-educational measures. The organization maintains operations across 63+ municipalities in Brazil with its main office in Belo Horizonte (MG), operating since 2002.
Differentiator
Problem solved
Functional benefit
Products and services
- Apprenticeship Program (Programa de Aprendizagem)
Quantifiable outcome
- 158,398 total hirings since 2002
- +4 more outcomes
Companies that use Citizen Network
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Citizen Network technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Citizen Network partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and minor.
- Prefeitura de CamaragibemajorPartnership for Aprendiz Camará project for professional training of 35 youth aged 14-22.
- Secretaria de Desenvolvimento Social do Governo do Estado de São PaulocorePartner for Conexão Famílias project mobilizing 400 adolescents and 200 family members for employability.
- Município de Nova Lima (MG)majorPartnership for Conecta project providing digital inclusion for adolescents aged 14-17 in Nova Lima.
- Suzano S/AmajorPartner for Trilha de Desenvolvimento do Usuário project for social assistance users.
- Youth Empowerment Project (YEP)minorInternational social exchange partnership with organization in New Orleans, USA for methodological exchange.
- JMacêdomajorInitial partner for JLegal project in Fortaleza with BNDES subsidy. Company continues to support the program for youth employability.
- Accenture BrasilcorePartnership since 2013 for Start program (formerly Programming for the Future, Accenture do Futuro), providing technology training to vulnerable youth with over 80% employability rate. Accenture provides funding through Accenture Foundation and operational support.
- Ministério Público do Trabalho (MPT)coreStrategic partner for multiple programs including Jovens Profissionais do Futuro+ (R$1.67M funding from compensation committee) and other socioeducational projects.
- Instituto Coca-Cola BrasilmajorCorporate partner through Instituto Coca-Cola Brasil for social programs.
- Grupo Pão de AçúcarmajorPartnership for Rede Sustentabilidade project implementing waste sorting for employment generation in Extra supermarkets.
- MRVmajorCorporate partner for social programs.
- Sou Energy SolarminorCorporate partner for social programs.
- AVABRUM (Associação dos Familiares de Vítimas e Atingidos da Tragédia do Rompimento da Barragem)majorPartner in managing funds from collective moral damages compensation for JPF+ program for Brumadinho affected youth.
- International Youth FoundationminorSponsor and originator of (Re)Connecting Youth social exchange program for international methodology exchange.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Citizen Network competitors and assessment
Company assessmentDirect peers
- CIEE (Centro de Integração Empresa-Escola): Brazil's largest apprenticeship and internship intermediary, operating nationally with deep corporate and government relationships. Directly comparable to Rede Cidadã as both organizations connect youth to corporate apprenticeship opportunities under the same legal quota framework.
- Instituto Aliança: Brazilian social organization focused on youth employability and inclusion through corporate partnerships. Comparable mission of connecting vulnerable youth to formal labor markets via B2B placement partnerships.
- Gerando Falcões: Brazilian social organization focused on poverty reduction through network-based programs in favelas and vulnerable communities, with similar multi-stakeholder model (civil society, companies, government). Comparable mission and operating geography, with adjacent focus on income generation.
- Junior Achievement Brasil: Brazilian arm of global JA network delivering youth employability, entrepreneurship, and financial literacy programs in partnership with corporates. Comparable target population (vulnerable youth), corporate-funded model, and outcome-based training methodology.
- Fundação Bradesco: Major Brazilian foundation providing professional qualification and social inclusion programs nationally. Comparable as a large-scale social assistance entity with vocational training focus, though funded by a single corporate sponsor (Bradesco).
Emerging players
- Year Up: US-based workforce development nonprofit providing technical training and corporate placement for young adults from disadvantaged backgrounds. Comparable outcome-driven methodology and corporate-employer partnership model, though US-focused.
- Per Scholas: US nonprofit providing tuition-free technology training and job placement for adults from underserved communities. Comparable technology-training-for-employment model with corporate employer partners.
Broad incumbents
- Instituto Unibanco: Brazilian foundation focused on youth education and transition to work, with strong government and corporate partnerships. Comparable focus on vulnerable youth workforce inclusion at meaningful scale.
- Fundação Itaú Social: Major Brazilian corporate foundation running broad education and youth employability programs at national scale. Larger and broader in scope than Rede Cidadã but operates in overlapping education-for-employment space.
Regional players
- Instituto Natura: Brazilian corporate foundation focused on education and social development with national programs. Comparable scale and social-assistance positioning, with broader educational focus rather than pure workforce insertion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Citizen Network social profiles
Digital presenceCitizen Network compliance and trust
Trust signalCompliance3 records
Citizen Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Citizen Network leadership team
Management profileNumber of profiles
Profiles1 record
Citizen Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Citizen Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Citizen Network
What does Citizen Network do?
Citizen Network (Rede Cidadã) is a Brazilian nonprofit social-assistance entity that delivers professional qualification courses, apprenticeship and internship programs, and employment placement services aimed at socially vulnerable populations. It operates a tri-party model linking candidates, corporations seeking apprenticeship/intern compliance with Brazilian labor law, and public-sector partners that fund and co-design qualification tracks. Its proprietary digital platform Rede Conecta and a personalized Profiler Tool enable candidate profiling, remote career-guidance sessions, and matching of trainees to corporate vacancies.
Is Citizen Network a public or private company?
Citizen Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Citizen Network founded?
Citizen Network was founded in 2002.
Where is Citizen Network based?
Citizen Network is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Citizen Network make money?
Three revenue lines are on record. Government Grants and Contracts are the primary driver. The others are private Corporate Partnerships and donations.
Who are Citizen Network's main competitors?
Direct peers on record are CIEE (Centro de Integração Empresa-Escola), Instituto Aliança, Gerando Falcões, Junior Achievement Brasil and Fundação Bradesco. Emerging players are Year Up and Per Scholas. Broad incumbents are Instituto Unibanco and Fundação Itaú Social. Instituto Natura is listed as a regional player.
Does Citizen Network have an API?
No public API is recorded for Citizen Network.
What industry is Citizen Network in?
Citizen Network's product category is Social Assistance and Workforce Inclusion Services. Its primary akta.pro industry code is BPADAEAK, Humanitarian-Development-Peace Nexus & Resilience Programming, with a secondary code of BPADAEAL, Digital Development & ICT4D / GovTech Technical Assistance. Its NAICS code is 62431 and its SIC code is 8300.