Berkshire Hathaway HomeServices Cooper & Co. Realtors

Name

Berkshire Hathaway HomeServices Cooper & Co. Realtors

Legal name

BHH Affiliates, LLC

Website

https://bhhscooperrealtors.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Luxury real estate services
• Commercial property services
• Home valuation tools
• Real estate market intelligence

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission model where the company earns fees upon successful property transactions. Agents represent buyers and sellers in residential and commercial property transactions, with commissions typically split between listing agents and buyer agents.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Berkshire Hathaway HomeServices Cooper & Co. Realtors operates as a franchise real estate brokerage providing residential home buying and selling services in Virginia under the Berkshire Hathaway HomeServices brand. The company offers a property search platform with home valuation tools (ProValue Estimate), and extends its offerings through specialized divisions including Senior Real Estate Specialists, Commercial Services, and the Luxury Collection for high-end properties. Services are delivered via a network of agents operating through independently owned and operated franchise offices.

Product overview

Berkshire Hathaway HomeServices is a real estate brokerage franchise platform offering a comprehensive suite of services for home buyers, sellers, and investors. The core offering centers on a home search platform integrated with property valuation tools (ProValue Estimate, Comparable Sales, Price History, Local Market Snapshots) that together provide data-driven insights for real estate transactions. The company extends its platform with specialized service lines including Senior Real Estate Specialists, Commercial Services, and the Luxury Collection sub-brand with its associated Prestige magazine and luxury blog. Market intelligence is delivered through periodic reports including The Snap monthly newsletter and annual Real Estate Reports. The product architecture is a unified platform with multiple complementary modules and sub-brands serving different market segments.

Differentiator

Problem solved

Functional benefit

Brands

• BHHS: Abbreviated brand name for Berkshire Hathaway HomeServices
• BHHS Commercial Services
• Prestige
• Luxury Collection

Products and services

• ProValue Estimate Standalone home valuation tool that provides accurate property estimates powered by the same technology used by lenders, available as a free home value report for sellers and buyers.
• Home Search Platform Online property search platform enabling users to filter homes for sale by bedrooms, bathrooms, and location, with saved properties and saved searches functionality.
• Senior Real Estate Specialists Specialized real estate service for seniors offering extensive local-market expertise, convenience, and value for downsizing, retirement moves, and age-related housing transitions.
• Commercial Services Dedicated commercial real estate services providing data-driven insights and expert guidance for investment property transactions nationwide through bhhscre.com.
• Luxury Collection Luxury real estate division offering access to high-end properties, with associated Prestige magazine and luxury blog for high-net-worth clientele.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Columbia Insurance Company (Berkshire Hathaway affiliate)coreOEM/ Whitelabel/ Licensing PartnerColumbia Insurance Company, a Berkshire Hathaway affiliate, owns the Berkshire Hathaway HomeServices trademark and symbol. The brand is licensed to franchisees through BHH Affiliates, LLC, which manages the franchise network.
• BHH Affiliates, LLCcoreStrategic or Co-development PartnerBHH Affiliates, LLC is the Delaware limited liability company that manages the Berkshire Hathaway HomeServices franchise network. The company provides brand licensing, technology platforms, marketing support, and operational infrastructure to franchise member offices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: A globally recognized real estate franchise network with independently owned and operated offices. Competes for the same residential brokerage franchise market and consumer brand recognition, with comparable commission-based revenue model and agent-centric approach.
• Coldwell Banker: A long-established residential real estate franchise network owned by Anywhere Real Estate (formerly Realogy). Directly comparable as a sister franchise brand competing in the same residential brokerage category, with similar luxury and commercial service extensions.
• Keller Williams Realty: The largest real estate franchise network in the United States by agent count, operating a similar franchise model with independently owned market centers. A direct competitor for agent recruitment and franchise market share in Virginia and nationally.

Direct peers

• Redfin: A digital-first residential brokerage offering reduced-commission services and a consumer-facing technology platform. Competes directly for residential buyer and seller representation with a technology-led model that pressures traditional commission structures across the brokerage industry.
• Compass: A technology-driven residential real estate brokerage that operates a national agent network with proprietary digital tools. Directly comparable as a large-scale residential brokerage competing for buyer and seller representation, though Compass differentiates with aggressive technology investment and venture-backed growth strategy.
• eXp World Holdings: A cloud-based real estate brokerage operating a virtual agent model with a commission-centric revenue structure. Directly comparable as a residential brokerage competing for agent recruitment and consumer-facing transactions with a differentiated low-overhead operating model.
• Sotheby's International Realty: A luxury-focused real estate franchise network with global brand recognition. Comparable in the luxury residential segment where Berkshire Hathaway HomeServices operates its Luxury Collection, competing for high-net-worth clientele and premium commission transactions.

Regional players

• Weichert Realtors: A family-owned residential real estate company headquartered in New Jersey with strong Mid-Atlantic presence including Virginia. Directly comparable as a regional residential brokerage competing in the same geographic market with similar agent-driven service model.
• Howard Hanna Real Estate: A large privately held regional residential brokerage with significant Mid-Atlantic and Northeast presence. Directly comparable as a residential brokerage competing in Virginia and adjacent markets with similar agent-led service model and traditional commission structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/bhhscooper
• Facebookfacebook.com/bhhscooperrealtors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Hathaway HomeServices Cooper & Co. Realtors