ikigai

Name

ikigai

Legal name

IKIGAI DESIGN, S.L.

Website

https://ikigai.design

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Design Consulting Services: Professional services revenue from providing strategic design consulting including strategic research, experience design, brand experience, business design, and training programs. Projects are delivered by internal teams supplemented with a network of specialized collaborators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ikigai is a strategic design consultancy that helps organizations solve business challenges through design by defining and designing solutions (products, services, experiences) that generate real value for people and business. The firm offers five core service lines: Strategic Research, Experience Design, Brand Experience, Business Design, and Training and Education Programs, anchored in a proprietary Life Centered Design methodology and behavioral psychology-driven gamification frameworks.

Product overview

ikigai design is a strategic design consultancy offering a unified portfolio of five interconnected professional services: Strategic Research (Trendwatching, qualitative investigation, futures design, innovation), Experience Design (product design, service design, customer experience, employee experience, UX/UI, conversational design), Brand Experience (storytelling, naming, branding), Business Design (business model design, ecosystem design, value proposition definition, organizational design), and Training Programs (design training, process facilitation, design maturity consulting, team formation). The company serves clients across diverse sectors including fintech, insurance, healthcare, public administration, and intellectual property, delivering end-to-end design solutions from research through implementation. Notable client projects include Pensumo (retirement savings app product design), MAPFRE (customer experience welcome pack), Senniors/Zurich (wellness app for seniors), Ibercaja (strategic banking relationship model), CBRE (online property appraisal service redesign), Visualfy (accessibility app for deaf and hard of hearing users), Iterias (psychotherapy service design), and OEI (Quechua language learning gamification strategy).

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Research

Quantifiable outcome

• 7 weeks to deliver complete redesign of Pensumo app experience meeting Sandbox objectives
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• BID (Banco Interamericano de Desarrollo)coreStrategic or Co-development PartnerThe Inter-American Development Bank supported the development of the Lenguas app by OEI. ikigai design developed the gamification strategy for this indigenous language preservation app, working within the framework of the UN's International Decade of Indigenous Languages.
• Horizon EuropecoreStrategic or Co-development PartnerThe MENINA project is part of the European initiative 'IMPETUS for citizen science' funded by Horizon Europe program. ikigai design collaborated on research to improve mental health and wellbeing of pregnant women.
• ClarianecoreStrategic or Co-development PartnerClariane (international group specialized in care and health services) created Iterias psychotherapy service from scratch. ikigai design handled positioning strategy, user experience, and brand identity for this comprehensive healthcare service.
• SenniorscoreStrategic or Co-development PartnerSenniors is a startup that developed the Vitalidad+ wellness program with Zurich Klinc. ikigai design built and designed the user experience for this innovative service focused on elderly users.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Huge: Digital product and experience design consultancy serving enterprise clients on strategy, design, and engineering. Comparable for its focus on combining UX/UI, brand, and business design for large organizations.
• Smart Design: Strategic design consultancy with focus on product, service, and brand design for global brands. Comparable in cross-sector enterprise work and integration of research, experience, and brand disciplines.
• IDEO: Global strategic design consultancy offering research, experience design, and innovation services to enterprises across industries. Closest direct comparable in terms of methodology-driven, human-centered strategic design practice.
• Livework: Service design consultancy specializing in customer experience, service innovation, and organizational design. Closely comparable in offering service design, customer experience, and business design engagements.
• Frog Design: Global design and innovation consultancy (part of Capgemini Invent) offering strategy, design, and technology services. Highly comparable in terms of cross-sector enterprise design engagements and methodology-based positioning.
• Designit: Global design consultancy (part of WPP) offering strategic design, innovation, and experience design services. Directly comparable in offering portfolio spanning research, experience, brand, and business design.

Broad incumbents

• McKinsey Design: Design-led strategic consulting arm of McKinsey & Company integrating design thinking with management consulting. Comparable for business design, organizational design, and design maturity engagements but at vastly larger scale.
• Fjord (Accenture Song): Global design and innovation consultancy within Accenture Song offering experience design, service design, and brand strategy. Comparable in strategic design practice but operates as a broad incumbent with vastly larger resources.
• Pentagram: Multidisciplinary design consultancy with strong focus on branding, identity, and visual design. Comparable for brand experience and visual identity work but operates as a broader incumbent with a much larger partner bench.

Regional players

• Domestic Data Streamers: Barcelona-based design research and innovation studio working on data-driven, human-centered design projects across Europe and LatAm. Comparable as a regional Spanish strategic design peer with similar research-driven methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ikigaidesign
• Xx.com/Ikigai_Dsgn

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ikigai