Senniors
Senniors is a Madrid-based, SEPE-authorized caregiver placement agency operating a connected health ecosystem across 242+ Spanish cities, matching families with elderly or dependent relatives to a vetted network of 50,000+ caregivers and therapy professionals via a proprietary mobile app.
- Company typePrivate
- Founded2020
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Senniors does
Senniors Home Care, S.L.U. is a Spanish authorized caregiver placement agency (Agencia de colocación, SEPE number 1300000370) founded in 2020 and headquartered in Madrid, with a regional office in Barcelona. The company operates a platform-plus-modules home care ecosystem serving families with elderly or dependent persons across 242+ cities in Spain. Its core business is intermediation between families and a curated network of 50,000+ vetted caregivers and health professionals, monetized through a one-time placement fee plus a recurring monthly management fee that covers payroll administration, Social Security registration, incident management, and quality monitoring. Senniors monetizes the relationship further through unit-priced add-on therapy modules (physiotherapy, psychology, speech therapy, occupational therapy, nursing, podiatry, nutrition, orthopedics, neuropsychology) delivered via a network of sub-contractors, plus a dependency-aid advisory service that helps families access up to €747/month in public subsidies under Spain's Ley de Dependencia.
The technology layer centers on a proprietary mobile app ("Senniors App") described as the foundation of a "connected health ecosystem for dependents," enabling real-time activity tracking, direct caregiver communication, and access to individualized care plans generated after a sociosanitary assessment. Distribution is direct-to-consumer, driven by inbound phone, website forms, and email, with sales coordination converting inquiries into active service. Marketing relies on organic search, social media (Facebook, Instagram, X, LinkedIn), institutional endorsements (40+ health and social entities), and awards (Health Revolution Awards 2024). The company has raised over €5 million in a December 2022 seed round co-led by SixThirty and Sevenzonic, capital it has deployed to scale geographic reach and broaden the service portfolio. Headcount is 11–50 internal employees, with the wider caregiver pool operating as independent professionals or via sub-contractor partners rather than W-2 employees.
Senniors firmographics
Firmographics- Name
- Senniors
- Legal name
- SENNIORS HOME CARE, S.L.U.
- Website
- https://senniors.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senniors is a Madrid-based, SEPE-authorized caregiver placement agency operating a connected health ecosystem across 242+ Spanish cities, matching families with elderly or dependent relatives to a vetted network of 50,000+ caregivers and therapy professionals via a proprietary mobile app.
- Ownership category
- akta.pro rank
Senniors industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- General Health Coaching (HSADAGAA)
Keywords
Where Senniors is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Senniors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Caregiver Selection - Initial Fee (Pago Inicial): One-time upfront fee covering the search, preselection, and evaluation of caregiver profiles matched to the family's needs. This fee is non-refundable once a candidate profile has been sent to the client. The fee covers initial service setup, assessment, and candidate matching.
- Monthly Management Fee (Importe Mensual): Recurring monthly fee covering ongoing management of the caregiver relationship: payroll processing, Social Security registration, incident management, vacation and sick leave coverage, quality monitoring, periodic reviews, and labor/legal advisory. Charged by direct debit around the 15th of each month.
- Additional Therapy and Care Services: Supplementary services including physiotherapy, speech therapy, occupational therapy, cognitive stimulation, psychology, nursing, podiatry, nutrition, and orthopaedics, billed separately via session packages or prepaid bundles (e.g., 5/10 session physiotherapy packages).
- Dependence Aid Management: Advisory service helping families navigate Spain's Ley de Dependencia to obtain government subsidies of up to €747/month for care costs. Provided in partnership with JB Asesores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Caregiver intermediation service - initial selection fee |
| Subscription | Monthly | Monthly care management and administration |
| Unit Pricing | Pay-as-you-go | Physiotherapy session bundles |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Senniors product offering
Product offeringCore offering
Senniors is an authorized home care placement agency that intermediates vetted caregivers (hourly, live-in, and "bring your own caregiver") to families of elderly or dependent persons across 242+ cities in Spain, with ongoing management of payroll, Social Security compliance, and care quality. The service is extended by a portfolio of in-home therapies (physiotherapy, psychology, speech therapy, occupational therapy, nursing, podiatry, nutrition, orthopedics) and supported by a proprietary mobile app that enables families to monitor care in real time, communicate with caregivers, and access the personalized care plan.
Product overview
Senniors is a comprehensive home care ecosystem offering a platform-plus-modules architecture centered on its mobile app for real-time care monitoring. The core service is caregiver matching and placement (hourly and live-in caregivers), supported by an extensive portfolio of 15+ add-on therapy and care modules including physiotherapy, psychology, speech therapy, occupational therapy, nursing, podiatry, neuropsychology, nutrition, orthopedics, and legal/administrative services. The platform also incorporates a 24/7 remote assistance service, dependency subsidy advisory (up to €747/month), and a sociosanitary assessment tool that generates personalized care plans. The ecosystem is designed for families seeking personalized at-home elderly care across Spain, operating in 242+ cities with coordination through Madrid and Barcelona offices.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuidadoras por Horas (Hourly Caregivers) Flexible hourly caregiver service providing personalized assistance including personal hygiene, meal preparation, emotional support, mobility assistance, light housekeeping, and medication supervision for elderly or dependent persons at home.
- Cuidadoras Internas (Live-in Caregivers) Continuous at-home care service with caregivers living in the home and providing round-the-clock personalized care for elderly or dependent persons.
- Trae a tu Cuidadora (Bring Your Own Caregiver) Service that enables families who already have a caregiver to formalize and continue care at home through Senniors' management, payroll, and support infrastructure.
- Fisioterapia a Domicilio (Home Physiotherapy) Specialized physiotherapy sessions delivered at home to improve mobility, reduce pain, and increase independence for elderly or dependent patients, covering conditions such as arthritis, osteoporosis, stroke recovery, and post-surgical rehabilitation.
- Psicología a Domicilio (Home Psychology) Psychological therapy services delivered at home to address emotional and cognitive needs of elderly and dependent persons, including treatment for anxiety, depression, grief, cognitive disorders, and social isolation.
- Logopedia a Domicilio (Home Speech Therapy) Personalized speech therapy sessions delivered at home to improve communication abilities and resolve speech and language difficulties.
- Terapia Ocupacional a Domicilio (Home Occupational Therapy) Occupational therapy services aimed at promoting independence and skills for daily living, delivered in the patient's home environment.
- Enfermería a Domicilio (Home Nursing) Specialized medical care at home including doctors, nursing teams, and assistants providing advanced health care services.
- Ayudas a la Dependencia (Dependency Assistance) Advisory service helping families obtain up to €747/month in public subsidies available through Spain's Dependency Law (Ley de Dependencia) for the care of elderly or dependent family members.
- Teleasistencia 24/7 (24/7 Remote Assistance) Immediate professional assistance available 24 hours a day, 7 days a week for emergencies and urgent care needs.
- Valoración Sociosanitaria (Sociosanitary Assessment) Comprehensive biopsychosocial evaluation of the patient's physical, cognitive, social, and emotional condition to create a personalized care plan, available in-person (Madrid/Barcelona) or by phone.
- Nutrición a Domicilio (Home Nutrition) Personalized nutritional plans for elderly persons, including diet design for specific conditions, digestive health improvement, bone strength, and family/caregiver nutrition education.
- Ortopedia a Domicilio (Home Orthopedics) Assessment, delivery, and installation of orthopedic equipment including wheelchairs, walkers, articulated beds, and patient hoists, with training on proper use.
- Neuropsicología a Domicilio (Home Neuropsychology) Cognitive stimulation services for healthy aging, targeting conditions such as Alzheimer's and other cognitive disorders.
- Podología a Domicilio (Home Podiatry) Expert foot care services delivered at home for elderly and dependent patients.
- Gestión Legal (Legal Management) Legal and administrative procedures management for care-related matters, from start to finish.
- Asesoramiento y Trámites Administrativos (Administrative Advisory) Expert assistance with legal and administrative procedures related to care services.
- Senniors App Mobile application enabling families to monitor care in real time, track daily activities, communicate directly with caregivers, and access the personalized care plan (PCI) for their loved ones.
Quantifiable outcome
- Over 40,000 satisfied families served
- +4 more outcomes
Companies that use Senniors
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Senniors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Senniors partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- JB AsesoresminorJB Asesores provides legal services and manages public dependency aid applications (Ley de Dependencia) as a sub-contracted service provider. Listed as an authorized sub-processor under the data processing agreement.
- FisioReactminorSub-contractor providing physiotherapy and podiatry services at home. Listed as an authorized sub-processor under the data processing agreement.
- Logopedia a DomiciliominorSub-contractor providing speech therapy services at home. Listed as an authorized sub-processor under the data processing agreement.
- SapiensminorSub-contractor providing psychology and speech therapy services at home. Listed as an authorized sub-processor under the data processing agreement.
- SociosaniminorSub-contractor providing orthopaedics and home adaptation services. Listed as an authorized sub-processor under the data processing agreement.
- INMAminorSub-contractor providing occupational therapy services at home. Listed as an authorized sub-processor under the data processing agreement.
- WetacaminorSub-contractor providing meal delivery services at home. Listed as an authorized sub-processor under the data processing agreement.
- Marta MarmolminorSub-contractor providing nutrition services at home. Listed as an authorized sub-processor under the data processing agreement.
- CláritasminorSub-contractor providing psychology services at home. Listed as an authorized sub-processor under the data processing agreement.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Senniors competitors and assessment
Company assessmentDirect peers
- Cuideo: Spanish home care platform offering caregiver matching and ongoing management for elderly dependents, with similar geographic coverage in Spain and a comparable intermediation-plus-add-on-services model. Closest direct competitor to Senniors.
- Cuidum: Spain-based elderly care marketplace connecting families with vetted caregivers and offering home care services. Operates a near-identical business model targeting the same Spanish dependent-person customer segment.
- Dependencia.com: Spanish platform specializing in dependency care services and caregiver intermediation, with deep focus on the Ley de Dependencia subsidy process. Direct competitor with overlapping value proposition on subsidy advisory.
- Familiados: Spanish home care platform providing caregiver matching and management services for elderly and dependent persons. Competes head-to-head with Senniors in the same geographic and customer segments.
- Vivofacil: Spanish home care and dependency services provider offering caregiver matching, nursing, and therapy services at home. Operates in the same Spanish market with a comparable service portfolio.
Broad incumbents
- DomusVi: One of the largest Spanish and European elder care operators, offering both residential facilities and home care services. A broad incumbent with overlapping home care capabilities but a much wider service portfolio.
- Sanitas Mayores: Part of Bupa, Sanitas Mayores is a major Spanish elder care provider combining day centers, residential care, and home care services. A broad incumbent with significant brand and capital resources to enter or expand in-home services.
- Care.com: Global online marketplace for care services including elderly care, with both matching and management features. A broad incumbent that has international scale and brand, offering a benchmark for the platform-driven care model.
Emerging players
- Cuidador.es: Smaller Spanish home care platform focused on caregiver intermediation. An emerging player with partial overlap in services and target customers but a narrower geographic and service footprint.
- HomeDoctor (Homedoctor): Spain-based digital health and home care provider offering telehealth and in-home clinical services. Emerging player with partial overlap on in-home health delivery but a more clinical/telemedicine focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Senniors social profiles
Digital presenceSenniors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senniors leadership team
Management profileNumber of profiles
Senniors funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senniors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senniors
What does Senniors do?
Senniors is an authorized home care placement agency that intermediates vetted caregivers (hourly, live-in, and "bring your own caregiver") to families of elderly or dependent persons across 242+ cities in Spain, with ongoing management of payroll, Social Security compliance, and care quality. The service is extended by a portfolio of in-home therapies (physiotherapy, psychology, speech therapy, occupational therapy, nursing, podiatry, nutrition, orthopedics) and supported by a proprietary mobile app that enables families to monitor care in real time, communicate with caregivers, and access the personalized care plan.
Is Senniors a public or private company?
Senniors is a private company. It is classified as venture growth investor backed and is currently operating.
When was Senniors founded?
Senniors was founded in 2020. It employs 11 to 50 people.
Where is Senniors based?
Senniors is headquartered in Madrid, Spain, in the Europe region.
How does Senniors make money?
Four revenue lines are on record. Caregiver Selection - Initial Fee (Pago Inicial) is the primary driver. The others are monthly Management Fee (Importe Mensual), additional Therapy and Care Services and dependence Aid Management.
Who are Senniors's main competitors?
Direct peers on record are Cuideo, Cuidum, Dependencia.com, Familiados and Vivofacil. Broad incumbents are DomusVi, Sanitas Mayores and Care.com. Emerging players are Cuidador.es and HomeDoctor (Homedoctor).
Does Senniors have an API?
No public API is recorded for Senniors.
What industry is Senniors in?
Senniors's product category is Home Care Services. Its primary akta.pro industry code is HSADAGAA, General Health Coaching. Its NAICS code is 62161 and its SIC code is 8082.