Sportsline
SportsLine is a subscription-based sports betting intelligence and DFS platform, operated by CBS Interactive under Paramount Global, serving US and Canadian sports bettors and fantasy players with expert picks, proprietary 10,000-simulation predictive models, DFS lineup optimization for DraftKings and FanDuel, and a bundled Paramount+ Premium subscription.
- Company typePrivate
- Founded1994
- HeadquartersFort Lauderdale, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sportsline does
SportsLine is a subscription-based sports betting intelligence and daily fantasy sports platform operated by SportsLine.com, Inc., a subsidiary of CBS Interactive under Paramount Global. The service delivers expert picks, odds analysis, computer-generated projections, and fantasy sports tools across more than a dozen sport verticals including NFL, MLB, NBA, NHL, UFC, NASCAR, Formula 1, college football and basketball, European soccer leagues (EPL, LaLiga, Bundesliga, Serie A, Ligue 1, UCL), golf, horse racing, and the Olympics. The core product, SportsLine Pro, is a tiered subscription ($13.99/month, $39.99/3 months, $139.99/year) that bundles expert handicapper picks, a proprietary projection model that simulates every game 10,000 times, a DFS Lineup Optimizer integrated with DraftKings and FanDuel, player prop projections, parlay tools, futures projections, and a complimentary Paramount+ Premium subscription.
The underlying technology centers on proprietary simulation and optimization models rather than licensed third-party engines. The SportsLine Projection Model processes structured game and player data to generate 10,000 simulated outcomes per contest, producing predictions for spreads, over/unders, and money lines. Sport-specific extensions include an MLB Home Run Prop Model, a Formula 1 race prediction model, and a NASCAR prediction model, each with publicly cited track records. The DFS Lineup Optimizer applies these projections to DraftKings and FanDuel contests with configurable randomization for guaranteed prize pool versus cash-game formats, flex-position rule handling, and opposing-defense pairing logic. A subscriber-only Premium Discord server layers community engagement and live expert interaction on top of the subscription.
Revenue is generated through two primary streams: recurring consumer subscriptions across monthly, quarterly, and annual tiers, and affiliate/referral fees from partnerships with nine sportsbook operators including DraftKings, FanDuel, BetMGM, Caesars, BetRivers, Fanatics, Golden Nugget, and Hard Rock. Acquisition is primarily product-led and content-led: SEO-optimized articles, expert profiles with documented track records, email newsletters, organic social media from named handicappers, and cross-promotion across the CBS Sports / 247Sports / Paramount+ ecosystem. The platform serves the United States and Canada and includes responsible gambling resources and self-assessment tools.
Sportsline firmographics
Firmographics- Name
- Sportsline
- Legal name
- SportsLine.com, Inc.
- Website
- https://sportsline.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SportsLine is a subscription-based sports betting intelligence and DFS platform, operated by CBS Interactive under Paramount Global, serving US and Canadian sports bettors and fantasy players with expert picks, proprietary 10,000-simulation predictive models, DFS lineup optimization for DraftKings and FanDuel, and a bundled Paramount+ Premium subscription.
- Ownership category
- akta.pro rank
Sportsline industry classification
Industry- Product category
- Sports Betting & Fantasy Analytics
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
- akta.pro secondary industry
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
Keywords
Where Sportsline is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Markets served
Sportsline business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Recurring subscription revenue from tiered membership plans providing access to expert picks, computer simulations, DFS tools, and premium content.
- Affiliate/Referral Revenue: SportsLine earns referral fees from links to sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, BetRivers) and casino partners, tracking sign-ups and betting activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 Month Subscription |
| Subscription | Multi-year contract | 3 Month Subscription |
| Subscription | Annual | 12 Month Subscription |
| Subscription | Monthly | First Month Promo |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sportsline product offering
Product offeringCore offering
SportsLine operates a subscription-based sports betting and fantasy analytics platform that delivers expert picks, computer-simulated game projections, and daily fantasy sports (DFS) lineup optimization tools across NFL, MLB, NBA, NHL, NASCAR, Formula 1, golf, soccer leagues, college sports, and other sports. The core offering combines proprietary predictive models that simulate games 10,000 times per matchup with analysis from expert handicappers who have documented track records. SportsLine PRO subscription tiers (monthly $13.99, 3-month $39.99, annual $139.99) include a complimentary Paramount+ Premium subscription.
Product overview
SportsLine is a sports betting intelligence platform operated by CBS Interactive that provides expert picks, computer simulations, and fantasy tools across multiple sports. The core offering is SportsLine Pro, a subscription service combining Vegas expert handicappers with proprietary predictive models that simulate games 10,000 times. Key products include sport-specific picks (MLB, NFL, NBA, F1, NASCAR, NHL, golf), daily fantasy optimizers for DraftKings and FanDuel, game forecasts with betting lines, player prop projections, and data-driven parlay tools. The platform also offers a Discord community for live expert advice and integrates responsible gambling resources. SportsLine operates as a single unified platform rather than discrete modules, with picks and projections accessible through subscription tiers (1-month, 3-month, annual) that include a complimentary Paramount+ subscription.
Differentiator
Problem solved
Functional benefit
Brands
- SportsLine PRO: Premium subscription tier offering advanced analytics, computer simulations, and exclusive expert picks
Products and services
- SportsLine Pro
Quantifiable outcome
- SportsLine Projection Model: 35-21 run on top-rated MLB picks entering Week 18 of 2026 season
- +3 more outcomes
Companies that use Sportsline
Customer profileSegments3 records
Ideal customer profiles3 records
Sportsline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
Sportsline partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 247Sportscore247Sports is a sister site under CBS Interactive/SportsLine, featured as 'In partnership with' on SportsLine. Both platforms share parent company CBS Interactive and likely benefit from cross-promotion and shared audience within the Paramount/CBS ecosystem.
- CBS SportscoreCBS Sports is the primary brand under CBS Interactive that operates SportsLine. SportsLine provides sports betting content integrated with CBS Sports coverage, including game trackers and odds links. The partnership provides cross-promotion and brand credibility.
- Paramount+minorSportsLine offers Paramount+ Premium subscription as a benefit of SportsLine PRO membership. Qualifying members receive free Paramount+ access to stream 40,000+ episodes, movies, and live sports including NFL on CBS.
- DraftKingscoreDraftKings is a major DFS (Daily Fantasy Sports) and sportsbook partner. SportsLine's DFS Lineup Optimizer is built for DraftKings, and picks are made on DraftKings with betting links. SportsLine likely earns affiliate referral fees for DraftKings sign-ups.
- FanDuelcoreFanDuel is integrated with SportsLine's DFS Lineup Optimizer alongside DraftKings. Picks are tracked and made on FanDuel, and affiliate links likely drive referral revenue for FanDuel sign-ups.
- BetMGMminorBetMGM is one of the sportsbook partners featured on SportsLine. Expert picks are tracked on BetMGM and affiliate links direct users to BetMGM for sports betting.
- Caesars SportsbookminorCaesars Sportsbook is featured as a sportsbook partner on SportsLine with picks tracked on the platform. Affiliate partnership drives referral traffic to Caesars.
- BetRiversminorBetRivers is listed among SportsLine's sportsbook partners with tracking on the platform for expert picks. Affiliate relationship drives user referrals.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sportsline competitors and assessment
Company assessmentDirect peers
- OddsJam: Sports betting analytics, +EV identification, and odds comparison subscription platform. Direct competitor in monetizing sportsbook odds/picks data for serious bettors.
- Action Network: Subscription sports betting picks, odds, and analytics platform with similar content-plus-tool model serving US sports bettors. Direct competitor in the same paid-picks content category.
- FantasyLabs: DFS projections, lineup tools, and analytics subscription product with proprietary player models. Direct peer in monetizing advanced DFS projections and optimizers.
- RotoGrinders: Daily fantasy sports (DFS) content, tools, and lineup optimization community. Directly comparable in the DFS optimizer and projections category on DraftKings/FanDuel.
- Doc's Sports: Subscription handicapping picks service covering NFL, NBA, MLB, college sports. Comparable expert-picks subscription product aimed at sports bettors.
- BettingPros: Sports betting picks, expert consensus data, and odds comparison platform with both free and premium tiers. Closely comparable product offering targeting sports bettors seeking expert and data-driven analysis.
- Vegas Insider: Long-standing Vegas odds, betting picks, and handicapper content site with subscription offerings. Comparable content-plus-picks monetization model targeting US sports bettors.
Broad incumbents
- ESPN BET / PENN Entertainment: Major sportsbook operator with adjacent free picks, odds, and analytics content built into the ESPN media ecosystem. Adjacent incumbent leveraging parent-media scale similar to SportsLine/CBS.
- FOX Sports (FoxBet content / FLIX): Large incumbent sports media network with sports betting content, odds, and integration with FOX Sports audience. Operates as a broader sports media portfolio with comparable consumer sports-betting content surface.
Emerging players
- Dimers: Sports betting predictions, picks, and analytics site using proprietary modeling across major US leagues. Emerging peer with a model-driven approach similar to SportsLine's projection engine.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sportsline social profiles
Digital presenceSportsline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportsline leadership team
Management profileNumber of profiles
Sportsline funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportsline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportsline
What does Sportsline do?
SportsLine operates a subscription-based sports betting and fantasy analytics platform that delivers expert picks, computer-simulated game projections, and daily fantasy sports (DFS) lineup optimization tools across NFL, MLB, NBA, NHL, NASCAR, Formula 1, golf, soccer leagues, college sports, and other sports. The core offering combines proprietary predictive models that simulate games 10,000 times per matchup with analysis from expert handicappers who have documented track records. SportsLine PRO subscription tiers (monthly $13.99, 3-month $39.99, annual $139.99) include a complimentary Paramount+ Premium subscription.
Is Sportsline a public or private company?
Sportsline is a private company. It is classified as corporate owned and is currently operating.
When was Sportsline founded?
Sportsline was founded in 1994. It employs 251 to 500 people.
Where is Sportsline based?
Sportsline is headquartered in Fort Lauderdale, United States, in the North America region.
How does Sportsline make money?
Two revenue lines are on record. Premium Subscription is the primary driver. The others are affiliate/Referral Revenue.
Who are Sportsline's main competitors?
Direct peers on record are OddsJam, Action Network, FantasyLabs, RotoGrinders, Doc's Sports, BettingPros and Vegas Insider. Broad incumbents are ESPN BET / PENN Entertainment and FOX Sports (FoxBet content / FLIX). Dimers is listed as an emerging player.
Does Sportsline have an API?
No public API is recorded for Sportsline.
What industry is Sportsline in?
Sportsline's product category is Sports Betting & Fantasy Analytics. Its primary akta.pro industry code is MPAEAHAD, Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators), with a secondary code of MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 7132 and its SIC code is 7900.