What Nha Nam does

Nhã Nam Publishing and Communications Joint Stock Company (Công ty Cổ phần Văn hóa và Truyền thông Nhã Nam) is a privately held Vietnamese book publisher and retailer founded in 2005 and headquartered at 23-25 Chùa Láng, Đống Đa, Hanoi. The company runs an integrated publishing-to-retail platform that acquires, translates, edits, prints, and distributes Vietnamese and international literature across fiction (modern, classic, children's, romance, fantasy, thriller, science fiction), non-fiction (philosophy, history, science, business, psychology, memoirs, health), and a children's line segmented by age group (0-5, 6-8, 9-12, 13-15). It maintains long-standing rights relationships with global publishers including Penguin Random House, HarperCollins, and Simon & Schuster, and operates a dedicated Higashino Keigo sub-brand and a curated Vietnamese-classics collection.

Revenue is generated through unit-priced book sales ranging from approximately 35,000 to 550,000 VND per title, with routine 20-30% promotional discounts via daily flash sales. The go-to-market combines owned e-commerce at nhanam.vn, a physical bookstore chain (including a flagship location at Lotte Mall West Lake, Hanoi), wholesale distribution to other retailers, and customer engagement through book tours, reading sessions, and author events. The customer base is B2C long-tail, segmented primarily into general readers and children/young readers, supported by a membership program offering birthday-month discounts. The company is bootstrapped (no disclosed funding rounds), holds no patents or trademarks in the data, and operates a multi-channel social media presence on Facebook, Instagram, TikTok, YouTube, and Spotify. The most significant disclosed international move to date is participation in K-Book Market 2026 in Seoul.

Name

Nha Nam

Legal name

Công ty Cổ phần Văn hóa và Truyền thông Nhã Nam

Website

https://nhanam.vn

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Nhã Nam is a privately held Vietnamese book publisher and retailer (founded 2005, Hanoi) that publishes and translates Vietnamese and international literature across fiction, non-fiction, and children's titles, distributing them through its e-commerce platform, bookstore chain, and retail partners for B2C readers in Vietnam.

Ownership category

akta.pro rank

Product category

Book Publishing and Retail

NAICS

Book Publishers (51313), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB), Children’s Nonfiction Publishing (MPAJAFAE), Business, Personal Finance & Careers Trade Publishing (MPAJAAAK)

Keywords

• Book publishing
• Literary retail
• Book distribution
• Children's literature
• Vietnamese publishing

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales: Nha Nam generates revenue through direct sales of published books to consumers via their e-commerce website, physical bookstore chain, and distribution to other retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Nha Nam Publishing and Communications Joint Stock Company publishes, translates, edits, prints, and distributes Vietnamese and international literature across fiction (modern, classic, romance, fantasy, thriller, science fiction), non-fiction (philosophy, history, science, business, psychology, memoirs, health), and children's categories organized by age group. Books are sold to consumers through the company's own e-commerce platform (nhanam.vn), a network of physical bookstores across Vietnam, and wholesale distribution to department stores and other retail partners.

Product overview

Nhã Nam (Nhã Nam Publishing and Communications Joint Stock Company) is Vietnam's leading book publishing and retail company operating a multi-channel platform consisting of: (1) Publishing division covering acquisition, translation, and publication of Vietnamese and international literature across fiction (modern, classic, children's, romance, fantasy, thriller, science fiction) and non-fiction (philosophy, history, science, business, psychology, memoirs, health); (2) E-commerce platform at nhanam.vn featuring online book sales with flash sales, membership programs, and daily promotions; (3) Physical bookstore chain and distribution network across Vietnam; (4) Specialized collections including award-winning books, Vietnamese classics, Vietnam research, and the Higashino Keigo mystery collection. The company also publishes children's books organized by age groups (0-5, 6-8, 9-12, 13-15) and operates news/events services including book tours and author events.

Differentiator

Problem solved

Functional benefit

Products and services

• nhanam.vn E-commerce Website Online retail platform for purchasing books directly, featuring flash sales, new releases, bestsellers, account management, and customer membership benefits with birthday discounts. Targets individual Vietnamese readers.
• Nha Nam Publishing Service Comprehensive book publishing service covering acquisition, translation, editing, printing, and distribution of Vietnamese and international literature across fiction, non-fiction, and children's categories. Serves Vietnamese readers and global rights partners.
• Nha Nam Bookstore Chain (Hệ thống hiệu sách Nhã Nam) Network of physical Nha Nam-branded bookstores across Vietnam providing in-person book browsing and purchasing experiences, including the flagship Hanoi store and a location at Lotte Mall West Lake. Targets individual Vietnamese readers.
• Nha Nam Distribution Network (Hệ thống cửa hàng Nhã Nam) Distribution center network for book wholesale and retail operations across Vietnam, supplying Nha Nam titles to other retailers, department stores, and bookstores nationwide.
• Fiction Book Catalog (Sách hư cấu) Curated catalog of fiction books spanning modern literature, classic literature, romance, fantasy, thriller/horror, science fiction, adventure, essays, graphic novels, picture books, poetry/drama, light novels, and coloring books. Targets Vietnamese readers of fiction.
• Non-Fiction Book Catalog (Sách phi hư cấu) Curated catalog of non-fiction books spanning philosophy, history, science, business, political economy, skills, art, parenting, essays/criticism, psychology, memoirs, medicine/health, spirituality/religion, and lifestyle. Targets Vietnamese readers seeking knowledge and self-development.
• Children's Book Catalog (Sách thiếu nhi) Children's book catalog organized by age groups: 0-5 years, 6-8 years, 9-12 years, and 13-15 years, including picture books, interactive pop-up/lift-the-flaps books, and educational content. Targets Vietnamese parents and young readers.
• Higashino Keigo Mystery Collection (Thế giới trinh thám Higashino Keigo) Dedicated curated collection of mystery and thriller novels by Japanese author Higashino Keigo, published in Vietnamese translation. Targets fans of mystery fiction and Japanese literature in Vietnam.
• Book Accessories and Gifts (Phụ kiện - Quà tặng) Book-related accessories and gift items sold alongside Nha Nam's published books, including bookmarks, keychains, and similar merchandise featured as gifts with selected book editions. Targets Nha Nam book buyers seeking complementary items.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Simon and SchusterminorGTM or Marketing PartnerGlobal publishing partner featured on Nha Nam's website as part of their partner ecosystem
• Pop Up ProjectsminorGTM or Marketing PartnerUK-based reading promotion organization, featured as a partner on Nha Nam's website
• HarperCollins PublishersminorGTM or Marketing PartnerMajor international publisher, part of Nha Nam's partner network for book publishing rights
• Viện Goethe Hà NộiminorStrategic or Co-development PartnerGerman cultural institute in Hanoi, partnership for literary and cultural events
• Lotte Department Store VietnamcoreChannel Partner/ Reseller/ DistributorRetail partnership with Lotte Mall West Lake for bookstore location; ongoing retail distribution relationship
• Penguin Random HouseminorGTM or Marketing PartnerGlobal publishing giant, featured as a partner for international book rights and distribution

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scholastic Corporation: Global leader in children's book publishing, with age-segmented catalogs (picture book through YA) that closely mirror Nhã Nam's thiếu nhi (children) segment — comparable as a benchmark for children's publishing scale and the rights pipeline Nhã Nam accesses for that category.
• HarperCollins Publishers: Global Big-Five trade publisher and current Nhã Nam rights partner — provides the benchmark catalog scale and rights-acquisition muscle that Nhã Nam accesses, and could become a direct competitor via localized editions.
• Penguin Random House: The world's largest trade publisher and a current Nhã Nam partner; comparable as the global benchmark for breadth of translated and original titles, and a potential direct competitor if it expands direct-to-consumer operations in Vietnam.

Direct peers

• Alphabooks: Vietnamese publisher focused on translated non-fiction, business, and personal development titles with a strong online retail push — directly comparable to Nhã Nam's non-fiction and translated-international focus.
• Thai Ha Books (NXB Thái Hà): Major Vietnamese trade publisher with a strong fiction, translated-title, and children's catalog and a physical bookstore network; competes head-to-head with Nhã Nam in acquiring rights for international bestsellers and operating retail outlets.
• First News: One of Vietnam's largest and most established trade book publishers, operating across fiction, non-fiction, business, and children's categories with its own retail presence — directly comparable to Nhã Nam's breadth and consumer-facing model.
• Đinh Tị Books: Vietnamese trade publisher with a broad fiction, non-fiction, and children's catalog and an active events/retail presence — overlaps Nhã Nam in translated literature, business books, and lifestyle non-fiction.
• Phương Nam Book (Phương Nam Cultural Corporation): Long-standing Vietnamese book chain and publisher combining retail bookstores with publishing of Vietnamese and translated works — directly comparable omnichannel book publishing-and-retail model to Nhã Nam.
• Kim Đồng Publishing House: Vietnam's dominant children's book publisher, producing age-segmented titles from picture books to young adult — overlaps Nhã Nam's dedicated thiếu nhi (children's) catalog and is the primary local competitor for children's rights and school-channel distribution.

Emerging players

• Waka Books: Vietnamese publisher emphasizing design-led translated fiction, manga, and youth-oriented titles with strong social media marketing — overlaps Nhã Nam on the fiction and TikTok-driven discovery side, but at a smaller and younger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@NhanamVideoChannel
• Facebookfacebook.com/nhanampublishing
• TikToktiktok.com/@nhanambook
• LinkedInlinkedin.com/company/nha-nam-publishing-and-communications-jsc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nha Nam