What Thai Ha Books does

Thai Ha Books (legal entity Công Ty Cổ Phần Sách Thái Hà) is a Hanoi-headquartered Vietnamese book publisher and direct-to-consumer retailer founded on June 22, 2007. The company curates and distributes Vietnamese-authored works and Vietnamese translations of international titles organized into branded vertical collections — V-Biz (business and leadership), V-Buddhism (mindfulness and Buddhist philosophy, including works by Thích Nhất Hạnh), V-Parents (parenting and family education), Newme (self-healing and personal development, with sub-lines Newme Sức khoẻ and Newme Chữa lành), My Book (memoirs), Người trẻ nghĩ (young adult reflection), Sách thiếu nhi – Tổ ong mật (children's books segmented by age 0–6, 6–9, 9–13), Văn hoá – Giáo dục (culture and education), Sách kinh điển (classics), Combo sách (bundles), Light Novel, Nonbooks (specialty items such as cards and tarot), and Sách đặc biệt (exclusive/special editions).

Name

Thai Ha Books

Legal name

Công Ty Cổ Phần Sách Thái Hà

Website

https://thaihabooks.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Thai Ha Books is a Hanoi-based Vietnamese book publisher and online retailer that curates and sells Vietnamese-translated and authored titles across business, Buddhism, parenting, self-development, and children's categories via its Haravan-powered thaihabooks.com storefront and nationwide COD distribution.

Ownership category

akta.pro rank

Product category

Book Retail & Publishing

NAICS

Book Publishers (51313), Book Retailers and News Dealers (4592)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

Health, Wellness & Fitness Trade Publishing (MPAJAAAL), Translated & International Trade Publishing (Rights/Localizations) (MPAJAAAO)

Keywords

• Vietnamese book publishing
• Online bookstore
• Book retail distribution
• Translated books catalog
• Co-publishing services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book Retail Sales: Primary revenue stream from direct retail sales of books through the thaihabooks.com online store and physical distribution network. Products include Vietnamese and translated books across categories such as business, Buddhism, parenting, self-development, and children's literature.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Thai Hà Books is a Vietnamese book publisher and online retailer that publishes, curates, and distributes Vietnamese-language and translated books across specialized collections (business, Buddhist philosophy, parenting, self-development, children's literature, classics) primarily through its e-commerce platform thaihabooks.com, with nationwide Cash-on-Delivery fulfillment and additional co-publishing collaborations with authors and content creators. The company markets exclusive editions, bundled combos, and flash-sale promotions to drive direct consumer sales across Vietnam.

Product overview

Thái Hà Books is a Vietnamese book publishing and distribution company operating an e-commerce platform (thaihabooks.com) powered by Haravan. The company publishes and distributes books across multiple sub-brands and categories: V-Biz (business/leadership), V-Buddhism (Buddhist philosophy), V-Parents (parenting), Newme (self-healing and personal development with sub-categories Newme Health and Newme Healing), My Book (memoirs), Người trẻ nghĩ (young adult), Sách thiếu nhi - Tổ ong mật (children's books organized by age), Văn hoá - Giáo dục (culture/education), Nonbooks (specialty items), Sách đặc biệt (special editions), Sách kinh điển (classics), Combo sách (bundles), and Light Novel. The platform offers both Vietnamese-authored works and international titles in translation, with featured products including translations of Napoleon Hill's Think and Grow Rich, William B. Irvine's Stoicism books, Thích Nhất Hạnh's mindfulness works, John Bradshaw's self-help books, and parenting guides.

Differentiator

Problem solved

Functional benefit

Products and services

• V-Biz Curated collection of business, leadership, management, finance, and investment books in Vietnamese, with sub-categories Lãnh đạo quản lý (Leadership & Management) and Tài chính đầu tư (Finance & Investment). Targeted at Vietnamese professionals and managers.
• V-Buddhism Curated collection of Buddhist philosophy, mindfulness, and contemplative books in Vietnamese, featuring works by Thích Nhất Hạnh and other Buddhist authors. Targeted at spiritual practitioners and mindfulness readers.
• V-Parents Curated collection of parenting, child-rearing, and family education books in Vietnamese translation. Includes works by Wakamatsu Aki, Sasaki Masami, Tracy Hogg, and Melinda Blau. Targeted at Vietnamese parents and family caregivers.
• Newme (Newme Sức khoẻ and Newme Chữa lành) Self-healing and personal development sub-brand encompassing Newme Sức khoẻ (Health) and Newme Chữa lành (Healing) sub-collections. Includes translated self-help titles such as John Bradshaw's Homecoming - Hồi sinh đứa trẻ bên trong bạn. Targeted at Vietnamese adults pursuing personal transformation, emotional healing, and minimalist living.
• My Book Curated collection of Vietnamese-authored memoirs, personal essays, and life reflection books. Includes titles such as Quê nhà, lạ lẫm, quen quen by Nguyễn Đình Lộc. Targeted at readers interested in personal stories, identity, and cultural reflection.
• Người trẻ nghĩ Book collection for young adults addressing contemporary life questions, self-discovery, and personal growth. Targeted at Vietnamese young adults navigating career, identity, and modern-life topics.
• Sách thiếu nhi - Tổ ong mật Children's book sub-brand (Tổ ong mật / Honeycomb) covering picture books, educational content, and young fiction, organized into three age tiers (0-6 years, 6-9 years, 9-13 years). Targeted at parents purchasing age-appropriate reading for children aged 0-13.
• Văn hoá - Giáo dục Curated collection covering Vietnamese cultural heritage, educational materials, and culture-focused reading. Targeted at readers interested in Vietnamese history, culture, and education.
• Sách đặc biệt Collection of special, limited, and exclusive edition books, including exclusive bindings, collectible volumes, and exclusive ấn bản độc quyền releases (e.g., Chủ nghĩa khắc kỷ ấn bản độc quyền). Targeted at collectors and readers seeking premium editions.
• Sách kinh điển Classic literature collection featuring timeless works such as Hoàng tử bé (The Little Prince) by Antoine de Saint-Exupéry and other enduring titles in Vietnamese translation. Targeted at general readers and gift purchasers.
• Combo sách Bundled book packages (Combo sách) offering multiple curated titles at discounted prices. Targeted at readers seeking value packs and at gift-givers.
• Light Novel Light novel and manga-style fiction collection in Vietnamese translation. Targeted at young adults and readers of illustrated/anime-inspired fiction.
• Nonbooks Non-traditional book products including cards, tarot decks, and other specialty items sold alongside book inventory. Targeted at readers and gift purchasers seeking book-adjacent specialty items.
• Hoàng tử bé (The Little Prince) special edition Special edition Vietnamese translation of Antoine de Saint-Exupéry's classic The Little Prince, published by Thai Hà Books with added reader artwork and bundled into the Sách kinh điển and children's sub-brands. Priced at VND 119,000 per unit. Targeted at general readers and gift purchasers.
• Chủ nghĩa khắc kỷ - Ấn bản độc quyền (Stoicism - Exclusive Edition) Exclusive (ấn bản độc quyền) Vietnamese edition of William B. Irvine's Stoicism book, available only through the Thai Hà Books channel. Published by Nhà xuất bản Công thương. Targeted at philosophy readers and self-development seekers.
• Think and Grow Rich - 13 nguyên tắc nghĩ giàu, làm giàu Vietnamese translation of Napoleon Hill's classic personal development title on wealth-building principles and the success mindset (13 principles of thinking rich and getting rich). Featured in the V-Biz collection. Targeted at professional and self-development readers.
• Hợp tác xuất bản (Co-publishing program) Structured co-publishing partnership program operated via doitac.thaihabooks.com, inviting authors and content creators to co-develop and co-publish titles under the Thai Hà Books imprint. Targeted at prospective authors and content creators seeking a Vietnamese publishing partner.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Publishing Collaboration PartnerscoreStrategic or Co-development PartnerThái Hà Books operates a publishing collaboration program (Hợp tác xuất bản) via doitac.thaihabooks.com, inviting authors and content creators to co-develop and co-publish books under the Thái Hà Books brand.
• Third-Party Logistics / Delivery PartnersminorOthersThird-party logistics companies handle the 'ship COD toàn quốc' (COD delivery nationwide) service, delivering books to customers across Vietnam.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Shopee Vietnam: Leading Southeast Asian e-commerce marketplace operating in Vietnam with significant book and publishing merchandise sales. Comparable as a competing low-cost online channel for Vietnamese book buyers, particularly for translations and bestsellers.
• Tiki: Major Vietnamese e-commerce platform with a sizable book category and nationwide fulfillment. Comparable as a competing online channel for book sales in Vietnam, though books represent only one category within a broader marketplace.
• Fahasa: Vietnam's largest bookstore chain and e-commerce book platform, with the broadest catalog and physical footprint across the country. Directly comparable as a multi-category Vietnamese book retailer and publisher with nationwide COD delivery.

Direct peers

• Phương Nam Book: Vietnamese bookstore chain with both physical stores and online presence offering a broad catalog of Vietnamese and translated titles. Comparable as a Vietnam-based multi-format book retailer with similar GTM breadth.
• Alpha Books (Công ty Sách Alpha): Vietnamese publisher focused on business, management, and personal development titles, including translations of major international authors. Comparable as a category-overlapping Vietnamese publisher in business and self-development, mirroring Thai Ha's V-Biz and Newme collections.
• Nhã Nam Publishing & Bookstore: Vietnamese publisher and bookstore specializing in curated, high-quality translated and original Vietnamese titles across literature, philosophy, and self-development. Most comparable as a niche, curation-led Vietnamese book publisher-retailer competing in similar categories to Thai Ha's V-Buddhism and V-Biz lines.
• Vinabook: One of Vietnam's earliest online bookstores offering a broad catalog of Vietnamese and translated titles with nationwide delivery. Directly comparable as a Vietnam-focused online book retailer serving similar general reader customers.
• Đinh Tị Books: Vietnamese publisher and retailer with a strong catalog in self-help, business, and lifestyle translations. Comparable as a Vietnamese trade publisher-retailer competing in similar self-development and business verticals.
• Đông A Books: Long-established Vietnamese publisher and bookstore focused on cultural heritage, literature, and translated works with physical stores in Hanoi and Ho Chi Minh City. Comparable as a heritage Vietnamese book publisher-retailer with curated catalog and physical retail presence.

Regional players

• Bảo Khôi Book Store (Nhà sách Bảo Khôi): Vietnamese online and physical bookstore with broad multi-category book retail and COD delivery. Comparable as a Vietnam-headquartered online book retailer targeting similar consumer segments, primarily domestic in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thaihabooks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thai Ha Books