What D-Side does

D-Side is a Belgium-based full-service experiential agency founded approximately 30 years ago and headquartered in Brussels at Avenue L. Mommaerts 24. The company designs and delivers event, digital, and brand experiences for enterprise clients, organized through three core service pillars: EVENT.exp (meetings, corporate events, congresses, product launches, team buildings, family days), DIGITAL.exp (virtual event studios, live streaming, apps, digital content, virtual fairs), and BRAND.exp (brand activation, booth construction, merchandising). The group operates through more than 15 specialized subsidiaries housed within the "d-side village" in Brussels, covering web development (72 dpi, Utopik), audiovisual production (Badger Production, Sherpah, Nonante Cinq), audio post-production (Bubbles Sound, Twins sprl), digital strategy (Digiface), printing (Dynagraph), design (Du Graphism etc), event safety (StaySafe), eco-merchandising (D-side Gifts), and other adjacent capabilities.

The business model is project-based professional services, targeting enterprise clients primarily in Belgium and across Western, Southern, and Central Europe through offices in Brussels, Wavre, Paris, Milan, Madrid, and Warsaw. Notable named clients include AB InBev, Audi, Brussels Airport, Carrefour, ELIA, GSK, and ING, with operational metrics of 1,100+ projects delivered annually and 60+ experts. In 2005, D-Side co-founded the United Agencies Network, an independent pan-European network spanning 9 countries with 1,100+ professionals serving 800+ clients daily. Revenue and pricing are not publicly disclosed; standard sales conditions include cancellation penalties of 25%-100% of estimated project value depending on timing.

The company is privately held with no parent entity or institutional investors disclosed. Co-founder Emmanuel Andries serves as CEO. D-Side positions itself as a "single strategic partner" capable of executing complex multi-domain experiential projects through integrated in-house capabilities rather than coordinating fragmented external vendors. Notable past work includes co-development with the Belgian Prime Minister's Office and European Commission of the Neurodyssee serious game (Prix Spécial, Serious Game Expo 2010), the Grand Opening of SkyHall at Brussels Airport for over 2,450 guests, and the Brussels Airport ACI World/Europe General Assembly. The company emphasizes sustainability initiatives, including 2,030 installed solar panels and 2,700 planted trees as part of a CO2-neutrality program.

Name

D-Side

Legal name

D-Side

Website

https://d-sidegroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

D-Side is a Belgium-based full-service experiential agency designing and delivering event, digital, and brand experiences for enterprise clients across Europe through 15+ integrated in-house subsidiaries and the United Agencies Network spanning 9 countries.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (541810)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Team-Building & Offsite Services (HSACADAF)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Hybrid/Virtual Meetings Production & AV Services (THACAFAM), Back-of-House Event Support Staff (Runners, Load-In/Out) (HSACAEAI)

Keywords

• Experiential marketing services
• Corporate event management
• Brand activation services
• Digital event experiences
• Event production agency

Headquarters

HQ city

Evere

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Experience Services: Design and delivery of extraordinary event, digital and brand experiences for corporate audiences and end consumers. Revenue generated through project-based professional services including meetings, corporate events, congresses, seminars, client and staff events, trade shows, product launches, teambuildings, family days, and social events.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

D-Side Group is a full-service experiential agency that designs and delivers event, digital, and brand experiences for enterprise clients across Europe. The firm operates through three integrated service pillars — EVENT.exp (meetings, corporate events, congresses, product launches, teambuildings, family days), DIGITAL.exp (virtual event studios, live streaming, apps, content marketing), and BRAND.exp (brand activation, booth construction, sampling, eco-friendly merchandising) — delivered by 60+ in-house specialists and 16+ specialized subsidiaries operating under the d-side village model in Brussels.

Product overview

D-side Group is a full service experiential agency offering event, digital, and brand experience services. The company operates through three main service pillars: EVENT.exp (meetings, corporate events, congresses, product launches, teambuildings), DIGITAL.exp (virtual events, video content, live streaming, apps, e-commerce), and BRAND.exp (brand activation, booth construction, merchandising). The group integrates over 60 experts through multiple specialized subsidiaries including 72 dpi (web agency), Badger Production (audiovisual), Bubbles Sound (audio), Digiface (digital strategy), D-side Gifts (eco-friendly merchandising), D-side Stand (brand experience), Du Graphism etc (design), Dynagraph (printing), StaySafe (event safety), and others, all housed in the d-side village in Brussels with offices across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• EVENT.exp End-to-end meetings and events service combining creative activities, performances and digital tools. Covers meetings, corporate events, congresses, seminars, client and staff events, trade shows, product launches, teambuildings, family days, and social events for enterprise clients.
• DIGITAL.exp Digital communications and experiences including digital events, virtual event studios, gesture applications, video content, live streaming, apps, voting, social and mobile experiences, virtual fairs, business graphics, e-commerce, and content marketing.
• BRAND.exp Brand activation and experience services including brand positioning, digital activation, booth building, sampling, product media, and corporate eco-friendly merchandising.

Quantifiable outcome

• 1100+ projects delivered per year across Europe
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

25 partnerships are on record, tiered core, major and minor.

• United Agencies NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2005Independent European network of marketing experts and event specialists with a common vision, approach, quality standards and professionalism. D-side is a founder and board member since 2005. The network covers 9 countries across Europe with over 1,100 people working daily for 800+ clients.
• Brussels AirportmajorChannel Partner/ Reseller/ DistributorBrussels Airport collaborated with d-side for organization of social events for the ACI World/Europe General Assembly, Congress & Exhibition in Brussels. D-side was appointed agency to organize the Grand Opening of SkyHall at Brussels Airport, welcoming over 2,450 guests.
• 72 dpi (Web Agency)coreTechnology or IntegrationIntegrated subsidiary within the d-side village ecosystem. Specializes in web agency services, digital production, and interactive solutions.
• Badger ProductioncoreTechnology or IntegrationIntegrated subsidiary specializing in audiovisual productions for events and brand experiences within the d-side village.
• Bubbles SoundcoreTechnology or IntegrationIntegrated subsidiary providing audio post-production, sound design, and original music production within the d-side village.
• DigifacecoreTechnology or IntegrationIntegrated subsidiary specializing in digital strategy within the d-side village ecosystem.
• D-side GiftscoreTechnology or IntegrationIntegrated subsidiary providing product media and promotional and corporate eco-friendly merchandising services.
• D-side StandcoreTechnology or IntegrationIntegrated subsidiary specializing in brand experience and booth construction within the d-side village.
• Du Graphism etccoreTechnology or IntegrationIntegrated subsidiary specializing in graphical design and 3D production within the d-side village.
• DynagraphcoreTechnology or IntegrationIntegrated subsidiary specializing in digital printing and lettering within the d-side village.
• I.D. SprlcoreTechnology or IntegrationIntegrated subsidiary providing event management and logistic agency services within the d-side village.
• Nonante CinqcoreTechnology or IntegrationIntegrated subsidiary specializing in digital communication and audiovisual production within the d-side village.
• SherpahcoreTechnology or IntegrationIntegrated subsidiary specializing in video projects within the d-side village.
• StaySafe.eventscoreTechnology or IntegrationIntegrated subsidiary focused on helping organize safe corporate events with innovative digital and live meeting solutions. Mission to help clients organize safe events and show how to stay safe as a participant.
• Twins sprlcoreTechnology or IntegrationIntegrated subsidiary specializing in audio production within the d-side village.
• UtopikcoreTechnology or IntegrationIntegrated subsidiary as a web agency within the d-side village ecosystem.
• Graine de vieminorOthersNGO dedicated to protection, afforestation and reforestation. D-side supports this initiative as part of their CO2 neutrality commitment, having planted 2,700 trees.
• Ronald McDonald HouseminorOthersD-side supports the Ronald McDonald House charity initiative as part of their CSR and 'We Care' community involvement program.
• La KompanyminorOthersWomen's football league from Schaerbeek with 27 girls playing in the gold league of the BBFL. D-side sponsors the team and participated in a football match against them as part of their togetherness in sport initiative.
• Cap EventminorOthersOrganization supporting the integration of adults with intellectual disabilities into the event services industry. D-side proudly supports Cap Event as part of their community involvement.
• CitizenFundminorOthersCitizen investment cooperative that concretely supports ambitious transition projects. D-side cooperates with CitizenFund as part of their social impact initiatives.
• Chain of Hope BelgiumminorOthersCharity organization supporting children's health through medical care in Belgium and partner countries. D-side organized a cinema evening that raised nearly 30,000 euros for the organization.
• Belgian Red CrossminorOthersD-side organizes blood collection sessions at their village location as part of their community support initiatives, having held multiple blood donation events.
• Belgian Prime Minister's Office (Chancellerie du Premier Ministre)majorStrategic or Co-development PartnerCollaborated with d-side on the development of Neurodyssee serious game, a project co-funded by the Belgian government to educate citizens about the European Union.
• European CommissionmajorStrategic or Co-development PartnerCo-funder of the Neurodyssee serious game project along with the Belgian Prime Minister's Office, designed to teach European Union knowledge through interactive gaming.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Freeman: Leading global brand experience company specializing in live events, trade shows, and brand activations. Comparable scope to D-side's integrated event, booth, and brand experience capabilities but with substantially larger US-centric footprint.
• MCI Group: Geneva-based global meetings, events, and association management agency. Direct competitor to D-side in European B2B corporate events, congresses, and association services with comparable scale and international footprint.
• Havas Events: Global events and experiential arm of Havas Creative Network, offering brand experiences, live events, and sponsorship activations. Comparable enterprise client roster and integrated event/digital offering to D-side.
• Jack Morton Worldwide: Global experiential brand experience agency owned by IPG, designing live, digital, and hybrid brand experiences for enterprise clients. Comparable to D-side's BRAND.exp pillar and enterprise experiential portfolio.
• George P. Johnson Experience Marketing: Large global experiential marketing agency known for brand experiences, product launches, and trade shows. Direct peer in B2B experiential work and booth construction, similar to D-side Stand and D-side's enterprise event portfolio.
• GL Events: French-listed integrated event solutions provider covering venue management, event organization, and exhibitor services. Comparable to D-side's event organizing and booth construction across Europe with significantly larger scale.

Regional players

• gsk Experience: German experiential agency group with strong DACH presence in corporate events, exhibitions, and brand activations. Comparable mid-sized, multi-disciplinary European event agency footprint.
• inConcert (formerly bvk): US-based independent experiential marketing agency with strong trade show and brand activation capabilities. Peer in scaled event execution and booth design, primarily serving North American clients.

Broad incumbents

• Informa Markets: Global B2B events and exhibitions division of Informa plc, organizing large trade shows and congresses. Adjacent incumbent with comparable B2B event/client base but operates at significantly larger scale and owns proprietary event IP.

Emerging players

• Cvent: US-listed event management software and virtual/hybrid event technology platform. Comparable on the DIGITAL.exp side of D-side's offering, intersecting with D-side's StaySafe.events platform as event-tech and digital experience tooling overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Y3DDoDTia1w
• Facebookfacebook.com/dsidegroup
• LinkedInlinkedin.com/company/d-side-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D-Side