Beer to Bags

What Beer to Bags does

Beer to Bags is a Clackamas, Oregon-based sustainable goods company founded in 2021 by Emily Neville that upcycles single-use malt and burlap grain bags from craft breweries into reusable tote bags, zippered pouches, and related merchandise. The company sources post-consumer grain bags that would otherwise be landfilled, cleans and converts them into finished textile products, and distributes them through craft brewery taprooms, bottle shops, and specialty retailers. According to the most recent reporting, Beer to Bags has diverted more than 10,000 malt bags from landfills and sells through more than 200 craft brewery and retail accounts, including Sawyer Brewing Co., Night Shift Brewing, Troegs Independent Brewing, and Lowe's Foods.

The business operates three revenue channels: custom branded merchandise orders for breweries and cafes (private-label totes with brewery logos and branded tags), wholesale and bulk distribution to retail accounts, and direct-to-consumer sales through the Hoptown Handles online store following the 2024 acquisition. In 2024 the company was acquired by Hoptown Handles and Shore Up Supply, becoming part of the Hoptown family of companies and gaining shared distribution and e-commerce infrastructure. Beer to Bags also operates a sub-brand, Beans to Bags, which adapts the upcycling model for coffee shops using spent coffee bean bags, extending the addressable customer base into the specialty coffee segment.

Operationally, Beer to Bags runs with a small team of 1-10 employees, reflecting its status as a niche, founder-led craft goods brand rather than a scaled manufacturer. There is no indication of proprietary technology beyond the upcycling process itself, no AI or machine learning components, no patents or trademarks disclosed, and no external funding rounds reported. Competitive positioning rests on the sustainability narrative, free feedstock economics, and a distribution footprint that would be difficult and time-consuming for an independent entrant to replicate.

Name

Beer to Bags

Legal name

Beer to Bags

Website

https://beertobags.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Beer to Bags upcycles discarded brewery grain bags into tote bags and merchandise, selling custom, wholesale, and retail products to 200+ craft breweries, cafes, and specialty retailers across the United States.

Ownership category

akta.pro rank

Product category

Sustainable Branded Merchandise

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Food Storage Bags (Zip/Resealable) (CRAJAGAB)

akta.pro secondary industry

Paper Bags & Sacks (Multiwall, SOS, Grocery) (IMALACAD)

Keywords

• Upcycled merchandise
• Sustainable tote bags
• Custom branded merchandise
• Brewery waste upcycling
• Grain bag products

Headquarters

HQ city

Clackamas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Custom Product Orders: Custom printed merchandise orders for breweries, taprooms, bottle shops, and events. Customers provide their branding and specifications for custom grain bag products.
2. Wholesale/Bulk Sales: Discounted bulk product purchases for registered wholesale accounts including retailers and resellers.
3. Direct Retail Sales: Standard tote bag products available for immediate purchase through the Hoptown Handles store.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Beer to Bags upcycles single-use malt and burlap grain bags from breweries into sustainable tote bags and branded merchandise. The company sells custom-printed products to craft breweries, taprooms, bottle shops, and retailers, and offers a wholesale program for bulk purchases and a sub-brand (Beans to Bags) for cafe markets. Products include full-color custom rPET panels, custom strap and zipper colors, branded tags/patches, and standard tote bag designs.

Product overview

Beer to Bags is a physical goods company offering a single unified product line of upcycled grain bag merchandise, with two primary brands: Beer to Bags (upcycled malt bags for breweries and beer retailers) and Beans to Bags (cafe companion bags). The company provides three product tiers: standard Buy Now products for immediate purchase, a Custom Printed add-on that enables full customization of colors, panels, and branding for both product lines, and a Wholesale channel for bulk purchasing by retailers. The products share the same upcycling mission and manufacturing process but are differentiated by market segment and customization level.

Differentiator

Problem solved

Functional benefit

Brands

• Beans to Bags: Product line featuring cafe companion market bags made from upcycled grain bags.

Products and services

• Beer to Bags (Upcycled Malt Bag Tote Bags) Upcycled tote bags and merchandise made from single-use malt and burlap grain bags collected from craft breweries. Sold to craft breweries, taprooms, bottle shops, and retailers as standard or custom-branded merchandise.
• Beans to Bags (Cafe Companion Market Bags)

Quantifiable outcome

• Removed 10,000+ malt bags from landfills
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hoptown HandlescoreStrategic or Co-development Partner · 1 January 2024Beer to Bags was acquired by Hoptown Handles in 2024 along with Shore Up Supply. Hoptown Handles is a manufacturer of American-made custom tap handles. The acquisition brought Beer to Bags into the Hoptown family of companies sharing values of sustainability and quality.
• Shore Up SupplycoreStrategic or Co-development Partner · 1 January 2024Beer to Bags was acquired by Shore Up Supply in 2024 along with Hoptown Handles. Shore Up Supply specializes in custom branded merchandise, apparel, and P.O.P. materials. Under new management, Beer to Bags continues as a champion brand in Shore Up Supply's portfolio of sustainable USA-Made branded merch.
• Lowes FoodsminorChannel Partner/ Reseller/ DistributorLowes Foods grocery stores stock and sell Beer to Bags products at retail locations.
• Shore Up SupplyminorGTM or Marketing PartnerBeer to Bags refers customers to Shore Up Supply for branded merchandise and apparel needs that complement upcycled grain bag products.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 4imprint: Large established distributor of promotional products including custom-branded bags and merchandise. Comparable to Beer to Bags as a competitor in the custom-branded merchandise category, but with vastly broader catalog and scale.
• Custom Ink: Major online custom-branded apparel and merchandise platform serving businesses and groups. Comparable to Beer to Bags on the custom-printed merchandise workflow and target buyer (breweries buying branded swag) but operates at much larger scale.
• Lands' End Business: Custom-branded apparel and merchandise division serving businesses with logo'd bags, apparel, and accessories. Comparable to Beer to Bags on custom-branded merchandise for businesses, though much broader in scope.

Direct peers

• Baggu: Reusable bags and totes sold both direct-to-consumer and through wholesale to retailers. Comparable to Beer to Bags on product category (consumer tote bags), wholesale channel structure, and retail distribution.
• Eco-Bags Products: Manufacturer of reusable, organic, and sustainable bags including custom-printed options. Closely comparable to Beer to Bags on the custom-branded reusable bag value proposition and B2B/wholesale go-to-market.
• Lo & Sons: Direct-to-consumer bag brand emphasizing durable, sustainable construction with wholesale distribution. Comparable to Beer to Bags in product category and sustainability positioning.
• Hoptown Handles: Acquirer/sister brand making American-made custom tap handles for breweries. Operates as part of the same Hoptown family, shares craft-brewery customers, and complements Beer to Bags in brewery merchandise bundles.
• Shore Up Supply: Co-acquirer of Beer to Bags, providing custom branded merchandise, apparel, and P.O.P. materials. Directly comparable as part of the Hoptown family, sharing craft-brewery customers and a sustainable/USA-made value proposition.
• UNITED BY BLUE: Sustainable bags and apparel made from recycled materials with a B-Corp positioning. Directly comparable to Beer to Bags in mission, materials philosophy (recycled/upcycled inputs), and consumer/b2b tote bag product category.

Emerging players

• Eco Promotional Products: Specialty supplier of eco-friendly promotional bags and merchandise. Comparable to Beer to Bags on the sustainable merchandise thesis and brewery-friendly eco positioning, but with a broader catalog of standard items.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/C97oat9JjZE
• LinkedInlinkedin.com/company/beer-to-bags

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beer to Bags