What MyWebShop does

MyWebShop (legal entity SARL MWS) is a French e-commerce agency founded in 2010 in Bordeaux, operating with a small co-managed team of approximately six people led by co-gérants Maxime Merle and Mehdi Lang. The firm specializes exclusively in PrestaShop development across versions 1.6 through 9.x, with adjacent capabilities in WooCommerce and Shopify, Symfony framework development, REST API integrations, and OVH/Plesk server environments. Its core offerings span custom module development (including B2B pricing rules up to 15 tiers and imports of 200,000+ references), platform migrations (€1,000–€8,000+ depending on complexity), emergency technical intervention (under 2-hour response), ongoing maintenance and monitoring (€49/month subscription), SEO, and Qualiopi-certified training. The firm has delivered 300+ projects, holds PrestaShop Expert Level 3 certification (the highest tier), and operates the addons.mywebshop.org self-service marketplace for prepaid modules, webmastering blocks, and training.

Revenue is generated through a mix of professional services (project-based custom development, migrations, SEO, emergency interventions), recurring subscriptions (24/7 monitoring, prepaid maintenance blocks deducted in 15-minute increments), one-time module licenses (e.g., €59.99 for the 2026 withdrawal compliance module), and OPCO-fundable training delivered under Qualiopi certification. The go-to-market is direct, sales-led, and advisory: customer inquiries are routed through a contact form or phone, scoped personally by Maxime or Mehdi within 24 hours, followed by a 30–45 minute video call, with average response time under 47 minutes and no tier-1 support intermediary. The customer base is concentrated in French SMB and mid-market e-commerce merchants across diverse verticals (cosmetics, wines, fashion, B2B armement, agricultural trading), with international clients in Switzerland, Belgium, Canada, the USA, Morocco, the UAE, and Australia. The firm holds no outside funding, is privately held by its founders, and positions itself around regulatory compliance (e-invoicing 2026, Article L.221-21 withdrawal rules) and AI implementation services delivered as features within existing PrestaShop integrations rather than as proprietary AI products.

Name

MyWebShop

Legal name

SARL MWS

Website

https://mywebshop.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

MyWebShop is a French PrestaShop Expert Level 3 e-commerce agency founded in 2010 in Bordeaux, offering custom development, migrations, emergency support, SEO, and recurring maintenance to SMB and mid-market merchants across French-speaking markets and internationally.

Ownership category

akta.pro rank

Product category

E-commerce Development Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

Keywords

• PrestaShop development
• E-commerce migration
• Custom module development
• PrestaShop maintenance
• E-commerce SEO

Headquarters

HQ city

Pessac

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Development Projects: Project-based custom development of PrestaShop modules, themes, API integrations, custom back-office features. Billed via detailed quote. Typical development: 2-5 days for simple modules, 1-3 weeks for complex business modules.
2. Maintenance & Webmastering Contracts: Prepaid hourly blocks for technical interventions, corrections, evolution, functional support, and consulting. Hours deducted in 15-minute increments. Non-refundable, no expiry.
3. Monthly Monitoring Subscriptions: 24/7 site monitoring including email alerts, public status page, PDF reports, 90-day history, multi-site tracking. Monthly subscription with no commitment, cancelable anytime.
4. PrestaShop Modules (Addons Store): Pre-built modules sold via addons.mywebshop.org marketplace. Categories include Content Management, Prices & Promotions, Accounting, Data Export, Site Administration, Transport & Logistics, Ordering Process, Front Office Features, Marketing. Includes Monitoring module (€49/month) and Online Withdrawal 2026 module (€59.99 one-time).
5. Migration Services: PrestaShop version migration services. Pricing ranges from €1,000 to €8,000+ depending on source version, number of custom modules, and theme complexity. Includes SEO preservation with 301 redirects.
6. SEO & Acquisition Services: Technical SEO audits, Google Shopping/Performance Max campaigns, marketplace integrations (Amazon, Cdiscount, Fnac, Leroy Merlin), ERP/CRM integrations via Zapier/Make/n8n.
7. Emergency Interventions: Priority 2-hour response for critical issues. Additional billing beyond standard contracts for urgent interventions.
8. Qualiopi-Certified Training: Training programs for PrestaShop, SEO (natural and paid), graphic software, and e-commerce workshop (2-day workshop to build own e-commerce site). OPCO and Pôle emploi funding eligible.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MyWebShop is a PrestaShop-specialized e-commerce agency (Expert Level 3 partner since 2010) that delivers custom module and theme development, version migrations with SEO preservation, 24/7 emergency technical intervention (under 2 hours), recurring maintenance contracts with prepaid webmastering blocks, e-commerce SEO and Google Shopping/Performance Max campaigns, full site redesigns, Qualiopi-certified training, and custom API/ERP/CRM/marketplace integrations. The firm also sells proprietary PrestaShop modules through its addons marketplace, including a regulatory-compliance Online Withdrawal 2026 module and a 24/7 site monitoring subscription.

Product overview

MyWebShop is a PrestaShop-focused e-commerce agency (Expert Level 3 partner since 2010) offering a portfolio of services centered on PrestaShop development and maintenance. The core offering consists of six service pillars: custom PrestaShop development, platform migrations, emergency technical support, ongoing maintenance, SEO for e-commerce, and site redesign. These services are delivered alongside a proprietary add-on module store (MyWebShop Addons) offering specialized PrestaShop modules including a free site audit tool, a 24/7 site monitoring module (€49/month subscription), a 2026 legal retraction button module (€59.99), and pre-paid webmastering packages. The portfolio also includes Qualiopi-certified training programs and custom API integrations connecting e-commerce stores to ERP, CRM, marketplace feeds, and automation platforms.

Differentiator

Problem solved

Functional benefit

Brands

• MyWebShop: Primary commercial brand and trading name of SARL MWS, used for all e-commerce agency services, module sales, and client-facing communications.

Products and services

• Custom PrestaShop Development Custom PrestaShop module, theme, REST API, and back-office development for e-commerce merchants needing business-specific functionality such as 200,000+ product imports, 15-level B2B pricing rules, and custom order tunnels. Targeted at SMB and mid-market PrestaShop operators across France and French-speaking markets.
• PrestaShop Migration Platform and version migration services to move e-commerce stores to modern PrestaShop (or from Shopify/WooCommerce), including SEO-preserving 301 redirect planning and staging environment testing before production deployment. Priced from €1,000 to €8,000+ depending on complexity.
• Emergency PrestaShop Intervention Priority technical intervention for critical e-commerce failures including error 500, payment processing failures, and security incidents. Guarantees a response within 2 hours including weekends, with rapid diagnosis and resolution.
• Maintenance & Webmastering Support Ongoing PrestaShop site maintenance including continuous monitoring, daily backups, security updates, and prepaid time packages for development and support work. Hours deducted in 15-minute increments; non-refundable with no expiry.
• E-commerce SEO & SEA Search engine optimization services including technical audits, URL structure optimization, structured data, Core Web Vitals improvement, and Google Shopping/Performance Max campaign management for e-commerce operators.
• E-commerce Site Redesign Complete e-commerce site redesign with Figma design, responsive integration, and performance optimization targeting Core Web Vitals compliance. Documented outcome: PageSpeed improvement from 34 to 91 with load time divided by 3.
• Qualiopi-Certified Training PrestaShop and digital marketing training programs certified Qualiopi (training organization number 75331056433) and eligible for OPCO funding. Covers e-commerce management, natural and paid SEO, graphic software, and a 2-day workshop to build a PrestaShop site.
• Custom API Integrations Custom API development and third-party integrations connecting PrestaShop stores to ERP, CRM, logistics providers, and marketplace feeds (Amazon, Cdiscount, Fnac, Leroy Merlin), plus automation via Zapier, Make, n8n, or bespoke solutions.
• Online Withdrawal 2026 PrestaShop Module PrestaShop module ensuring legal compliance with Article L.221-21 of the French Consumer Code (effective June 19, 2026) for online withdrawal functionality. Features a permanent withdrawal link in the footer, two-step form without account requirement, and timestamped acknowledgment receipt. Priced at €59.99 excl. VAT.
• 24/7 Site Monitoring Module Continuous website surveillance module monitoring availability, HTTP errors, blank pages, SSL certificates, DNS, performance, and Core Web Vitals with immediate email alerts and a public status page. Monthly subscription at €49/month, no commitment, cancelable anytime.
• MyWebShop Addons Store Self-serve online storefront at addons.mywebshop.org offering proprietary PrestaShop modules across categories including content management, pricing/promotions, accounting, data export, site administration, transport/logistics, ordering process, front-office features, and marketing. Also sells webmastering packages and Qualiopi training.
• AI & Automation Services AI and automation services for e-commerce including product recommendation engines, customer service chatbots, and AI-generated product sheet descriptions. Implementations are targeted on return on investment rather than novelty.

Quantifiable outcome

• B2B armement client scaled from 0 to 400 orders/month in 6 months with custom back-office and 200,000 product API import
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• PrestaShopcoreTechnology or Integration · 1 January 2010Official PrestaShop Partner since 2010. Highest Expert Level 3 certification. Among the first partner agencies in France. Listed on PrestaShop Expert Directory. Specialized in PrestaShop development, migration, and custom module creation across all versions from 1.6 to 9.x.
• OVHcoreTechnology or IntegrationPrimary hosting partner. Specialized expertise in OVH server environments including Plesk panels, DNS configuration, vhosts, PHP-FPM, reverse proxy, and cron jobs. Developed solutions for recovering shops after OVH server crashes.
• BrevocoreTechnology or IntegrationEmail marketing integration partner. Used for transactional emails, appointment scheduling (meet.brevo.com), and email marketing campaigns. Brevo is used as the scheduling tool for client calls.
• GooglecoreTechnology or IntegrationAnalytics, reCAPTCHA, and search integration. Google Analytics for traffic analysis, reCAPTCHA for form security, Google Search for SEO services. Data processed under standard contractual clauses for US transfer compliance.
• PennylanecoreTechnology or IntegrationOfficial PrestaShop partner for e-invoicing compliance (2026 regulation). State-approved Platform (Plateforme Agréée) connected to DGFiP pilot for electronic invoicing. Automatic conversion of PrestaShop orders to compliant invoices (Factur-X, UBL, CII formats).

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BigCommerce: BigCommerce is a SaaS e-commerce platform competing for mid-market and enterprise merchants who might otherwise remain on PrestaShop with a specialist agency. It represents the same open-vs-hosted trade-off that drives MyWebShop's migration pipeline.
• PrestaShop: PrestaShop is the open-source e-commerce platform whose ecosystem MyWebShop builds on. While not a direct competitor in services, PrestaShop sets platform direction, partner tiers, and module-marketplace dynamics that determine MyWebShop's addressable opportunity.
• Shopify: Shopify is the dominant SaaS e-commerce platform and a key alternative merchants consider when leaving PrestaShop. MyWebShop explicitly supports Shopify-to-PrestaShop migrations, making Shopify both a competitor for new builds and a source of inbound migration demand.
• Adobe Commerce (Magento): Adobe Commerce is the enterprise-grade e-commerce platform that competes for the upper end of the mid-market segment MyWebShop serves. Both agencies and platforms target merchants needing complex B2B pricing rules and custom back-office capabilities.
• WooCommerce (Automattic): WooCommerce is the WordPress-based open-source e-commerce platform that competes with PrestaShop for self-hosted merchants. MyWebShop lists WooCommerce among its supported platforms, placing it in direct overlap for SMB and mid-market e-commerce builds.

Emerging players

• Sylius: Sylius is an open-source headless e-commerce framework built on Symfony — the same PHP framework MyWebShop's team uses. It targets developers and agencies building custom commerce solutions, making it a technology-adjacent competitor and potential alternative for complex projects.
• Thirtybees: Thirtybees is an open-source fork of PrestaShop 1.6 maintained by a small community. Merchants evaluating alternatives to aging PrestaShop 1.6 installs sometimes migrate to Thirtybees instead of upgrading, representing an indirect competitive threat to MyWebShop's migration services.

Regional players

• Shopware: Shopware is a European (German) open-source e-commerce platform popular across DACH and increasingly in France. It competes with PrestaShop for open-source mid-market merchants and represents a similar agency-ecosystem play in adjacent geographies.
• Oxatis: Oxatis is a French SaaS e-commerce platform historically serving SMB merchants in France and southern Europe. It competes for the same French SMB customer base that MyWebShop serves with PrestaShop-based builds and SEO services.
• Wizishop: Wizishop is a French SaaS e-commerce platform targeting SMB merchants — the same segment MyWebShop serves. It represents an alternative path for French merchants who might otherwise choose PrestaShop plus an agency like MyWebShop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mywebshop
• Xx.com/mywebshop_org

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyWebShop