Finday
Finday (SIA Seko zīmēm) is a Riga-based operator of weekly and biweekly curated email newsletters delivering Latvian, Baltic, and global business and technology news to executives, monetized via advertising and B2B professional services.
- Company typePrivate
- Founded2022
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Finday firmographics
Firmographics- Name
- Finday
- Legal name
- SIA Seko zīmēm
- Website
- https://finday.lv
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Finday (SIA Seko zīmēm) is a Riga-based operator of weekly and biweekly curated email newsletters delivering Latvian, Baltic, and global business and technology news to executives, monetized via advertising and B2B professional services.
- Ownership category
- akta.pro rank
Finday industry classification
Industry- Product category
- Business News Newsletter / Digital Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
- akta.pro secondary industry
- Newsletter & Email Digest Aggregators (MPACAKAG)
Keywords
Where Finday is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Finday business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising: Companies pay to have their news included and highlighted in the weekly newsletter selection, sponsor specific newsletter elements (number of the week, news, photo, event), or integrate ad text/banners into the newsletter. Special projects and custom section creation are also offered.
- Professional Services - Content Creation: Professional email newsletter content preparation for B2B clients: using client ideas, analyzing industry aktualitātes, offering original content ideas, and engaging experts for specific industry content.
- Professional Services - Newsletter Design: Newsletter design services based on extensive research into what resonates with audiences, aimed at creating effective company newsletters that get read by customers.
- Professional Services - Email Marketing System Setup: Configuration and setup of email marketing systems, including easy content administration, analytics dashboards, and subscriber management.
- Newsletter Subscription (Free): Free weekly business news newsletter delivered every Friday to email inboxes of business leaders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free weekly business newsletter |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Finday product offering
Product offeringCore offering
Finday publishes a free weekly email newsletter that curates and summarizes the most important Latvian, Baltic, and global business news into a 5-minute digest delivered every Friday to subscribers. Revenue is generated by selling sponsored advertising placements within the newsletter and offering B2B professional services — newsletter content creation, design, and email marketing system setup — to businesses.
Product overview
Finday operates as a curated news aggregation and newsletter platform. The core offering consists of two newsletters: the weekly Business News Newsletter (Finday.lv) delivering curated business news from Latvia, the Baltic region, and globally every Friday, and the biweekly Technology News Newsletter (Finday.lv Tech) launched in January 2025 covering technology industry developments, AI tools, and hardware. Additional services include professional newsletter content creation, newsletter design services, email marketing system setup, and targeted advertising services reaching Latvian business leaders. The service positions itself as delivering curated, high-quality information to help business executives make data-informed decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Finday.lv Business News Newsletter Free weekly curated business news email newsletter aggregating the most important business news from Latvia, the Baltic region, and globally into a 5-minute digest delivered every Friday to executive subscribers. Targeted at Latvian business leaders, owners, C-suite, and upper/middle management.
- Finday.lv Tech Newsletter Biweekly (every two weeks) technology news email newsletter covering technology industry developments, business-relevant digital tools, AI applications, and hardware news. Curated by technology journalist Jānis Vēvers. Targeted at the same Latvian business leader audience as the main business newsletter.
- Custom Newsletter Content Creation Professional newsletter content preparation service for B2B clients, including using client ideas, analyzing industry news (aktualitātes), offering original content ideas, and engaging experts for specific industry content. Targeted at Latvian companies that want to launch or improve their own email newsletters.
- Newsletter Design Service Professional design service for creating effective business newsletters, based on Finday's research and experience into what resonates with audiences, aimed at producing newsletters that get read by customers. Targeted at B2B clients wanting better-performing email newsletters.
- Email Marketing System Setup Technical configuration and setup of email marketing systems for businesses, including easy content administration, analytics dashboards, and subscriber management. Targeted at B2B clients that need to operationalize newsletter and email marketing operations.
- Finday.lv Advertising Services Targeted advertising opportunities within the Finday newsletter reaching Latvian business leaders, including news inclusion/highlighting in weekly selections, sponsored weekly statistics, photos, or events, and advertising text/banner integration. Custom projects and creation of new sections with partners are also offered. Targeted at B2B advertisers wanting to reach the executive audience.
Quantifiable outcome
- 3,000-5,000 readers receive the newsletter every week
- +2 more outcomes
Companies that use Finday
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Finday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Finday partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- MemberstackcoreE-commerce platform used by Finday for subscription management and sales processing. See Memberstack privacy policy for data handling details.
- StripecorePayment processing service used for receiving payments and handling refunds. Finday sends payment information to Stripe and receives payment status updates.
- ConvertKitcoreEmail marketing platform used for sending marketing communications and newsletters to subscribers.
- SparkloopsupportingCustomer referral system platform used to implement Finday's recommendation program for subscriber referrals.
- Google AnalyticssupportingWeb analytics tool used to analyze website traffic flow and performance for continuous website and user experience improvement.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Finday competitors and assessment
Company assessmentRegional players
- Postimees: Estonia's largest news outlet with deep business coverage. Relevant as a regional incumbent that commands executive attention and advertising spend — a competitive reference point if Finday expands into Estonia.
- AIN.ee: Estonian technology and business news site covering startups, enterprise IT, and the local tech ecosystem. Directly comparable to Finday's Latvian business-news positioning from a neighbouring Baltic market — useful proxy for how Finday could look in an Estonian/Lithuanian expansion.
- Dienas Bizness: Long-established Latvian business newspaper covering local companies, finance, and macroeconomic news. Competes for the same Latvian business-decision-maker audience and advertising budgets that Finday targets, but via a daily print/digital format rather than weekly newsletter.
- Delfi: One of the largest Latvian news portals, with broad business coverage and a large advertising sales operation. Overlaps with Finday in audience and advertiser competition, though it is generalist rather than curated executive-focused.
- Verslo Žinios: Lithuanian business daily covering companies, markets, and policy for an executive audience. Closest regional analogue to Dienas Bizness and a useful reference point for what a professionalised Latvian/Baltic business-news subscription or advertising product can achieve.
Direct peers
- The Hustle: Free B2B business newsletter with advertising and productised services, originally bootstrapped to scale before being acquired by HubSpot. Directly comparable model — curated business/tech content delivered by email, monetised through sponsorships — making it the strongest benchmark for Finday's potential trajectory.
- Morning Brew: The closest analogue globally: a free, advertising-supported daily/weekly business newsletter targeting young professionals and executives. Same core business model — freemium newsletter + advertising + ancillary services (courses, events) — and directly comparable in how it monetises a curated executive audience.
- Industry Dive: Operates a portfolio of vertical B2B email newsletters monetised through advertising and sponsored content to professional audiences. Comparable because it demonstrates how a single-newsletter concept can be scaled into multiple verticals (analogous to Finday's business + tech newsletter expansion).
Broad incumbents
- The Information: Premium subscription-based business and technology news outlet with a strong newsletter product. Comparable as a curated business-news monetisation model, though positioned at the high end of willingness-to-pay rather than the free/advertising-supported end where Finday sits.
- Bloomberg: Global business and financial news incumbent operating email newsletters (Bloomberg Originals, Bloomberg Markets) for executive audiences. Useful incumbent benchmark for advertiser pricing, product breadth, and what scale looks like at the top end of the curated business-news space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Finday social profiles
Digital presenceFinday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finday leadership team
Management profileNumber of profiles
Profiles4 records
Finday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finday
What does Finday do?
Finday publishes a free weekly email newsletter that curates and summarizes the most important Latvian, Baltic, and global business news into a 5-minute digest delivered every Friday to subscribers. Revenue is generated by selling sponsored advertising placements within the newsletter and offering B2B professional services — newsletter content creation, design, and email marketing system setup — to businesses.
Is Finday a public or private company?
Finday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finday founded?
Finday was founded in 2022. It employs 1 to 10 people.
Where is Finday based?
Finday is headquartered in Riga, Latvia, in the Europe region.
How does Finday make money?
Five revenue lines are on record. Advertising is the primary driver. The others are professional Services - Content Creation, professional Services - Newsletter Design, professional Services - Email Marketing System Setup and newsletter Subscription (Free).
Who are Finday's main competitors?
Regional players on record are Postimees, AIN.ee, Dienas Bizness, Delfi and Verslo Žinios. Direct peers are The Hustle, Morning Brew and Industry Dive. Broad incumbents are The Information and Bloomberg.
Does Finday have an API?
No public API is recorded for Finday.
What industry is Finday in?
Finday's product category is Business News Newsletter / Digital Media. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C), with a secondary code of MPACAKAG, Newsletter & Email Digest Aggregators. Its NAICS code is 513120 and its SIC code is 2721.