King Kong
King Kong is a privately held Australian digital marketing agency offering managed SEO, paid search, paid social, CRO, landing pages, and web design services to mid-to-large companies and coaching/consulting/service businesses across 136+ countries, supported by an in-house course program and book.
- Company typePrivate
- Founded2019
- HeadquartersSouth Yarra, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What King Kong does
King Kong is a privately held Australian digital marketing agency headquartered in South Yarra, Victoria, with a US office in Santa Monica, California. Operating as King Kong Corporation Pty Ltd (ABN 48 153 324 497), the firm was founded in 2014 and serves mid-to-large companies as well as coaching, consulting, and service businesses seeking growth acceleration. Its core offering is a unified managed agency spanning SEO, Google Ads (PPC), Facebook/Meta advertising, conversion rate optimization (CRO), landing page design, and web design, augmented by the Quantum Growth online course program and the 'Sell Like Crazy' Amazon #1 international bestseller book. The company claims $7.8 billion in cumulative client revenue, 200,000+ customers on its platform, and service delivery across 136+ countries and 1,067+ industries.
King Kong's core technology consists of proprietary 'client-getting' sales funnel frameworks and customer acquisition methodologies refined through what the company describes as $100 million+ invested in traffic testing. Services are delivered under a 90-day performance guarantee committing to a 30% improvement in conversion rate, cost-per-lead, or return-on-ad-spend, with continuing work at no charge until targets are met. The company markets primarily through SEO, paid search, paid social, content marketing including case studies and a free 30-minute strategy session used as the primary sales conversion mechanism. Distribution is direct sales-led, supported by technology-integration partnerships with Google (Premier Partner status, 2026), Meta, Keap, and Klaviyo.
Revenue is generated through three streams: managed agency retainers on monthly subscription terms, online course sales (Quantum Growth) treated as a recurring/one-time education offering, and one-time book sales. The firm has been ranked the #1 fastest growing digital marketing agency in Australia for three consecutive years and #17 on the Australian Financial Review's fastest-growing companies list. Headcount of 101-250 employees positions King Kong as a mid-sized operation relative to its stated client-revenue scale, with no disclosed institutional funding, M&A activity, or parent company ownership.
King Kong firmographics
Firmographics- Name
- King Kong
- Legal name
- King Kong Corporation Pty Ltd
- Website
- https://kingkong.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- King Kong is a privately held Australian digital marketing agency offering managed SEO, paid search, paid social, CRO, landing pages, and web design services to mid-to-large companies and coaching/consulting/service businesses across 136+ countries, supported by an in-house course program and book.
- Ownership category
- akta.pro rank
King Kong industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Business Service Centers (56143)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
Keywords
Where King Kong is headquartered
LocationHeadquarters
- HQ city
- South Yarra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
King Kong business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Agency Managed Services: Full-service digital marketing agency offering managed SEO, Google Ads, Facebook Ads, CRO, and landing page services on a retainer or project basis. Services include done-for-you execution with performance guarantees. Revenue generated from client retainers and service fees.
- Quantum Growth Courses: Business growth training programs teaching entrepreneurs how to scale their coaching, consulting or service businesses. Sold as online courses with membership or one-time purchase pricing.
- Sell Like Crazy Book: International Amazon bestseller book generating revenue through book sales and brand authority positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agency Managed Services - Custom enterprise engagements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
King Kong product offering
Product offeringCore offering
King Kong is a direct-response digital marketing agency that delivers managed, done-for-you digital marketing services (SEO, Google Ads/PPC, Facebook/Instagram advertising, conversion rate optimization, landing page design, and web design) for mid-to-large companies seeking accelerated growth. The agency bundles these services under a performance guarantee model, promising a 30% improvement in conversion rate, CPL, or ROAS within 90 days or working for free. Complementary offerings include self-paced Quantum Growth training courses for entrepreneurs and the 'Sell Like Crazy' bestseller book.
Product overview
King Kong is a direct-response digital marketing agency offering a comprehensive suite of services as a unified agency offering. The core portfolio consists of Agency Services (full-service managed marketing), paired with specialized offerings including SEO Agency, Google Ads/PPC Management, Facebook Advertising, Conversion Rate Optimization, Landing Page creation, and Web Design. Additionally, the company offers educational products through Quantum Growth courses and the Sell Like Crazy book. All services are bundled under the agency model with a 30% performance guarantee on results.
Differentiator
Problem solved
Functional benefit
Products and services
- Agency Services (Managed Digital Marketing) Full-service managed digital marketing offering bundling SEO, Google Ads, Facebook Ads, CRO, landing pages, and web design for mid-to-large companies seeking accelerated hyper-growth. Delivered on a retainer basis with a 90-day performance guarantee.
- SEO Agency Search Engine Optimization services to strengthen organic presence and rank businesses on Google for target keywords.
- Google Ads (PPC Management) Paid search advertising management through Google Ads to drive targeted traffic and conversions for client campaigns.
- Facebook Advertising Agency Social media advertising services on Facebook and Instagram platforms for lead generation and direct response campaigns.
- Conversion Rate Optimization (CRO) Conversion rate optimization services designed to boost on-site conversions and turn website visitors into qualified buyers.
- Landing Page Agency High-converting landing page design and development services for paid traffic and sales funnel campaigns.
- Web Design Agency Website design services for businesses needing new or redesigned sites optimized for conversion.
- Quantum Growth (Courses) Self-paced business growth training programs for entrepreneurs and owners serious about scaling coaching, consulting, or service businesses to seven and eight figures. Sold via online course format with membership or one-time purchase pricing.
- Sell Like Crazy (Book) Published book on customer acquisition and sales strategies that became an international Amazon bestseller; functions as a brand authority asset and lead generation tool for the agency.
Quantifiable outcome
- $7.8B in client revenue generated
- +4 more outcomes
Companies that use King Kong
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
King Kong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
King Kong partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreGoogle Premier Partner with certified expertise in Google Ads management and optimization. Displayed as official partner badge on website.
- Meta (Facebook)coreFacebook/Meta advertising platform partner; core channel for paid social marketing services; featured in service offerings and case studies.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
King Kong competitors and assessment
Company assessmentDirect peers
- SmartSites: US-based digital marketing agency offering SEO, PPC, web design, and CRO services to SMBs and mid-market clients - peers with King Kong on the "done-for-you" full-service direct-response agency model.
- KlientBoost: PPC and CRO agency specifically focused on conversion-rate optimization and landing page performance - directly comparable to King Kong's CRO and landing page service lines.
- WebFX: Full-service digital marketing agency offering SEO, PPC, CRO, and web design with similar mid-market enterprise focus and performance-driven positioning comparable to King Kong's direct-response agency model.
- Coalition Technologies: Full-service digital agency specializing in SEO, PPC, web design, and CRO for e-commerce and mid-market brands - directly comparable service portfolio and outcome-based positioning.
- Disruptive Advertising: PPC, SEO, and CRO agency built around paid-traffic optimization and conversion-rate lift for mid-market clients; shares King Kong's "scientific customer acquisition" and performance-outcome orientation.
- LYFE Marketing: Full-service social media management and digital marketing agency with strong SMB focus and content-led acquisition; comparable to King Kong's SMB segment and SaaS-like subscription retainer model.
- Ignite Digital: Canadian digital marketing agency offering SEO, PPC, social media, and web design services to mid-market and enterprise clients - closely aligned with King Kong's geographic-expansion thesis and service mix.
- Neil Patel Digital: Globally recognized SEO, PPC, and content marketing agency with strong brand authority, content-led acquisition, and thought leadership - overlaps with King Kong's content-marketing and brand-authority moat.
- Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, social media advertising, CRO, and web design to SMBs and mid-market clients - directly overlapping King Kong's service catalog and target segments.
Broad incumbents
- WPP: Global advertising and marketing services holding company with broad digital and traditional capabilities including media buying, SEO, and CRO at massive scale - the dominant broad incumbent in King Kong's space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
King Kong social profiles
Digital presenceKing Kong financial estimates
Financial estimateRevenue estimate
Valuation estimate
King Kong leadership team
Management profileNumber of profiles
King Kong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
King Kong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about King Kong
What does King Kong do?
King Kong is a direct-response digital marketing agency that delivers managed, done-for-you digital marketing services (SEO, Google Ads/PPC, Facebook/Instagram advertising, conversion rate optimization, landing page design, and web design) for mid-to-large companies seeking accelerated growth. The agency bundles these services under a performance guarantee model, promising a 30% improvement in conversion rate, CPL, or ROAS within 90 days or working for free. Complementary offerings include self-paced Quantum Growth training courses for entrepreneurs and the 'Sell Like Crazy' bestseller book.
Is King Kong a public or private company?
King Kong is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was King Kong founded?
King Kong was founded in 2019. It employs 101 to 250 people.
Where is King Kong based?
King Kong is headquartered in South Yarra, Australia, in the Oceania region.
How does King Kong make money?
Three revenue lines are on record. Agency Managed Services are the primary driver. The others are quantum Growth Courses and sell Like Crazy Book.
Who are King Kong's main competitors?
Direct peers on record are SmartSites, KlientBoost, WebFX, Coalition Technologies, Disruptive Advertising, LYFE Marketing, Ignite Digital, Neil Patel Digital and Thrive Internet Marketing Agency. WPP is listed as a broad incumbent.
Does King Kong have an API?
No public API is recorded for King Kong.
What industry is King Kong in?
King Kong's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 541910 and its SIC code is 7310.