Gruppo Noviello
Gruppo Noviello is a privately held Italian multi-brand automotive dealership founded in 1977, operating as an authorized dealer for Opel, Citroën, DS, Peugeot, and Leapmotor in the province of Salerno. It sells new and certified pre-owned vehicles, offers short- and long-term rentals, and provides after-sales services to individual consumers and businesses.
- Company typePrivate
- Founded1977
- HeadquartersSalerno, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Gruppo Noviello does
Gruppo Noviello Spa is a privately held, multi-brand automotive dealership group founded in 1977 and headquartered in Salerno, Italy, operating as an authorized dealer for Stellantis brands (Opel, Citroën, DS, Peugeot) and the Chinese electric brand Leapmotor within the province of Salerno. The company generates revenue through three primary streams: transactional sales of new and certified pre-owned vehicles (Spoticar program) priced from €22,350 to €56,900; vehicle rental services spanning short-term (Please Rent) and long-term (Leasys partnership) durations; and after-sales services including maintenance, genuine spare parts, and official vehicle inspections (Centro Revisioni). The customer base comprises individual consumers seeking personal transportation and business customers requiring fleet or commercial vehicles, served through two dealership locations (Salerno headquarters and Battipaglia) plus a dedicated rental Business Lounge in central Salerno.
The business model combines traditional dealership economics with an expanding mobility-services layer. New vehicle sales follow standard OEM-authorized distribution with financing options (TAN 9.49%, TAEG 10.95-12.42%) arranged through financial partners, while certified pre-owned vehicles offer 22-41% discounts from original MSRP. The long-term rental partnership with Leasys (a Stellantis subsidiary) introduces subscription-style recurring revenue, complemented by the Please Rent short-term rental brand which operates a dedicated urban showroom concept. The group has positioned itself as the dominant multi-brand EV and hybrid retailer in its territory, offering 14+ electrified models eligible for Italian state eco-incentives (ecoincentivi statali).
Operationally, the company employs 51-100 staff, is structured as a Società per Azioni under Italian law, and leverages local community engagement through main sponsorships of Salernitana football and Festival Libro Aperto 2026 to reinforce regional brand presence. Distribution channels include physical showrooms, an online vehicle configurator and inventory platform (Dealerk-powered website), and direct customer engagement via email and phone. The technology stack is conventional dealership infrastructure with no disclosed proprietary AI or digital capabilities, and the geographic footprint remains confined to the Campania region of southern Italy.
Gruppo Noviello firmographics
Firmographics- Name
- Gruppo Noviello
- Legal name
- Gruppo Noviello Spa
- Website
- https://grupponoviello.it
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gruppo Noviello is a privately held Italian multi-brand automotive dealership founded in 1977, operating as an authorized dealer for Opel, Citroën, DS, Peugeot, and Leapmotor in the province of Salerno. It sells new and certified pre-owned vehicles, offers short- and long-term rentals, and provides after-sales services to individual consumers and businesses.
- Ownership category
- akta.pro rank
Gruppo Noviello industry classification
Industry- Product category
- Automotive Dealership and Services
- NAICS
- New Car Dealers (44111), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
Keywords
Where Gruppo Noviello is headquartered
LocationHeadquarters
- HQ city
- Salerno
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Gruppo Noviello business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Vehicle Sales: Sales of new vehicles (Opel, Citroën, DS, Peugeot, Leapmotor brands) and certified pre-owned vehicles (Spoticar program). Revenue generated from vehicle transactions, including financing arrangements offered through financial partners.
- Vehicle Rental Services: Long-term and short-term vehicle rental services through Please Rent brand and Leasys partnership. Offers flexible rental options for individuals and businesses.
- After-Sales Services: Vehicle maintenance, repair services, spare parts sales, and vehicle inspection services (Centro Revisioni).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle base models starting from €22,350 (Peugeot 208) |
| One time/ perpetual license | Pay-as-you-go | Electric and hybrid variants with eco-incentives |
| One time/ perpetual license | Pay-as-you-go | Certified pre-owned (Spoticar) vehicles with discounts |
| Subscription | Monthly | Long-term rental (Noleggio Lungo Termine) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Gruppo Noviello product offering
Product offeringCore offering
Gruppo Noviello operates a multi-brand authorized automotive dealership in the province of Salerno, Italy, selling new vehicles across five brands (Opel, Citroën, DS, Peugeot, Leapmotor), certified pre-owned vehicles through the Spoticar program, and offering short-term and long-term rental services via Please Rent and Leasys partnerships. The dealership also delivers after-sales support including maintenance, genuine spare parts, and official vehicle inspections (Centro Revisioni). A strong focus is placed on electric and hybrid vehicles eligible for Italian state eco-incentives, with extensive EV model availability across all represented brands.
Product overview
Gruppo Noviello is a multi-brand car dealership operating as a unified platform for vehicle sales, rental services, and after-sales support across the province of Salerno, Italy. The core offering centers on representing four Stellantis brands—Peugeot, Opel, Citroën, and DS—plus the Chinese electric brand Leapmotor, providing new, certified pre-owned (Spoticar), and nearly-new (KM0) vehicles. The business model integrates complementary services including long-term leasing via Leasys, short-term rental through Please Rent with its Business Lounge facility, and comprehensive after-sales service covering maintenance, genuine spare parts, and official vehicle inspections. The vehicle portfolio spans petrol, diesel, hybrid, plug-in hybrid, and fully electric powertrains, with the configurator enabling digital customization of all available models.
Differentiator
Problem solved
Functional benefit
Brands
- Spoticar: Certified used car program operated by Gruppo Noviello for selling used and KM0 vehicles.
Products and services
- New vehicle sales (Opel, Citroën, DS, Peugeot, Leapmotor)
Companies that use Gruppo Noviello
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Gruppo Noviello technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gruppo Noviello partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Stellantis (Opel, Citroën, DS, Peugeot)coreAuthorized dealership partnership for Opel, Citroën, DS, and Peugeot brands. Gruppo Noviello operates as the official dealer for these Stellantis brands in the province of Salerno, selling new vehicles, spare parts, and providing after-sales services.
- LeapmotorcoreAuthorized dealer for Leapmotor electric vehicles in the province of Salerno. Offers Leapmotor T03, B10, and C10 REEV models with electric vehicle eco-incentives.
- SpoticarcoreCertified pre-owned vehicle program offering inspected, warranted used vehicles. Gruppo Noviello operates Spoticar-certified used car sales with premium certification levels.
- LeasysmajorLong-term vehicle rental partnership providing flexible leasing and subscription services for individuals and businesses. Leasys is a Stellantis subsidiary specializing in mobility services.
- Please RentmajorOperates Please Rent rental services including the innovative Business Lounge concept in Salerno city center. Offers short-term and long-term vehicle rentals with premium customer experience.
- SalernitanaminorMain sponsor supporting Salernitana football team during playoff campaign. Local sports sponsorship for brand visibility and community engagement in the Salerno region.
- Festival Libro ApertominorMain Sponsor of the 'Festival Libro Aperto' 2026 cultural event. Community engagement through cultural sponsorship demonstrating commitment to local arts and culture.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Gruppo Noviello competitors and assessment
Company assessmentBroad incumbents
- Autotorino: One of Italy's largest multi-brand automotive dealer groups, with dozens of locations across northern and central Italy. Directly comparable as a multi-brand authorized dealer offering new/used sales, financing, and after-sales services, but at materially greater scale.
- Sixt Italy: International premium car rental and mobility provider with a national Italian network. Comparable to the rental services business of Gruppo Noviello, but at much larger scale and a broader fleet.
- Europcar Italy: Major European car rental operator with broad Italian coverage including Salerno/Campania. Comparable on the rental services arm of Gruppo Noviello's business (Please Rent, Leasys partnership), but operates as a broad incumbent across the entire country.
Direct peers
- Intergea: Italian multi-brand dealer group representing several OEM franchises with new and used vehicle sales, rental, and after-sales services. Highly comparable business model to Gruppo Noviello at a larger national footprint.
- Gruppo Bossoni: Italian multi-brand automotive retail group operating showrooms and service centers. Comparable as a multi-OEM authorized dealer with similar sales-service-rental integration, though concentrated in northern Italy.
- Ceccato Automobili: Multi-brand Italian automotive dealer offering new and used vehicle sales, rental/leasing, and after-sales services. Direct comparable in scale and integrated service model, with a regional focus.
- Fimauto: Italian dealer group with a Stellantis-heavy brand portfolio offering new vehicle sales, certified pre-owned, financing, and after-sales services in multiple Italian regions. Closely mirrors Gruppo Noviello's brand mix and integrated service model.
- Tomasi Auto: Italian multi-brand dealer group with showrooms in northern Italy representing multiple OEMs including Stellantis brands. Comparable offering of new/used sales, financing, and after-sales services.
- Intercar: Italian multi-brand automotive dealer group with a network of showrooms and authorized service centers. Comparable as a multi-OEM dealer offering sales, financing, and after-sales services.
Others
- Leasys: Stellantis-owned long-term rental and mobility services provider. A direct partner of Gruppo Noviello for long-term rental offerings, Leasys is an ecosystem enabler rather than a competitor, providing the rental fleet and back-office infrastructure Gruppo Noviello resells locally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Gruppo Noviello social profiles
Digital presenceGruppo Noviello compliance and trust
Trust signalCompliance1 record
Gruppo Noviello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gruppo Noviello leadership team
Management profileNumber of profiles
Gruppo Noviello subsidiaries and ownership
Company hierarchySubsidiaries1 record
Gruppo Noviello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gruppo Noviello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gruppo Noviello
What does Gruppo Noviello do?
Gruppo Noviello operates a multi-brand authorized automotive dealership in the province of Salerno, Italy, selling new vehicles across five brands (Opel, Citroën, DS, Peugeot, Leapmotor), certified pre-owned vehicles through the Spoticar program, and offering short-term and long-term rental services via Please Rent and Leasys partnerships. The dealership also delivers after-sales support including maintenance, genuine spare parts, and official vehicle inspections (Centro Revisioni). A strong focus is placed on electric and hybrid vehicles eligible for Italian state eco-incentives, with extensive EV model availability across all represented brands.
Is Gruppo Noviello a public or private company?
Gruppo Noviello is a private company. It is classified as unknown and is currently operating.
When was Gruppo Noviello founded?
Gruppo Noviello was founded in 1977. It employs 51 to 100 people.
Where is Gruppo Noviello based?
Gruppo Noviello is headquartered in Salerno, Italy, in the Europe region.
How does Gruppo Noviello make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Rental Services and after-Sales Services.
Who are Gruppo Noviello's main competitors?
Broad incumbents on record are Autotorino, Sixt Italy and Europcar Italy. Direct peers are Intergea, Gruppo Bossoni, Ceccato Automobili, Fimauto, Tomasi Auto and Intercar. Leasys is listed as an others.
Does Gruppo Noviello have an API?
No public API is recorded for Gruppo Noviello.
What industry is Gruppo Noviello in?
Gruppo Noviello's product category is Automotive Dealership and Services. Its primary akta.pro industry code is CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters). Its NAICS code is 44111 and its SIC code is 5500.