What Please does

Please is a Dutch HR services company operating as Please Employment Group B.V., founded in 2000 and headquartered in Helmond, Netherlands. The company provides comprehensive personnel services to small and medium-sized businesses (MKB) across the Netherlands, spanning seven core service lines: payroll (acting as legal employer), temporary staffing (uitzenden), salary administration, HR professionals (interim deployment), ZZP freelancer services (DBA-compliant), franchise HR solutions, and knowledge migrant visa administration. Please serves 10,000+ employees through its services and operates across 150+ collective labor agreements (CAOs), holding NEN 4400-1 certification and SNA-keurmerk registration across its 13+ B.V. subsidiaries.

The company's underlying technology is the proprietary Aybler digital HR platform, developed and maintained by an in-house software team, which provides real-time workforce management including onboarding, time registration, contract management, absence tracking, scheduling, and internal communications. Aybler is offered at no additional cost to clients on core services and supports custom integrations for larger clients. The platform includes a sub-portal (Mijn Aybler) for employee self-service. Two sector-specific job portals (hospitality.please.nl and werkenvia.please.nl) extend the company's distribution surface into open-market candidate sourcing.

Please generates revenue through a mix of recurring subscription fees (payroll, salary administration, franchise services), transaction-based fees (temporary staffing), professional services (HR professionals, knowledge migrants), and managed services (ZZP). The go-to-market is sales-led and consultative, targeting Dutch SMB entrepreneurs through direct field sales, an inside advisory team, and free advisory consultations. Customers span hospitality, retail, logistics, construction, security, and business services, with named accounts including Domino's franchise, 4PM Entertainment, TinyTronics, and iSprout. The company maintains Coface credit insurance to mitigate client insolvency risk and holds GDPR-compliant data processing practices with two appointed Data Protection Officers.

Name

Please

Legal name

Please Employment Group B.V.

Website

https://please.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Please is a Dutch HR services group providing payroll, temporary staffing, salary administration, ZZP, franchise, and knowledge migrant services to SMB entrepreneurs across the Netherlands, supported by its proprietary Aybler digital HR platform and serving 10,000+ employees.

Ownership category

akta.pro rank

Product category

HR and Payroll Services

NAICS

Professional Employer Organizations (56133), Professional Employer Organizations (561330), Payroll Services (541214)

SIC

Services-Employment Agencies (7361), Services-Management Services (8741)

akta.pro primary industry

HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ)

akta.pro secondary industries

Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)

Keywords

• Payroll services
• HR services
• Temporary staffing
• Salary administration
• Workforce management

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Payroll Services: Please acts as the employer of record, handling payroll, employer obligations, and risks for clients. Revenue generated through hourly rates or fixed fees based on employee count and services rendered.
2. Staffing/Temporary Labor (Uitzenden): Placement of temporary workers at client organizations. Please handles recruitment, selection, and administrative burden. Revenue based on hours worked by placed temporary workers.
3. Salary Administration (Salarisadministratie): Outsourced payroll administration services for clients who remain the legal employer. Fixed fees or subscription-based pricing for ongoing administration services.
4. HR Professionals: Deployment of HR professionals on interim basis or for specific projects. Revenue based on hourly rates or project fees.
5. ZZP Services: Services for freelancers/independent contractors, ensuring DBA-compliance. Revenue through service fees.
6. Franchise Services: Comprehensive HR services for franchise organizations managing multiple locations. Subscription or contract-based pricing.
7. Knowledge Migrant Services: Visa application handling, salary administration, and legal compliance for international knowledge workers. Revenue through service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Please provides outsourced HR services for Dutch SMB/MKB entrepreneurs across seven core service lines: Payroll (legal employer of record), Uitzenden/temporary staffing, Salarisadministratie (salary administration), interim HR Professionals, ZZP (freelancer) services compliant with Wet DBA, Franchise HR Solutions, and Kennismigranten (knowledge migrant) visa and payroll services. All services are delivered alongside Please's proprietary Aybler digital HR platform, which provides real-time onboarding, time registration, scheduling, absence management, contract management, and internal communications accessible via desktop and mobile.

Product overview

Please operates as a unified HR services portfolio built around its proprietary digital HR platform, Aybler (including the employee-facing sub-portal Mijn Aybler). The core service line consists of seven distinct but complementary HR offerings — Payroll, Uitzenden (Staffing/Temporary Employment), Salarisadministratie (Salary Administration), HR Professionals, ZZP Dienstverlening (Freelancer Services), Franchiseformules (Franchise HR Solutions), and Kennismigranten (Knowledge Migrant Services) — all delivered either independently or in combination to SMB clients. Aybler is provided at no extra cost alongside payroll, staffing, salary administration, and ZZP services, and serves as the central interface for time registration, contract management, absence tracking, scheduling, onboarding, and internal communications. Please also operates two sector-specific job portals (Hospitality Vacatures and Vacatures in het MKB). The company expanded through the acquisition of Expand B.V. and serves clients across more than 150 collective labor agreements.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll Payroll service in which Please acts as the legal employer, taking over full employer responsibilities including payroll administration, employer obligations, and employment risks, allowing SMB clients to focus on their core business.
• Uitzenden (Temporary Staffing) Staffing and temporary-employment service providing maximum flexibility with recruitment and selection support, administrative handling, and flexible employment contracts up to four years.
• Salarisadministratie (Salary Administration) Outsourced salary-administration service handling accurate and timely payroll processing, compliance with the latest legislation, and WKR administration for clients who remain the legal employer.
• HR Professionals Provision of HR professionals and interim specialists on a flexible, project, or consulting basis to support SMB clients with HR strategy, day-to-day HR tasks, and specialized HR challenges.
• ZZP Dienstverlening (Freelancer Services) Services for engaging independent contractors (ZZP'ers) in a 100% Wet DBA-compliant manner, including contract management, self-billing invoicing, and legal support to prevent misclassification risks.
• Franchiseformules (Franchise HR Solutions) Centralized personnel management services for franchise organizations, providing uniform HR policies across all franchise locations with dedicated account managers and full Aybler app access.
• Kennismigranten (Knowledge Migrant Services) End-to-end handling of knowledge-migrant employment including visa applications, IND process management, 30% ruling administration, salary disbursement, and legal compliance, available to clients without their own IND-reference status.
• Aybler Digital HR Platform Proprietary digital HR platform provided at no additional cost to clients using payroll, staffing, salary administration, or ZZP services. Offers tools for onboarding, time registration, workforce scheduling, absence management, contract management, and internal communications. Accessible via desktop and mobile, with an in-house software team continuously developing new features and supporting custom client integrations.
• Hospitality Vacatures Portal A dedicated job portal for hospitality-sector positions, operated as a separate subdomain (hospitality.please.nl) for posting and applying to hospitality-related vacancies.
• Vacatures in het MKB (SMB Vacancies Portal) A dedicated job portal for small and medium-sized business vacancies, operated as a separate subdomain (werkenvia.please.nl) for posting and applying to SMB-relevant vacancies.

Quantifiable outcome

• Average customer satisfaction rating of 9.4/10 from thousands of entrepreneurs
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Aybler (Internal Platform)coreTechnology or IntegrationAybler is Please's proprietary digital HR platform, not an external partnership. Developed in-house with dedicated software team. Provides real-time workforce management, time registration, onboarding, planning, and internal communication tools. Custom integrations available for larger clients.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SD Worx: SD Worx is one of the largest Benelux-based providers of HR, payroll and employer-of-record services, operating dedicated country organizations in the Netherlands and Belgium. It competes head-to-head with Please for the Dutch MKB payroll/PEO and salary administration market, and offers a multi-country HRO platform of similar shape to Aybler.
• Visma | Raet: Visma | Raet is a Dutch HR and payroll software and services vendor (now part of Nordic software group Visma) offering HCM, payroll and HR service delivery to mid-market and enterprise employers. It is directly comparable to Please on the HCM/payroll platform layer combined with outsourced administration.
• PayPro.nl: PayPro.nl is a Dutch PEO and payroll services provider focused on the small and mid-sized business market, offering employer-of-record, salary administration and HR advisory. It is one of Please's head-to-head competitors in the Dutch MKB EOR/payroll space.
• Tentoo: Tentoo (part of the SD Worx group) is a Dutch employer-of-record and payroll services provider targeting SMB employers, with services spanning payroll, staffing and flexible employment. It is one of Please's closest direct competitors in the Dutch MKB market for EOR/PEO-style contracts.

Emerging players

• NMBRS: NMBRS is a Dutch cloud payroll and HR software platform (part of Visma) widely used by accountants, MKB employers and HR service bureaus for payroll runs. It is comparable to Please's salary-administration and Aybler platform offerings and increasingly overlaps via accountant distribution channels.
• Loket: Loket is a Dutch SaaS HR and payroll platform focused on small and mid-sized employers, offering online payroll, absence and HR tooling self-serve. It overlaps with Please on the Aybler platform and salary-administration product layer, targeting the same SMB/MKB market with a more software-native model.

Broad incumbents

• ADP Nederland: ADP is the global incumbent in payroll and HCM, with a substantial Netherlands operation offering employer services, payroll processing and PEO-style solutions across company sizes. It competes with Please at the upper end of the MKB segment via global scale, compliance depth and broad service breadth.
• Unique Nederland: Unique is a Dutch staffing brand (under RGF Staffing, formerly USG People) specializing in office, finance, legal and sales/retail segments. It overlaps with Please's uitzenden and HR-professionals service lines in the SMB/MKB customer profile.
• Tempo-Team (RGF Staffing): Tempo-Team is one of the largest generalist staffing and HR services brands in the Netherlands (part of RGF Staffing), offering uitzenden, payroll and outplacement. It is the incumbent Please most directly competes with in the temporary employment (uitzenden) vertical.
• Randstad Nederland: Randstad is the global staffing and HR services leader with a large Dutch operation covering temporary staffing, inhouse services and HR solutions. It competes with Please primarily through its uitzenden and large-enterprise staffing offerings, while exerting pricing pressure across the broader MKB staffing market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Please