Passenger
Passenger is a UK-based SaaS provider of white-label mobile apps, websites, and real-time passenger information systems for public transport operators and authorities, now operating within Masabi's Justride mobility platform following its February 2026 acquisition.
- Company typePrivate
- Founded2015
- HeadquartersBournemouth, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Passenger does
Passenger Technology Group Ltd, founded in 2015 and headquartered in Bournemouth, United Kingdom, provides white-label digital products for public transport operators, authorities, and cities. Its product suite comprises Premium (fully customisable mobile apps and websites for larger bus operators and transport authorities), MyTrip (multi-operator mobile ticketing and live bus tracking for smaller operators), an API offering (scalable transit data services for integration), and a One-Network Customer Experience module that enables multi-operator ticketing and journey information in complex environments. The technology stack is delivered as a SaaS platform with real-time passenger information, journey planning, and dedicated customer support (9am-midnight, 365 days a year), backed by ISO 27001 and Cyber Essentials certifications and UK government framework approvals (G-Cloud 14, SAM Framework 6).
The company operated a B2B enterprise SaaS model with annual subscription contracts, quote-based pricing, and a direct sales motion targeting public transport operators across the UK. Named customers include Transport for Wales, Brighton & Hove, Cardiff Bus, Xplore Dundee, Reading Buses, Oxford Bus Company, Arriva UK (seven bus operating companies), Transdev Blazefield (Transdev Go app exceeding 100,000 monthly active users), and Blackpool Transport. On February 4, 2026, Passenger was acquired by Masabi, a London-based enterprise SaaS fare collection company; Passenger's products are now integrated into Masabi's Justride platform, expanding distribution to over 200 agencies across eight countries. CEO Tom Quay continues to lead Passenger within Masabi's mobility software portfolio.
Passenger firmographics
Firmographics- Name
- Passenger
- Legal name
- Passenger Technology Group Ltd
- Website
- https://discoverpassenger.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Passenger is a UK-based SaaS provider of white-label mobile apps, websites, and real-time passenger information systems for public transport operators and authorities, now operating within Masabi's Justride mobility platform following its February 2026 acquisition.
- Ownership category
- akta.pro rank
Passenger industry classification
Industry- Product category
- Public Transport Software
- NAICS
- Transit and Ground Passenger Transportation (485), Other Transit and Ground Passenger Transportation (48599), Interurban and Rural Bus Transportation (48521)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Mobile Ticketing & Digital Pass Apps (THAIAMAB)
- akta.pro secondary industries
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC)
Keywords
Where Passenger is headquartered
LocationHeadquarters
- HQ city
- Bournemouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Passenger business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Software-as-a-service platform providing passenger information and ticketing solutions to public transport operators on a subscription basis. Following acquisition by Masabi, integrated into the Justride fare collection platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium tier for larger operators and transport authorities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Passenger product offering
Product offeringCore offering
Passenger sells white-label SaaS digital products — mobile applications, websites, and real-time passenger information systems — to public transport operators and local transport authorities. Its Premium product serves larger operators with fully customisable apps and websites; MyTrip delivers mobile ticketing and live bus tracking for smaller operators; and an API product exposes transit data for third-party integration. A One-Network Customer Experience module adds multi-operator mobile ticketing and journey information for transport authorities managing complex networks.
Product overview
Passenger offers a modular customer experience platform for public transport operators and authorities, comprising three core products: Premium (customisable apps and websites for larger operators and local transport authorities), MyTrip (mobile ticketing and live tracking for smaller operators), and API (transit data services for integration). An additional module, One-Network Customer Experience, addresses multi-operator environments for transport authorities. All products are white-label digital solutions focused on passenger information, mobile ticketing, and real-time information systems, now integrated under Masabi's mobility software portfolio following the 2026 acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- Premium: The integrated customer experience platform for larger bus operators and local transport authorities. Offers industry-leading apps and websites with full customizability.
- MyTrip
- API
Products and services
- Premium
Quantifiable outcome
- Transdev Blazefield's Transdev Go app exceeded 100,000 monthly active users
- +1 more outcomes
Companies that use Passenger
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Passenger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Passenger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MasabicoreMasabi, a global leader in enterprise-grade SaaS fare collection for public transport, acquired Passenger Technology Group Ltd on February 4, 2026. The acquisition combines Masabi's fare collection, payments, and back-office solution Justride with Passenger's white-label mobile applications, websites, and real-time information tools. Passenger is now integrated into Masabi's mobility software portfolio, operating from the UK while expanding Masabi's end-to-end mobility offering.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Passenger competitors and assessment
Company assessmentDirect peers
- Masabi: Masabi is the parent company of Passenger following the February 2026 acquisition and the most direct comparison: it sells the Justride SaaS fare collection platform that Passenger's apps now sit alongside, targeting the same public transport operator customer base.
- Unwire: Unwire (part of Bosch) provides mobile ticketing, payment and passenger information apps for public transport operators across Europe, a direct competitor to Passenger's white-label app portfolio.
- Bytemark: Bytemark provides mobile ticketing and validation software for transit operators and events, overlapping directly with Passenger's MyTrip mobile ticketing and live tracking offering for bus and transit agencies.
- Fluidtime: Fluidtime provides mobility-as-a-service and real-time passenger information platforms for public transport operators, with a comparable European focus to Passenger's UK-centric base.
Emerging players
- Moovit: Moovit offers a multi-modal journey planner and mobility-as-a-service app used by hundreds of transit agencies, competing with Passenger on the passenger-facing app experience, particularly in urban multi-operator environments.
- Transit App: Transit App provides real-time transit tracking, trip planning and mobile ticketing in partnership with transit agencies, directly comparable to Passenger's Premium and MyTrip white-label apps.
- Citymapper: Citymapper builds urban mobility and transit apps with real-time information, journey planning and ticketing, and increasingly partners with transit authorities - overlapping with Passenger's passenger experience platform.
Broad incumbents
- Conduent Transportation: Conduent is a large incumbent selling fare collection, transit ticketing and passenger information solutions to public transport agencies, broadly competing with Passenger's ticketing and real-time information products.
- Trapeze (Modaxo / Vontas): Trapeze and the wider Modaxo/Vontas portfolio provide CAD/AVL, scheduling, real-time passenger information and mobile apps for bus operators and authorities, overlapping with Passenger's multi-operator journey information offering.
- Cubic Transportation Systems: Cubic is a large incumbent in transit fare collection, real-time passenger information and mobile platforms for transit authorities, broadly competing with Passenger across its Premium and API product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Passenger social profiles
Digital presencePassenger compliance and trust
Trust signalCompliance2 records
Passenger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passenger leadership team
Management profileNumber of profiles
Profiles1 record
Passenger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passenger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passenger
What does Passenger do?
Passenger sells white-label SaaS digital products — mobile applications, websites, and real-time passenger information systems — to public transport operators and local transport authorities. Its Premium product serves larger operators with fully customisable apps and websites; MyTrip delivers mobile ticketing and live bus tracking for smaller operators; and an API product exposes transit data for third-party integration. A One-Network Customer Experience module adds multi-operator mobile ticketing and journey information for transport authorities managing complex networks.
Is Passenger a public or private company?
Passenger is a private company. It is classified as corporate owned and is currently acquired.
When was Passenger founded?
Passenger was founded in 2015. It employs 11 to 50 people.
Where is Passenger based?
Passenger is headquartered in Bournemouth, United Kingdom, in the Europe region.
How does Passenger make money?
One revenue line is on record: saaS Platform Subscription.
Who are Passenger's main competitors?
Direct peers on record are Masabi, Unwire, Bytemark and Fluidtime. Emerging players are Moovit, Transit App and Citymapper. Broad incumbents are Conduent Transportation, Trapeze (Modaxo / Vontas) and Cubic Transportation Systems.
Does Passenger have an API?
Yes. Passenger offers an API product providing scalable, secure services for high-quality transit data. The API enables integration with transit systems and provides services that can be unpacked and integrated. No additional technical details (authentication method, rate limits, versioning, sandbox) are specified in the available sources.
What industry is Passenger in?
Passenger's product category is Public Transport Software. Its primary akta.pro industry code is THAIAMAB, Mobile Ticketing & Digital Pass Apps, with a secondary code of THALADAN, White-Label Booking Engine Platforms (SaaS/Widget). Its NAICS code is 485 and its SIC code is 4700.