PowerGoodies
PowerGoodies is a Netherlands-based rewards platform that enables Charge Point Operators to incentivize EV drivers through point-based rewards for behaviors such as prompt disconnection, off-peak charging, and smart charging participation, monetizing via a pay-per-point transaction model across the Netherlands and Belgium.
- Company typePrivate
- Founded2022
- HeadquartersNaarden, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PowerGoodies does
PowerGoodies, a Netherlands-based private company founded in 2022 and headquartered in Naarden, provides a rewards platform purpose-built for the EV charging ecosystem. The company sells to Charge Point Operators (CPOs), enabling them to incentivize EV drivers to adopt behaviors that improve charging station economics — including disconnecting promptly when fully charged, charging during low electricity price periods, participating in smart charging, and providing photo-based station feedback. The platform consists of a consumer mobile application (iOS and Android) where drivers earn and redeem points, and an OCPI (Open Charge Point Interface) integration layer that connects to CPO back-office systems such as Last Mile Solutions, with optional direct vehicle API connections for smart charging scheduling. PowerGoodies incorporates EPEX day-ahead electricity auction prices and grid operator congestion data into its smart charging logic, and uses driving-pattern analysis to recommend newly placed charge points to drivers. Redemption rewards are gift cards from partner consumer brands including HEMA, Douglas, MyJewellery, Adidas, Only, Prenatal, and Hunkemöller.
The go-to-market is sales-led and targets enterprise CPOs directly, with a turnkey implementation model requiring zero development work from the customer. PowerGoodies monetizes through a pure transaction-based model: CPOs pay a service fee only when PowerGoodies points are actually awarded to EV drivers, with no installation fees, monthly maintenance charges, support fees, or fixed per-charge-point rates. CPOs retain control over point allocation per behavior. Because the platform reaches EV drivers via OCPI interoperability — including roaming drivers from other MSPs — the addressable user base extends beyond any single CPO's own customer pool, which PowerGoodies positions as a structural advantage versus single-CPO loyalty schemes.
PowerGoodies has secured initial commercial traction with three enterprise CPO partners: AgriSnellaad (first deployment in Zeeland, Netherlands, August 2024), TotalEnergies (nationwide Belgium rollout, October 2025), and LEAP24 (first nationwide Dutch provider offering rewards during DC fast charging, announced January 2026). The company operates with a small team of approximately 8-9 employees and currently serves the Netherlands and Belgium markets. Revenue, funding rounds, and ownership structure are not publicly disclosed in the source material.
PowerGoodies firmographics
Firmographics- Name
- PowerGoodies
- Legal name
- PowerGoodies BV
- Website
- https://powergoodies.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PowerGoodies is a Netherlands-based rewards platform that enables Charge Point Operators to incentivize EV drivers through point-based rewards for behaviors such as prompt disconnection, off-peak charging, and smart charging participation, monetizing via a pay-per-point transaction model across the Netherlands and Belgium.
- Ownership category
- akta.pro rank
PowerGoodies industry classification
Industry- Product category
- EV Charging Rewards Platform
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL), Charging Network Operators & CPOs Offering Smart Charging/V2G (EUAFAMAD)
Keywords
Where PowerGoodies is headquartered
LocationHeadquarters
- HQ city
- Naarden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
PowerGoodies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fee on Points Awarded: PowerGoodies charges CPOs a service fee for every PowerGoodies point awarded to an EV driver. The pricing is entirely pay-as-you-go with no upfront investment, no monthly maintenance fees, no support costs, and no fixed rates per charge point. CPOs determine how many points to award for each action and only pay when rewards are actually dispensed to EV drivers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-as-you-go transaction model |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels11 records
PowerGoodies product offering
Product offeringCore offering
PowerGoodies provides a pay-as-you-go behavioral rewards platform that Charge Point Operators (CPOs) deploy to incentivize EV drivers to charge during low-cost grid periods, disconnect promptly when fully charged, and participate in smart charging. The platform is integrated with CPO back-office systems via the OCPI protocol and is delivered to drivers through a dedicated iOS and Android mobile app, where points are redeemed for gift cards from partner brands.
Product overview
PowerGoodies is a rewards platform specifically designed for EV charging, consisting of a core Rewards Program and a companion mobile app available on iOS and Android. The platform offers CPOs (Charge Point Operators) a suite of behavioral incentive features including charging when energy costs are low, disconnecting when fully charged, disconnecting at 80% SoC for DC fast charging, smart charging participation, user feedback collection, and promoting newly placed charge points. Implementation and marketing add-ons include charge point marketing materials, OCPI integration service, EV driver website content, and online/offline user acquisition services. The platform uses a pay-as-you-go pricing model where CPOs only pay when rewards are granted.
Differentiator
Problem solved
Functional benefit
Products and services
- PowerGoodies Rewards Program A behavioral loyalty and rewards platform sold to Charge Point Operators (CPOs) that incentivizes EV drivers to adopt responsible charging behaviors such as disconnecting promptly after charging, charging during low electricity price periods, participating in smart charging, providing user feedback, and visiting newly placed charge points. CPOs configure the platform to award PowerGoodies points for specific driver behaviors and only pay the transaction fee when points are actually awarded.
- PowerGoodies Mobile App Native mobile application available on iOS and Android for EV drivers to track their charging sessions, monitor PowerGoodies points balance, receive push notifications when their vehicle is fully charged, and redeem accumulated points for gift vouchers from partner brands such as HEMA, Douglas, MyJewellery, Adidas, Only, Prenatal, and Hunkemöller.
- PowerGoodies Implementation and Marketing Services Full-service deployment offering for Charge Point Operators bundling OCPI technical integration (with pre-built support for Last Mile Solutions back-office), branded charge point marketing materials and QR code stickers, an EV driver content package for the CPO's own website, and online and offline user acquisition campaigns using a See-Think-Act marketing methodology.
Quantifiable outcome
- Analysis published July 2025 confirms the PowerGoodies loyalty program measurably boosts EV charging behavior
Companies that use PowerGoodies
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
PowerGoodies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature8 records
PowerGoodies partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- LEAP24coreLEAP24 partnered with PowerGoodies to offer automatic rewards during DC fast charging at all LEAP24 locations across the Netherlands. LEAP24 is the first nationwide charging provider in the Netherlands to offer this rewards-while-fast-charging capability. The partnership makes fast charging more rewarding for EV drivers and extends PowerGoodies' reach into the DC fast charging segment.
- TotalEnergiescorePowerGoodies launched its loyalty and rewards program with TotalEnergies across all TotalEnergies charging stations in Belgium. EV drivers can earn PowerGoodies points at every charging session and redeem them for gift cards from popular brands.
- AgriSnellaadflagshipAgriSnellaad was the first Charge Point Operator to launch the PowerGoodies Rewards Program, going live in Zeeland, Netherlands. AgriSnellaad pioneered special reward promotions including 'Sunny Sunday' solar-powered charging rewards.
- Last Mile SolutionscorePowerGoodies has established integration with Last Mile Solutions, a leading back-office/C PMS provider for Charge Point Operators. This integration enables PowerGoodies to connect to CPO systems via OCPI data feeds and deliver the rewards program with minimal setup.
- AirBeamTVminorPowerGoodies founders Jan van Ottele, Roeland van der Spek, and Demid Borodin previously co-founded AirBeamTV. This is a prior entrepreneurial connection rather than an active business partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
PowerGoodies competitors and assessment
Company assessmentBroad incumbents
- EVBox: Amsterdam-based major EV charging hardware and software provider (owned by Engie). Comparable as a European CPO software incumbent; could integrate competing rewards features into its own platform or partner with PowerGoodies as a value-add.
- Vattenfall InCharge: Swedish utility-owned EV charging network across Northern Europe. Comparable as a CPO with own loyalty/app offering; potential customer given geographic complementarity to PowerGoodies' NL/BE footprint.
- Alfen: Dutch EV charging hardware and energy storage manufacturer with its own management software. Comparable as a Netherlands-based EV charging ecosystem player; broader portfolio and incumbent scale make it both a potential partner and potential competitor.
- Shell Recharge Solutions (NewMotion): Shell-owned EV charging network across Europe with its own branded driver app and roaming via Hubject. A potential competitor if Shell internalizes rewards, and a potential customer given its scale across the same NL/BE geographies.
Direct peers
- Virta: Finland-headquartered EV charging SaaS platform operating in 35+ countries with CPO management software, driver app, and smart charging capabilities. Comparable as a full-stack EV charging software provider; PowerGoodies' rewards-focused wedge sits alongside Virta's broader offering.
- Last Mile Solutions: Dutch CPMS/back-office provider whose integration PowerGoodies leverages. A direct peer in EV charging network management software; some risk Last Mile Solutions bundles loyalty features natively and competes downstream with PowerGoodies.
- Hubject: Berlin-based eRoaming and intercharge platform enabling cross-network EV charging via OCPI. Directly comparable on the interoperability layer that PowerGoodies relies on; Hubject also offers B2B services adjacent to PowerGoodies' cross-CPO driver engagement.
- Monta: Copenhagen-based EV charging management platform serving both CPOs and EV drivers. Directly comparable as a software layer operating across multiple CPOs via OCPI with driver-facing app, smart charging, and payment features; PowerGoodies competes for the same CPO wallet share with a sharper focus on behavioral rewards.
Regional players
- GreenWay: Polish/Central European EV charging operator with proprietary driver app and OCPI roaming. Comparable as a regional CPO network; an expansion candidate for PowerGoodies as it extends beyond Benelux.
Emerging players
- AMPECO: EV charging management platform offering white-label CPO software with OCPI integration and driver-facing apps. Comparable as an emerging SaaS peer in the same CPO software category; overlaps with PowerGoodies' positioning on software interoperability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PowerGoodies social profiles
Digital presencePowerGoodies compliance and trust
Trust signalCompliance2 records
PowerGoodies financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerGoodies leadership team
Management profileNumber of profiles
Profiles2 records
PowerGoodies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerGoodies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerGoodies
What does PowerGoodies do?
PowerGoodies provides a pay-as-you-go behavioral rewards platform that Charge Point Operators (CPOs) deploy to incentivize EV drivers to charge during low-cost grid periods, disconnect promptly when fully charged, and participate in smart charging. The platform is integrated with CPO back-office systems via the OCPI protocol and is delivered to drivers through a dedicated iOS and Android mobile app, where points are redeemed for gift cards from partner brands.
Is PowerGoodies a public or private company?
PowerGoodies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowerGoodies founded?
PowerGoodies was founded in 2022. It employs 1 to 10 people.
Where is PowerGoodies based?
PowerGoodies is headquartered in Naarden, Netherlands, in the Europe region.
How does PowerGoodies make money?
One revenue line is on record: transaction Fee on Points Awarded.
Who are PowerGoodies's main competitors?
Broad incumbents on record are EVBox, Vattenfall InCharge, Alfen and Shell Recharge Solutions (NewMotion). Direct peers are Virta, Last Mile Solutions, Hubject and Monta. GreenWay is listed as a regional player. AMPECO is listed as an emerging player.
Does PowerGoodies have an API?
Yes. PowerGoodies offers technical integration through OCPI (Open Charge Point Interface) data stream for Charge Point Operators (CPOs). The integration enables real-time access to charging session information including start, progress, and completion data, as well as charging-to-parking state transitions. PowerGoodies connects to CPO back office systems via OCPI feed integration. The platform also offers direct vehicle API connections and OCPI charging profiles for Smart Charging functionality. Available for CPOs, MSPs, and partners through API connection. Developer documentation is at www.powergoodies.com/product/implementation-and-marketing/we-speak-ocpi.
What industry is PowerGoodies in?
PowerGoodies's product category is EV Charging Rewards Platform. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of EUAFAGAL, EV Managed Charging as Demand Response (Residential, Fleet, Workplace). Its NAICS code is 2211 and its SIC code is 4911.