Foundation for Alcohol Research and Education

What Foundation for Alcohol Research and Education does

Foundation for Alcohol Research and Education (FARE), legally Foundation for Alcohol Research and Education Ltd (ACN 096 854 385), is an Australian non-profit organization founded in 2001 and headquartered at 10 Rudd Street, Canberra, ACT. Operating with 11-50 employees, FARE develops evidence-based policies and programs aimed at reducing alcohol harm across Australian communities. Its work spans public health education, policy advocacy, community organizing, and commissioned research, with thematic focus areas including alcohol and gendered violence, online sale and delivery of alcohol, digital alcohol marketing, and television advertising exposure for children.

FARE's product surface consists of multiple targeted public health campaigns — Give us an ad break (cross-substance harmful marketing reform), I'm Good (practical tips to cut back), Every Moment Matters (pregnancy and breastfeeding), and Voices of Change (lived-experience storytelling platform) — supported by a resource library, health promotion programs, and a policy and research function. The organization is not a technology company in the commercial sense; its platform architecture consists of a multi-domain website network (fare.org.au and six subsidiary sites) running on standard commercial infrastructure including Raisely for donation processing, Salesforce for CRM, MailChimp for email, Survey Monkey for survey research, Meta Pixel and Google Analytics for web analytics. Strategic capability is delivered through research partnerships with University of Queensland, The George Institute, La Trobe University, Central Queensland University, Australian Institute of Family Studies, and Monash Health, plus a coalition of over 130 partner organizations.

FARE's business model is charitable: it receives tax-deductible donations from individuals and organizations, supplemented by grant-funded research and coalition partnerships. All resources, information, and programs are provided free of charge to the Australian public. Revenue is not publicly disclosed. The go-to-market motion is community-led advocacy, combining evidence-based policy development, lived-experience storytelling, and coalition mobilization targeting policymakers, health organizations, survivor advocates, and the broader Australian public.

Name

Foundation for Alcohol Research and Education

Legal name

Foundation for Alcohol Research and Education Ltd

Website

https://fare.org.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Foundation for Alcohol Research and Education (FARE) is an Australian non-profit founded in 2001 that develops evidence-based policies and public health campaigns to reduce alcohol harm. It serves Australian communities, policymakers, and partner organizations through advocacy, research partnerships, and free health education programs.

Ownership category

akta.pro rank

Product category

Public Health Advocacy

NAICS

Research and Development in the Social Sciences and Humanities (54172), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)

akta.pro secondary industry

Behavioral Health & Substance Use Program Funding (Public Health) (HLAJALAI)

Keywords

• Alcohol harm prevention
• Public health advocacy
• Alcohol policy research
• Health education campaigns
• Nonprofit advocacy

Headquarters

HQ city

Deakin

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: FARE receives tax-deductible donations from individuals and organizations to support their work in developing evidence-based policies and programs to reduce alcohol harm in Australia. The organization operates as a not-for-profit entity.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

FARE is an Australian nonprofit foundation that drives alcohol harm reduction through policy advocacy, commissioned research, and public health campaigns. It produces evidence-based reports, runs mass-media campaigns aimed at changing community attitudes, and operates advocacy platforms such as Voices of Change to mobilise supporters and influence government policy on alcohol.

Product overview

FARE Australia is a not-for-profit organization working towards an Australia free from alcohol harms. The organization operates a portfolio of public health campaigns including 'Give us an ad break' (advocating for marketing restrictions), 'I'm Good' (supporting reduced alcohol consumption), and 'Every Moment Matters' (focused on pregnancy and breastfeeding). These campaigns are supported by policy and research programs, the Voices of Change advocacy platform for lived experience storytelling, health promotion programs, and a resource library containing research papers, submissions, and educational materials.

Differentiator

Problem solved

Functional benefit

Products and services

• "Give us an ad break" campaign Public-facing campaign by FARE aimed at reducing exposure to alcohol advertising via ad-break interventions, for Australian audiences and policymakers.
• "I'm Good" campaign FARE mass-media campaign promoting alcohol-free choices and behaviour change among Australian adults.
• "Every Moment Matters" campaign FARE public health campaign highlighting alcohol-related harms in everyday life situations, targeting Australian audiences.
• Voices of Change advocacy platform FARE's online advocacy platform that mobilises supporters to take action on alcohol policy and harm-reduction initiatives in Australia.
• Alcohol policy research and publications Independent research, reports, and policy publications produced by FARE on alcohol harm and related policy responses, aimed at Australian policymakers, researchers, and the public.

Quantifiable outcome

• 4 in 5 Australians (82%) support restrictions on alcohol advertising during children's viewing hours including sports broadcasts
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

22 partnerships are on record, tiered core.

• Alliance for Gambling ReformcoreStrategic or Co-development Partner · 4 March 2026Co-leaders of the 'Give us an ad break' national public health campaign calling on the Federal Government to introduce a Harmful Products Marketing Act. The campaign addresses pervasive marketing of gambling, alcohol and unhealthy foods.
• Food for Health AlliancecoreStrategic or Co-development Partner · 4 March 2026Co-leader of the 'Give us an ad break' campaign addressing harmful marketing of unhealthy food products alongside alcohol and gambling.
• VicHealthcoreStrategic or Co-development Partner · 27 November 2025Joint publication of 'Data-Driven Marketing of Harmful and Addictive Products' report investigating how companies use personal data to target consumers with advertising for harmful products.
• University of QueenslandcoreStrategic or Co-development PartnerResearch partnership led by Professor Nicholas Carah examining online sale, delivery and advertising of alcohol in Australia.
• The George Institute for Global HealthcoreStrategic or Co-development PartnerResearch partnership with Professor Simone Pettigrew on alcohol consumption behaviors and policy support.
• La Trobe UniversitycoreStrategic or Co-development PartnerResearch partnership with Centre for Alcohol Policy Research on 'Alcohol's Harm to Others in Australia' report, led by Professor Anne-Marie Laslett.
• Central Queensland UniversitycoreStrategic or Co-development PartnerResearch collaboration on landmark report analyzing harms to Australians from others' alcohol use.
• Australian Institute of Family StudiescoreStrategic or Co-development PartnerPartner in multi-year research project on alcohol's harm to others in Australia.
• Monash HealthcoreStrategic or Co-development PartnerClinical research partner in alcohol harm research collaboration.
• Australasian College for Emergency MedicinecoreStrategic or Co-development PartnerHealthcare sector partner in research on alcohol-related harms.
• Alcohol and Drug FoundationcoreStrategic or Co-development PartnerPartner organization in coalition advocating for alcohol policy reforms and harm reduction.
• Australian Rechabite FoundationcoreStrategic or Co-development PartnerPartner in research collaboration on alcohol harm to others.
• South Australian Network of Drug and Alcohol Services (SANDAS)coreStrategic or Co-development PartnerPeak body for alcohol and drug services in South Australia supporting evidence-based reforms targeting alcohol delivery.
• Cancer Council Western AustraliacoreStrategic or Co-development PartnerCommissioned research partner on children's recall of alcohol advertising on commercial television.
• National Centre for Education and Training on Addiction (NCETA)coreStrategic or Co-development PartnerResearch partner conducting studies on alcohol advertising exposure among children.
• Parliamentary Friends of Ending Violence Against Women and ChildrencoreStrategic or Co-development PartnerParliamentary group that co-hosted event with FARE at Parliament House examining sport's influence on masculinity, alcohol use and violence.
• National Aboriginal Community Controlled Health Organisation (NACCHO)coreStrategic or Co-development PartnerSignatory to open letter calling on National Cabinet to adopt expert recommendations on alcohol. NACCHO represents Aboriginal community-controlled health organizations.
• Women's Community ShelterscoreStrategic or Co-development PartnerSignatory to National Cabinet open letter advocating for alcohol policy reforms to prevent gendered violence.
• Central Australian Aboriginal CongresscoreStrategic or Co-development PartnerAboriginal health organization signatory advocating for action on alcohol's role in family violence.
• Sober In the CountrycoreStrategic or Co-development PartnerOrganization advocating for rural and regional communities affected by alcohol harm, signatory to National Cabinet letter.
• The Man CavecoreStrategic or Co-development PartnerYouth organization addressing harmful masculine stereotypes and their intersection with alcohol and gambling marketing.
• Tobacco Free PortfolioscoreStrategic or Co-development PartnerOrganization focused on eliminating tobacco advertising, providing expertise for Harmful Products Marketing Act campaign.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cancer Council Australia: Large Australian non-profit whose remit explicitly includes alcohol as a carcinogen. Overlaps with FARE on alcohol policy and Cancer Council Western Australia is a FARE research partner, making it a closely aligned but broader-scope peer.
• Public Health Association of Australia: Peak body for public health professionals in Australia, frequently cited alongside FARE on alcohol policy submissions. Comparable as a national health-policy advocacy organization, with broader remit but similar policy-engagement model.
• Australian Medical Association (AMA): Peak professional body for Australian doctors, a frequent co-signatory on alcohol policy submissions. Comparable to FARE as a policy-influencing health organization, but much larger and representing clinicians rather than lived-experience communities.

Regional players

• Alcohol Focus Scotland: Scotland's national alcohol harm charity. Closely comparable in mission (alcohol harm reduction through evidence-based policy and public campaigning) but operates in UK/Scottish jurisdictions, making it a non-competing peer in a similar regulatory environment.
• Institute of Alcohol Studies (UK): UK-based alcohol policy research and advocacy charity. Mirrors FARE's evidence-led policy model and produces comparable research outputs on advertising, pricing, and harm; serves as a useful international reference point for FARE's approach.
• Drug Free America Foundation: US-based non-profit focused on substance-use prevention and policy reform. Operates in the same harm-prevention/advocacy category as FARE but in a different regulatory and cultural jurisdiction; comparable in mission and methodology.

Direct peers

• National Aboriginal Community Controlled Health Organisation (NACCHO): Australian Aboriginal community-controlled health peak body and FARE coalition partner. Comparable as an advocacy organization focused on health outcomes for priority populations, including alcohol-related harms.
• Alcohol and Drug Foundation: Australia's other leading alcohol and other-drug harm-prevention non-profit. Directly comparable as a domestic advocacy, education, and research charity tackling the same alcohol policy questions FARE works on, with overlapping coalition memberships.
• Alliance for Gambling Reform: Australian advocacy organization co-leading the 'Give us an ad break' campaign with FARE. Directly comparable as a harm-prevention charity pursuing regulatory reform of harmful-product marketing through coalition-led advocacy.
• VicHealth: Victorian Health Promotion Foundation, a statutorily-funded health promotion agency. Already a co-publisher with FARE on harmful-product marketing research; comparable as a public-health advocacy body targeting alcohol, tobacco and related harms in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fareaustralia
• Facebookfacebook.com/FAREAustralia
• LinkedInlinkedin.com/company/fareaustralia
• Instagraminstagram.com/fare.australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundation for Alcohol Research and Education