Prolific Sports House

What Prolific Sports House does

Prolific Sports House is a privately held youth basketball training facility and sports services company headquartered in Calgary, Alberta. Founded by David Singleton (Coach Dave)—who launched Coaching Victory Player Development in 2015 after a professional playing career in Morocco—the company operates two physical locations: a 17,000 sq ft PSH South facility featuring 2 full hardwood courts, 2 half vinyl courts, 15 hoops, and a weight/cardio area, and a PSH North facility in Balzac/Rocky View County with vinyl courts and artificial turf. The company serves youth athletes (U5 through high school), sports families, adult recreational players, team organizations, and corporate sponsors in the Calgary metro area.

The product portfolio spans tiered memberships ($50-$289/month) providing 24/7 facility access via GymMaster, structured training programs (Semi-Private, Youth, Intermediate/Elite, Sharp Shooting classes), multi-week summer/spring/winter camps ($225-$400/week), seasonal and year-round competitive leagues (5x5, 3x3, Future League U5-U7), the One Rock tournament series, and gym rentals ($25-$140/hour by sport). Two high-value recurring programs anchor revenue: the In-House Year-Round Program at $330/month and the GZP Competitive Year-Round Program at $350/month for advanced players. In 2022, the company expanded into education via Prolific Sports Academy, a prep school offering NCAA, U Sport, and ACAC accredited curricula for grades 10-12. Recent additions include Prolific Video Services (highlight tape production, 2024) and a Youth Sponsorship Program (2024).

Revenue mechanics blend recurring monthly subscriptions (memberships, club programs, PSA tuition) with transactional revenue (camps, league/tournament registrations, rentals, video services, gear). The go-to-market is direct-to-consumer, driven by the company website (prolificsportshouse.com) with GymMaster-powered booking, supplemented by event-driven demand through leagues, tournaments, and camps, and community word-of-mouth. The technology stack consists of standard SaaS integrations—no proprietary platform or AI-native components. The company is bootstrapped and founder-led with no disclosed institutional investors, no funding rounds, and no public revenue figures.

Name

Prolific Sports House

Legal name

Prolific Sports House

Website

https://prolificsportshouse.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Prolific Sports House is a privately held Calgary-based youth basketball training facility operating two locations, offering memberships, training, leagues, tournaments, camps, and rentals to youth athletes and families across the Calgary metro area.

Ownership category

akta.pro rank

Product category

Youth Sports Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Youth & Amateur Sports Tournaments (MPAGAMAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth basketball training
• Sports facility memberships
• Basketball leagues tournaments
• Sports summer camps
• Gym court rentals

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly membership subscriptions providing 24/7 access to both facilities with tiered Bronze, Silver, Gold levels and drop-in options. Members receive physical fob or GymMaster app access.
2. Gym Rentals: Hourly rental of basketball courts, volleyball courts, pickleball courts, and turf space for private bookings, team practices, and events.
3. Sponsorship Program: Corporate sponsorship opportunities providing youth athletes access to programs. Sponsors can fund memberships, tournaments, camps, leagues, training, and teen nights.
4. Leagues and Tournaments: Team and individual registration fees for seasonal leagues (5x5, 3x3, Future League) and tournament entries (One Rock series).
5. Training Packages: Semi-private, youth, and group training class packages with various session counts. Classes include Sharp Shooting, Youth, Intermediate/Elite sessions.
6. Camps: Multi-day basketball camps during summer, spring break, and winter breaks. Pricing varies by camp type and duration.
7. Prolific Video Services: Highlight tape and video production services including team highlights, individual player packages, clean game edits, and custom video packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Prolific Sports House operates a 17,000-square-foot two-location basketball and multi-sport training facility in Calgary, Alberta, offering monthly memberships with 24/7 access, structured training classes (semi-private, group, youth), seasonal summer/winter/spring break camps, competitive 5x5 and 3x3 leagues, the One Rock tournament series, court and turf rentals, skill clinics, year-round competitive club programs (PSC and GZP), and a prep school (Prolific Sports Academy). Services are sold directly to youth athletes, families, adults, teams, and corporate sponsors in the Calgary metro area.

Product overview

Prolific Sports House is a premier youth sports training destination in Calgary, Alberta offering a comprehensive ecosystem of basketball programs and facilities. The core offering centers on a 17,000-square-foot multi-court facility with memberships providing 24/7 access. The product portfolio comprises facility-based services (Gym Rentals, Open Runs), structured training programs (Training Sessions, Training Packages), competitive leagues (5x5 Leagues, 3x3 Leagues, Future League), tournaments (One Rock Tournament Series), camps (Summer, Spring Break, Winter Break), skill clinics, and two year-round club programs (In-House Development Program at $330/month and GZP Competitive Program at $350/month for advanced players). Additional offerings include highlight video production services, youth sponsorship programs, and Prolific Sports Academy prep school (founded 2022) for grades 10-12. The company operates two locations (South Calgary and North Balzac) and utilizes GymMaster Online for membership management and booking.

Differentiator

Problem solved

Functional benefit

Brands

• Prolific Sports Academy (PSA): Preparatory boarding school for boys grades 10-12 and postgraduates offering elite basketball training, athletic wellness, and educational opportunities in Calgary, Alberta.
• Ground Zero Playaz (GZP)
• PSC

Products and services

• Memberships Tiered monthly memberships (Drop-in $50, Bronze $130, Silver $255, Elite $225, Gold $289) providing 24/7 access to both PSH South and PSH North facilities via physical fob or GymMaster Member App. Bronze, Silver, Gold, and Elite tiers include class booking privileges. Drop-in provides gym access only without classes.
• Training Sessions Semi-private and group basketball training classes offered year-round for various age groups and skill levels, including Sharp Shooting, Youth, Intermediate/Elite, and Mid-Level/Advanced sessions. Semi-Private Classes are limited to a maximum of 6 participants and require prior group class attendance; not available for beginners.
• Summer Camps Multi-week day camps for various skill levels (All Skills, Shooting, All Girls, Elite, Mid-Elite, Position-specific) and multiple sports (basketball, volleyball, soccer). Camps run throughout the summer with early bird specials. Prices range from $325 to $400 per week.
• 5x5 Leagues Full-court 5x5 basketball leagues for boys and girls across multiple age divisions (U9-U18). Summer league runs July-August with games on Mondays and Thursdays. Team registration fees range from $1,250 to $1,575 depending on division, with a maximum of 12 players per team.
• 3x3 Leagues 3x3 basketball leagues for boys and girls U11-U17. The 8-week season features games on Tuesdays with teams guaranteed a minimum of 2 games per week. Priced at $830 per team with a maximum of 8 players.
• One Rock Tournaments Tournament series including The Almighty (June 26-27), Summer Shootout (August 8-9), and The Finale (August 21-22). Entry fee is $675 per team with weekend admission passes available.
• Open Runs Drop-in basketball sessions including Seasonal Open Runs and Adult Open Runs. Adult Open Runs are priced at $5 per person per session. Available at both PSH South and PSH North locations.
• Gym Rentals Hourly rental of basketball courts ($100/hour), volleyball courts ($80/hour), pickleball courts ($25/hour), and turf space ($140/hour), all plus tax. Available at both PSH North and PSH South locations via the GymMaster booking system for team practices, private bookings, and events.
• Prolific Video Services Professional highlight video production service for teams and individual athletes competing in Prolific tournaments or leagues. Offerings include Team Highlight Videos, Individual Player Highlights, Clean Game Edits, and Custom Packages for recruiting, social media, and exposure purposes.
• Prolific Sports Academy (Prep School) Founded in 2022, a preparatory boarding school for boys in grades 10-12 and postgraduates. Offers elite skills training, 24-hour gym access, NCAA/U Sport/ACAC accredited education, national circuit exposure, and scholarship opportunities for elite basketball athletes seeking to balance academic and athletic development in Calgary, Alberta.
• In-House Year-Round Program (PSC) Full-year club program (Prolific Sports Club) for U11 through high school divisions providing team practices, 3x3 and 5x5 league games, group training sessions, and competitive tournament play. Priced at $330/month with a $3,960 annual commitment.
• GZP Competitive Year-Round Program Advanced competitive club program (Ground Zero Playaz) for committed U11 through high school players. Includes team practices, 3x3 and 5x5 leagues, group training membership, and gear. Priced at $350/month with a $4,300 annual commitment. Open only to advanced and talented players.
• Summer In-House Development Program Summer club program providing weekly team practice, 3x3 league games, 5x5 league games, tournaments, film sessions, team bonding events, and group training add-ons. Priced at $750 for the full program with payment plans available.
• Fall In-House Development Program Seasonal fall club program including weekly practices, 3x3 league, group training sessions, tournament participation, and 10 league games. Includes a gear package (t-shirt, hoodie, sweatsuit, uniform). Total cost is $1,680 for the full season with a $300 non-refundable deposit.
• Future League Introductory basketball program for kids ages U5-U7. 8-week program with 1 practice per week and a uniform included. Priced at $185 per participant. Runs June through August on Wednesdays.
• Training Packages Bundled training session packages including Semi-Private Classes for ages 13+ (1 pack $60 to 8 pack $440), Youth Classes for ages 5-10 (1 pack $30 to 16 pack $392), and Group Classes for Intermediate/Elite/Sharp Shooting (1 pack $45 to 16 pack $532). Packages expire 2 months after purchase.
• Youth Sponsorship Program Sponsorship program allowing individuals or businesses to fund youth athlete access to programs. Options include Memberships ($100/month or $780/year), Tournament entries ($575), Summer Camps ($325-$400), Leagues ($145-$2,000), Training packages ($532-$600), and Teen Night events ($500), with corresponding brand exposure and visibility.
• Gear/Merchandise Prolific-branded merchandise and gear including apparel and basketball equipment available for purchase through the external k3ts.shop online storefront.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Prolific Sports AcademycoreStrategic or Co-development Partner · 1 January 2022Related entity (prep school) founded 2022 offering NCAA, U Sport, and ACAC accredited education for grades 10-12 and postgraduates in Calgary, Alberta. Provides pathway for PSH athletes seeking academic-athletic balance and exposure opportunities.
• Clio WebsitesminorGTM or Marketing PartnerWebsite design and digital marketing partner. Logo displayed in sponsor section indicating financial or in-kind support for the facility.
• Gemstone LightsminorGTM or Marketing PartnerLighting sponsor. Logo displayed in sponsor section indicating financial or in-kind support for the facility.
• Guys Hill LandscapingminorGTM or Marketing PartnerLandscaping sponsor. Logo displayed in sponsor section indicating financial or in-kind support for the facility.
• LiveBarnminorGTM or Marketing PartnerSports facility technology sponsor. Logo displayed in sponsor section indicating financial or in-kind support for the facility.
• Truck BuyersminorGTM or Marketing PartnerVehicle/trucking sponsor. Logo displayed in sponsor section indicating financial or in-kind support for the facility.
• GymMastercoreTechnology or IntegrationFacility management software platform providing membership tracking, class scheduling, booking management, and access control (fob/app system) for both PSH locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IMG Academy: Premier sports and academic boarding academy (NBA-level basketball among many sports). Comparable to Prolific Sports Academy (PSA) prep school component at a much larger, more established scale; functions as the upper bound for Prolific's prep-school aspirations and validates the integrated athletic-academic model.
• GoodLife Fitness: Canada's largest fitness club chain with membership tiers similar in structure to Prolific's Bronze/Silver/Gold ($50-$289/month). Overlaps on the general gym-access side of Prolific's offering but does not specialize in basketball programming, leagues, or youth athlete development pathways.
• Canada Basketball: National governing body for basketball in Canada that runs youth development pathways and national team programs. Indirect peer - operates the elite-development end of the Canadian basketball funnel that Prolific aspires to feed athletes into via its PSA prep school.

Emerging players

• Proactive Hoops: Youth basketball training company offering camps, clinics, and skill development programs. Comparable to Prolific's training sessions, summer clinics ($35/athlete), and elite youth basketball programming, with overlapping customer base of competitive youth athletes and their families.
• Airborne Basketball: Youth basketball training operator with skill development programs and video services. Comparable to Prolific's training classes, packages, and highlight tape services (Prolific Video Services) - smaller emerging brand with overlapping but less comprehensive offering.
• Juiced Up Sports Academy: Canadian youth basketball academy operator offering leagues, camps, and training programs. Directly comparable in operating model to Prolific Sports House but at smaller scale; competes for similar youth athlete families in adjacent Canadian markets.

Regional players

• National Sports Academy (Calgary): Calgary-based private athletic academy combining academic studies with sports training. Direct geographic peer for Prolific Sports Academy (PSA) prep school offering; competes for the same elite athlete-parent segment in the Calgary metro area.

Direct peers

• i9 Sports: Youth sports league franchise operator with basketball among its core offerings. Directly comparable to Prolific's 5x5 and 3x3 league operations ($830-$1,575/team) in terms of format, pricing logic, and target demographic of youth athletes and families.
• Steve Nash Youth Basketball: Steve Nash's youth basketball academy offering development programs and camps across Canada. Directly comparable to Prolific Sports House as a basketball-focused youth training brand, although at broader national scale with a celebrity-athlete founder association similar to David Singleton's NBA-player network.
• Skyhawks Sports Academy: Operates youth sports camps and clinics including basketball across North America. Comparable to Prolific's camp programming (summer/spring/winter break camps at $225-$400) and youth skill clinic ($35) offerings, though with a multi-sport portfolio rather than basketball-exclusive focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prolific-sports-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prolific Sports House