Hurdle

Mental Health and Wellness Softwarehurdle.health

Hurdle is a Washington-based digital health company founded in 2018 that operates a consumer mobile app designed to help individuals manage stress and build wellness routines. The privately-held firm employs 11–50 people and has raised $5 million in venture funding since inception.

Company typePrivate
Founded2018
HeadquartersWashington, United States
Headcount11–50
GTM typeB2C
OfferingSoftware

Hurdle firmographics

Firmographics

Name: Hurdle
Website: https://hurdle.health
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: Hurdle is a Washington-based digital health company founded in 2018 that operates a consumer mobile app designed to help individuals manage stress and build wellness routines. The privately-held firm employs 11–50 people and has raised $5 million in venture funding since inception.
Ownership category
akta.pro rank

Hurdle industry classification

Industry

Product category: Mental Health and Wellness Software
NAICS: Individual and Family Services (6241)
SIC: Services-Social Services (8300)
akta.pro primary industry: Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

Mental health app
Stress management
Wellness routines
Behavioral health
Digital therapeutics

Where Hurdle is headquartered

Location

Headquarters

HQ city: Washington
HQ country: United States
HQ region: North America

Markets served

Hurdle business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Hurdle product offering

Product offering

Core offering

Hurdle operates a digital wellness app that helps people find healthy ways to manage stress from all parts of life and create routines that promote wellness. The app is targeted at individual users seeking accessible, self-guided tools for everyday stress management and habit formation rather than clinical treatment.

Differentiator

Problem solved

Functional benefit

Products and services

Hurdle App A consumer mobile wellness app that helps people find healthy ways to manage stress from all parts of life and create routines that promote wellness. Designed for individual users seeking self-guided, everyday stress relief and habit formation.

Companies that use Hurdle

Customer profile

Ideal customer profiles1 record

Hurdle technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hurdle competitors and assessment

Company assessment

Direct peers

Spring Health: Employer-sponsored mental health benefits platform with personalized care routing. Comparable in serving stress and wellness needs at population scale via B2B2C channels.
Lyra Health: Mental health benefits platform for employers. Comparable category and growing B2B2C thesis; demonstrates the institutional channel Hurdle could pursue.
Cerebral: Telehealth mental health provider offering therapy and medication management. Comparable in mission to make mental wellness accessible, though Cerebral has recently navigated regulatory headwinds relevant to the category.
BetterHelp: Largest online therapy network. Comparable as a digital mental wellness destination for everyday stress, though BetterHelp leans more into 1:1 therapy while Hurdle is positioned around routines and self-guided wellness.
Sanvello: Mental wellness app offering self-care tools, peer support, and therapy. Comparable in daily stress-management routines and integrated care model; now part of Optum, illustrating incumbent roll-up dynamics.
Talkspace: Online therapy platform serving consumers and B2B channels. Comparable digital mental health distribution model and employer/payer go-to-market motion.
Calm: Direct-to-consumer meditation, sleep, and stress management app. Closely comparable in core product surface (daily wellness routines, mental wellness content) and target consumer.
Headspace: Consumer and B2B mental wellness platform offering guided meditation, therapy (via Ginger merger), and stress management. Comparable mission, audience, and content-driven model.

Emerging players

Therapy for Black Men: Directory service connecting Black men with culturally competent therapists. Comparable demographic focus on a population historically underserved by mainstream mental wellness products.
Woebot Health: AI-driven mental health chatbot offering CBT-based daily support. Comparable as a digital-first, routine-formation mental wellness tool, but with a fundamentally different delivery modality (conversational AI vs. app-based content).

Market position

Customer concentration

Hurdle financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hurdle leadership team

Management profile

Number of profiles

Profiles1 record

Hurdle funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hurdle M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurdle

What does Hurdle do?

When was Hurdle founded?

Hurdle was founded in 2018. It employs 11 to 50 people.

Where is Hurdle based?

Hurdle is headquartered in Washington, United States, in the North America region.

Who are Hurdle's main competitors?

Direct peers on record are Spring Health, Lyra Health, Cerebral, BetterHelp, Sanvello, Talkspace, Calm and Headspace. Emerging players are Therapy for Black Men and Woebot Health.

Does Hurdle have an API?

No public API is recorded for Hurdle.

What industry is Hurdle in?

Hurdle's product category is Mental Health and Wellness Software. Its primary akta.pro industry code is EDALAFAO, Recreation Therapy, Stress Management & Mindfulness Programs. Its NAICS code is 6241 and its SIC code is 8300.