Tv Hub

Name

Tv Hub

Legal name

(주)핏콜라보

Website

https://tvhub.co.kr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

T-commerce Fintech Platform

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• T-commerce payment platform
• Membership point aggregation
• TV payment processing
• Digital payment infrastructure
• Home shopping aggregator

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TV Pay Transaction Processing: Fees earned from processing TV and mobile payments via the TV Pay simplified payment system, jointly developed with card companies, enabling orders and payments in a single click.
2. TV Point Marketplace Commission: Revenue from the TV포인트 ecosystem, including point purchases, gifts, family point pooling, and point shop product sales, with a 1% bonus accumulation on credit card point purchases.
3. 빠숍 E-commerce Sales: Revenue from online retail through the 빠숍 discount store, offering trending products at competitive prices with TV Point rewards on each purchase.
4. 파이 Marketing Tool Platform: Marketing tool for affiliates (14.5M members) offering free unlimited marketing with subscription, search, and save user feedback driving new strategy; asset integration for reactivating dormant members and recruiting new ones.
5. 핏콜 Premium Collaboration Commerce: Revenue from curated premium lifestyle, food, and digital products offered through collaborations with affiliates, monetized via discounted sales and partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

FitCollabo (Tv Hub) is a South Korean fintech company that operates an all-in-one T-commerce platform aggregating membership points, processing TV/mobile/PC payments, and powering home shopping and discount commerce. The company co-developed T-commerce payment technical standards with all major Korean card companies (Samsung, Shinhan, Hyundai, Lotte, BC, Kookmin, Hana, etc.) and integrated with leading IPTV providers (KT, LG U+, SK Btv). Core products include TV Point (membership point conversion), TV Pay (simplified payment system), Pai (affiliate marketing tool), Homebba (home shopping aggregator), Bbarshop (online discount store), and Fitcol (premium collaboration commerce).

Product overview

Tv Hub operates as an all-in-one fintech platform through its parent company 핏콜라보 (FitCollabo), offering a portfolio of interconnected services centered on TV commerce, payments, and membership points. The core offerings include TV포인트 (membership point aggregation and conversion service), TV페이 (simplified payment system with card companies), and 파이 (marketing tool for affiliates). These are complemented by consumer-facing services such as 홈빠 (TV home shopping comparison aggregator), 빠숍 (online shopping with TV Point rewards), and 핏콜 (premium product collaboration shopping). Together, the platform serves 14.5 million members and partners with all major Korean card companies, IPTV providers, and home shopping channels, providing point integration, simplified payments, and T-commerce infrastructure across TV, mobile, and PC environments.

Differentiator

Problem solved

Functional benefit

Brands

• TV포인트 (TV Point): Membership point service allowing users to convert various partner points and use them for TV paid content and mobile paid content purchases.
• TV페이 (TV Pay)
• 핏콜 (FitCollabo)
• 파이 (Pi)
• 홈빠 (Homebba)
• 빠숍 (PpagShop)

Products and services

• TV Point (TV포인트) Membership point aggregation and conversion service that enables consumers to combine and redeem points from multiple card companies through a unified TV/mobile interface. Targeted at individual consumers holding cards from multiple Korean issuers.
• TV Pay (TV페이) Simplified payment processing system for TV/mobile/PC environments, allowing consumers to purchase products and services using a unified PIN-based authentication rather than entering full card details each time. Co-developed technical standards with all major Korean card companies.
• Pai (파이) Affiliate marketing and reward platform that enables publishers and individual promoters to monetize traffic to T-commerce merchants. Targeted at marketers, publishers, and individual affiliates seeking commission-based revenue.
• Homebba (홈빠) Aggregator that consolidates live and on-demand home shopping content from Korean home shopping broadcasters into a single interface accessible via TV, mobile, and PC. Targeted at consumers seeking centralized access to home shopping broadcasts.
• Bbarshop (빠숍) Online discount e-commerce store that aggregates deals and discounted products from multiple Korean retailers and T-commerce merchants, accessible via TV, mobile, and PC. Targeted at price-sensitive consumers seeking aggregated discount offers.
• Fitcol (핏콜) Premium collaboration commerce platform that enables special co-branded product launches and limited-edition collaboration sales between brands and the FitCollabo T-commerce ecosystem.

Quantifiable outcome

• 14.5 million members on the Pai marketing platform
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core and supporting.

• SamsungCardcoreTechnology or IntegrationCo-development partner for TV Pay simplified payment system and TV Point ecosystem; provides secure card information for remote ordering and TV remote payments.
• ShinhanCardcoreTechnology or IntegrationCo-development partner for TV Pay simplified payment system and TV Point ecosystem.
• HyundaiCardcoreTechnology or IntegrationCo-development partner for TV Pay simplified payment system and TV Point ecosystem.
• LotteCardcoreTechnology or IntegrationCo-development partner for TV Pay simplified payment system and TV Point ecosystem.
• KB Card (KBCard)coreTechnology or IntegrationCo-development partner for TV Pay simplified payment system and TV Point ecosystem.
• Hana Money (하나머니)coreTechnology or IntegrationPartner financial service in the TV Pay payment and TV Point ecosystem.
• Woori Card (우리카드)coreTechnology or IntegrationCo-development partner for TV Pay simplified payment system and TV Point ecosystem.
• NongHyup Card (농협카드)coreTechnology or IntegrationCo-development partner for TV Pay simplified payment system and TV Point ecosystem.
• BC Card (비씨카드)coreTechnology or IntegrationCo-development partner for TV Pay simplified payment system and TV Point ecosystem.
• Genie TV (지니 TV)coreTechnology or IntegrationIPTV platform partner enabling TV Point payments for paid VOD content and TV Pay services.
• LG U+coreTechnology or IntegrationIPTV platform partner enabling TV Point payments for paid VOD content and TV Pay services.
• SK Btv (SK 브이티비)coreTechnology or IntegrationIPTV platform partner enabling TV Point payments for paid VOD content and TV Pay services.
• PaycosupportingTechnology or IntegrationPayment platform partner in the Pai marketing ecosystem enabling visitor statistics and marketing analytics for affiliates.
• OKCashbag (OK캐쉬백)supportingTechnology or IntegrationPoint and cashback platform partner in the Pai marketing ecosystem.
• SSG Shopping (쓱쇼핑)supportingGTM or Marketing PartnerE-commerce platform affiliate in the Pai marketing tool ecosystem offering visitor statistics and promotional campaigns.
• Hmall (Hmall)supportingGTM or Marketing PartnerE-commerce platform affiliate in the Pai marketing tool ecosystem offering visitor statistics and promotional campaigns.
• GS Shop (지에스샵)supportingGTM or Marketing PartnerE-commerce and home shopping partner in the Pai marketing ecosystem.
• Hyundai Home Shopping (현대홈쇼핑)supportingChannel Partner/ Reseller/ DistributorHome shopping channel available on the 홈빠 (Homebba) aggregation platform; products compared and purchased with additional TV Point cashback.
• Hyundai Plus Shopping (현대홈쇼핑)supportingChannel Partner/ Reseller/ DistributorHome shopping channel available on the 홈빠 (Homebba) aggregation platform.
• Lotte One TV (롯데원티비)supportingChannel Partner/ Reseller/ DistributorHome shopping channel available on the 홈빠 (Homebba) aggregation platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• OKCashbag (SK Telecom): OKCashbag is SK Telecom's point and cashback platform partnering across Korean merchants, including listed FitCollabo partner. Highly comparable to FitCollabo on point aggregation and merchant marketing services, though anchored to SK's telecom base instead of TV/IPTV commerce.
• Toss: Toss is Korea's leading fintech super-app offering payments, points, investing, and credit within a single consumer platform. Comparable to FitCollabo in providing a unified point-and-payment consumer experience, though Toss is consumer-led and horizontally broad while FitCollabo is B2B-anchored and TV-commerce-vertical.
• Naver Pay: Naver Pay is the payment and point service of Naver, integrating across Korean e-commerce, content, and merchant checkouts. Comparable to FitCollabo in providing card-linked payments and point utilities at national scale, though Naver Pay operates from an internet-portal/merchant foundation rather than TV-commerce infrastructure.
• KG INICIS: KG INICIS (a subsidiary of KG Group/Kakao) is one of Korea's largest payment gateway providers serving online and mobile merchants across credit cards and alternative payment methods. Comparable to FitCollabo on payment processing infrastructure for Korean merchants, though INICIS focuses on internet/mobile commerce rather than TV-commerce.
• CJ ONE (CJ ENM): CJ ONE is CJ Group's integrated point ecosystem spanning CJ's food, entertainment, and home-shopping businesses in Korea. Directly comparable to FitCollabo on point aggregation and home-shopping commerce integration, with CJ ONE additionally operating its own CJ OliveNetworks payments and CJ ENM home shopping.
• Kakao Pay: Kakao Pay is Korea's dominant mobile payment platform with integrated point/merchant services, deeply embedded in KakaoTalk and Korean card networks. Comparable to FitCollabo on payment processing and point-aggregation functionality, but operates at consumer-super-app scale versus FitCollabo's B2B-anchored T-commerce specialization.

Emerging players

• NHN (NHN Entertainment / NHN Cloud): NHN provides Korean payment gateway, e-commerce platform, and content services. Partially comparable to FitCollabo on Korea payment infrastructure and merchant/point services, though NHN's portfolio is broader in e-commerce and gaming rather than TV-commerce-focused.

Broad incumbents

• Samsung Pay: Samsung Pay is Samsung Electronics' mobile wallet and payment platform operating broadly across Korean (and global) consumer payments. Overlaps with FitCollabo in Korean card-linked payments but does not specialize in T-commerce/IPTV payment-standards; Samsung Pay is a broader mobile/wearable payment incumbent.

Others

• L.Point (Lotte Card / Lotte Group): L.Point is Lotte Group's integrated point ecosystem spanning Lotte's retail, duty-free, food, and home-shopping businesses. Comparable to FitCollabo's TV Point only in that both aggregate cross-vertical point value, but L.Point is a captive single-conglomerate program rather than an external multi-card-standard infrastructure.

Regional players

• Hyundai Card Pay / Hyundai Pay: Hyundai Card operates one of Korea's leading card businesses with proprietary Hyundai Pay and point systems, including TV-commerce partnerships with FitCollabo. Comparable in Korea on card-linked payments and point/marketing services, but operates as part of Hyundai Motor Group's financial services rather than a third-party T-commerce infrastructure provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fitcollabo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tv Hub