Food Commerce
Food Commerce is a small private company based in Sofia, Bulgaria that helps food producers integrate end-to-end online ordering into their own digital channels, targeting revenue and brand-power gains for producer clients.
- Company typePrivate
- Founded2016
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Food Commerce does
Food Commerce is a privately held, for-profit company founded in 2016 and headquartered in Sofia, Bulgaria. The firm positions itself as a provider of end-to-end online ordering integration for food producers, enabling them to embed ordering functionality directly into their existing digital channels rather than relying on third-party marketplaces. The stated intent of the offering is to increase revenue capture and brand control for producers by owning the customer transaction interface.
The source data is unusually thin: the company's website returned a verification/loading page rather than substantive content during the data-gathering attempt, and no products, integrations, pricing details, customer logos, management team, funding rounds, partnerships, awards, certifications, or technology stack are documented. No revenue, headcount trend beyond a 1-10 employee band, marketing channels, distribution channels, or operating geographies are disclosed beyond the Sofia headquarters and an English-language website path.
As a result, the underlying mechanics of the product — whether it is SaaS software, a managed services offering, a white-label storefront, or an API/middleware layer — cannot be verified from the available data. The go-to-market motion, pricing model, and revenue mechanics are similarly unspecified. The most conservative interpretation is that Food Commerce operates as a small, narrowly focused service or integration provider to a limited set of food-producer clients, with no publicly visible scale signals.
Food Commerce firmographics
Firmographics- Name
- Food Commerce
- Website
- https://food-commerce.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 1–10 employees
- Short description
- Food Commerce is a small private company based in Sofia, Bulgaria that helps food producers integrate end-to-end online ordering into their own digital channels, targeting revenue and brand-power gains for producer clients.
- Ownership category
- akta.pro rank
Where Food Commerce is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Markets served
Food Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Food Commerce product offering
Product offeringCore offering
Food Commerce helps food producers integrate online ordering end-to-end within their own digital channels, enabling producers to accept and manage direct online orders as part of their branded digital properties. The objective is to help food producers grow revenue and strengthen brand power by owning the online ordering experience rather than relying solely on third-party channels. The product is offered as a software solution for food producers.
Differentiator
Problem solved
Functional benefit
Companies that use Food Commerce
Customer profileIdeal customer profiles1 record
Food Commerce technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Food Commerce partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Food Commerce competitors and assessment
Company assessmentDirect peers
- Choco: Choco is a B2B food ordering platform connecting restaurants and food suppliers/wholesalers through digital ordering. It directly overlaps with Food Commerce's offering of enabling food producers to take orders online and is the most direct comparable in the B2B food e-commerce enablement space.
- BlueCart: BlueCart is a B2B food ordering platform that lets food suppliers and producers receive and manage orders online. It is a direct comparable to Food Commerce's food-producer online ordering offering (the brand has since been folded into the broader Choco product family).
- MarketMan: MarketMan is a cloud-based inventory, ordering, and supplier-management platform built for food service operators and their suppliers. It overlaps with Food Commerce in digitizing the producer-to-buyer ordering workflow for the food industry.
- Local Line: Local Line provides e-commerce and order-management software specifically for farms and food producers to sell online to wholesale and retail buyers. It competes with Food Commerce in the same vertical (food-producer online ordering) with a similarly targeted SaaS approach.
- GrazeCart: GrazeCart is an e-commerce platform built specifically for farms and small food producers to launch online storefronts for direct and wholesale sales. It is a direct vertical competitor to Food Commerce in food-producer online ordering enablement.
- Crisp: Crisp is a food distribution platform that connects suppliers and retailers/wholesalers with real-time ordering, inventory, and analytics. It is a direct competitor in digitizing B2B food-producer ordering.
Broad incumbents
- Square Online: Square Online (part of Block) provides a general-purpose online store tightly integrated with Square payments and is used by small food producers for direct orders. It competes indirectly with Food Commerce as an alternative easy-to-launch e-commerce path for food producers.
- BigCommerce: BigCommerce is an enterprise-oriented horizontal e-commerce platform with a B2B edition used by food and beverage brands for online wholesale ordering. It is a broad incumbent whose B2B capabilities overlap with Food Commerce's vertical focus.
- Shopify: Shopify is the dominant horizontal e-commerce platform, widely used by food producers for direct online sales and increasingly adding B2B/wholesale features. It competes with Food Commerce indirectly: food producers often default to Shopify rather than a vertical specialist.
Emerging players
- FoodLogiQ: FoodLogiQ is a food-industry supply chain and traceability platform from Trimble that increasingly touches ordering and supplier workflows. It is an adjacent emerging player that overlaps thematically with Food Commerce's food-producer digitization mission.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights5 records
Customer concentration
Food Commerce social profiles
Digital presenceFood Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Commerce leadership team
Management profileNumber of profiles
Food Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Commerce
What does Food Commerce do?
Food Commerce helps food producers integrate online ordering end-to-end within their own digital channels, enabling producers to accept and manage direct online orders as part of their branded digital properties. The objective is to help food producers grow revenue and strengthen brand power by owning the online ordering experience rather than relying solely on third-party channels. The product is offered as a software solution for food producers.
When was Food Commerce founded?
Food Commerce was founded in 2016. It employs 1 to 10 people.
Where is Food Commerce based?
Food Commerce is headquartered in Sofia, Bulgaria, in the Europe region.
Who are Food Commerce's main competitors?
Direct peers on record are Choco, BlueCart, MarketMan, Local Line, GrazeCart and Crisp. Broad incumbents are Square Online, BigCommerce and Shopify. FoodLogiQ is listed as an emerging player.
Does Food Commerce have an API?
No public API is recorded for Food Commerce.