QTA

What QTA does

QTA is a London-based B2B professional services firm that sells 'Partnership As A Service' to startups, scale-ups, and enterprises seeking to adopt an Ecosystem-Led Growth strategy. The company was founded in 2018 and operates from the Television Centre in West London with a team of 1-10 former big-tech partnerships professionals from Google, Facebook, Apple, and Amazon. Its core proposition is that companies can avoid building in-house partnership capabilities from scratch by accessing QTA's team and network on a fractional basis.

The service portfolio comprises six modules — Sell Through (co-sell programmes), CoMarketing (reciprocal marketing agreements), Affiliates (including a UK-leading TikTok partnership), Channel Programmes, Training, and AI Integrations (offered since 2019) — packaged under the unified 'Partnership As A Service' platform and supported by a Partnership Quiz lead-generation tool. Customer segments are horizontally defined across Startups (primary), Scale-ups, and International Companies, with a UK geographic focus and a stated ambition to support cross-border expansion via partnerships rather than direct operational build-out.

The business model is professional services on a quote-based engagement model with no publicly disclosed pricing, revenue, or funding. QTA's go-to-market is consultative direct sales driven by 'Book a session' calls and the website quiz tool, supplemented by organic social presence across LinkedIn, TikTok, YouTube, Twitter/X, and Instagram. Brand visibility is reinforced through event-led marketing, notably a private AI Summit co-organised with Google, Cooley, and Conduit Connect.

Name

QTA

Legal name

QTA

Website

https://quicktoact.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

QTA is a London-based B2B consultancy that delivers 'Partnership As A Service' to startups, scale-ups, and enterprises, bundling co-sell, co-marketing, affiliate, channel, training, and AI integration modules for clients pursuing ecosystem-led growth.

Ownership category

akta.pro rank

Product category

Partnership Consulting Services

NAICS

Computer Systems Design and Related Services (5415), Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Partnership consulting
• Channel programmes
• Co-marketing services
• Affiliate management
• Ecosystem-led growth

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Partnership As A Service: QTA generates revenue through professional services engagements, offering partnership strategy, execution, and management services to B2B companies. Services include sell-through programmes, co-marketing agreements, affiliate management, channel programmes, training, and AI integrations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

QTA offers a 'Partnership As A Service' model through which their team of former big-tech partnerships professionals design, launch, and manage business-changing partnerships on behalf of B2B clients. Their deliverables span co-sell programmes, co-marketing agreements, affiliate programmes, channel programmes, partnership capability training, and AI integrations. Engagements are consultative and quote-based, targeting startups, scale-ups, and enterprises seeking ecosystem-led growth.

Product overview

QTA operates as a services company offering a unified "Partnership As A Service" platform designed to help companies build, launch, and manage partnerships for ecosystem-led growth. The portfolio consists of six service modules: Sell Through (co-sell programme guidance), CoMarketing (reciprocal marketing agreements), Affiliates (network partnership management), Channel Programmes (channel strategy and execution), Training (capability building), and AI Integrations (AI technology integration services). Additionally, QTA provides a Partnership Quiz tool to help startups identify their ideal partnership match. These services are delivered by a team of partnerships experts and are available to startups, scaleups, and enterprises seeking to expand internationally.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• TikTokcoreStrategic or Co-development PartnerQTA has partnered with TikTok to help find, develop and manage Live creators in the UK. QTA became one of only five agencies in the UK to be part of the TikTok Live creator programme. This partnership validates QTA's work in creating one of the UK's largest partnership networks.
• Xoogler Football ClubminorGTM or Marketing PartnerQTA sponsors the Xoogler Football Club, a newly formed 11-a-side football team belonging to the Ex Google Network - a community of over 22,000 former Google alumni. This sponsorship provides community engagement and brand visibility among ex-Googlers.
• GooglecoreStrategic or Co-development PartnerQTA co-organizes a private AI Summit with Google, Cooley, and Conduit Connect. This is described as a groundbreaking event and game-changer in the realm of artificial intelligence, demonstrating high-level strategic collaboration.
• CooleycoreStrategic or Co-development PartnerQTA co-organizes a private AI Summit with Google, Cooley, and Conduit Connect. Cooley is a legal/tech firm partnering on this AI industry event.
• Conduit ConnectcoreStrategic or Co-development PartnerQTA co-organizes a private AI Summit with Google, Cooley, and Conduit Connect. Conduit Connect collaborates on this AI industry initiative.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Partnership Leaders: Partnership Leaders is a community, training, and events platform for partnership and ecosystem professionals. It is an emerging player that competes with QTA's training and thought-leadership modules while also acting as a potential partner channel.
• Tolt: Tolt is an emerging affiliate and influencer programme management platform aimed at SaaS and DTC companies. It overlaps with QTA's affiliate service module and represents the newer wave of productised tools replacing agency-led programmes.

Direct peers

• Crossbeam: Crossbeam operates an ecosystem-led growth platform that helps B2B companies identify, manage, and measure partner overlaps. Like QTA, it is built around the premise that partnerships are the next primary GTM motion, though it sells SaaS rather than advisory services.
• Allbound: Allbound is a partner relationship management platform that supports channel sales, co-sell, and ecosystem management. It targets the same enterprise buyer trying to operationalise a partnership programme that QTA serves on the services side.
• Channeltivity: Channeltivity provides partner relationship management software focused on channel programmes, deal registration, and partner enablement. It is a comparable pure-play PRM vendor competing for the same channel-programme budgets QTA builds for clients.
• PartnerStack: PartnerStack is a partner ecosystem platform for SaaS companies, covering affiliate, referral, and reseller programmes. It directly competes for the same 'partnership programme' budget QTA targets and represents the productised version of the services QTA sells.
• Kiflo: Kiflo provides a partner relationship management (PRM) platform with built-in marketplace, onboarding, and payout tooling. It targets the same B2B SaaS segment as QTA and offers a software alternative to outsourced partnership operations.

Others

• Cooley: Cooley is a major US-headquartered law firm with a deep technology practice and active involvement in partnership and AI ecosystems. It is an actual named partner of QTA on the AI Summit and serves adjacent enterprise clients that overlap with QTA's target accounts.
• Conduit Connect: Conduit Connect is a community and platform focused on connecting corporate innovation leaders with startups. It is an actual co-organiser of the AI Summit with QTA and addresses a related ecosystem/partnership need for corporates and scale-ups.

Broad incumbents

• Impact.com: Impact is a large, established partnership management and attribution platform covering affiliate, influencer, and B2B partnerships. It is a broader incumbent than QTA, with overlapping service modules including affiliates and channel programmes that QTA explicitly lists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/quicktoact
• YouTubeyoutube.com/@quicktoact
• LinkedInlinkedin.com/company/quicktoact
• Instagraminstagram.com/qta.official
• TikToktiktok.com/@quicktoact

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QTA