What Deneva does

Deneva is the digital signage software product of ICON MULTIMEDIA, SL, a privately held Spanish limited company headquartered in Palencia, Spain. Founded in 1993, Deneva provides a centralized, hardware-agnostic content management system (CMS) that enables enterprises to create, schedule and distribute multimedia content across one to thousands of display endpoints simultaneously. The platform is built around a proprietary multimedia template editor called COMPOSITE and is modular by design, offering specialized applications for self-service kiosks (Kommanda), passenger information systems (TransIT), queue management, smart mirrors, lift-and-learn, dynamic menu boards, meeting room reservation, audience measurement and COVID-era safety solutions (DENEVA.Counter, DENEVA.Detector, DENEVA.Touch, DENEVA.Audio). Compatible with BrightSign Series 5, Samsung TIZEN, LG webOS, Philips, iiyama, Toshiba embedded signage, Android, Windows and Linux players, the platform supports integrations with Google Calendar, Office 365, Bluetooth beacons and POS systems.

The company sells primarily through direct enterprise sales ("Request a Demo" / "Contact us" motion) supplemented by a structured Partner Program recruiting resellers, integrators and technology partners, with hardware alliances (notably BrightSign, Samsung and LG) acting as co-distribution channels. Its customer base is diversified across 10+ verticals — transportation (rail, metro, bus, airport, seaport, cruise), retail, QSR, hospitality, healthcare, banking, education, supermarkets, automotive and corporate environments — and the company reports more than 12,000 deployed locations and 40,000+ display endpoints in 100+ countries, with its TransIT passenger information system reaching approximately 1 billion travelers annually. Pricing is quote-based, tied to number of screens, deployment scale and modules selected, and revenue is generated through software licenses and subscriptions under a recurring model.

The business operates with 11–50 employees from a single Palencia headquarters, holds ISO 27001 certification, and is supported by a 24/7 global helpdesk with English and Spanish-speaking staff. Founded and operated by founders Alberto Herrero Mananes and Juan Carlos Martín Sanchez, the company has remained privately held with no disclosed venture funding, acquisitions or leadership turnover in the input data.

Name

Deneva

Legal name

ICON MULTIMEDIA, SL

Website

https://denevads.es

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Deneva is a Spain-based digital signage software platform (owned by ICON MULTIMEDIA, SL) providing centralized content management, vertical-specific modules, and AI-enabled audience analytics across 12,000+ locations in 100+ countries for transportation, retail, QSR, healthcare, hospitality and enterprise customers.

Ownership category

akta.pro rank

Product category

Digital Signage Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Digital signage software
• Content management system
• Interactive kiosks
• Passenger information systems
• Queue management solutions

Headquarters

HQ city

Palencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Digital Signage Software Licenses/Subscriptions: DENEVA generates revenue primarily through software licenses and subscriptions for its digital signage content management platform. The platform is sold to enterprises, transport operators, retailers, QSR chains, hotels, hospitals, and educational institutions who deploy digital display networks. Revenue is derived from software subscriptions, platform access, and module licensing (e.g., Kommanda kiosk software, TransIT passenger information system, Counter people-counting, etc.) with pricing varying by deployment scale, number of screens, and modules selected.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

DENEVA is a centralized digital signage software platform that enables businesses to create, schedule, distribute, and monitor multimedia content across one to thousands of display endpoints from a single web-based CMS. The offering includes a proprietary multimedia template editor (COMPOSITE), specialized modules for interactive kiosks (Kommanda), passenger information (TransIT), queue management, menu boards, meeting room reservation, smart mirrors, lift-and-learn, audience measurement, people counting, AI facial recognition, and social-distance detection, sold primarily through software subscriptions and module licenses to enterprise and mid-market buyers across transportation, retail, QSR, hospitality, healthcare, banking, education, corporate, supermarket, automotive, and cruise verticals.

Product overview

DENEVA is a modular digital signage software platform built around a core content management system (DENEVA Software) that connects displays across multiple industries. The platform offers specialized add-on modules including COMPOSITE for multimedia content creation, Kommanda for self-service kiosks, Menu Board for dynamic restaurant displays, Queue Management System for turn handling, Meeting Room Reservation with calendar integration, mobile content management via smartphone apps (DENEVA.Catalog/Selector/Control), Interactive Information Points, Passenger Information Systems for transportation, Satisfaction Survey tools, Smart Mirror virtual fitting rooms, Lift and Learn interactive shelving, Anamorphic Video Walls, and specialized solutions for retail storefronts. The ecosystem includes AI-powered components like facial recognition for audience measurement, beacon proximity detection, and heat map analytics. Safe & Tech solutions (Counter, Detector, Touch, Audio) address capacity and safety monitoring. All modules integrate with hardware from partners like BrightSign, Samsung TIZEN, and LG webOS.

Differentiator

Problem solved

Functional benefit

Brands

• COMPOSITE: DENEVA's powerful multimedia content editor for designing and mocking up graphic templates with multiple layers and resolutions.
• DENEVA Control
• DENEVA Selector
• DENEVA QR Control
• DENEVA Counter
• DENEVA Detector
• DENEVA Touch
• DENEVA Audio
• Kommanda
• DENEVA TransIT

Products and services

• DENEVA Digital Signage Software (Core CMS Platform) Centralized digital signage content management platform that enables businesses to create, schedule, and distribute multimedia content across one to thousands of display endpoints from a single web-based console, with real-time player monitoring, audience measurement, and remote content auditing. Targeted at enterprise and mid-market operators across transportation, retail, QSR, hospitality, healthcare, banking, education, corporate, automotive, supermarket, and cruise verticals.
• DENEVA COMPOSITE Multimedia Template Editor Proprietary multimedia content editor that enables users to design and mock up graphic templates in multiple resolutions with multi-layer support, smart object integration, and HTML5/CSS3 compatibility, accepting images, video, HTML5, RSS, social media, weather, KPIs, news, and animated content.
• Kommanda Interactive Self-Service Kiosk Software Touch-screen, multi-lingual interactive kiosk software for self-service point-of-sale ordering, product catalog browsing, price management, and payment integration in QSR, retail, and transportation environments.
• DENEVA Menu Board for Restaurants / Fast Food Digital menu board solution for restaurants and QSR chains enabling dynamic price updates, promotional content, kitchen display integration, and time-slot-based menu variations across multiple locations.
• DENEVA Queue Management System Smart queuing system displaying called numbers with multimedia content, advertising integration, multi-language support, and statistical analysis of customer service performance for retail, banking, healthcare, and public service environments.
• DENEVA Meeting Room Reservation Digital meeting room reservation solution with Google Calendar and Office 365 synchronization, dynamic wayfinding, and real-time availability display for corporate offices and co-working environments.
• DENEVA.Catalog / DENEVA.Selector Mobile Content Management Mobile content management application suite that allows users to control digital signage displays via smartphone, edit templates, and launch content in real-time through QR code scanning.
• DENEVA Interactive Information Point Kiosk information system providing on-demand information in public spaces with real-time content updates, cross-selling capabilities, and multi-language support.
• DENEVA TransIT Passenger Information System Intelligent transport information system for stations, airports, bus, metro, rail, and seaports with real-time updates, wayfinding, emergency messaging, and centralized intermodal management, including on-board modes designed to operate in limited-connectivity environments.
• DENEVA Satisfaction Survey Real-time customer feedback collection system with customizable surveys, comparative analysis across locations, and detailed reporting with export capabilities for measuring satisfaction across establishments.
• DENEVA Smart Mirror Virtual Fitting Room Interactive smart mirror for retail fitting rooms that identifies clothing items, displays available sizes and colors, recommends complementary products, and enables real-time staff assistant notifications with inventory integration.
• DENEVA Lift & Learn Interactive Marketing Solution Interactive marketing solution using RFID, NFC, or optical sensors to display product information when customers lift items from shelves, enabling comparison, cross-selling, and audience measurement in retail environments.
• DENEVA Anamorphic Video Wall LED display system creating visual compositions through synchronized content across multiple screens in various sizes and formats for maximum visual impact in retail, corporate, and event environments.
• DENEVA Digital Storefront Digital signage solution for retail store windows featuring dynamic content, eye-catching displays, and integration with in-store signage to create a cohesive brand experience across storefront and shop floor.
• DENEVA Safe & Tech (Counter, Detector, Touch, Audio) Integrated suite of safety and capacity management modules comprising DENEVA.Counter (high-precision people counting with occupancy alerts), DENEVA.Detector (AI facial recognition with social distance and mask detection), DENEVA.Touch (smartphone-based contactless display control), and DENEVA.Audio (multi-channel audio player for alerts and background music).
• DENEVA Smart Signage Solutions (Audience Measurement, Wayfinding, Beacons) Smart signage bundle covering AI-based audience measurement (demographics, flow patterns, engagement metrics through heat maps and facial recognition), dynamic wayfinding with icon-based directory and full-screen modes, and Bluetooth beacons-based proximity content customization for personalized in-store experiences.

Quantifiable outcome

• Over 30 years of experience in the digital signage sector with more than 12,000 deployed locations and 40,000 display endpoints worldwide
• +1 more outcomes

Named customers12 records

Segments11 records

Ideal customer profiles9 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature14 records

Partnerships

Four partnerships are on record, tiered core.

• Qbic TechnologycoreTechnology or Integration · 16 October 2025Qbic Technology and DENEVA announced a strategic partnership in October 2025 to deliver next-generation sustainable digital signage experiences. The collaboration combines Qbic's ePaper (energy-efficient electronic paper display) devices with DENEVA's content management platform. The partnership targets transportation, retail, and corporate environments seeking energy-efficient, scalable digital signage solutions, aiming to improve communication, reduce energy costs, and promote sustainability across various industries.
• BrightSigncoreTechnology or IntegrationDENEVA has a highlighted partnership with BrightSign, positioning BrightSign digital media players as the preferred hardware platform for DENEVA's digital signage software. All BrightSign Series 5 players (LS, HD, XT, XD, and OPS lines) are certified as compatible with DENEVA. BrightSign is described as the 'industry's most trusted digital signage player' and the partnership is promoted as delivering 'unparalleled performance, unmatched security, and legendary reliability.' BrightSign players support video quality up to 8K and are powered by BrightSignOS.
• Samsung (TIZEN)coreTechnology or IntegrationDENEVA is compatible with Samsung's TIZEN operating system for commercial displays. TIZEN ensures seamless integration with DENEVA, leveraging its lightweight OS for fast and stable performance. Samsung's commercial display sales channel distributes DENEVA-compatible TIZEN-based signage displays globally.
• LG (webOS)coreTechnology or IntegrationDENEVA is compatible with LG's webOS system-on-chip (SoC) technology for commercial displays. The LG webOS partnership maximizes system power and facilitates content management for DENEVA users deploying LG commercial signage displays.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NoviSign: Cloud digital signage software with similar SaaS subscription model, supporting multiple hardware platforms and verticals (retail, QSR, hospitality) — comparable in scope and pricing approach to DENEVA's mid-market offering.
• YCD Multimedia: Enterprise digital signage software platform serving retail, hospitality, and corporate markets with CMS and content management capabilities similar to DENEVA.
• ScreenCloud: Cloud-based digital signage CMS targeting mid-market and enterprise customers with subscription SaaS pricing — same business model and overlapping verticals (retail, corporate, education) as DENEVA.
• Poppulo (formerly Four Winds Interactive): Workplace and digital signage CMS platform serving enterprise, healthcare, and education customers with strong presence in North America — directly comparable to DENEVA's corporate and healthcare verticals.
• BrightSign: BrightSign is both DENEVA's deepest hardware partner and a software/player competitor. Its BrightSignOS-powered players and ecosystem represent an alternative stack to DENEVA's CMS-plus-multi-player approach.
• Scala (by STRATACACHE): Enterprise digital signage CMS serving retail, QSR, transportation, and corporate customers globally. Most direct head-to-head competitor to DENEVA's vertical-specialized, multi-module platform.

Emerging players

• Kitcast: Apple TV-focused digital signage CMS for SMB and retail use cases. Smaller and more niche than DENEVA but represents the cloud-CMS subscription peer set competing for similar buyer budgets.

Broad incumbents

• Cubic Transportation Systems: Major provider of passenger information systems and fare collection for transit agencies. Overlaps with DENEVA's TransIT module at the transportation-vertical level, especially for large rail/metro procurements.
• STRATACACHE: Large US-based digital signage, retail media, and in-store analytics provider. Overlaps with DENEVA in retail, QSR, and audience measurement (including computer vision) at much larger scale.
• Samsung MagicINFO: Samsung's bundled digital signage CMS offered free/preferential with Samsung TIZEN commercial displays. Directly competes with DENEVA in retail, QSR, and corporate segments but benefits from enormous hardware-attached distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/denevads
• Facebookfacebook.com/denevads
• LinkedInlinkedin.com/company/denevads

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deneva