Advanced Benefit Solutions

What Advanced Benefit Solutions does

Advanced Benefit Solutions, Inc. (ABS) is a privately held, family-owned independent insurance brokerage founded in 2005 by Ron Seibel and headquartered in Driftwood, Texas. The firm is compensated primarily through carrier commissions on group health, individual, Medicare, life, disability, long-term care, and annuity products sourced from multiple carriers including Humana, BCBS, and United Healthcare, supplemented by consulting and compliance fees for ACA reporting and benefits administration. ABS sells to a hybrid customer base: small businesses with 2-50 employees (primary), individuals and families seeking ACA or Medicare coverage, and independent financial advisors seeking insurance products to extend their wealth management offerings.

The company operates with a lean team of approximately 8-10 staff, including President Phil Seibel (who joined in 2021), Founder Ron Seibel, Director of Benefits Maria Irwin, Director of Client Relations Lorin, Client Benefits Consultant Patty Riland, Client Benefits Administrator Sarah Garza, Client Coordinator Megan Chambers, and Operations Specialist Karin Mastervich. ABS's technology stack is intentionally lightweight: a Zywave-powered client portal, DocuSign-based electronic enrollment, and Google Analytics for site measurement, with no proprietary platform or AI capabilities disclosed.

ABS markets through content-driven SEO (Medicare, ACA, HSA, and small business blog topics), LinkedIn and Facebook presence, Google Business Profile, and direct outreach via web quote forms. Its go-to-market is consultative and sales-led, emphasizing personal service (answering phones, knowing clients by name) and full-lifecycle benefits support spanning plan design, enrollment, claims, and compliance. Recent strategic emphasis has been on expanding product breadth with level-funded health plans, HRAs (QSEHRA and ICHRA), and dedicated ACA reporting services, alongside channel development with financial advisors.

Name

Advanced Benefit Solutions

Legal name

Advanced Benefit Solutions, Inc.

Website

https://abenefitsolutions.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Benefit Solutions is a family-owned independent insurance brokerage based in Driftwood, Texas, serving U.S. small businesses (2-50 employees), individuals and families, and financial advisors with group health, ACA, Medicare, life, disability, and annuity products sourced from multiple carriers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Insurance brokerage
• Group health insurance
• Employee benefits
• Individual health insurance
• Medicare enrollment

Headquarters

HQ city

Driftwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Insurance Brokerage Commissions: ABS earns commissions from insurance carriers for placing business. The company explicitly states there is no extra fee to use their agency services - they are compensated through carrier commissions.
2. Consulting and Advisory Services: Provides consulting services for ACA reporting, compliance support, and benefits administration guidance for small business clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Advanced Benefit Solutions is an independent insurance brokerage that places group health and benefits coverage for small businesses (2-50 employees) and individuals/families, including ACA marketplace plans and Medicare products. The firm also partners with financial advisors to provide life, disability, long-term care, and annuity products as an extension of wealth management services.

Product overview

Advanced Benefit Solutions is an independent group health and benefits insurance brokerage firm serving small to medium-sized businesses. The company offers a portfolio of insurance products including Group Health Insurance for businesses with 2-50 employees, Individual Health Insurance (ACA plans and Medicare), and specialized Financial Advisors Services (life, disability, long-term care insurance, and annuities). Additional offerings include Level-Funded Health Plans combining traditional and self-funded structures, Health Reimbursement Arrangements (QSEHRA and ICHRA), ACA Reporting Services for compliance, and Benefits Enrollment Technology featuring online platforms and DocuSign integration. The company positions itself as a comprehensive benefits partner handling everything from plan design to enrollment to claims administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Health Insurance Health insurance brokerage services for small to medium-sized businesses with 2-50 employees, covering plan design, enrollment, claims support, and ongoing administration across multiple carrier options.
• Individual Health Insurance Individual and family insurance plans including ACA marketplace plans, subsidy calculation assistance, and Medicare plans for those transitioning from employer coverage or approaching eligibility.
• Financial Advisors Services Insurance services for independent financial advisors to extend their wealth management offerings, providing life insurance, disability insurance, long-term care insurance, and annuities to advisor clients.
• ACA Reporting Services Compliance and reporting assistance for employers navigating ACA requirements, including Form 1095-C, Form 1094-C, Form 1095-B, and Form 1094-B submissions and deadline monitoring.
• Benefits Enrollment Technology Technology-based enrollment system leveraging online enrollment platforms, client portals, and DocuSign integration to reduce administrative complexity and eliminate paper forms for clients.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Insurance Carriers (Humana, BCBS, United Healthcare, etc.)coreChannel Partner/ Reseller/ DistributorABS works with multiple insurance carriers to offer a variety of health insurance plans to clients. The company is an independent broker, not captive to any single carrier, allowing them to shop multiple options.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• eHealth: Online health insurance marketplace for individuals, families, and small businesses, with carrier partnerships and Medicare focus. Directly comparable to ABS's individual/Medicare and small group health insurance brokerage business.
• Insureon: Online insurance marketplace focused on small business health, liability, and benefits. Comparable to ABS on small-business target market and multi-carrier brokerage, though Insureon operates a digital marketplace rather than a high-touch model.
• BenefitMall: Benefits brokerage and technology platform serving small businesses and brokers with group health, payroll, and benefits administration. Closely matches ABS's SMB group benefits focus and carrier-broker distribution model.
• SimplyInsured: Tech-enabled health insurance brokerage targeting small businesses with online quoting, enrollment, and carrier access. Comparable to ABS on SMB group health focus and multi-carrier brokerage, but more productized and digital-first.
• GoHealth: Insurance brokerage specializing in Medicare and ACA plans for individuals, with technology-enabled enrollment. Comparable to ABS on the individual/family and Medicare segments of the brokerage book.
• SelectQuote: Direct-to-consumer insurance brokerage focusing on life, Medicare, and supplemental health products. Comparable to ABS on individual insurance brokerage and life/annuity distribution via channel partners.

Broad incumbents

• Brown & Brown: Large diversified insurance brokerage and risk management firm with national employee benefits practice. Comparable to ABS on group benefits delivery, but operates as a public, multi-product incumbent.
• OneDigital: Large US benefits and insurance brokerage serving SMBs and mid-market employers with group health, retirement, and HR consulting. Directly comparable to ABS in core group benefits offering, but at vastly greater scale with private-equity backing and national footprint.

Emerging players

• PeopleKeep: Tech-enabled HRA administration platform for small businesses (QSEHRA and ICHRA). Comparable to ABS's HRA offerings within the benefits administration mix, with a more productized, software-led approach.

Regional players

• Higginbotham: Texas-headquartered independent insurance brokerage offering employee benefits, commercial, and personal lines. Comparable to ABS's Texas roots and SMB/mid-market benefits focus, but operating at much larger scale across multiple states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/adv-benefit-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Benefit Solutions