What Ucar SA does

Ucar SA is a French private car rental operator (SAS, share capital €4,708,775.70) headquartered in Boulogne-Billancourt, conducting business under a franchise model with 200+ agency locations across metropolitan France and overseas territories (Martinique, Guadeloupe, Guyane). The company offers short-term rentals (1–30 days), medium-term rentals (LMD, several months), and long-term leases (LLD), alongside a parallel utility vehicle division providing vans and trucks from 3m³ to 20m³ for moving, construction, and commercial use. Its customer base spans individual consumers, professionals and SMBs (artisans, trades, liberal professions), young/new drivers (via Pack Jeune Permis), travelers at airports and train stations, and franchisees operating branded agency locations.

The operating platform combines a proprietary online booking engine at ucar.fr, a mobile application (Ucar Rent Smarter), Google Maps integration for location services, and centralized franchise network management systems that enable consistent service delivery across geographically dispersed locations. All-inclusive pricing bundles all-risk insurance with franchise buyback, 24/7 roadside assistance, and a free second driver into stated rates. The product portfolio includes differentiated offerings such as unlimited mileage for overseas territories, snow tire rental for 'Loi Montagne' compliance, electric vehicle rentals, cabriolets, license-free vehicles, and a 'Mise en Pension' program allowing private vehicle owners to lease their cars into UCAR's rental fleet.

Revenue is generated through three primary streams: rental fees (per-transaction daily rates ranging from €47 to €159+, plus monthly subscription pricing for 4+ month commitments), recurring franchise fees from independent operators, and ancillary add-ons (young driver packages at €25/day, Pack Zen insurance at €6/day, glass breakage at €5/day, additional driver fees). Distribution is omnichannel — direct online booking, centralized phone reservations (08 09 10 82 27), walk-in at franchise locations, and relay points at major train stations — targeting SMBs, individual consumers, and enterprises seeking flexible fleet solutions without ownership commitment.

Name

Ucar SA

Legal name

UCAR

Website

https://ucar.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Ucar SA is a French private car rental franchise operator offering short, medium, and long-term passenger and utility vehicle rentals across 200+ agencies in metropolitan France and overseas territories, serving individuals, professionals, and businesses.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)

Keywords

• Car rental services
• Vehicle leasing
• Utility truck rental
• Franchise rental network
• Long-term vehicle rental

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Short-term Vehicle Rental: Core rental business offering vehicles for periods of 1-30 days to individuals and professionals. Customers pay daily rates that include insurance and assistance services. Revenue is generated through daily/weekly rental fees with optional add-ons such as extended mileage packages and additional insurance products.
2. Long-term Rental (LLD/LMD): Monthly and multi-month vehicle rental solutions for professionals and individuals needing extended mobility. This includes Location Moyenne Durée (LMD) for several months and Location Longue Durée (LLD) for multi-year commitments, offering discounted rates compared to short-term pricing.
3. Utility Vehicle Rental: Specialized rental of commercial vehicles including vans, trucks, and specialized equipment for moving, construction, and professional transport needs. Pricing varies by vehicle capacity (3m3 to 20m3) with daily and weekly rates.
4. Franchise Fees: Revenue generated from franchise network operators who pay fees to use the UCAR brand, systems, and operational framework in their local markets.
5. Ancillary Services and Add-ons: Additional revenue streams including young driver packages (Pack Jeune Permis at 25€/day), snow equipment rental, additional driver fees, extended mileage packages, and insurance upgrades such as Pack Zen (6€/day) and glass breakage coverage (5€/day).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ucar SA is a French car and utility vehicle rental company operating through a franchise network of over 200 agencies across metropolitan France and overseas territories (Martinique, Guadeloupe, Guyane). The company provides short-term daily vehicle rentals (1-30 days), medium and long-term monthly rentals, and utility vehicle rentals including vans, trucks, and specialty commercial vehicles for moving and logistics. Pricing is all-inclusive, bundling comprehensive insurance, 24/7 roadside assistance, and free additional driver coverage into the daily rate.

Product overview

Ucar SA operates a diversified car and utility vehicle rental platform across France and overseas territories. The core offering consists of short-term daily rental (1-30 days, renewable) and monthly/long-term lease programs (4+ months). A complementary utility vehicle division provides commercial trucks ranging from 3m³ vans to 20m³ moving trucks with various configurations (with/without tailgate, tipper, flatbed, pickup). The product portfolio includes age and experience-based rental packages (Pack Jeune Permis), unlimited mileage for overseas territories, automatic transmission vehicles, snow tires for mountain driving, airport/station pickup services, and a vehicle-sharing program (Mise en Pension) where customers can earn income by letting UCAR rent their personal vehicles. Additional services encompass destination-specific offerings like GPS navigation units, child seats, moving equipment packs (boxes, tape, padding), and tie-down straps. All-inclusive pricing is standard, bundling insurance (all-risk coverage with deductible buyout), 24/7 roadside assistance, and multiple driver registration. The company operates a franchise network of 200+ agencies across metropolitan France, Martinique, Guadeloupe, and Guyane.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Car Rental (Location Courte Durée)

Quantifiable outcome

• Free cancellation available up to 72 hours before departure
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Yamaha MotorminorChannel Partner/ Reseller/ DistributorPartnership for motorcycle and scooter rentals, with UCAR directing customers to Yamaha Motor's rental platform for two-wheeled vehicle needs, extending service offerings beyond cars and utility vehicles
• BYmyCARminorStrategic or Co-development PartnerCo-located operations at Villeneuve-Loubet where UCAR operates within BYmyCAR dealership, enabling customers to discover new and used vehicle offerings while renting, creating synergies between rental and sales operations

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Enterprise Mobility: World's largest rental company with growing French footprint through Enterprise and Alamo brands. Competes with UCAR in daily rentals, insurance replacement, and truck/utility rentals.
• Hertz Global Holdings: Global rental incumbent with major French airport presence offering passenger cars, SUVs, and prestige vehicles. Competes with UCAR at airports and in corporate/leisure segments but operates across a far broader international portfolio.
• Avis Budget Group: Global rental incumbent with French operations under Avis and Budget brands. Overlaps with UCAR on short-term leisure and business rentals, especially at airports and major train stations.

Emerging players

• Virtuo: French-founded app-based car rental startup offering self-service keyless rentals in major cities. Targets the same urban, app-native, all-inclusive customer segment that UCAR's "Ucar Rent Smarter" mobile experience addresses.
• Ubeeqo (Europcar subsidiary): European car-sharing and corporate car-sharing service. Competes with UCAR's longer-term and corporate mobility offerings, particularly for B2B fleet flexibility and urban subscription customers.
• Getaround: European peer-to-peer car-sharing platform operating in France. Adjacent threat/referral opportunity for UCAR's Mise en Pension vehicle-sharing program, targeting similar flexibility-seeking urban and suburban customers.

Direct peers

• Ada: French car rental chain with corporate-owned and franchise locations across France. Directly competes with UCAR in airport, city, and station rentals, including utility vehicles and seasonal leisure demand.
• Europcar Mobility Group: One of the largest car rental operators in France and Europe with full ownership of fleet and agency network. Directly competes with UCAR across short-term, long-term, and utility rentals in French airports, train stations, and city locations.
• Sixt SE: German-headquartered car rental leader with strong French presence and integrated rental + leasing + subscription offering. Comparable to UCAR across all-inclusive pricing, premium fleet, and B2B/professional segments.
• Rent A Car: French-headquartered car and utility vehicle rental company with extensive domestic agency network. Direct competitor to UCAR in short-term rentals, utility vehicles, and LLD for individuals and professionals across France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ucarfrance
• Facebookfacebook.com/UCAR.Guadeloupe
• LinkedInlinkedin.com/company/ucarfr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ucar SA