ennovative

What ennovative does

ennovative operates as Mehr-Aufträge.com, the brand of Holger Lentz Consulting GmbH, a Cologne-based German SEO and digital marketing agency founded in 1999. The firm delivers a full-stack organic search offering — technical SEO, on-page optimization, content marketing, local SEO, linkbuilding and digital PR, reporting and analytics, and complementary Google Ads management — built on a standard third-party toolchain consisting of SISTRIX for visibility tracking, Google Analytics 4 for traffic and conversion measurement, Google Search Console for site health, and Google Ads for paid performance, all implemented to GDPR (DSGVO) standards. Service delivery is anchored on SISTRIX visibility index and ROAS as primary KPIs, with reported client outcomes including a +251% visibility lift, +127% ROAS improvement, and peak monthly client revenue of €584,284 across anonymized e-commerce and B2B cases.

The business runs on monthly retainer subscriptions, structured into four publicly disclosed tiers: Local Business (from €390/month), Starter (from ~€690/month), Growth (€1,490/month plus €2,290 setup), and Performance (from €2,900/month plus €3,500 setup). Contracts are explicitly month-to-month with no long-term lock-in, and a free SEO analysis functions as the primary lead generation mechanism. Customers are Germany-based and split across three core segments: B2C/B2B online shops (Shopware and WooCommerce merchants), local service businesses, and B2B industrial/measurement technology firms with complex sales cycles. The GTM is sales-led and consultative, with direct phone/email outreach, personal account managers on Growth and Performance tiers, and self-funded Google Ads plus content marketing as supporting channels.

Commercially, the firm is bootstrapped and founder/owner-operated (Holger Lentz), with no disclosed funding, no parent company, and no M&A activity. The website's product roadmap signals forthcoming expansion into Linkaufbau, GEO/KI-SEO (Generative Engine Optimization for ChatGPT/Gemini), Google Shopping, SEO-Audits, and B2B/Dienstleister verticals. Operating scale indicators — 47 public reviews with a 4.9/5 rating, a single Cologne headquarters, and no disclosed headcount — point to a small boutique agency; revenue is undisclosed, and the most defensible inference places current annual revenue in the low single-digit million euro range with Low confidence.

Name

ennovative

Legal name

Holger Lentz Consulting GmbH

Website

https://ennovative.de

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Mehr-Aufträge.com (Holger Lentz Consulting GmbH) is a Cologne-based German SEO and digital marketing agency, founded 1999, serving SMBs, e-commerce merchants, local businesses, and B2B industrials across Germany via monthly subscription retainers priced €390–€2,900+ per month.

Ownership category

akta.pro rank

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO retainer & consulting services: Monthly retainer-based SEO services billed on a recurring subscription model. Services include technical SEO, on-page optimization, content creation, linkbuilding, local SEO, and analytics reporting. One-time setup fees are charged at onboarding. No long-term lock-in contracts (monthly-oriented models), with pricing tiers ranging from local packages to enterprise-growth and performance-level engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ennovative (operating as Mehr-Aufträge.com, legal entity Holger Lentz Consulting GmbH) is a German SEO and performance marketing agency based in Cologne. The company delivers integrated search engine optimization services including technical SEO, on-page optimization, content marketing, linkbuilding, local SEO, and Google Ads management, sold as monthly retainer subscriptions with one-time setup fees.

Product overview

Mehr-Aufträge.com is a German SEO agency based in Cologne that offers a comprehensive suite of digital marketing services focused on generating more leads and orders through search engine optimization and performance marketing. The company provides integrated SEO services including Technical SEO, OnPage & Content optimization, Local SEO, Linkbuilding, Content Marketing with AI/SEO capabilities, and Google Ads management. Service delivery is structured through tiered pricing packages (SEO Starter, SEO Wachstum, SEO Performance, and Local Business packages) that build upon each other, with toolsets including SISTRIX for visibility tracking and Google Analytics 4 for performance monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical SEO

Quantifiable outcome

• Visibility index increased +251% in a single client project (SISTRIX)
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Claneo: Berlin-based digital marketing agency focused on SEO and content marketing for international B2B and e-commerce brands; directly comparable in offering, customer profile and German market focus.
• Searchmetrics: Berlin-based SEO platform and consultancy offering both software (analytics/visibility) and SEO services; comparable in German-market SEO expertise and tool-driven approach.
• Peak Ace: Berlin-based performance marketing and SEO agency serving mid-market and enterprise clients across DACH; comparable in service mix (technical SEO, content, SEA) and tiered retainer model.
• Projecter: German performance-marketing agency offering SEO, SEA, content and analytics services with retainer-based engagements; comparable in service portfolio and SMB-to-mid-market GTM motion.
• Quisma: German performance-marketing agency with SEO, SEA and data-driven marketing capabilities for mid-market and enterprise clients; comparable in consulting/service model and German market position.

Broad incumbents

• GroupM: Global media-agency network (WPP) operating across performance, SEO and content services for enterprise advertisers; comparable as a larger incumbent in performance marketing whose scale and procurement relationships can constrain boutique agencies in enterprise pitches.
• Semrush: Global SEO and digital-marketing platform offering tools and agency-side services across content, SEO, paid search and competitive intelligence; comparable as an established player in the SEO category, though primarily a SaaS vendor rather than a German boutique.

Others

• Ahrefs: Global SaaS SEO platform providing keyword, backlink and content tools widely used by SEO agencies; comparable as an SEO ecosystem participant and substitute for in-house research capability, not a direct services competitor.
• SISTRIX: German SEO-software vendor whose visibility-index tool is core to the subject agency's stack; comparable as a German SEO ecosystem participant and indirect ecosystem enabler, not a direct services competitor.

Emerging players

• Trusted Shops: Cologne-headquartered e-commerce trust and certification platform with adjacent marketing/SaaS tooling for online shops; partial overlap with the agency's e-commerce SEO segment and the same Cologne/regional talent pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ennodigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ennovative