Driven Strength and Fitness

What Driven Strength and Fitness does

Driven Strength and Fitness is a single-location fitness gym founded in 2017 and operating from 333 Gordon Dr, Exton, PA. The company delivers evidence-based strength, conditioning, mobility, and injury-prevention training through three integrated programs: Adult Group Training (high-intensity coached group classes), Personal Training (one-on-one coaching with customized programming), and an Athletic Development Program targeting middle and high school athletes with speed, agility, and strength work. Programming is delivered by a small team of credentialed coaches — including CSCS-certified and Precision Nutrition Level 1 staff with exercise science degrees from Temple University and West Chester University — under founder/CEO Rory Fitzpatrick.

The business model is a recurring monthly subscription at pricing starting at $199/month, with upsell into personal training and youth athletic development. Acquisition is community-led: free consultations convert prospects into members, supported by organic social (Facebook, Instagram), content marketing via a blog and email newsletter, and community events. The company operates on the KILO gym management platform, which provides the member app, scheduling, and website CMS, indicating a franchisee/affiliate-style relationship within the KILO network. There is no institutional investment, no additional physical locations, and no disclosed revenue.

The customer base is entirely local and consumer, split between adults seeking general fitness and adult athletes, plus middle and high school athletes. Member retention is documented through long-tenure milestones (100, 400, and 800 workout achievements), and a multi-year sports partnership with Downingtown Boys Lacrosse anchors the youth athletic segment. The total addressable footprint is bounded by the single Exton facility, with no evidence of geographic expansion, product diversification beyond the three core programs, or technology-led differentiation.

Name

Driven Strength and Fitness

Legal name

Driven Strength and Fitness

Website

https://drivenstrengthandfitness.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Driven Strength and Fitness is a single-location, evidence-based strength and conditioning gym in Exton, PA, serving adults and youth athletes through coached group training, personal training, and athletic development programs on a recurring monthly subscription model.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAH

Functional Fitness / Cross-Training Groups

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAI

Strength & Conditioning / Performance Training

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Strength and conditioning
• Personal training
• Group fitness classes
• Youth athletic development
• Fitness coaching services

Headquarters

HQ city

Exton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Memberships: Monthly recurring membership revenue from adult group training, personal training, and athletic development programs. Members pay monthly fees for access to coached training sessions and gym community.
2. Personal Training Sessions: One-on-one coaching sessions with personalized attention, goal-setting, and customized programming delivered by dedicated personal coaches.
3. Athletic Development Program: Specialized youth athlete training programs for middle school and high school athletes, including semi-private training options for more individualized support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Driven Strength and Fitness is a single-location fitness gym in Exton, PA that delivers science-based strength, conditioning, and athletic development training through three core programs: Adult Group Training (high-intensity group classes for general fitness), Personal Training (1-on-1 customized coaching), and an Athletic Development Program (speed, agility, and strength training for middle and high school athletes). Services are delivered in-person at the Exton facility by certified coaches.

Product overview

Driven Strength and Fitness is a single-location fitness gym in Exton, PA founded in 2017, offering three interconnected training programs: Adult Group Training for high-intensity community-based fitness classes, Personal Training for individualized 1-on-1 coaching, and the Athletic Development Program for youth athletes focusing on speed, agility, and strength. The gym uses science-based programming delivered by professionally trained coaches to help members improve athleticism, confidence, and overall health.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Group Training High-intensity, constantly varied group fitness classes designed for all fitness levels, providing a motivating atmosphere with expert coaching and community support. Available to adult members at the Exton, PA gym.

Quantifiable outcome

• Members achieve significant body composition improvements, such as losing 25 lbs and 7%+ body fat
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• The PicklrminorStrategic or Co-development Partner · 30 April 2026The gym hosted the STEM Pickleball Classic fundraiser at The Picklr venue. This community event supports Downingtown STEM Academy students through scholarships and professional development opportunities.
• Downingtown STEM AcademyminorGTM or Marketing Partner · 30 April 2026Nonprofit educational partner for community fundraising events. The gym organizes events like the STEM Pickleball Classic to support scholarship funding, student programs, and professional development opportunities for STEM Academy students.
• Downingtown Boys LacrosseminorStrategic or Co-development PartnerSports team partnership where Head Coach John has worked closely with the Downingtown Boys Lacrosse team since 2018, providing strength and conditioning services and athletic development support.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Gold's Gym: Established national fitness brand offering strength training, group classes, and personal training. Broader and more commoditized than Driven but competes for the same adult strength & conditioning customer in many U.S. markets.
• Planet Fitness: Largest low-cost fitness chain in the U.S. Competes indirectly with Driven for casual adult fitness customers in the Exton market through price-based positioning.

Direct peers

• Madabolic: Boutique strength and conditioning concept with a focused, science-based programming approach. Closely comparable to Driven's evidence-based S&C methodology and small-group coached training format.
• Burn Boot Camp: Group strength and conditioning franchise focused on adult fitness with community-driven culture. Highly comparable to Driven's group training product and community-led GTM motion.
• Title Boxing Club: Boutique group fitness franchise offering coached specialty classes in a community-driven studio. Comparable membership-based model and suburban market focus.
• The Camp Transformation Center: Group fitness franchise specializing in weight loss and body transformation programming. Comparable to Driven's transformation outcomes positioning and adult fitness targeting.
• F45 Training: Global franchise offering high-intensity, constantly varied functional group training in coached studio environments. Closely comparable to Driven's Adult Group Training core product in programming philosophy and target demographic.
• Orangetheory Fitness: Boutique group fitness franchise combining coached training sessions with technology-driven performance tracking. Comparable in community-led coaching model, premium membership pricing, and adult fitness positioning.
• Fitness Together: Personal training franchise offering one-on-one coaching in private studio settings. Directly comparable to Driven's Personal Training product line and similar premium pricing tier.
• CrossFit (Affiliates): Network of independently owned affiliate gyms delivering CrossFit-style functional fitness and strength & conditioning group classes. Highly comparable to Driven's mixed mobility/strength/conditioning group offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DrivenStrengthandFitnessExton
• Instagraminstagram.com/driven_strength_and_fitness_/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driven Strength and Fitness