What Inventiv does

Inventiv (Multinet Teknoloji A.Ş.) is a Turkish fintech and cybersecurity technology provider operating as a wholly-owned subsidiary of Multinet Up, itself part of the French UP Group. The company sells a modular closed-loop payment and loyalty stack composed of four integrated products: Walvent (API-based digital wallet infrastructure supporting TL, points and units with virtual POS top-ups and e-invoice generation), Posvent (a mobile POS application that turns any smartphone into a commission-free payment terminal for closed-loop networks), Parantez (a transaction-based loyalty and campaign management platform supporting unlimited campaign configurations), and Securvent (a TSE-approved penetration testing and cybersecurity audit service staffed by OSCP/ECSA/LPT/CEH-certified engineers). The platform is delivered as SaaS on annual subscriptions (with no per-transaction commissions inside closed-loop networks), complemented by project-based professional services for Securvent engagements.

Inventiv's commercial model is sales-led with quote-based SaaS pricing; leads are captured via product-page application forms and routed to inside-sales for the closed-loop products, while Securvent uses enterprise sales with formal scope forms (Kapsam Raporu). Target segments span (i) enterprises operating member-merchant networks that need a commission-free mobile POS, (ii) brands seeking API-embedded wallet and loyalty infrastructure, (iii) regulated banks, financial institutions and public bodies requiring TSE-approved penetration testing for KVKK, PCI-DSS and ISO 27001 compliance, and (iv) Turkish SMBs (KOBİ) seeking affordable managed security. Distribution combines direct domestic sales with global reach through the UP Group/Multinet Up ecosystem across 23 countries, plus a self-serve Posvent mobile app on Google Play. The company is headquartered at the BÜDOTEK Teknopark in Ümraniye, Istanbul, holds ISO/IEC 20000:2012 service management compliance, KVKK data-controller status, and benefits from a TÜBİTAK-supported AI/ML fraud detection R&D project announced in February 2020.

Name

Inventiv

Legal name

Multinet Teknoloji A.Ş.

Website

https://inventiv.com.tr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Inventiv is a Turkish fintech and cybersecurity subsidiary of Multinet Up (UP Group) that sells a modular closed-loop payment stack — Walvent wallet, Posvent mobile POS, Parantez loyalty, and Securvent penetration testing — to enterprises, regulated institutions and SMBs in Turkey and across 23 countries via the UP Group.

Ownership category

akta.pro rank

Product category

Fintech Payment Software

NAICS

Sales Financing (52222), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industry

Multi-Currency Accounts, Wallets & FX Management (Consumer/SME) (FSAGAKAF)

Keywords

• Mobile POS solutions
• Digital wallet infrastructure
• Loyalty management platform
• Penetration testing services
• Closed-loop payment systems

Headquarters

HQ city

Umraniye

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS subscriptions (Walvent, Posvent, Parantez): Recurring SaaS fees for using the digital wallet, mobile POS and loyalty platforms. No additional hardware or software costs to the customer — the products run entirely in the cloud.
2. Professional cybersecurity services (Securvent): Project-based fees for penetration testing, vulnerability scanning and cyber security audits. Average engagement lasts 1–2 weeks. Sold on a quote basis.
3. Closed-loop payment network fees (Posvent): Within a Posvent closed-loop network, no per-transaction commission is charged to merchants (unlike traditional POS). Revenue comes from the SaaS subscription rather than transaction-based commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Inventiv operates a modular fintech and cybersecurity platform comprising four SaaS products: Posvent (mobile POS that turns smartphones into commission-free closed-loop payment devices), Walvent (API-based digital wallet infrastructure with multi-currency/points support), Parantez (transaction-based loyalty and campaign management), and Securvent (TSE-approved penetration testing and cyber security audits). Sold via annual SaaS subscriptions and project-based pentest fees to enterprises operating member-merchant networks, regulated financial institutions, and brands needing wallet/loyalty infrastructure in Turkey and the broader UP Group ecosystem.

Product overview

Inventiv operates as a modular fintech and cybersecurity platform-plus-modules architecture under Multinet Teknoloji A.Ş. Its current product portfolio is anchored by three SaaS core modules — POSVENT (mobile POS / merchant network management), Walvent (digital wallet infrastructure with API integration), and Parantez (transaction-based loyalty and campaign management) — which together deliver closed-loop payment systems. Securvent is a standalone cybersecurity audit and penetration testing service (not part of the payment modules). Earlier closed-loop card products such as MultiPetrol (fuel), MultiTravel (accommodation), MultiAvantaj, MultiPay, the 2015 mobile wallet, GastroPay, and YesClub have been built on this same product stack since the company's 1999 origins.

Differentiator

Problem solved

Functional benefit

Brands

• Securvent: Cyber security audit service offered by inventiv, including penetration testing (sızma testi) and TSE-approved security assessments with OSCP, ECSA, LPT, and CEH-certified specialists.
• Walvent
• Parantez
• Posvent

Products and services

• Posvent Mobile POS and merchant network management SaaS that turns any smartphone into a POS device for closed-loop card payment collection via QR or NFC. Allows organizations to onboard member merchants in minutes, centrally manage the merchant network, and run reports to segment campaigns, with no per-transaction commission inside the closed-loop network.
• Walvent API-based digital wallet and payment/loyalty infrastructure offered as a SaaS module that integrates into customer software via project-specific connection keys. Supports multiple wallets per user (TL, points, units), credit-card top-ups via Virtual POS, e-invoice generation, and a backoffice app for managing all wallet users from one platform.
• Parantez Transaction-based customer loyalty and campaign management platform that enables unlimited campaign combinations (fixed, cumulative, incremental) targeted at specific merchant groups, individuals, or audience segments. Rewards users with points, TL, or promo codes based on defined actions, with detailed campaign reporting and audience segmentation.
• Securvent Cyber security audit and penetration testing service that performs security tests against an organization's IT infrastructure with the customer's knowledge and supervision. Findings are classified by severity (Critical, High, Medium, Low) with remediation guidance, delivered as encrypted digital reports, anonymized, and stored only for a limited time. Engineers hold OSCP, ECSA, LPT, and CEH certifications and the firm is officially TSE-approved (TSE-STF-031).

Quantifiable outcome

• Commission-free transactions vs traditional POS through Posvent closed-loop network
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GastroClubcoreStrategic or Co-development Partner · 1 January 2020Sister brand within the Multinet Up ecosystem that partnered with inventiv to build GastroPay — a brand-new closed-loop payment system for the GastroClub food & beverage loyalty program in 2020. Logo is displayed on the homepage.
• İsfanbul (Türkiye's first theme park)coreStrategic or Co-development Partner · 1 January 2017inventiv built the YesClub mobile wallet application for İsfanbul in 2017 using its full product suite (Walvent + Posvent + Parantez). The app powers theme-park entry and all in-park payments across stores — Türkiye's first theme park deployment.
• Multinet Up — MultiPetrol / MultiAvantaj / MultiTravel product linescoreStrategic or Co-development Partner · 1 January 2005Long-running internal partnership between inventiv (formerly Multinet IT) and Multinet Up's product lines — built Türkiye's first corporate fuel payment product (MultiPetrol, 2005), corporate accommodation payments (MultiTravel, 2006), closed-loop cash recycling (MultiAvantaj, 2013) and the TatlıPara loyalty distribution via Parantez.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• HackerOne: Global bug bounty and penetration testing platform. Comparable to inventiv's Securvent pentest practice in product category, with vastly different delivery model (crowdsourced vs. certified in-house engineers).
• BKM (Bankalararası Kart Merkezi): Turkey's interbank card center operating the national card switch and BKM Express mobile wallet. A broad incumbent overlapping with inventiv's wallet and POS ambitions at national scale.
• Stripe: Global payments infrastructure platform offering wallet, POS (Terminal) and developer APIs. Comparable to inventiv's Walvent API-first wallet and Posvent merchant infrastructure, though at vastly greater scale.
• Square (Block): Global mobile POS, payment and small-business platform. Direct conceptual analogue to Posvent's smartphone-POS model, with significantly broader geographic and product footprint.

Direct peers

• PayCore: Turkish payment processing and switching platform serving banks and fintechs. Comparable to inventiv's payment infrastructure stack, particularly for enterprise closed-loop deployments.
• Param (Turkcell Ödeme): Turkish e-money institution offering digital wallet, prepaid cards and mobile payment services under Turkcell. Comparable to inventiv's Walvent digital wallet and closed-loop payment infrastructure play.
• PayTR: Turkish payment services provider offering virtual POS, mobile POS, e-wallet and merchant onboarding. Closely mirrors inventiv's combined Walvent + Posvent SaaS suite targeting Turkish SMEs and enterprises.
• iyzico: Turkish payment gateway and digital wallet provider offering online and mobile payment infrastructure for merchants. Directly comparable to inventiv's Walvent (wallet) and Posvent (POS) products in the Turkish market.
• Birleşik Ödeme: Turkish payment institution providing virtual POS, e-wallet and merchant payment solutions. Competes with inventiv in the same domestic fintech infrastructure layer for SMEs and corporates.

Emerging players

• Antropy (Bonusera / Mavi Bonus): Turkish loyalty and campaign management platforms targeting retail and consumer brands. Closest conceptual peers to inventiv's Parantez loyalty engine in the domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/inventivtech
• Facebookfacebook.com/inventivtech
• LinkedInlinkedin.com/company/inventivtech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inventiv