What Media and Games Invest does

Media and Games Invest, operating under the brand Verve Group, Inc., is a publicly traded AI-first ad-tech platform (Frankfurt Stock Exchange: VER, previously ETR: M8G) headquartered operationally in Stockholm, Sweden, with legal domicile relocated to Ireland following the 2026 Annual General Meeting. The company operates across North America and Europe through 15+ global locations and employs more than 1,000 people as of 2025. Its core function is connecting advertisers and agencies with publishers across emerging media channels including mobile in-app, connected TV (CTV), digital out-of-home (DOOH), web, gaming, and audio, using AI-driven, ID-less targeting technology that does not rely on cookies or device identifiers.

Verve's product architecture is centered on the Verve ATOM platform (released as ATOM 3.0 in 2024), which embeds on-device targeting into a standard SDK integrated across 10,000+ apps and reaches millions of connected-TV screens. Specialized sub-products include Moments.AI (contextual targeting, named Digiday's Best Contextual Targeting Offering in 2022), Verve Intelligence (launched at Cannes Lions June 2025 to connect AI-driven intent signals to advertising outcomes), PubNative, and Smaato SPX. The company has assembled these capabilities and data assets through a series of acquisitions including AxesInMotion (2022, providing access to first-party data from over 700 million users), Jun Group (2024), Captify, Acardo, and Viewento (all 2025).

Verve generates revenue primarily through its advertising platform services, with 851+ enterprise software customers spending $100,000+ on the platform as of Q2 2024. The company broke the €300 million revenue mark in 2022, generated 78% of its revenue from North America as of Q2 2024, and reported 26% organic growth at that time. Demand-side revenue grew to 30% of total company revenue by 2025 following the Jun Group acquisition. The customer base spans enterprise advertisers and agencies (Warner Bros., Toyota, Turkish Airlines, Ricola, Target, Opera) on one side and app/CTV publishers on the other, with platform unification completed in 2025 to enhance scalability across the technology stack.

Name

Media and Games Invest

Legal name

Verve Group, Inc.

Website

https://mgi-se.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Media and Games Invest (Verve Group) is a publicly traded AI-first ad-tech platform that connects enterprise advertisers and agencies with publishers across mobile in-app, CTV, DOOH, web, gaming, and audio channels using proprietary ID-less targeting technology, serving 851+ software customers spending $100K+ worldwide.

Ownership category

akta.pro rank

Product category

Ad Tech / Programmatic Advertising

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Ad tech platform
• Programmatic advertising
• Digital media solutions
• Mobile ad exchange
• Connected TV advertising

Headquarters

HQ city

Valletta

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Advertising platform services: AI-driven advertising platform connecting advertisers and agencies with publishers across mobile in-app, CTV, DOOH, web, gaming and audio channels. Revenue generated through ad serving and targeting solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Media and Games Invest operates as an AI-first ad-tech platform providing programmatic advertising, supply-side platform (SSP), demand-side platform (DSP), and identity solutions for digital media buyers and sellers. The company delivers mobile in-app and web advertising, connected TV (CTV), digital out-of-home (DOOH), and retail media solutions through a portfolio of subsidiary brands, alongside a gaming segment.

Product overview

Media and Games Invest operates as a unified platform-plus-modules architecture under the Verve Group brand. The core offering is the Verve ATOM platform, which serves as the central advertising technology infrastructure supporting integrations across tens of thousands of apps. This core platform is enhanced by specialized sub-products including Moments.AI (contextual targeting), Verve Intelligence (AI-driven intent analytics), PubNative (mobile advertising), Smaato SPX (programmatic ad serving), and Gamigo (gaming media). The company also leveraged the acquisition of AxesInMotion (mobile games developer) to strengthen its ad-software platform with access to first-party data from over 700 million users. The platform provides AI-driven, ID-less targeting across mobile in-app, connected TV, digital out-of-home, web, gaming, and audio channels.

Differentiator

Problem solved

Functional benefit

Brands

• Verve ATOM: AI-driven advertising platform technology with ID-less targeting capabilities
• Moments.AI
• Verve Intelligence
• PubNative
• Smaato SPX

Products and services

• PubNative
• Smaato
• Gamigo
• Captify
• Acardo
• Viewento
• Jun Group
• AxesInMotion

Quantifiable outcome

• 206 billion monthly ad impressions delivered
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• CaptifycoreStrategic or Co-development Partner · 1 January 2025Acquisition of Captify reinforced the company's demand-side capabilities, expanding its position in search intelligence and advertiser solutions.
• AcardocoreStrategic or Co-development Partner · 1 January 2025Acquisition of Acardo advanced Verve's retail media offering, adding consumer activation capabilities.
• ViewentocoreStrategic or Co-development Partner · 1 January 2025Acquisition of Viewento added in-store advertising capabilities to Verve's retail media offering.
• Jun GroupcoreStrategic or Co-development Partner · 1 January 2024Acquisition of Jun Group resulting in 30% demand-side business growth, offering more direct audience access in new channels.
• AxesInMotioncoreStrategic or Co-development Partner · 28 April 2022Media and Games Invest acquired AxesInMotion (mobile games developer) to strengthen its ad-software platform with access to first-party data from over 700 million users.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MediaMath: Independent programmatic DSP focused on enterprise advertisers. Comparable to Verve's advertiser-facing platform with overlapping demand-side capabilities across digital channels.
• Criteo: Independent ad-tech platform focused on performance retargeting and commerce media. Comparable to Verve as a non-walled-garden ad-tech serving enterprise advertisers and retailers across digital channels.
• The Trade Desk: Independent programmatic ad-tech platform connecting advertisers and agencies with publishers across digital channels. Comparable to Verve as a buy-side-focused, omnichannel demand-side platform competing for the same enterprise advertiser wallet.
• Magnite: Largest independent omnichannel SSP, with leadership in CTV. Directly comparable to Verve on the supply-side across CTV, mobile in-app, and emerging digital channels, and competes for the same publisher inventory.
• PubMatic: Independent programmatic SSP operating across CTV, mobile, and online video. Comparable to Verve on supply-side infrastructure and emerging-channel monetization for publishers.
• Adform: European-headquartered independent ad-tech platform offering DSP, SSP, and DMP capabilities. Closely comparable to Verve on independent, full-stack omnichannel ad-tech serving advertisers and agencies across Europe and North America.
• AppLovin: Mobile-focused ad-tech platform with a strong in-app monetization stack. Comparable to Verve's mobile in-app and gaming channel focus, and shares the ID-less/AI-driven targeting approach for app environments.

Emerging players

• Equativ: Independent omnichannel ad-tech platform (formerly Smart AdServer) offering programmatic buying and selling solutions. Comparable to Verve's emerging-channel focus on CTV, digital audio, and digital out-of-home.

Broad incumbents

• Google Ad Manager: Google's dominant ad exchange and SSP serving publishers across web, app, and video. Competes with Verve for publisher inventory but operates as part of a broader walled-garden ad platform with unmatched scale and identity.
• Yahoo (Yahoo Advertising): Large incumbent digital advertising platform offering DSP and SSP capabilities. Comparable to Verve as an omnichannel ad-tech provider but with a much wider portfolio including owned-and-operated media and identity assets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MGI_SE
• Facebookfacebook.com/VerveGroup
• LinkedInlinkedin.com/company/verve-ad-solutions
• Instagraminstagram.com/lifeatvervegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media and Games Invest