AxesInMotion

What AxesInMotion does

AxesInMotion S.L. is a Spanish mobile game developer and publisher founded in 2014 in Seville, specializing in free-to-play (F2P) driving and racing simulation games for iOS and Android. The studio's portfolio comprises four titles: Extreme Car Driving Simulator (flagship, 1B+ downloads), Car Stunt Races: Mega Ramps (50M downloads), Extreme SUV Driving Simulator (72M downloads), and Extreme Motorcycle Simulator (launched 2024). Games are built on Unity with mobile-optimized 3D vehicle modeling (1024 to 256 pixel texture maps, careful mesh and vertex management), 3DS Max/Maya/Blender pipelines, Substance for texturing and UV mapping, custom in-house tools for vehicle assembly, and a tuned driving physics engine for open-world urban environments. Multi-platform QA covers pre-production, production and release phases across diverse screen ratios, OS versions, and device specifications.

The company operates a product-led growth motion: games are distributed globally through Apple App Store and Google Play with organic downloads as the primary acquisition channel, and the studio has held Top 3 in Google Play's Racing category for 5+ consecutive years with the flagship ranked Top 5 worldwide for 7 years. Revenue is generated through two streams — in-app purchases of virtual currency, premium features and content bundles, and in-game advertising delivered via Unity Ads, ironSource, AdMob, and Meta Audience Network using mobile advertising identifiers. AxesInMotion has been a subsidiary of Gamigo (MGI Group) since 2022, giving it back-office synergies while continuing to operate from its headquarters in Mairena del Aljarafe, Sevilla, with a team of 30+ professionals. The studio holds full compliance with GDPR, CCPA/CPRA and several US state privacy laws, and serves millions of monthly users worldwide with no enterprise or B2B customer base.

Name

AxesInMotion

Legal name

AxesInMotion, S.L.

Website

https://axesinmotion.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

AxesInMotion is a Seville-based mobile game studio founded in 2014 that develops and publishes free-to-play driving and racing simulators for iOS and Android, serving millions of monthly consumers worldwide through its flagship title Extreme Car Driving Simulator and three additional racing titles.

Ownership category

akta.pro rank

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free-to-Play with In-App Purchases: Core F2P model where games are free to download and play, generating revenue through in-app purchases of virtual currency, premium features, virtual items, and downloadable content bundles
2. Advertising: Apps are financed by advertising. Personalized advertisements displayed within free-to-play games using mobile advertising identifiers (MAIDs)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

AxesInMotion is a mobile game developer and publisher that designs, builds, and distributes free-to-play racing and driving simulation games for iOS and Android. The studio sells virtual currency, premium features, virtual items, and content bundles via in-app purchases, and earns additional revenue from integrated in-game advertising. Its portfolio is anchored by the Extreme Car Driving Simulator flagship title and supported by Car Stunt Races: Mega Ramps, Extreme SUV Driving Simulator, and Extreme Motorcycle Simulator.

Product overview

AxesInMotion is a mobile game developer and publisher specializing in free-to-play driving simulation games. The company offers a portfolio of four main games: Extreme Car Driving Simulator (flagship product with 1B+ downloads), Car Stunt Races: Mega Ramps, Extreme SUV Driving Simulator, and Extreme Motorcycle Simulator. All games are built with open-world concepts, feature multiplayer capabilities, and are designed for accessibility across mobile devices worldwide. The company operates under a free-to-play business model with premium features and in-app purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Extreme Car Driving Simulator Flagship free-to-play open-world driving simulation game for iOS and Android, featuring realistic car driving, open-world environments, and in-app purchases. Downloaded over 1 billion times.
• Car Stunt Races: Mega Ramps Free-to-play car stunt racing game with multiple game modes and Mega Ramps tracks for iOS and Android, with 50M+ downloads.
• Extreme SUV Driving Simulator Free-to-play open-world SUV driving simulation game featuring trails and tracks with challenging courses for iOS and Android, with 72M+ downloads.
• Extreme Motorcycle Simulator Free-to-play open-world motorcycle simulation game for iOS and Android with multiplayer racing, urban environments, obstacle tracks, and bike customization.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• MGI Group / GamigocoreStrategic or Co-development Partner · 1 January 2022Joined the MGI Group, in the Gamigo subsidiary, in 2022. This partnership provided valuable synergies and enabled continued growth as a studio, backed by solid support when facing new challenges and achieving new goals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zynga: Major mobile and social game publisher with CSR Racing and a wide portfolio of F2P titles. Broad incumbent operating across many categories, with overlapping racing exposure through its NaturalMotion subsidiary.
• Electronic Arts (EA Mobile): Major publisher of mobile racing titles including Real Racing and Need for Speed: No Limits. A broad incumbent operating across multiple genres, but directly overlapping AxesInMotion in the mobile racing category with significantly larger budgets and licensed IP.

Direct peers

• Fingersoft: Finnish mobile studio behind Hill Climb Racing, a long-running F2P physics-based driving game. Comparable to AxesInMotion as a small European mobile studio with a single breakout racing IP that has generated hundreds of millions of downloads.
• Rovio Entertainment: Finnish mobile game publisher best known for Angry Birds but with a broader F2P mobile portfolio. Comparable to AxesInMotion as a European mobile-first publisher leveraging long-lived IP and F2P + IAP monetization on iOS and Android.
• Miniclip: Swiss-based mobile and online game publisher with a broad casual and racing portfolio (e.g., 8 Ball Pool, mobile racing titles). Comparable to AxesInMotion in global distribution via app stores and a F2P + ads + IAP monetization stack.
• Wildlife Studios: Brazilian mobile game developer with multiple 100M+ download titles across racing, sports, and casual genres. Comparable to AxesInMotion as a non-Western mobile studio that has scaled globally through F2P racing and driving titles.
• Gameloft: French mobile and multi-platform game developer behind the Asphalt racing series. Closest direct competitor to AxesInMotion in mobile open-world arcade racing, with a similar F2P + IAP + ads revenue model and worldwide distribution through the same app stores.
• NaturalMotion (Zynga): Developer of CSR Racing, one of the most successful mobile drag-racing franchises. Directly comparable to AxesInMotion in mobile racing genre, F2P mechanics, and reliance on iterative vehicle/IP licensing to drive IAP.

Emerging players

• Playrix: Russian-founded mobile game developer behind Homescapes and Gardenscapes with 100M+ downloads each. Comparable to AxesInMotion as a mobile-only studio that has scaled globally via F2P mechanics and a focused genre portfolio.
• Ketchapp: French mobile casual game publisher focused on hyper-casual and arcade-style titles distributed worldwide. Comparable to AxesInMotion in heavy reliance on app-store discovery, F2P + ads monetization, and small-team game production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/axesinmotion
• YouTubeyoutube.com/@axesinmotion
• Facebookfacebook.com/AxesInMotion
• LinkedInlinkedin.com/company/axesinmotion/about
• Instagraminstagram.com/axesinmotion.games

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AxesInMotion