MWD

What MWD does

MWD is a 360° creative agency with a digital focus, founded in 2012 and operating under the legal entity MWD GmbH & Co. KG. The firm is headquartered in Frankfurt am Main (Brüsseler Straße 1–3) with a regional office in Berlin (Helen-Ernst-Str. 18–20) and is led by two Managing Directors, Fabian Dechant (Frankfurt) and David Weiss (Berlin). MWD serves enterprise clients primarily in lifestyle, travel, entertainment, and sport verticals, with American Express Deutschland as its anchor relationship, evidenced by at least five distinct engagements spanning the Amex Blue card, Platinum Card multi-channel campaigns, PlatinumX Pop-Up Space, PlatinumX Digital activation, and the Online Information Center product. Additional named clients include Mercedes-Benz / Anschutz Entertainment Group (Mercedes Platz brand), Eisbären Berlin (ice hockey brand refresh), Uber Arena, Barry's, and Payback.

The agency's offering is structured around three service pillars. Strategy covers audience insights, positioning, brand strategy, content strategy, customer journey, and touchpoint analysis. Design spans digital design, social content, corporate and graphic design, motion design, and event design. Technology includes frontend and backend development, prototyping, and data analysis and reporting. The portfolio includes named campaigns and projects such as Amex Blue (digital acquisition journey), Mercedes Platz (full brand system), Eisbären Berlin (brand refresh and ambient advertising), PlatinumX Pop-Up Space (immersive activation at Berlin Art Week), PlatinumX Digital (multi-phase digital activation), Platinum Kampagne (TV, OOH, landing page), Bereit für mehr (TV and multi-channel), Shop Small Aktivierung (retail activation), and the Online Information Center (digital onboarding with gamification). The core technology stack is standard for the industry — Adobe Creative Suite, Figma, Sketch, After Effects, Premiere Pro, and conventional HTML/CSS web development — with no proprietary platform, API, or AI/ML product disclosed.

MWD generates revenue through professional services on a project-based and retainer basis, with no pricing transparency for client engagements beyond a publicly disclosed internship compensation of 700 EUR/month for a 6-month Berlin design internship. The go-to-market is sales-led and direct, built on long-term client partnerships and a portfolio-driven website, supported by an organic social presence on LinkedIn, Facebook, and Instagram. MWD orchestrates multi-partner activations (e.g., Universal McCann for media, Made my Day for event production, Studio Linda Ehrl for interior, heabmau for PR, plus activation partners) to deliver 360° campaigns. Ownership is founder/management-held, with no evidence of external investors, private equity backing, or a parent company, and the firm is GDPR-compliant via technical and organizational measures documented in its privacy notice.

Name

MWD

Legal name

MWD GmbH & Co. KG

Website

https://mwd-agentur.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MWD is a Berlin and Frankfurt-based 360° creative agency offering brand strategy, design, and technology services to enterprise clients in lifestyle, travel, entertainment, and sport verticals, with American Express Deutschland as its anchor long-term client.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Professional services revenue from brand strategy, design, campaign development, digital content creation, event design, and technology services. Revenue is generated through project-based fees and ongoing client retainers for brand development and communication services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MWD is a 360° creative agency with a digital focus that provides brand strategy, design, and technology services to enterprise clients. The agency delivers brand development, audience insights, positioning, content strategy, digital and social content creation, motion design, event design, and front- and back-end development. Work is delivered through project-based engagements and ongoing retainers for clients in lifestyle, travel, entertainment, and sport sectors.

Product overview

MWD is a 360° creative agency with digital focus headquartered in Berlin and Frankfurt, operating since 2012. The agency offers three core service pillars: Strategy (audience insights, positioning, brand strategy, content strategy, customer journey, touchpoint analysis), Design (digital design, social content, corporate design, graphic design, motion design, event design), and Technology (frontend development, backend development, prototyping, data analysis, reporting). The agency's portfolio includes named campaigns and projects such as Amex Blue (digital acquisition journey), Mercedes Platz (brand development), Eisbären Berlin (brand communication), PlatinumX Pop-Up Space and Digital (multi-channel Platinum campaigns), Platinum Kampagne (multi-channel campaign), Bereit für mehr (multi-channel brand campaign), Shop Small Aktivierung (retail activation), and Online Information Center (digital onboarding platform).

Differentiator

Problem solved

Functional benefit

Products and services

• Amex Blue Campaign Communication development for American Express Blue card, focusing on digital acquisition journey for product relaunch targeting digital deal-hunters and smart users.
• Mercedes Platz Branding Brand development and communication for Mercedes-Benz/Anschutz Entertainment Group entertainment district, including logo design, style guide, color world, photography, typography, and out-of-home applications.
• Eisbären Berlin Branding Brand communication and branding campaign for Eisbären Berlin ice hockey team, including repositioning, visual refresh, ambient advertising, and social media content.
• PlatinumX Pop-Up Space

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Universal McCannminorGTM or Marketing PartnerMedia agency partner for the Platinum Card campaign, handling media buying and placement for the multi-channel marketing initiative.
• Made my DayminorStrategic or Co-development PartnerEvent production partner for PlatinumX Pop-Up Space event, responsible for physical event execution and production.
• Studio Linda EhrlminorStrategic or Co-development PartnerInterior design partner for PlatinumX Pop-Up Space, contributed to branded space design and execution.
• heabmauminorGTM or Marketing PartnerPR and media activation partner for PlatinumX campaign, handling public relations and media outreach.
• Ann-Kathrin GräbnerminorGTM or Marketing PartnerInfluencer relations partner for PlatinumX campaign, managing influencer relationships and community engagement.
• Horizn StudiosminorGTM or Marketing PartnerPartner activation contributor for PlatinumX Pop-Up Space event.
• BoliaminorGTM or Marketing PartnerPartner activation contributor for PlatinumX Pop-Up Space event.
• BlacklaneminorGTM or Marketing PartnerPartner activation contributor for PlatinumX Pop-Up Space event, providing premium transportation experience.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kempertrautmann: Independent creative agency headquartered in Hamburg, known for integrated brand and digital campaigns for German enterprise clients. Directly comparable to MWD in offering and client profile.
• thjnk: Independent German creative agency with offices in Hamburg, Berlin and Düsseldorf, focused on brand strategy and integrated campaigns for major German enterprise clients; directly comparable in scale and offering to MWD.
• Scholz & Friends: Independently-run German creative agency network with offices in Hamburg, Berlin and other cities; comparable in offering brand strategy, campaign development, and digital creative services to major German enterprise clients.
• Jung von Matt: Major independent German creative agency with strong digital and brand campaign capabilities, headquartered in Hamburg with multiple German offices. Comparable to MWD in serving enterprise German and international brands across verticals.
• Heimat: Berlin-based independent creative agency known for large-scale brand campaigns and digital storytelling; comparable to MWD in operating as a digitally-fluent independent agency serving major German brands.
• Grabarz & Partner: Hamburg-based independent creative agency with strong focus on integrated brand communication and digital creative work for German enterprise brands; comparable in size, independence, and service mix to MWD.
• antoni_: Berlin-based independent creative agency, notably the agency of record for Mercedes-Benz, comparable to MWD in vertical specialization within automotive/lifestyle and in operating as an independent Berlin creative shop.

Broad incumbents

• DDB Germany: German arm of the global DDB network providing creative, digital and brand services; comparable in targeting the same enterprise client pool as MWD but with broader network capabilities.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich with full-service creative, digital, media, and tech capabilities. Broader and larger than MWD but operates in the same German full-service creative agency category.
• TBWA\Germany: German operations of the global TBWA network; competes with MWD for German enterprise creative mandates while offering the scale, network resources, and global reach that an independent boutique like MWD cannot match.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mwd.agentur
• LinkedInlinkedin.com/company/mwdagentur
• Instagraminstagram.com/mwd_agentur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MWD