Maple Lane Farms
Maple Lane Farms is a family-owned seasonal agritourism destination in Greenback, Tennessee, operating an annual fall festival centered on an 8-acre corn maze, pumpkin patch, hayrides, and haunted attractions for families, school groups, and thrill-seekers across the Southeast.
- Company typePrivate
- Founded1985
- HeadquartersGreenback, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maple Lane Farms does
Maple Lane Farms is a privately held, family-operated agritourism destination located at 1126 Maple Lane in Greenback, Tennessee. Founded in 1985 by Bob Schmidt with $20,000 as a cow-calf operation, the farm pivoted to direct-to-public pumpkin sales in 1993 and launched Tennessee's first mega corn maze in 1999. Today it functions as the oldest continuously operating corn maze in the Southeast, drawing families, school groups, and haunt enthusiasts from up to 250 miles away during an annual operating window of October 2 through October 31.
The farm's core offering is an 8-acre corn maze redesigned each year with a new theme (2026's theme is "Celebrating 250 Years of America"), navigated by visitors using a provided corn compass. Supporting attractions include tractor-pulled hayrides to the pumpkin patch, a separate kiddie maze, inflatable bounce houses and slides, photo opportunities against mountain-view farmland, and a Country Barn Store selling fall decorations, cornstalks, mums, straw bales, candy, and farm antiques. Seasonal haunted experiences layered on top include a Haunted Corn Maze and the Haunted Woods and Barn, the latter operated since the 2025-2026 season under partnership with Tennessee Terror (TN Terror) Attractions.
Revenue is generated on an a la carte per-activity pricing structure with no admission or parking fee. Published pricing includes $12 corn maze admission (free for age 4 and under), $4 kiddie maze, $20 haunted maze, $5 hayrides, $5 inflatable wristbands, and pumpkins from $4 to $15 by size. Payment is accepted via cash (without sales tax) or card (with sales tax). Midweek field-trip programming for groups of 15 or more — including school, homeschool, corporate, and church groups — provides a secondary revenue stream, as do weekend private party-tent rentals. Distribution is exclusively direct (on-site and by phone), with marketing driven by Facebook (Facebook.com/TNterror865), Google Business Listing, Apple Maps, local press releases, and word-of-mouth referrals.
Maple Lane Farms firmographics
Firmographics- Name
- Maple Lane Farms
- Legal name
- Maple Lane Farms
- Website
- https://tnmaplelanefarms.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maple Lane Farms is a family-owned seasonal agritourism destination in Greenback, Tennessee, operating an annual fall festival centered on an 8-acre corn maze, pumpkin patch, hayrides, and haunted attractions for families, school groups, and thrill-seekers across the Southeast.
- Ownership category
- akta.pro rank
Maple Lane Farms industry classification
Industry- Product category
- Agritourism / Seasonal Fall Festival Entertainment
- NAICS
- Corn Farming (11115), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)
- akta.pro secondary industry
- Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)
Keywords
Where Maple Lane Farms is headquartered
LocationHeadquarters
- HQ city
- Greenback
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maple Lane Farms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Admission and Activity Fees: The farm operates on an a la carte pricing model where visitors pay per activity. Activities include corn maze admission ($12/adult, free for 4 and under), kiddie maze ($4), haunted maze ($20), hayrides ($5), inflatables ($5/child wristband), and pumpkins sold separately ($4-$15).
- Retail Sales: The Country Barn Store sells fall decorations, Halloween items, candy treats, cornstalks, mums, straw bales, and farm antiques.
- Group Bookings and Private Events: Midweek field trips for school groups (15+), corporate groups, and church groups. Weekend private party tent reservations available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Corn Maze Admission |
| Unit Pricing | Pay-as-you-go | Kiddie Maze |
| Unit Pricing | Pay-as-you-go | Haunted Corn Maze |
| Unit Pricing | Pay-as-you-go | Hayrides |
| Unit Pricing | Pay-as-you-go | Inflatables |
| Unit Pricing | Pay-as-you-go | Pumpkins |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Maple Lane Farms product offering
Product offeringCore offering
Maple Lane Farms operates a seasonal agritourism destination centered on an 8-acre corn maze, tractor-pulled hayrides, and a pick-your-own pumpkin patch, with a la carte pricing for each activity. The farm also runs a Country Barn Store selling fall decorations, runs a Haunted Corn Maze on select nights, and hosts a partnered Haunted Woods and Barn attraction run by TN Terror Attractions. The venue is open weekends during October and hosts midweek field trips for groups of 15 or more.
Product overview
Maple Lane Farms operates as a seasonal agritourism destination offering a portfolio of interconnected fall festival experiences centered around its flagship 8-acre corn maze. The core offering includes the main Corn Maze and Kiddie Maze, enhanced by optional add-on experiences such as the Haunted Corn Maze and Haunted Woods and Barn (operated by TN Terror Attractions). Visitors can also enjoy tractor-pulled hayrides to the pumpkin patch, browse the Country Barn Store for fall decorations and farm antiques, and participate in activities like inflatables, photo ops, campfires, and corn hole. The farm offers tiered ticketing with separate pricing for the standard maze, haunted experiences, hayrides, and inflatables, with private party tent rentals and field trip programs available for groups. The business model operates on an a la carte pricing structure with both cash and card payment options.
Differentiator
Problem solved
Functional benefit
Products and services
- Corn Maze An 8-acre themed corn maze redesigned each year with a new theme, with visitors provided a corn compass to navigate. The 2026 theme is 'Celebrating 250 Years of America'. Tickets: $12 for ages 5 and up; free for ages 4 and under.
- Kiddie Maze
Companies that use Maple Lane Farms
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Maple Lane Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maple Lane Farms partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- TN Terror AttractionscoreTN Terror Attractions operates the Haunted Woods and Barn attraction at Maple Lane Farms. This partnership provides the haunted attraction component of the Fall festival, running weekends October 2-31. The company brings terror-themed scare experiences to the farm's woods and old black barn.
- University of Tennessee Department of AgricultureminorMaple Lane Farms serves as one of eleven experiment field stations throughout Tennessee under the UT Department of Agriculture. UT scientists and students use the center for field days and on-site research. Bob Schmidt has served as a featured speaker at UT field days.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Maple Lane Farms competitors and assessment
Company assessmentDirect peers
- Connors Farm: Massachusetts family farm offering a corn maze, pumpkin picking, hayrides, and fall festival programming. Comparable seasonal agritourism venue with multi-activity ticketing structure.
- Great Country Farms: Virginia family farm with seasonal corn maze, pumpkin patch, hayrides, and CSA-style on-farm retail. Comparable family-run agritourism destination with similar attractions and revenue model.
- Cools Patch Pumpkins: California family farm famous for a large-scale corn maze and pumpkin patch with seasonal a la carte activities. Directly comparable product offering, seasonality, and family-operated model.
- Vala's Pumpkin Patch: Nebraska-based fall destination operating a pumpkin patch, corn maze, hayrides, and dozens of attractions across an extended fall season. Comparable scale, family ownership, and broad agritourism product mix to Maple Lane Farms.
- Dull's Tree Farm: Indiana family farm operating a pumpkin patch, corn maze, and fall festival with on-site retail. Comparable family-owned seasonal agritourism venue with overlapping activities.
- Cherry Crest Adventure Farm: Family-owned Pennsylvania farm running a seasonal corn maze, pumpkin patch, hayrides, and harvest attractions with multiple add-on activities. Closely comparable agritourism model with similar a la carte pricing, group bookings, and on-site retail store.
- Bloomsbury Farm: Iowa family farm offering a large corn maze, pumpkin patch, fall festival, and group/field trip programming. Directly comparable multi-attraction agritourism model with strong group-booking focus.
Broad incumbents
- Dollywood: Large Tennessee theme park with extensive fall Harvest Festival programming including crafts, food, and seasonal entertainment. Operates in the same geography with overlapping seasonal demand but at vastly greater scale and as a broad amusement destination rather than a corn maze/farm specialist.
Regional players
- Carter Mountain Orchard: Virginia orchard offering seasonal pick-your-own pumpkins, fall festivals, hayrides, and a country store. Operates a similar agritourism model in the broader Mid-Atlantic/Southeast region rather than the same Tennessee market.
Others
- Tennessee Farmers' Cooperative (Co-op): Regional farm supply and agricultural retail cooperative serving Tennessee producers. Adjacent agricultural ecosystem participant relevant to Maple Lane's crop inputs and farm-store merchandising strategy, though not a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Maple Lane Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maple Lane Farms leadership team
Management profileNumber of profiles
Profiles3 records
Maple Lane Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maple Lane Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maple Lane Farms
What does Maple Lane Farms do?
Maple Lane Farms operates a seasonal agritourism destination centered on an 8-acre corn maze, tractor-pulled hayrides, and a pick-your-own pumpkin patch, with a la carte pricing for each activity. The farm also runs a Country Barn Store selling fall decorations, runs a Haunted Corn Maze on select nights, and hosts a partnered Haunted Woods and Barn attraction run by TN Terror Attractions. The venue is open weekends during October and hosts midweek field trips for groups of 15 or more.
Is Maple Lane Farms a public or private company?
Maple Lane Farms is a private company. It is classified as family owned and is currently operating.
When was Maple Lane Farms founded?
Maple Lane Farms was founded in 1985. It employs 11 to 50 people.
Where is Maple Lane Farms based?
Maple Lane Farms is headquartered in Greenback, United States, in the North America region.
How does Maple Lane Farms make money?
Three revenue lines are on record. Admission and Activity Fees are the primary driver. The others are retail Sales and group Bookings and Private Events.
Who are Maple Lane Farms's main competitors?
Direct peers on record are Connors Farm, Great Country Farms, Cools Patch Pumpkins, Vala's Pumpkin Patch, Dull's Tree Farm, Cherry Crest Adventure Farm and Bloomsbury Farm. Dollywood is listed as a broad incumbent. Carter Mountain Orchard is listed as a regional player. Tennessee Farmers' Cooperative (Co-op) is listed as an others.
Does Maple Lane Farms have an API?
No public API is recorded for Maple Lane Farms.
What industry is Maple Lane Farms in?
Maple Lane Farms's product category is Agritourism / Seasonal Fall Festival Entertainment. Its primary akta.pro industry code is THAAAHAL, Agritourism Eco-Lodges & Farm Nature Stays, with a secondary code of CRAHAHAE, Farmers’ Markets & Farm Stands (Fresh Food). Its NAICS code is 11115 and its SIC code is 100.