EverTrue Microblading Salon

What EverTrue Microblading Salon does

EverTrue Microblading Salon is a US-based, privately held cosmetic tattoo studio founded in 2015 and headquartered at 54 W 21st St in New York City's Flatiron district. The company operates as a service-based business delivering semi-permanent aesthetic and restorative tattoo procedures — including Microblading, Nanobrows, Soft Style Microblading, Eyeliner Tattoo, Lash Lift, Lip Blushing, Brow Shaping, and Brow Lamination on the aesthetic side, and Hair Restoration Tattoo (scalp micropigmentation), Scar Camouflage Tattoo, and 3D Areola & Nipple Reconstruction Tattoo on the restorative side. Technical methods span manual blade microblading, digital machine-based nanobrows, and fine-needle layered pigment application, with notable specialization in natural-looking results, custom color matching, and procedure-specific workflows for sensitive populations such as breast cancer survivors.

The business serves individual consumer end-markets, primarily women seeking eyebrow enhancement, with secondary use-case segments covering post-mastectomy areola reconstruction, women's hair thinning, and visible scar camouflage. Services are delivered in-person at three physical locations: the NYC Flatiron flagship (a team of 7+ artists including a Master Therapist and Senior Specialist), a Chicago River North studio (2-3 artists), and a forthcoming Long Island / Great Neck location opening in Summer 2026. Pricing is pay-as-you-go, with procedure tickets spanning $850-$1,200 for restorative master-tier work and promotional pricing on brow services ($100 off Microblading/Nanobrows for first treatments or 13+ month touch-ups during the 2026 Summer Brow Event). Touch-up and refresh services create a recurring revenue cadence given 12-24 month pigment retention.

EverTrue monetizes exclusively through in-salon treatment fees with no disclosed retail product sales or licensing. Demand is generated via direct-to-consumer marketing across Instagram, Facebook, Pinterest, an extensive educational blog, Google Ads, and seasonal promotions. Booking flows through the company's website, the Mindbody SaaS platform, phone, and SMS. The business is closely held, with no disclosed parent company, institutional investors, external funding rounds, subsidiaries, or M&A activity in the source data.

Name

EverTrue Microblading Salon

Legal name

EverTrue Microblading Salon

Website

https://evertruesalon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

EverTrue Microblading Salon is a privately held US cosmetic tattoo studio founded in 2015, operating salons in NYC, Chicago, and forthcoming Long Island to deliver aesthetic and restorative microblading and nanobrow services to individual consumers.

Ownership category

akta.pro rank

Product category

Cosmetic Tattoo Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Microblading (Eyebrow Semi-Permanent Tattoo) (HSALAIAF)

akta.pro secondary industries

Areola & Medical Micropigmentation Services (HSALAKAG), Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK), Permanent Makeup Consultation, Design & Patch Testing Services (HSALAKAL), Combination Brows Services (HSALAKAC), Permanent Makeup (PMU) & Microblading (EDAOALAJ)

Keywords

• Cosmetic tattoo services
• Microblading treatments
• Eyebrow tattooing
• Scalp micropigmentation
• Areola reconstruction

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Cosmetic Tattoo Treatment Services: One-time treatment services for cosmetic tattooing procedures including microblading, nanobrows, soft style microblading, brow shaping, brow lamination, eyeliner tattoo, lash lift, lip blushing, hair restoration tattoo, scar camouflage, and areola/nipple tattoo. Services are priced per treatment with touch-up appointments available at additional cost.
2. Touch-Up and Maintenance Services: Follow-up touch-up appointments to maintain and refresh initial tattoo results. Areola tattoo results last 3-5 years; nanobrows typically last 12-24 months; microblading requires refresh every 12-18 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

EverTrue Microblading Salon is a cosmetic tattoo service studio delivering semi-permanent aesthetic and restorative tattoo treatments. Core offerings include microblading and nanobrows for eyebrow enhancement, eyeliner tattoo, lip blushing, lash lift, brow shaping and lamination, as well as restorative procedures including 3D areola/nipple reconstruction, hair restoration tattoo (scalp micropigmentation), and scar camouflage.

Product overview

EverTrue Microblading Salon is a service-based cosmetic tattoo studio offering a unified portfolio of aesthetic and restorative treatments. The core offerings center on eyebrow treatments (Microblading, Soft Style Microblading, and Nanobrows) supplemented by brow enhancement services (Brow Shaping, Brow Lamination). Additional aesthetic services include Eyeliner Tattoo, Lash Lift, and Lip Blushing. The restorative category encompasses Hair Restoration Tattoo (scalp micropigmentation), Scar Camouflage Tattoo, and Areola & Nipple Tattoo. The company also operates a Visiting Artist Program. The product portfolio is organized around two main pillars: Aesthetic Treatments (enhancing natural features) and Restorative Treatments (restoring what was lost). Services are delivered at physical salon locations in New York City, Chicago, and Long Island.

Differentiator

Problem solved

Functional benefit

Products and services

• Microblading A semi-permanent eyebrow treatment using a manual blade technique to create hair-like strokes, designed to enhance sparse, uneven, or over-plucked brows for individual women seeking brow enhancement.
• Soft Style Microblading A subtle variation of microblading offering a softer, more understated aesthetic for clients seeking gentler enhancement.
• Nanobrows A modern, machine-based eyebrow tattoo technique using ultra-fine needles to create soft, hair-like strokes with greater precision and longevity than traditional microblading; results last 12-24 months with color refresh.
• Eyeliner Tattoo A semi-permanent cosmetic tattoo that highlights and enhances eye shape with precise pigment application along the lash line.
• Lash Lift A treatment that enhances natural lashes by creating defined, sweeping curls and an eye-opening lift.
• Lip Blushing A cosmetic tattoo treatment that perfects lip shape and color, masking blemishes or irregularities and creating a rejuvenated, fresh appearance.
• Hair Restoration Tattoo A scalp micropigmentation technique that uses fine hair-stroke tattooing to replicate natural hair, reducing scalp visibility and creating the appearance of fuller, denser hair for women experiencing thinning.
• Scar Camouflage Tattoo A specialized tattooing technique that blends scars into surrounding skin by applying custom-matched pigment, particularly suited for facelift scars and other surgical or traumatic scars.
• Areola & Nipple Tattoo A 3D restorative cosmetic tattoo that reconstructs the appearance of nipples and areolas with hyper-realistic designs, custom color matching, and shading techniques for breast cancer survivors and others. Single 1.5-2 hour session, results last 3-5 years; available at NYC Flatiron salon with $1,200 (Master Therapist) and $850 (Senior Specialist) pricing tiers.

Quantifiable outcome

• Areola tattoo results last 3-5 years with single session treatment
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Benefit Cosmetics Brow Bar: Largest specialty brow services retailer globally with in-store brow bars at Sephora and standalone locations; offers waxing, threading, tinting, and brow services as part of a much wider cosmetics portfolio, competing for the same brow-conscious consumer.
• WIFH Med Spa: Established med-spa offering laser treatments, injectables, and select aesthetic services; overlaps with EverTrue's premium aesthetic customer base in NYC and competes for share of the semi-permanent beauty wallet.
• SEV Laser: Multi-location med-spa offering laser hair removal, skin treatments, and select cosmetic tattoo services; competes for the same premium personal care customer in overlapping geographies and bundles brow/lash services into a broader menu.

Others

• Mindbody: SaaS booking and business management platform for beauty, wellness, and fitness businesses; relevant as EverTrue's booking infrastructure provider and a key enabling technology for the broader boutique beauty salon category.

Direct peers

• Beauty Brows NYC: NYC-based cosmetic tattoo studio offering microblading, ombre brows, eyeliner, and lip blush services; competes head-to-head with EverTrue's NYC Flatiron location for the same clientele.
• Studio Sashiko: Boutique cosmetic tattoo studio offering microblading, powder brows, lip blush, and eyeliner tattoo with a multi-artist team; directly comparable premium service menu and direct-to-consumer booking model.
• DAELA Cosmetic Tattoo: Multi-location cosmetic tattoo studio offering microblading, nanobrows, lip blushing, eyeliner, and 3D areola tattoo services; directly competes with EverTrue on the same core service menu and premium positioning.
• Scalp Micro USA: Specialized scalp micropigmentation (hair restoration tattoo) provider with multiple U.S. locations; directly competes with EverTrue's hair restoration tattoo service line and targets the same hair thinning/loss customer.
• Microblading LA: Premium independent microblading and cosmetic tattoo studio in Los Angeles offering microblading, ombre/powder brows, eyeliner, and lip blush; same boutique, multi-artist service model targeting a similar female consumer base.

Emerging players

• Gloss Salon and Beauty Bar: Multi-service boutique beauty bar offering brow lamination, lash lifts, microblading, and skin services; partial overlap with EverTrue's brow/eye services and similar boutique, appointment-based delivery model.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EverTrueSalonNYC
• Instagraminstagram.com/evertruesalon
• Pinterestpinterest.com/EverTrueSalon
• Xx.com/EvertrueSalon
• LinkedInlinkedin.com/company/evertrue-semi-permanent-makeup-salon

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EverTrue Microblading Salon