WIFH

What WIFH does

WIFH is a privately-held, single-location medical spa and laser aesthetics center founded in 2002 and operating in Sandy Springs, Georgia (Atlanta metro). The practice is physician-led by Dr. Paul E. Cox and staffed with Georgia Composite Medical Board-licensed Nurse Practitioners, Physician Assistants, Registered Nurses, and Medical Aestheticians. WIFH delivers a comprehensive menu of fee-for-service aesthetic medical treatments across four pillars: body contouring (Smartlipo Triplex laser-assisted liposuction, SculpSure WarmSculpting non-invasive fat reduction, Sculptra BBL non-surgical butt lift, and miraDry sweat reduction), laser treatments (Cynosure Alexandrite and Nd:YAG hair removal, RevLite Q-Switched YAG tattoo removal, Icon IPL PhotoFacial, CoolPeel and Fractional CO2 resurfacing), skin treatments (HydraFacial, VI Peel, microneedling, RF microneedling, chemical peels, dermaplaning, oxygen facials, microdermabrasion), and injectables (Botox, Dysport, Juvederm, Restylane, Sculptra, Skinvive, PRP therapies, and PureGF growth-factor serum).

The underlying technology stack is a curated multi-vendor portfolio of FDA-cleared energy-based platforms — Cynosure's Smartlipo Triplex and dual-wavelength hair removal lasers, Palomar Icon IPL, RevLite Q-Switched YAG, Coolpeel/Fractional CO2, and miraDry microwave energy — rather than proprietary hardware or software. WIFH differentiates on procedural scale and skin-type coverage: dual-laser architecture permits hair removal across all skin tones, and the practice reports over 1.5 million laser treatments and nearly 20,000 Smartlipo procedures since inception. Recognition includes Atlanta's first Laser Center of Excellence, consecutive Best of Atlanta honors, Jezebel Magazine recognition spanning 2011–2026, and #1 miraDry provider in Georgia and the Southeast / #3 nationally.

Commercially, WIFH operates a direct-to-consumer model: patients discover the practice through its SEO-optimized website, social channels (TikTok, Facebook, Instagram, YouTube, Pinterest), Google/PR, and word-of-mouth; bookings flow through a free-consultation funnel, an online MyPatientNow scheduler, or inbound calls. Revenue is generated per procedure or per package (e.g., Smartlipo $4,500–$7,500 per area, 8-session laser hair removal packages, miraDry two-treatment combos), with financing via CareCredit, Cherry, PatientFi, and PayPal to lower ticket-size friction, plus a recurring WIFH Rewards Program and seasonal "Stars, Stripes & Savings" promotions. A secondary revenue stream is an on-site and online skincare shop selling medical-grade brands (SkinCeuticals, EltaMD, Obagi, Colorescience, iS Clinical, AQ Skin Solutions, Revision Skincare, Upneeq, Latisse) and a house WIFH label.

Name

WIFH

Legal name

WIFH

Website

https://wifh.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Medical Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHSALAFAB

Medical Spas (Medi-Spas)

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHLAKACAF

Laser & Energy-Based Dermatology

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

SECONDARYCRABAAAF

Dermocosmetics & Medical-Grade Skincare

Consumer Products & Retail/Beauty & Personal Care/Skincare

Keywords

• Laser aesthetics services
• Medical spa treatments
• Body contouring procedures
• Laser hair removal
• Injectable cosmetic treatments

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Aesthetic Treatment Procedures: WIFH generates revenue primarily from fee-for-service aesthetic medical procedures including laser hair removal, Smartlipo, SculpSure, injectables (Botox, Dysport, Juvederm, Restylane, Sculptra, Skinvive), skin treatments (HydraFacial, VI Peel, IPL, CoolPeel, fractional CO2, microneedling), laser tattoo removal, and miraDry. Procedures are priced per session, per area, or as multi-session packages. Repeat treatments and package purchases represent recurring revenue from existing patients.
2. Skincare Product Sales: WIFH operates an e-commerce skincare shop selling professional-grade products from brands including SkinCeuticals, EltaMD, Obagi, Colorescience, iS Clinical, CosMedix, AQ Skin Solutions, Latisse, Revision Skincare, Upneeq, and its own WIFH branded line. Products are organized by concern (acne, anti-aging, dark spots, rosacea, etc.) and skin type.
3. Gift Cards and Rewards Program: WIFH offers digital gift cards for treatments and products. The WIFH Rewards Program incentivizes repeat visits and referrals, generating customer loyalty and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WIFH operates an Atlanta-based medical spa and laser aesthetics center for individual consumers seeking elective aesthetic procedures. Its services include body contouring, laser treatments, skin treatments, and cosmetic injectables delivered as in-person medical-spa services.

Product overview

WIFH is an Atlanta medical spa and laser aesthetics center offering a comprehensive suite of aesthetic treatments organized into four main categories: body contouring procedures (Smartlipo laser liposuction, SculpSure non-invasive fat removal, Sculptra BBL, and miraDry sweat reduction), laser treatments (laser hair removal using Cynosure Alexandrite/Nd:YAG systems, laser tattoo removal with RevLite Q-Switched Yag, IPL PhotoFacial, CoolPeel and Fractional CO2 laser resurfacing, and Laser Genesis Facial), skin treatments (HydraFacial with customizable boosters, VI Peel and chemical peels, microneedling with optional PRP/PureGF enhancement, RF microneedling, microdermabrasion, dermaplaning, and oxygen facial), and injectable treatments (Botox, Dysport, Juvederm, Restylane, Sculptra, Skinvive, PRP therapies, and PureGF). The practice also operates an e-commerce skin care shop selling professional skincare products. Treatments are performed by licensed medical professionals including Nurse Practitioners, Physician Assistants, Registered Nurses, and Medical Aestheticians, with Dr. Paul E. Cox leading clinical operations.

Differentiator

Problem solved

Functional benefit

Brands

• WIFH Brand Products: In-house branded skincare product line sold at their clinic and online shop.

Products and services

• Body Contouring
• Laser Hair Removal
• Laser Treatments
• Skin Treatments
• Injectables

Quantifiable outcome

• 82% sweat reduction and 89% odor reduction on average after 2 miraDry treatments
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, major and moderate.

• CynosurecoreTechnology or IntegrationCynosure is the manufacturer of Smartlipo Triplex, Cynosure Alexandrite and Nd:YAG laser platforms, and SculpSure devices used by WIFH. WIFH has been a long-standing Cynosure technology partner since 2002, performing over 1.5 million laser treatments using Cynosure equipment.
• miraDry (Cantel Medical/Cytosorbents)coreTechnology or IntegrationmiraDry manufactures the FDA-approved microwave energy device used for permanent underarm sweat and odor reduction. WIFH is the #1 miraDry provider in Georgia and the Southeast, and #3 nationally, demonstrating a deep partnership and high treatment volume with miraDry technology.
• Allergan (AbbVie)majorTechnology or IntegrationWIFH is an Allergan provider, offering Botox, Dysport, Juvederm, and other Allergan injectable products. Allergan recognition badges are featured on the WIFH website.
• SkinCeuticalsmajorChannel Partner/ Reseller/ DistributorSkinCeuticals is a professional skincare brand sold through WIFH's retail shop and e-commerce store. WIFH offers SkinCeuticals peels and skincare products as part of its comprehensive skin treatment ecosystem.
• EltaMDmajorChannel Partner/ Reseller/ DistributorEltaMD is a professional skincare brand (particularly known for sunscreen products) sold through WIFH's retail and e-commerce channels. Available by skin concern and type categories.
• ObagimajorChannel Partner/ Reseller/ DistributorObagi medical skincare products sold through WIFH's retail shop and online store. Products address concerns including skin brightening, aging, and acne.
• ColoresciencemoderateChannel Partner/ Reseller/ DistributorColorescience mineral makeup and skincare products sold through WIFH. Products include Sunforgettable brushes and specialized skin health products.
• iS ClinicalmoderateChannel Partner/ Reseller/ DistributoriS Clinical professional skincare line sold through WIFH's retail shop, addressing aging, hyperpigmentation, and skin clarity.
• CosMedixmoderateChannel Partner/ Reseller/ DistributorCosMedix chirally-correct skincare products sold through WIFH's retail and e-commerce channels.
• Revision SkincaremoderateChannel Partner/ Reseller/ DistributorRevision Skincare (now Upneeq + Revision) products sold through WIFH's retail shop, addressing anti-aging and skin health concerns.
• AQ Skin SolutionsmoderateChannel Partner/ Reseller/ DistributorAQ Skin Solutions advanced skincare line sold through WIFH's e-commerce and retail store.
• Latisse (Allergan)moderateTechnology or IntegrationLatisse (bimatoprost ophthalmic solution) for eyelash growth sold through WIFH's retail and e-commerce shop.
• HydraFacial (HydraFacial LLC)coreTechnology or IntegrationHydraFacial brand products and protocols used for HydraFacial treatments at WIFH. WIFH offers Express, Signature, and HydraFacial Plus treatments with HydraFacial brand serums and boosters (Britenol, ProTec Plus, Sente Dermal Repair).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SEV Laser: Multi-location med spa focused on laser hair removal, skin treatments, and injectables. Comparable GTM (direct-to-consumer, package pricing, financing) and service portfolio to WIFH, with growing national footprint.
• Milan Laser Hair Removal: Largest U.S. laser hair removal specialty chain with 250+ locations. Overlaps with WIFH on laser hair removal package pricing, unlimited-treatment model, and direct-to-consumer marketing — though narrower service scope.
• LaserAway: National med spa chain specializing in laser hair removal, body contouring (CoolSculpting), skin treatments, and injectables. Directly competes with WIFH on laser hair removal and body contouring at scale, with strong consumer-brand awareness.
• Ideal Image: Largest U.S. med spa chain offering laser hair removal, body contouring, injectables, and skin treatments. Direct overlap with WIFH on service mix, target demographic, and direct-to-consumer GTM, but at much larger scale (national footprint) and with private-equity backing.
• Skin Laundry: Specialty facial and laser-treatment med spa chain with a streamlined service menu. Overlaps with WIFH on HydraFacial, laser facials, and skin rejuvenation; comparable digital-first D2C positioning aimed at younger demographics.
• SkinSpirit: Multi-location medical spa and aesthetics practice offering injectables, laser treatments, body contouring, and skin care. Closely comparable in service mix, physician-supervised model, and premium positioning to WIFH.

Emerging players

• bluemercury: Macy's-owned luxury spa and skincare retail concept offering facials and skincare services alongside professional product retail. Partial overlap with WIFH's skin care shop and facial services, with a different retail-anchored model.
• Sono Bello: National body-contouring and laser-liposuction practice. Overlaps with WIFH's Smartlipo and body-contouring services, though Sono Bello's model is more surgical-focused. Comparable in physician-led, multi-procedure approach to body sculpting.

Others

• Cynosure: Manufacturer of Smartlipo, SculpSure, and the Cynosure Alexandrite/Nd:YAG laser platforms that form the backbone of WIFH's clinical technology stack. An enabling technology partner and channel-relationship comparable, not a direct competitor.

Broad incumbents

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvederm, CoolSculpting, and Skinvive — products WIFH administers. Comparable as the dominant aesthetic-products incumbent shaping the treatment categories WIFH operates in, though Allergan is a supplier and partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WIFHLaserHairRemoval
• Facebookfacebook.com/WIFHATL
• Instagraminstagram.com/wifh
• TikToktiktok.com/@wifh_atlanta
• Pinterestpinterest.com/wifh_atl
• Xx.com/WIFH_Atl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIFH