beauty mark brows

What beauty mark brows does

Brows & Beauty (referenced as "beauty mark brows") is a privately held, multi-service beauty salon and esthetics lounge operating two physical retail locations in Brooklyn, NY (2719 Atlantic Ave) and Hewlett, NY (1206 Broadway). The company is co-founded and operated by Eliana and Desiree, who have over 10 years of combined beauty industry experience. The business offers a portfolio of more than 20 beauty services spanning semi-permanent cosmetic procedures — microblading, permanent makeup, eyelash extensions, and hyaluronic pen lip filler — alongside traditional beauty treatments including hair styling, coloring and extensions, facials and chemical peels, teeth whitening, vajacial/intimate bleaching, and non-invasive weight loss treatments (laser lipo, cavitation, intralipo). It also runs the Brows and Beauty Academy, a Training Lab offering professional certification courses in eyelash extension application.

The business has no proprietary technology platform; service delivery relies on standard beauty-industry equipment (lasers, microblading tools, hyaluronic pen devices, chemical peel agents, blue-light teeth whitening systems). Revenue is generated primarily through unit-priced appointments with prices ranging from $50 for teeth whitening to $650+ for combo brows/microshading, supplemented by multi-session packages (e.g., 10-session laser lipo at $750, 10% off intimate bleaching bundles of 3) and one-time training tuition ($950 per course) that together create a modest quasi-recurring component. The Training Academy represents a separate product line that monetizes the founders' certified-trainer expertise.

Go-to-market is direct-to-consumer with bookings made online via Square or by phone. Customer acquisition is driven by Instagram and Facebook organic content showcasing before/after transformations, supported by an email newsletter. The company is bootstrapped with no disclosed external funding, no institutional investors, and no parent company. It serves individual beauty consumers — primarily women seeking to minimize daily beauty routines — in the New York metro area, with a secondary use case in bridal and special event styling.

Name

beauty mark brows

Legal name

Brows & Beauty

Website

https://browsandbeautyny.com

Company type

Private

Operating status

Operating

Short description

Brows & Beauty is a privately held, multi-service beauty salon operating two Brooklyn and Long Island locations, offering 20+ treatments including microblading, eyelash extensions, facials, teeth whitening, and weight loss services to individual consumers in the New York metro area.

Ownership category

akta.pro rank

Product category

Personal Beauty and Aesthetic Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

akta.pro secondary industries

Combination Brows Services (HSALAKAC), Powder Brows & Ombre Brows Services (HSALAKAB), Eyebrow Shaping & Design Services (HSALAIAC), Eyelash Lift / Lash Perm Services (HSALAIAI), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Eyelash extension services
• Microblading permanent makeup
• Esthetic salon services
• Beauty training academy
• Cosmetic tattoo services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Beauty Services: One-time service payments for cosmetic procedures including eyelash extensions, microblading, hair styling, facials, teeth whitening, weight loss treatments, and other aesthetic services. Revenue generated per appointment with prices ranging from $50 to $650+ depending on service type.
2. Package Deals: Multi-session packages offered for treatments like laser lipo ($750 for 10 sessions), intimate bleaching (10% off packages of 3), and weight loss treatments. Encourages repeat visits and provides recurring revenue from existing clients.
3. Training Academy: Professional training courses for aspiring estheticians, such as the eyelash extension class priced at $950. Includes certification upon completion, providing one-time revenue from course tuition.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Brows and Beauty is an esthetics lounge operating two New York locations (Brooklyn and Hewlett) that provides a broad portfolio of in-person beauty services. Core offerings include semi-permanent cosmetic tattooing (microblading, combo brows, ombre powder), eyelash extensions and lash lifts, hair styling/extensions and bridal makeup, hyaluronic pen lip fillers, facials and chemical peels, teeth whitening, vajacial and intimate bleaching, non-invasive body contouring (laser lipo, cavitation, intralipo), and a training academy for eyelash extension certification.

Product overview

Brows and Beauty Esthetics Lounge is a multi-service beauty salon with two locations in Brooklyn and Hewlett, NY. The company operates as a service-based business offering a comprehensive portfolio of beauty treatments rather than a unified software product. Core services include eyelash extensions and lash lifts, microblading and permanent makeup, hair styling and extensions, hyaluronic pen lip fillers, facials and chemical peels, teeth whitening, intimate bleaching, and weight loss treatments. The business also operates a Training Lab (Brows and Beauty Academy) offering professional certification courses for eyelash extension artistry. Services range from semi-permanent cosmetic procedures to luxury hair treatments, with pricing varying by treatment type and session requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Eyelash Extensions & Lash Lifts Semi-permanent eyelash enhancement services including synthetic mink lash application, volume lashing, and lash lift with tint treatments applied on a hair-by-hair basis. Flirty lashes $125, Glam lashes $155, Volume Doll $175, Mega volume $195; fills range $70-$115; bottom lashes $50. Designed for women seeking to eliminate mascara and lash curlers from their daily routine.
• Microblading & Permanent Makeup Semi-permanent cosmetic tattooing using hand-held tools with fine blades to create natural hair-like strokes. Includes microblading, combo brows/microshading, ombre powder effects, lip blush ($600), freckles/beauty marks ($50-$175), corrections ($300-$350), and yearly touch-ups ($295). Results last 6 months to 3 years depending on technique.
• Hair and Make-up Services Hair styling, coloring, and extensions including Brazilian keratin treatments ($175-$250), balayage ($200-$350), highlights ($125-$250), wash and blow ($55-$65), single process color ($75-$125), and extension methods (tape-in $300-$400, strand-by-strand $300-$500, braidless sew-ins $200-$250). Includes makeup application for regular, dramatic, and bridal occasions.
• Hyaluronic Pen Lip Filler Needle-free lip augmentation using pressure technology to deposit hyaluronic acid into the epidermis, creating instant lift and enlargement. Priced at $300 per session; results last 6-12 months when 2 sessions are completed.
• Skin Care / Facials Facial treatments including pumpkin facial with glycolic peel and LED therapy ($115), vampire facial with PRP microneedling ($350), and 360 chemical peel with TCA ($175) for skin rejuvenation.
• Teeth Whitening Professional cosmetic teeth whitening using advanced blue light technology with FDA-approved hydrogen peroxide agent for safe, dramatic same-day results. Priced at $50 per session; results can last 8x longer than typical whitening remedies.
• Vajacial / Intimate Bleaching Exfoliating treatments for intimate areas. Vajacial + Bikini Wax $125; Vajacial + Brazilian Wax $150. Intimate bleaching: underarm $85, bikini $135, Brazilian $165. Packages of 3 receive 10% off; multiple sessions recommended.
• Weight Loss Treatments Non-invasive body contouring treatments including laser lipo for fat cell targeting, ultrasonic cavitation for fat cell bursting, and intralipo fat dissolving injections. Laser lipo/cavitation $95 per session; package of 10 sessions $750. Intralipo areas: Chin $200, Arms $225, Love Handles $250, Tummy Area $400.
• Brows and Beauty Academy (Eyelash Extension Training Class) Professional certification training for eyelash extension application with 8 hours of intensive hands-on training. Priced at $950; includes full kit for 10+ clients, manual, workspace hygiene guidance, mannequin and live-model practice, pro tips, free studio time, and certificate upon completion. Taught by certified trainers Eliana and Desiree.

Quantifiable outcome

• Semi-permanent makeup results can last 6 months to 3 years depending on technique
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seema Brow + Beauty: Brow and beauty services studio offering microblading, brow lamination, lash services, and skin treatments. Comparable menu and founder-led, single-brand positioning.
• Amazing Lash Studio: Multi-location lash extension franchise offering eyelash extensions, lifts, and brow services in a salon format. Directly comparable to Brows and Beauty's lash and brow service lines and franchise-style growth model.
• The Lash Lounge: Lash and brow services franchise with full-set and fill pricing tiers closely mirroring Brows and Beauty's Flirty/Glam/Volume lash menu structure and target customer (women seeking semi-permanent lash enhancements).
• Benefit Cosmetics Brow Bar: Brow shaping, tinting, and waxing services offered through Sephora retail and standalone bars. Overlaps directly with Brows and Beauty's brow shaping, tinting, and microblading service category.
• Blink Brow Bar: Brow-focused beauty bar offering threading, tinting, lamination, and microblading services. Comparable service menu and consumer positioning around brow enhancement as a specialty.
• Heyday: D2C facial services concept with multiple urban storefronts offering facials, peels, and skin care treatments. Closely matches the skin-care and facial portion of Brows and Beauty's service portfolio.
• European Wax Center: Multi-location beauty services franchise offering waxing and related skin care services. Comparable in multi-site, consumer-facing beauty service model and target demographic.
• MiniLuxe: Multi-service beauty services concept offering nail care, lash, brow, and facial services in a polished retail format. Comparable positioning as a multi-service beauty lounge targeting urban women.
• Glowbar: Facial-focused beauty services brand with multiple storefronts offering facials, peels, and skin treatments. Overlaps with Brows and Beauty's skin care, pumpkin facial, and chemical peel offerings.

Regional players

• Sugaring NYC: New York-based beauty services chain offering sugaring hair removal and related skin care treatments. Comparable regional NY beauty services operator with multi-location footprint and similar target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/browsnbeautylounge
• Instagraminstagram.com/browsnbeauty_lounge

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beauty mark brows