FootCare by Nurses

What FootCare by Nurses does

FootCare by Nurses, LLC is a woman-owned, privately held nursing services company headquartered in Greenfield, Massachusetts, founded in 2016 by Dr. Kate Clayton-Jones, RN, PhD, DNP. The firm delivers evidence-based preventive foot care to elders, diabetics, and mobility-limited individuals through three channels: in-home private-pay visits (no referral required), clinic appointments at offices in Greenfield, Lee, Fitchburg, and Longmeadow, and rotating field clinics hosted at Senior Centers and Councils on Aging across Central and Western Massachusetts, Cape Cod, and Northern Connecticut. All practicing nurses hold Certified Foot Care Specialist (CFCS) or Certified Foot Care Nurse (CFCN) credentials through AFCNA and WOCNCB, and the firm actively precepts nurses pursuing those designations.

The technical and clinical core is built around foot-care protocols that combine a full lower-limb assessment, nail and skin care, callus and corn management, fungal-nail treatment, edema control, and a proprietary tension-releasing circulation-enhancing massage called the K8 Maneuver. The founder's PhD dissertation at UMass Amherst produced a proprietary shoe-lacing intervention (block lace technique, 1-finger test) validated against toe-pressure measurements to reduce wound and amputation risk. Services are positioned as HSA/FSA-eligible private pay, supplemented by contracted referral relationships with seven Aging Services Access Points across Massachusetts.

Revenue is generated exclusively through professional-services fees, with pricing varying by location, service type, and contractual obligation; community-clinic pricing is reduced relative to home visits. Distribution blends direct-to-consumer marketing (blog, Facebook, community presentations, regional press) with B2B referral channels through elder-service agencies. As of mid-2025 the firm employed roughly 47 staff and served approximately 2,800 consumers per month, with stated falls rates at about one-quarter of the national average among its patient population. The company has raised no external capital and is self-funded.

Name

FootCare by Nurses

Legal name

FootCare by Nurses, LLC

Website

https://footcarebynurses.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

FootCare by Nurses is a woman-owned, Greenfield-MA-based nursing services firm that delivers evidence-based preventive foot care through home visits, clinic offices, and senior-center field clinics for elders, diabetics, and mobility-limited patients across Massachusetts and Northern Connecticut.

Ownership category

akta.pro rank

Product category

Preventive Nursing Foot Care Services

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Medical/Clinical Nail Care (e.g., diabetic foot, podiatry-adjacent) (HSALACAJ)

akta.pro secondary industry

Foot Care & Callus Treatment Services (HSALACAI)

Keywords

• Nursing foot care
• Mobile foot care
• Elderly foot care
• Diabetic foot care
• Preventive foot care

Headquarters

HQ city

Greenfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Private Pay Home Visits: Direct consumer payment for home visit services. No referral needed. Payment expected at time of service via cash, check, or credit card. HSA/FSA payments accepted.
2. Elder Service Agency Contracts: Contracted services through Aging Service Access Providers (ASAPs). Patients under their care can receive referrals for foot care services at potentially reduced prices.
3. Community Clinic Fees: Reduced patient prices at field clinics held at Senior Centers and Councils on Aging.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

FootCare by Nurses provides preventive, evidence-based nursing foot care to individuals — primarily elders and patients with diabetes or other medical conditions — delivered through in-home visits, fixed clinic offices, and community field clinics. Services include lower limb assessment, nail care, callus and corn treatment, circulation-enhancing massage (including the proprietary K8 Maneuver), skin care, fungal nail treatment, edema control, and patient education on falls and wound prevention. The company also precepts licensed nurses pursuing CFCS or CFCN certification and delivers community foot care and falls-prevention workshops.

Product overview

FootCare by Nurses is a specialized nursing service company offering preventive foot care through three delivery channels: home visits, clinic-based appointments, and community field clinics at senior centers. The core offering consists of evidence-based foot care treatments including lower limb assessment, nail care, callus/corn management, circulation-enhancing massage (including the proprietary K8 maneuver), skin care, and patient education. The company also provides CFCS/CFCN certification precepting for licensed nurses seeking specialized credentials, and offers professional education workshops for community organizations. All services follow AFCNA and CAFCN standards and emphasize prevention of falls, wounds, and amputations through nursing science and holistic care.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Visit Foot Care Services

Quantifiable outcome

• Falls rate is 1/4 of the national average
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Aging Services of North Central Mass (ASNCM)coreChannel Partner/ Reseller/ DistributorElder service agency providing referrals for foot care services to eligible clients in North Central Massachusetts region.
• Elder Services of Berkshire County (ESBCI)coreChannel Partner/ Reseller/ DistributorElder service agency providing referrals for foot care services in Berkshire County region.
• Elder Services of Cape Cod and the Islands (ESCCI)coreChannel Partner/ Reseller/ DistributorElder service agency providing referrals for foot care services to clients on Cape Cod and the Islands.
• Highland Valley Elder Services (HVES)coreChannel Partner/ Reseller/ DistributorElder service agency providing referrals for foot care services in the Highland Valley region.
• LifePathcoreChannel Partner/ Reseller/ DistributorElder service agency partner providing referrals for foot care services. LifePath also featured articles by Dr. Clayton-Jones on foot care topics.
• Tri-Valley Elder ServicescoreChannel Partner/ Reseller/ DistributorElder service agency providing referrals for foot care services in the Tri-Valley region.
• Access Care (formerly WestMass ElderCare)coreChannel Partner/ Reseller/ DistributorElder service agency providing referrals for foot care services, formerly known as Western Mass Elder Services.
• American Foot Care Nurses Association (AFCNA)coreStrategic or Co-development PartnerProfessional association providing CFCS certification. FootCare by Nurses precepts for the AFCNA Certified Foot Care Specialist designation.
• Wound Ostomy and Continence Nurses Society (WOCN)coreStrategic or Co-development PartnerProfessional nursing organization providing CFCN certification. FootCare by Nurses precepts for the WOCN Certified Foot Care Nurse exam.
• UMass Amherst School of NursingcoreStrategic or Co-development PartnerFounder Dr. Kate Clayton-Jones received her PhD in nursing science from UMass Amherst. The company was born and kindled in the UMass Amherst School of Nursing PhD program.
• Berthiaume InstitutesupportingStrategic or Co-development PartnerSupported and mentored by the Berthiaume Institute during development.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Aveanna Healthcare: Home health and private-duty nursing operator focused on adult and pediatric complex care. Comparable as a nurse-led, multi-state home-health platform with recurring in-home skilled nursing visits — a structural twin to FootCare by Nurses' delivery model.
• Right at Home: Franchised in-home care provider offering companion, personal, and specialized nursing care for elderly and disabled clients. Comparable for its senior-focused, recurring in-home service model and reliance on private pay plus hospital/referral partnerships.
• Senior Helpers: National franchised senior home care company offering personal care, Alzheimer's/dementia care, and companionship services. Comparable for serving the same elderly demographic through recurring in-home visits and contracted payer relationships.
• Home Instead: Global in-home care company specializing in aging-senior services, including personal care, dementia care, and chronic-illness support. Comparable for its predominantly elderly private-pay client base and franchise-based regional expansion model.
• BrightStar Care: Franchised home care and medical staffing provider combining personal care with skilled nursing in the home. Comparable for its dual private-pay/contract-referral model and its focus on medically complex seniors — the same customer FootCare by Nurses targets.
• Bayada Home Health Care: Large nonprofit home health provider delivering skilled nursing, adult and pediatric home care across the US. Comparable because it operates a nurse-led, multi-channel home-visit model serving elderly and medically complex patients — the same operational archetype FootCare by Nurses uses at a regional scale.
• Visiting Angels: Franchised in-home senior care company providing personal care, companionship, and respite services across the US. Comparable because it serves the same elderly, mostly private-pay customer base through in-home visits and localized franchise distribution.
• Interim HealthCare: National franchised home health and personal care operator with skilled nursing, hospice, and foot-care-adjacent services delivered in the home. Comparable in offering nurse-supervised home visits to elderly clients through a mix of private pay and contracted referral sources.

Broad incumbents

• Encompass Health: Large public operator of inpatient rehabilitation hospitals and home health/hospice services. Comparable as a broad incumbent in the home-health skilled-nursing category; overlaps with FootCare by Nurses on in-home nursing delivery to medically complex patients, but at much larger scale and with insurance billing.
• Compassus: National provider of home health, hospice, and palliative care services. Comparable as a larger incumbent offering in-home skilled nursing to elderly and chronically ill patients across multiple states — same patient archetype and delivery modality as FootCare by Nurses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FootCarebyNurses
• LinkedInlinkedin.com/company/footcare-by-nurses-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FootCare by Nurses