Andina Link

What Andina Link does

Andina Link (legally TDC Events International) is a privately held Colombian event organizer founded in 1993 that produces the annual Andina Link Smart Cities Expo in Cartagena, Colombia. The company's flagship event gathers more than 200 exhibitors and thousands of telecommunications professionals, ISPs, government officials, and technology buyers from across Latin America each March. Revenue is generated through three primary streams: exhibition booth rentals and sponsorship packages sold on multi-year contracts, registration fees from attendees, and a growing portfolio of paid academic certification and training programs including Fiber Broadband Association (FBA) certifications (FCPI, FCOE, FCTD, FCAD), LACNIC technical workshops, Ubiquiti training, and CRC regulatory workshops.

The company operates a platform-plus-events business model anchored by the annual expo but extended year-round through the Andina Link Virtual webinar platform, the Expert Analysis Blog (Análisis Experto Telecomunicaciones), and a virtual catalog for business matching between exhibitors and visitors. The technology stack is conventional web infrastructure: standard event registration systems, content publishing (blog/webinar platforms), and online forms rather than proprietary technology products. Distribution is direct-to-enterprise for exhibitor and sponsorship sales, supplemented by channel partnerships with national ISP associations across Colombia, Brazil, Argentina, Mexico, and other Latin American markets, plus allied media organizations that provide regional promotion.

Strategically, Andina Link has expanded beyond its original pure-telecom positioning by adding the Smart Cities Expo vertical in 2026, addressing adjacent buyer segments including government entities, urban planners, and smart city solution providers. The company has secured institutional roles as the FBA Latam Chapter venue and as a host site for LACNIC training, creating moat-like positioning in the regional telecom education market. The business is a content-and-community play rather than a technology business, and its growth depends on maintaining exhibitor and attendee loyalty in a single annual gathering supplemented by digital content touchpoints.

Name

Andina Link

Legal name

TDC Events International

Website

https://andinalink.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Andina Link (TDC Events International) is a Colombian event organizer that produces the annual Andina Link Smart Cities Expo in Cartagena, gathering 200+ telecom exhibitors and Latin American industry professionals for exhibitions, certification programs, and B2B networking.

Ownership category

akta.pro rank

Product category

Trade Show and Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)

Keywords

• Telecom trade shows
• Smart cities expo
• Event management services
• Telecom training courses
• B2B conferences

Headquarters

HQ city

Cartagena

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition and Sponsorship Fees: Revenue generated from exhibitor booth rentals at the annual expo, ranging from basic stand packages to premium sponsorships with prominent placement and branding opportunities at the Centro de Convenciones Hotel Las Américas.
2. Academic Programs and Certifications: Revenue from certification courses including Fiber Broadband Association (FBA) programs, technological update courses, and specialized workshops such as LACNIC, Ubiquiti, and CRC regulatory training.
3. Event Registration Fees: Registration fees for attendees participating in the expo, with data collection and validation systems for attendee management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Andina Link is a B2B event organizer that produces the annual Andina Link Smart Cities Expo for the Latin American telecommunications and smart-cities ecosystem. The company also offers academic courses and webinars as training services targeted at telecom professionals, ISPs, vendors, and government entities.

Product overview

Andina Link is a Latin American telecommunications event organizer offering a platform-plus-events portfolio centered around its flagship Andina Link Smart Cities Expo. The core offering is the annual international expo (March 8-11) featuring 200+ exhibitors in Cartagena, Colombia. The company complements this with academic certification programs (Fiber Broadband Association courses, LACNIC workshops, Ubiquiti training), a webinar platform, expert analysis blog covering telecommunications trends, and a virtual catalog for business matching. The company has operated for over three decades as the region's hub for telecom innovation.

Differentiator

Problem solved

Functional benefit

Brands

• Análisis Experto Telecomunicaciones: Expert analysis section on telecommunications covering topics like AI, IoT, 5G, cybersecurity, digital economy, and smart cities.
• Andina Link Virtual
• Smart Cities Expo

Products and services

• Andina Link Smart Cities Expo Annual B2B trade show and conference serving telecom operators, ISPs, smart-cities vendors, and government entities across Latin America. Attendees, exhibitors, and sponsors use the expo to network, showcase products, and engage with regional buyers and policymakers.
• Academic courses and webinars Training courses and webinars offered to telecom professionals, ISPs, vendors, and government entities as continuing education and certification support.

Quantifiable outcome

• Over 200 exhibitors participate annually, showcasing latest telecommunications and smart cities technologies
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and minor.

• Fiber Broadband Association (FBA)coreStrategic or Co-development PartnerFBA provides international certification programs for premises installers (FCPI), field operations experts (FCOE), transport designers (FCTD), and access designers (FCAD). Andina Link serves as the FBA Latam Chapter venue for certification courses and professional development.
• LACNICcoreStrategic or Co-development PartnerLACNIC organizes technical workshops and sessions during the Andina Link expo, providing training on internet number resource management and technical coordination for Latin American network operators.
• Universidad de AntioquiaminorStrategic or Co-development PartnerAcademic partner providing institutional support and collaboration for academic programs and content development.
• Universidad Externado de ColombiaminorStrategic or Co-development PartnerAcademic partner contributing to the educational and research components of the event.
• SENAminorStrategic or Co-development PartnerColombian national training service providing vocational education support for technology certification programs.
• Grupo Isos/BroadcasterminorGTM or Marketing PartnerMedia ally providing coverage and promotion of the event through broadcast media channels.
• Convergencia LatinaminorGTM or Marketing PartnerLatin American convergence media outlet covering telecommunications and technology news.
• iPuntoTVminorGTM or Marketing PartnerIP video and television industry media partner for event promotion.
• TVMásminorGTM or Marketing PartnerTelevision industry media ally for regional coverage.
• ProduminorGTM or Marketing PartnerProduction industry media outlet providing event coverage.
• TodoTVNewsminorGTM or Marketing PartnerTelevision news industry media partner for event promotion.
• PrensariominorGTM or Marketing PartnerPress/media industry publication serving as allied media.
• Canal ZoomminorGTM or Marketing PartnerRegional media channel providing event coverage.
• NewsLine ReportminorGTM or Marketing PartnerNews industry reporting service covering the event.
• TYN MagazineminorGTM or Marketing PartnerTechnology and telecommunications industry publication as media ally.
• Tecnología ProfesionalminorGTM or Marketing PartnerProfessional technology media outlet serving as allied press.
• Señal NewsminorGTM or Marketing PartnerNews signal provider covering technology sector events.
• ASOCOPE (Colombia)minorChannel Partner/ Reseller/ DistributorColombian ISP association representing internet service providers, promoting the event to its member organizations.
• ABRINT (Brazil)minorChannel Partner/ Reseller/ DistributorBrazilian ISP association representing internet providers, serving as regional promotion partner.
• CABASE (Argentina)minorChannel Partner/ Reseller/ DistributorArgentinean cable and broadband association promoting the event to regional ISP members.
• ASOTEL (Colombia)minorChannel Partner/ Reseller/ DistributorColombian telecommunications association supporting event promotion.
• ASOTIC (Colombia)minorChannel Partner/ Reseller/ DistributorColombian ISP association supporting regional participation.
• LAC-ISPminorChannel Partner/ Reseller/ DistributorLatin American ISP association promoting the event regionally.
• NAISPminorChannel Partner/ Reseller/ DistributorNorth American ISP association supporting international participation.
• CAPPI (Argentina)minorChannel Partner/ Reseller/ DistributorArgentinean ISP association promoting the event to members.
• WISP MX (Mexico)minorChannel Partner/ Reseller/ DistributorMexican WISP association supporting regional participation.
• Smart City Business (America)minorStrategic or Co-development PartnerSmart cities business network supporting smart city focus of the expo.
• Conexión Chocó (Colombia)minorStrategic or Co-development PartnerRegional connectivity initiative supporting digital inclusion themes.
• IoT Argentina (CAIOT)minorChannel Partner/ Reseller/ DistributorArgentinean IoT association promoting IoT focus areas.
• CATEL (Argentina)minorChannel Partner/ Reseller/ DistributorArgentinean telecommunications association supporting event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mobile World Congress (MWC): GSMA's flagship global mobile and telecommunications congress held in Barcelona, with annual editions also in Shanghai, Las Vegas, and Kigali. It is the dominant incumbent in the telecom event space that Andina Link operates in, drawing a similar exhibitor base (carriers, ISPs, infrastructure vendors) at far larger global scale.
• CES (Consumer Electronics Show): Consumer Technology Association's flagship global technology trade show in Las Vegas. Overlaps with Andina Link in showcasing 5G/6G, IoT, and connectivity technologies, but at vastly larger global consumer-tech scale.
• GITEX Global: Massive Middle East-based technology and telecom exhibition with growing LATAM outreach. Comparable in serving telecom and emerging-tech exhibitors, but operates at significantly larger global scale than Andina Link.
• NAB Show: National Association of Broadcasters' annual trade show in Las Vegas covering broadcasting, media, and adjacent telecom technologies. Compares to Andina Link in targeting media/broadband infrastructure vendors, but at much broader and larger scale.

Direct peers

• Smart City Expo World Congress: Global flagship smart cities event held annually in Barcelona, organized by Fira de Barcelona. Highly comparable to Andina Link's recent pivot into the Smart Cities Expo branding and content focus.
• Pacific Telecommunications Council (PTC): Annual telecommunications conference held in Honolulu with strong Asia-Pacific and Americas presence. Comparable to Andina Link as a telecom industry convening platform targeting operators, regulators, and solution providers.
• International Telecoms Week (ITW): Annual global wholesale telecoms event convening carriers, infrastructure providers, and content/technology partners. Comparable to Andina Link in targeting senior telecom decision-makers, but at global wholesale scale.
• Futurecom: Latin America's largest B2B technology and telecommunications event held annually in São Paulo, Brazil. Directly comparable to Andina Link as a LATAM-focused telecom/tech expo serving ISPs, operators, and government stakeholders across the region.
• Conecta Latam: Regional Latin American telecom and connectivity event. Directly comparable to Andina Link as a LATAM-focused industry gathering for ISPs, operators, and digital infrastructure providers.

Regional players

• Capacity Latam: Capacity Media's regional LATAM wholesale telecoms conference and digital community. Comparable to Andina Link in targeting LATAM telecom decision-makers, but focused more on wholesale carriers and infrastructure deals than on the full ISP/smart-cities audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/andinalink
• Facebookfacebook.com/andinalink
• LinkedInlinkedin.com/company/andinalink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andina Link